Creating a new and exciting brand - Cafe Cadbury (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building on a fashionable brand image
Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...
Using market research to improve consumer focus
Not so long ago, many organisations were quite prepared to take production decisions without any proper analysis of their market. Sometimes decision-makers hit on...
Leading a revolution in banking
Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they...
Using effective communications
Although they might not know it, when people are at work they engage in the process of communication all the time. For example, they...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Roles and responsibilities
OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
Product design through research and development
Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Creating strategic direction
In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Meeting customers’ needs in growth – markets online gaming
Development of broadband markets
Companies like BT that build communication networks must also develop their markets in order to earn a return on their investment....
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Our business theory pages cover all the topics you need to know in business.
Factors of production
The term factors of production relates to the key factors that go into making goods. It is common practice to break these down under...
Market and product orientation
A market orientated company is one that organises its activities, products and services around the wants and needs of its customers. By contrast, a...
Creating strategies that meet customer needs in the marketing mix
Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of:
the right product
sold...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
10 office design tips to make your business shine
Office design has emerged as an increasingly important concept for businesses, with research suggesting the correct design of a workplace can have a significant...
How Mastercard accelerates digital product delivery
Learn how payments giant Mastercard overcame blockers to improve productivity to productivity by improving user acceptance testing and product delivery.
Achieving success in growing digital...
How to implement a successful meeting room booking system?
A successful meeting room booking system should be easy to manage and provide information in a clear and concise manner. One of the best...
Slush Machines: A Perfect Summer Business Opportunity
Slush Machines: A Perfect Summer Business Opportunity
Summer is that part of the year when your business can be booming, especially if you’re working in...
5 Ways to Keep your Business Safe
Keeping your business safe involves a lot more than simply locking the office door at the end of the working day (although that is...
Examples of software development as core business strategy
The core of any business is the function, operation and processes of it. It is where the focus of much of its financial resources...
How can you improve relations with overseas clients
The success and progress of a business lies with relationships. Good prices, well made products and astonishing technology alone will not get you ahead....
Can your business stand out in the crowd
Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...
How learning Arabic can boost your career
As the Middle East becomes a more prominent player in world
politics and commerce, there's been a rise in the demand for people with Arabic
Language...
Why online trading may be a good business to start from home
Online trading is something many financial-savvy
people are getting into these days. The main reason is that it’s easily done
anywhere, including from the comfort of...
Develop a strategy for a long time use
A strategy is an important tool for the traders. It is the tool people use to make their money against the volatile trends of...
What are the benefits of carrying out a company audit?
A company audit has multiple benefits and can easily add a lot of value to your business. But for those who are a little...
5 Tips for Nailing an In-Person Interview
Interviewing for a new job is often incredibly stressful for hopeful job applicants. This can be confusing to try to figure out exactly how...
Firing An Employee: 2 Good Reasons – And 2 To Avoid
Firing an employee is always stressful, but when you’re not confident about your justifications, it can be much more difficult and even potentially risky....
A bosses guide to planning the best corporate getaways
Team leaders, business owners, and managers put
in a lot of time and effort to craft a superstar team. That said, sometimes
even the most hardworking...
How to Increase your Visibility on Twitch
Twitch users are currently pegged at around 140million as of June 2020, with over 15million daily viewers. Twitch is an online platform that specializes...
Impressive ways to boost your social media presence
Whether small or big, every business wants in on the action on social media as it is one of the most effective marketing platforms...
Buy Instagram Followers from Goldstar Social and experience the Best
Instagram is one of the most famous social media platforms for today’s generation. People widely using it for personal and business purpose. People uploads...
Is English The Hardest Language To Learn?
English is the most widely used international language that is accepted and practised worldwide. A few people find it easy and smooth, but a...
How to pass an essay exam 5 strategies for international students
You have just 30 minutes to write an essay exam. You want to show your awesome essay writing skills but you are struck with...
Things to consider if you’re thinking about graduate school
Thinking
about going to graduate school?
Some people plan to go to graduate school after college, while others decide to get a master's degree after...
Sport Betting Companies
The business of sport betting gives enormous expense incomes to nearby governments. General visibility has transformed from an immoral custom to a broadly acknowledged...
The Exponential Growth of the iGaming Affiliate Marketing
There has been a steady growth in the popularity of iGaming as well as the expansion of Internet affiliate marketing.
This opens various opportunities...
Can PayPal Improve the Gambling Sites?
The online gambling industry is growing at a very fast pace. It is estimated that the global gambling market will reach USD 335 billion...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
How to Choose the Perfect Gaming Laptop
Laptops are a versatile type of computer that can work in the office, as a business tool, or even for entertainment like playing games....
Reduce Stress & Unwind: Exploring Five Best Scents For Promoting Relaxation
Nothing says pleasant atmosphere, great scent and a sense of peace like an ideal candle. Whether it's standing next to a bed, a bathtub,...
What Is the Importance of Recombinant Proteins in the Human Body
Proteins are the primary component of a biological system, responsible for completing numerous biological processes such as proliferation, cell growth, intercellular communication, gene expression,...
Why should you try out virtual dates?
Meeting new people in real life might be hard nowadays, due to restrictions or maybe a lack of confidence. When that happens, it makes...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
How to Save Money on Winter Heating
Every year, come winter, people are trying to find ways to save on their utility bills. Heating a home in the dead of winter...
How Tech Makes it Easier To Apply for Financial Products
Millions of people around the world are becoming able to use financial products that they previously did not have access to. These include savings...
Six Small Appliances That Are Essential In Kitchens In 2020
You must be in the process of building your dream kitchen. If you have been on the hunt for the perfect fitted kitchen and...
What Are the Most Dangerous Types of Car Accidents?
All car accidents have the potential to be destructive and harmful for the people involved, but some are more dangerous than others. Fortunately, the...
How to get the best motorcycle loan
At last, you have decided to purchase a motorcycle. You want a means of transport that is not only convenient but also affordable. But...
What does the future of car ownership look like?
The world of mobility is rapidly evolving. Increasingly stringent environmental legislation has led to manufacturers designing and developing more sustainable and eco-friendly vehicles, while...
Can you move to a new place during the coronavirus pandemic? yes, but it is not simple
It’s normal for people to decide to move to another place. The top five reasons for that are most often a need to upgrade...
Property language made easy
Property professionals have shared the 12 most relevant real estate searches and made them easy to understand.
The real estate market in the UK is...
7 Things You Must Factor In When Starting A Construction Business
If you have construction experience or have the necessary connections in the construction industry, starting your own construction company can be profitable. You need...
Why on demand private jet charters are likely to become commonplace for businesses of all sizes in coming years
If like most people, you consider private jet charters to be an unobtainable luxury that few can afford, you might be surprised to learn...
Three Must-Haves To Pack For Your Next Business Trip To London
In a world that is finally beginning to get back on its feet after a pandemic that has forced the world to adjust significantly...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 ways fintech is changing the financial services industry
Financial
technology or fintech is used to describe new technologies that are used to
improve and automate the use of financial services. With innovative
technologies, online casinos...
Are UK banks rebuilding consumer trust with digital services
There can be little denying that the banking industry has gone down in the public’s estimation in recent years. Indeed, the industry is currently...
How to Use Technology to Grow Your Fashion Business
The late designer Karl Lagerfeld declared, “Fashion is about change — and I like change.”
But the changes that are sweeping the fashion industry may...
Reasons a company might need custom software development
There are certain situations where off-the-shelf software isn’t going to work for a business. Yes, it might be faster and easier to use something...
Business Data Backup Tips from Pros
Data loss is one of the biggest headaches modern businesses face. Whether the loss is malicious or accidental, the adverse effects are the same....
Whats the status of virtual private networks in the United Kingdom
If you’re located in the United Kingdom, you’re probably well aware of the rules that have been put in place for monitoring internet usage.
In...
Bitcoin didn’t evolve fast enough to support everyday financial activity
Circle cuts the option to buy and sell bitcoins. Instead of Bitcoin as a means of payment, the company now wants to use Blockhain...
The major Bitcoin price models predict very different futures
Bitcoin has created a lot of buzz in the finance industry over the past few years. Though it was criticized at the start, Bitcoin...
Which Business Sectors Are Ripe for Investment?
Source: Pexels
It is generally believed that we are in for an interesting year for investments, and many investors are considering their options. Visit groups...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...
The seven components of a great website new businesses need you to know
New businesses have a lot to decide and design before they ever open their front doors. There is so much to do, in fact,...
Reasons to consider special hosting for your online store
Are you looking to take your online store to the next level? If so, you might want to consider special hosting options that are...