Developing and implementing a strategic approach to ethics (MP3) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
The use of social media in promotion
What do the words ‘National Trust’ mean to you? Historic houses? Gardens? An organisation that older people join? All of these are accurate, but...
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
Developing skills in a large organisation through training and development
National Grid is one of the world's largest utilities. It focuses on the delivery of energy (gas and electricity) safely, reliably, responsibly and efficiently....
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Delivering service excellence in the supply chain
As consumers, we expect our favourite brands to be available wherever we want to buy them and to be of the highest quality. For...
Creating a European branded business
This case study shows how and why Spillers Petfoods acquired Quaker European Petfoods for £465m in April 1995 to create Europe’s second largest petfood...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
Meeting needs in a competitive sector
Go-Ahead is one of the UK's leading providers in the fields of bus, rail and aviation support services. The company employs over 24,000 people...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Providing consumers with ethically sourced garments
Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
Driving forward environmental aims and objectives
There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...
Providing a customer centric service
Zurich® is a major financial services group that was founded in 1872. Its headquarters are in Zurich, Switzerland. Today, the company employs 60,000 people. It...
Our business theory pages cover all the topics you need to know in business.
Influences on businesses
Businesses operate in an external environment in which as well as competition from rivals businesses have to take account of legal, political, social and...
Investigating job roles
Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...
Elasticity of demand
When you raise the price of most items, people will buy less of them. For example, when one airline raises its price, air passengers...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What Are the Key Trends Changing eCommerce Today?
According to Statista, in 2020, online sales amounted to $4.9 trillion worldwide. By 2025, this figure will almost double and it is expected that...
How to make moving offices slightly more enjoyable
Let’s face it, sorting a suitcase to go on holiday is stressful enough for some people, so packing up to relocate your entire office...
Hassle free office move solving productivity problems during office relocation
Millions of employees lie to their bosses about
taking leave when they are stressed. The taboo around stress is such that
people fail to admit the...
Tips for choosing a brand logo
Don’t underestimate the importance of your logo. Too many fashion startups do not put in the appropriate effort when it comes to creating a...
3 Tips for Entrepreneurs
Starting from scratch and creating a sustainable business is something that many people strive to do and is a way many people define success...
How to start a makeup business
The
makeup sector of the beauty industry keeps growing. It only takes a quick
search on YouTube to discover how big of a deal it is....
How to Register Your Trademark Internationally
You’ve registered your trademark in the United States and have enjoyed the benefit of national protection for your brand. Now you want to take...
Strategies for attracting talents in China
China is a large country that houses lots of
great talent for the majority of businesses. The booming market in China is an
opportunity not everyone...
How to ensure accuracy when preparing documents
The preparation of documents is an activity that has become essential to professionals all around the world. Students spend much time learning to prepare...
Timothy Sykes scam or not a scam
Tim is a 38 year old trading and business expert. He was born and raised in Orange, New Haven. His trading career started when...
The Convenience of Global Payouts for Business
An efficient, fast and convenient payout system is to a business what oil is to a wheel; it contributes significantly to the smooth running...
How to choose the best platform to operate: Some main features
Find out how to choose the best platform to trade on the Stock Exchange and what are the most sought after features by traders....
How to Make a Resume Online From Zero
Are you looking for a way on how to make a resume online from zero? If yes, then read on. This article will be...
Empowering Employees to Find Meaning and Purpose in Their Work
Pursuing meaning and purpose in one's job has become paramount in today's workforce. Employees aspire to find personal fulfilment and contribute positively to the...
Do we need to talk about it addiction in the workplace
Many employees are often reluctant to come forward and discuss an addiction problem in the workplace. The potential consequences for their professional career and...
Global brands marketing case study
More and more global brands are transcending international borders. Marketing professionals are constantly fine-tuning their strategies to ensure that their brands are optimizing the...
How important is content marketing?
If you haven’t yet integrated content marketing into your campaign, it’s certainly about time you did. The phrase ‘content is king’ certainly rings true...
3 Best Sites to Buy Instagram Followers Australia (Real & Active)
Instagram is one of the most widely used social media platforms to grow and expand your business. It has become the need of people,...
Tips for writing effective business case study assignment
Many students across the world are taking business courses. The main aim of this course is giving students a platform for launching successful businesses....
How to Make Your Kids to Love Math? And Enjoy Learning that?
Children are afraid of many things: monsters, shooters, Santa Claus, fire alarms, beards. But one of the biggest fears they are likely to develop...
How to start an essay writing business
Is it possible to create a highly profitable business without investments? How to earn 2 salaries per month, doing your favorite thing, to wake...
Esports Preparation Transferable to Business
Esports are a growing part of the online and sports spheres as people turn to both playing and spectating what were once viewed as...
Innovation and Technology Adoption: How Companies Have Embraced or Resisted Technological Innovations
Businesses are intricate, and when something goes well for management, they often become wedded to the procedure. This can be advantageous in a lot...
The Resurgence of Online Poker
Despite popular belief, poker is not as old of a game as some people think. Some historians claim that it derives roots from 10th-century...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Improving Your Sleep
There are a few key principles, supported by the evidence, to improve the amount you sleep and its quality.
This approach has been designed for...
CBD Wax vs CBD Oil: Which is Better?
CBD is a hemp product that comes in various forms to suit its different uses. Most people are familiar with the oil extract as...
Myths and truth about aluminium foil
Myths and truth about aluminium foil
For many years aluminium foil is in common use for cooking and packaging. However, there are still many rumors...
Top 5 basketball games of all time
Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
Why payday loans are a bad idea
You're in need of money and you’ve considered several alternatives such as borrowing from a relative, a friend or even from the bank. Still...
How Expensive Is It To Change Your Name?
A name is a very personal thing. It's what you go by in all areas of your life. It's what your loved one calls...
What are the factors the judge could consider for release on personal recognizance?
If you know about how bail works, you will know that in a lot of cases, some amount of money is involved. In some...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
7 things to check when buying a second hand car
You
have crunched the numbers trying to determine the best vehicle to purchase for
your circumstances. You have talked to your auto car loans Australia car...
Key Ingredients for Success in Fleet Management
Effective transportation management is important for all successful organizations in the shipping industry and those that handle their own shipping.
Enterprises that aim to excel...
10 Things you need to remember before selling your house
Selling your home isn't something you do on a moment's notice. There's usually a long preparation process, one that's as much about your mental...
Top 6 best key lock box
The key lockbox is basically a steel box which secures all the
personal thing. If someone offers one of the chief features, which makes key
lockbox...
Get the custom packaging with packers and movers anywhere
CBD provide custom packaging that ensures fragile items remain saved during transit. While ensuring a clear combination, you are always kept in the loop...
6 Tips That Can Help Your Successfully Run Your Hotel
Do you want to learn how to better run your hotel? If so, then this blog post is for you. We will provide six...
Opinion: The Maltese NGO Repubblika acts from lies
On April 15, 2023, the well-known Maltese NGO Repubblika released its book on corruption in Malta. The 750-page folio contains information about the infamous...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Advantages of the latest technology in the business landscape
Apart from the size and type of the
business, latest technology has a great impact on several business processes
and operations. It offers both palpable and...
What are the most notable tech innovations in Recent years?
Technology is constantly evolving and improving the way that we live our lives. Each time a new invention is released, many of us head...
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
5 Benefits of employing virtual data rooms for your business
Virtual Data Rooms (VDRs) serve the basic needs of businesses i.e., the online storing of data. The conventional physical data rooms are less secure,...
Recover deleted text messages iOS devices save business
Most of us have text messages on our iPhones that date from lots of years ago. These can be crucial gems such as messages...
What is Immediate Edge?
All about Immediate Edge
Immediate Edge legitimate automated trading software can help you profit from the dynamic cryptocurrency market. It uses robots and other systems...
All About Investing with Bitcoin Loophole
Bitcoin Loophole technology was invented by a group of prestigious early investors who became wealthy due to Bitcoin's success. The Bitcoin loophole's popularity has...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
Tips for Making a Great Website
In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...
Step by step instructions to build a functional website
A few decades back, when you considered building a website, you would have put that plan on the sidelines due to limitations in the...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...