Responding to changes in the market environment (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Strategy competitive advantage and the promotional mix
Mission and market
A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...
Positioning the brand
Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Roles responsibilities and career development
In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Continuous improvement as a business strategy
The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...
Developing clear strategies to fulfil strategies within cultural aims and values
Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
How HMRC collects tax revenue to support Government policy
The UK Government provides a range of public goods and services. The main ones include:
educationbenefitslaw and orderdefenceroadsNational Health Service.
Within the UK, public expenditure is...
Meeting the challenge
Governments markets are made up of the spending of National and Local governments. Each year the government spends billions of pounds on a range...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
Developing a uniform global marketing presence
It is easy to think of global products and brand names: Coca-Cola, Mars, and Nestlé are obvious examples in the food and drink line,...
Our business theory pages cover all the topics you need to know in business.
Managing Change
In order to operate successfully, businesses today need to operate in rapidly changing markets and conditions, developing a culture which is prepared to respond...
Employer employee relations
Employers and employees need to have some system for communicating their views and requirements to each other. Employee-employer relations take place at two main...
Business failure
Start up businesses have a very high failure rate in this country with as many as 1 in 3 failing in their first three...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How big data can help your business analytics
Business analytics is here to stay, and most venture capitalists are twisting their heads over this idea. Numerous data is collected from various interactions...
Beginners Guide to Fulfilment-By-Amazon (FBA)
Amazon sellers are more than familiar with the challenge of organising a fulfilment process. Some choose to manage the product delivery themselves. This involves...
Quick tips for improving workplace productivity with process automation
The Quest for Greater Efficiency Begins with Process Automation
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It comes as no surprise that automation is having...
10 Internet business ideas to make money online
An Internet-based business can be set up with almost zero investment. This saves prospective investors the hassle of spending from their savings to fund...
The boating industry sees modest growth in 2019 thanks to new innovation
After a stellar 2018 where most yacht dealers saw the highest sales since the Great Recession, achieving the same results in 2019 would be...
Top 12 tips to boost your retail store
Retail on the high street is finding things harder now that it has to compete with the convenience of the Internet. However, that doesn’t...
A tri fold approach to COVID-19 federal government relief
The Coronavirus epidemic, also known as COVID-19, produced a profound catastrophe of which the global community had yet to see in this lifetime. The...
Where is the best place to create a startup in Europe
There are many startup hubs located across the world from Silicon Valley to Tokyo, and they keep growing in number. But there are many...
Why challenging your industry’s skeletons can actually boost growth
When a new company enters a sector, they disrupt the market with their unique selling point. This might be the product, service or people,...
It has been almost two months since Airbnb went public
Airbnb stock price by TradingView
It has been almost two months since Airbnb went public and it is time to analyze the results. Despite the...
M1 Provides Smart and Easy Investing for Beginners
Do you think about making investments, but you don’t know where to start?
Maybe you’re tired of getting low returns on your savings account, but...
Remittances the UK vs. the rest of Europe
The current economic climate in Europe is in flux with
profound changes such as Brexit. Remittance flows from the UK are being affected
by an environment...
Step-by-Step Guide To Building Team Cohesion
In the workplace, there are plenty of ways that morale and productivity can be damaged. One such way is through the lack of team...
Why you should outsource jobs
Outsourcing a job means to hire the services of a third party or an agency to do a task or a job for you....
Leadership from high potential team members
Research demonstrates that high potentials are twice more likely than others to develop the next generation of leaders within their organization. So why is...
Refine and Master Product Targeting with Amazon Negative Keywords in 2021
If you haven't used negative keywords in your Amazon PPC campaigns, we have got both good and bad news for you.
The good news is...
How to Efficiently Promote Your Business Online
The digital world has completely reshaped the way that we do business. No longer does business marketing and advertising take place in the real...
How to get Tik Tok followers; Tips and tricks
Especially among the younger generation, Tik Tok has become one of the increasingly popular social networks. The platform is known for its short videos,...
5 guides to great essay writing
Essay writing is a burden that every student faces. Like it or not, it is an academic requirement to hone every student's writing and comprehension...
To make money with essay writing a decent freelancing path
Being a freelancer is a tough road to go. It does bring money, yet demands great skills, an impressive writing experience, and a profound...
What To Do With An MS In Mechanical Engineering Degree?
The development history of machines is very complicated. Even though machines have been used for centuries, they are continually getting better. But at the...
Don’t fall for their tricks: 4 ways to spot an online poker cheater
Cheating in poker is not a new thing. It has been happening right from the days of traditional casinos. But even now the risk...
Best Online Casino Bonuses for New Players
You've come to the correct place if you're new to online casino gaming and want to learn more about the bonuses available. Today, there...
Five ways to maximize your fun at casinos
The trend of online casinos is popping out day by day. There
is no need if math knowledge or specific skills to play online casinos.
Moreover,...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
How to Get Better at Crossword Puzzles
Crossword puzzles are a great way to relax and pick up some interesting and educational things. Some of them are more difficult than others,...
How often should you take caffeine capsules
Everybody has heard of caffeine before, mostly from coffee. You may have also heard about its effects in boosting people's performance and function. In...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
The case of sustainability in sporting events
Sport is a phenomenon that gathers masses wherever there is a game, or anything related to its popular teams and athletes. Thanks to their...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
How much influence does behaviour have on financial settlements?
Historically, divorce law in England has not allowed blame-free separations. The five permitted reasons for divorce are adultery, desertion, unreasonable behaviour, and living apart...
Why you really have bad credit and what you can do about it
Your credit score is crucial because it gives you access to loan facilities and makes you more trustworthy with creditors in general. Basically, your...
How to pay off your debts in the right order
If you have several debts spanning across many creditors, it can be overwhelming and challenging to know where to start. It might seem that...
Parking for customers tips for choosing the best spot
Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...
What Should You Do After A Car Accident?
Being involved in a car accident is an incredibly stressful experience. However, when you have considered in advance what you need to do, and...
Which CB or HAM Radio should you get for your Jeep?
Having or buying the right CB or HAM Radio for your Jeep is an option that should not be overlooked. It can be very...
Pro Tips to Help Clean Your Carpet
Despite a lot of flooring options available for the homeowners such as bamboo, tile, laminate, stone- carpet is still popular. One of the reasons...
Things to consider before buying a commercial property
Are you thinking about investing in a commercial property? Unlike the process involved in the purchase of a residential property, there are more factors...
How to build a successful business in the construction industry
For any company to thrive and grow, it needs routine maintenance, upkeep, and on occasion, renovation work. And if you’re running a construction business,...
10 Best Things To Do in Kathmandu
Are you keen to explore the wonders of the fascinating city Kathmandu? Here you go, Kathmandu is the capital city of Nepal and it...
3 Gadgets I always take camping
Every camper is different, but there is no doubt that each individual has a set of essentials that need to be packed for camping....
How to get a Spanish Golden Visa by buying property
Simplicity in the way it is applied, aside from not having to travel to Spain more than once a year, are two of their...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
The future of money – What is FinTech?
Image courtesy by www.unsplash.com
FinTech - short for financial technologies - is more than just a buzzword of the 21st century. Something that was hard...
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
Embedded firmware development
It is considered that the embedded (or integrated) firmware development is mainly coding, which is performed on hardware. This is not something that you...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
3 Reasons to Implement VPNs in Your Business
As an ambitious entrepreneur looking to drive success for your enterprise, you have considerable options available to you nowadays, and this is largely due...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
How to trade smartly with Cryptocurrencies
How to store cryptocurrencies and cash in one place safely and which one to choose
If you are here, you probably already know the basics...
The Ultimate Guide to Social Trading
In this guide to social trading, we’ll cover what is social trading, what are the pros and cons of social trading, and how does...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...
Multi-vendor marketplace development: why is Magento the best choice for it?
A multi-vendor marketplace can become a powerful profit driver when constructed appropriately. The success of Amazon, eBay, and Etsy is solid evidence.
A multi-vendor platform...
5 examples for successful online business
Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...