Matching people with technology to create a global strategy (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to support decision making
Organisations that operate in the business-to-consumer (B2C) market are increasingly turning to market research to support their decision making processes. A retail business, for...
Increasing brand awareness through social media communications
Voted ‘Luxury Retailer of the Year’ in 2013, Harrods is a department store with a difference. Its unique brand is recognised across the world....
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Motivational theory in practice at Tesco
Tesco began in 1919 with one man, Jack Cohen, a market stallholder selling groceries in London. Tesco was formed out of a merger with T.E....
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Innovation at Heinz
At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Making life easier for the motorist
Anyone who has experienced a broken windscreen will know the sickening feeling of frustration and helplessness this can cause. Autoglass’ central philosophy is making...
Corporate responsibility and stakeholders
RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Responding to a changing external business environment
United Airlines
United Airlines was formed in 1927 from four airlines: Boeing Aeroplane Company, National Air Transport, Varney and Pacific Air Transport. From being predominantly...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Managing the supply chain for globally integrated products
Today many of the products that we consume have been brought to us through globally integrated distribution systems. Striking examples are the fruit and...
Our business theory pages cover all the topics you need to know in business.
Enterprise culture
To be enterprising, one must be willing to take risks and think creatively to find innovative solutions to problems. The term culture refers to...
Financial records and documents
Accounting involves the creation of financial records of business transactions, flows of finance, the process of creating wealth in an organisation, and the financial...
Remuneration incentives job satisfaction
Remuneration (pay), incentives (such as bonus payments) and job satisfaction are all important in creating motivation at work.
Remuneration and incentives
The sum paid for a...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Things to Know Before Shipping in Reefer Container
Do you know what reefer containers are? Do you know the things related to reefer containers? Don't worry; we've got you covered. We will...
The Key Benefits Of Outsourcing Your Accounting
Your company may get financial benefits from outsourcing your accounting in several ways. Having a committed staff handling your books and your company's financial...
A definitive guide to the pellet ice maker
Curious to know more about the airy, nugget-like pieces of ice you find in restaurants? Read this pellet ice maker guide to find out...
5 Tips for managing a restaurant
Managing a restaurant is highly challenging and involves a fusion of PR, managing staff and inventory, and customer relationship management. A proficient manager is...
5 Best practices you should know before starting your own business
Starting your own business needs several preparations and planning to avoid any unplanned failures and challenges. In the digital market, you can always start...
Connecting the dots – one business at a time. How Roman Grigoriev continues his pursuit of happiness with investment in Boomf
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow...
How to make your business thrive during the Coronavirus outbreak
We live uncertain times with many businesses facing full shut down after two of the hardest months for sales since the Great Depression in...
Six mistakes companies make during international expansion
Every business owner is bound to make a few slip-ups during international market expansion, but some missteps are costlier than others. Here, we count...
Sourcing from China how sourcing agents can help you reduce costs
Several western companies are increasingly looking at China sourcing agents to handle their outsourcing projects. This is because sourcing agents are usually based in...
Escaping tax calculations for small business owners
Evaluating taxes can be considered as a rite of passage to adulthood. This particular job is so difficult and time-consuming that the internet is...
Secured and Unsecured Business Loans: Understanding the Key Differences
When a business needs financing, there are two main types of loans available: secured and unsecured. Both types of loans provide businesses with the...
Small businesses need quality record keeping too
Most small business-owners are so eager to jump behind the wheel of their business and start doing things “my way” that they often overlook...
Five things leadership teams should do when a CEO leaves
Many would agree that your CEO is the most important person in your business. They’re the face of your company, they make all the...
5 key learnings we can take away from some of London’s most successful business owners
Building
a successful business is no easy
task. It involves research, motivation, passion and a lot of hard work.
Some
of London’s most successful business owners share...
Why business mastermind is crucial for your success
Knowledge seldom grows in a vacuum. Irrespective of the nature of your business, you cannot grow if you don’t challenge your current status or...
The ins and outs of social selling
According to the ‘State of B2B procurement’ study published by Accenture, nearly 94% of B2B buyers conduct some form of online research before making...
How to make your customer portal more secure
Today, organizations require advanced digital technology to handle increasingly complex customer relationships. A customer portal, providing integrated support, self-service, and other essential features, is...
Gen Z Marketing Strategy: Reaching the Next Generation of Consumers
If you're looking to market your business to a younger demographic, it's important to understand the characteristics of Generation Z, or Gen Z. This...
Best certification institutes in Dubai
Training is the most important factor, which will change your life or gives worth to your work. If you are attained enough in your...
Ready to start your business degree? how to find affordable accommodation
For many students, getting into their preferred university means that they’ll have to live away from home for the most part of the year....
How to choose the right study table for your child?
If
you have a primary school going kid or a high school going kid, they ought to
have homework! Every child needs a different and unique...
Global casino and gaming market 2020
Though the gaming industry has benefited from the lockdown during the pandemic. Most of the revenue collected was from the entertainment centers and online...
A look at the winners of the four British Classics thus far in the 2023 flat racing season
While there is still a very long way to go before the curtain is drawn on the 2023 flat racing season on Champions Day...
Online gambling and its advantages
People enjoy playing games and gambling online. It gives them thrill and excitement, even gives them geat casino bonuses and makes them more productive...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
How Playing Games can Improve Productivity
Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...
OSRS Best Weapons to Obtain
The most useful or strongest weapons
Any adventurer worth their salt won’t leave home without a weapon. The world is filled with both wonders and...
The mental health impact of a GMC investigation
GMC investigations can be a significant stress factor for medical practitioners who are already under huge amounts of pressure. In some cases, such as...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
Finding the Right Balance Between Work and Home Life in a UK City
Living and working in a UK city can be a fast-paced, stressful environment but it doesn’t have to be at the expense of your...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
Here are the New ESTA Applicants’ Questions
Are you looking to apply for an ESTA visa? Well, here are some of the questions that you will need to answer during your...
How to use a credit card responsibly
Credit cards are truly great financial weapons when used wisely. They not only can help you establish a line of credit but when used...
How to pay off your debts in the right order
If you have several debts spanning across many creditors, it can be overwhelming and challenging to know where to start. It might seem that...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
How a Truck Finance Broker Can Help Secure a Truck Loan and How to Position Business for Quick Approval
A finance broker isn’t a bank but they have access to potentially dozens of lenders, all in one place. That means they work for...
Tips to buy a car with bad credit
You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...
Selecting a security system for your home
One of the biggest challenges for homeowners anywhere in the world is securing their homes against prospective burglars. With technology getting more sophisticated, as...
Global Warming’s After-Effects on Real Estate
Wildfires in California have gone out of control this summer, and this can’t be ignored anymore, or taken as a one-off phenomenon: After all,...
Top moving scams
The choice to use the services of a moving firm is an important one that includes a lot more than just financial considerations. It...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
5 business travel tips for frequent corporate travellers
What a
nice thought to have, traveling professionally and frequently, getting to see
what other businesses provide at lunch or the types of hot drinks they...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
How technology has made businesses more efficient
Technology has come a long way and still has a long way to go in many respects. It has revolutionised the lives of people...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Understanding the Basics of DCIM
An organization is divided into several departments and divisions like human resources, marketing, management, and more. However, the most vital part of any company...
Understanding Data Privacy for Any Business
Data privacy has become a critical concern for businesses of all sizes, as the world becomes more and more data-driven. With the ever-evolving landscape...
Why mobile antivirus is a business necessity
Over the past decades, the mobile phone's role in the corporate environment has gradually changed. It transformed from a voice communication device to a...
A Guide on How To Start Cryptocurrency Mining
Read this article to learn about cryptocurrency mining and how to start as a beginner.
Have you ever wanted to learn how to mine Bitcoin...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
How To Buy Dogecoin With PayPal In 2022
Wondering how to buy Dogecoin with PayPal in 2022? Be patient! We will let you know. First, let’s discuss what Dogecoin is. Dogecoin had...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...
Post Brexit: Appointing the Right GDPR Representative for Your Business
Since the United Kingdom left the European Union, many companies based outside the UK or EU are now legally required to appoint a UK...
Only Use the Right Criteria to Buy a Domain Name for Your New Blog
Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...