The role of a multi-national in developing markets (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Honour the past invent the future
BIC® is one of the global brands whose brand name is closely associated with the company's products e.g. BIC biros. In the modern world,...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Factors affecting organisational structure
The Forestry Commission has a huge responsibility. It cares for 827,000 hectares of sustainably-managed woods and forests and plants more than 17 million trees...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Turning waste into wealth
The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...
Competitive advantage through efficiency
The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
Developing ethical business strategies
CIMA, the Chartered Institute of Management Accountants, is the world's largest professional body of management accountants, with over 203,000 students and members in 173...
Using PESTEL to design effective strategies
When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Responding to a changing marketing environment
Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
Establishing a diversity initiative
In a rapidly changing business environment decision-takers in large organisations are recognising that, in order for their company to succeed, they need to develop...
The Absolute. Tour
Companies are finding it more difficult to demonstrate product superiority or product differentiation over competitors. Customer service is an area that offers almost endless...
Our business theory pages cover all the topics you need to know in business.
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
Management structure and organisation
Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What are the biggest challenges in the current project management landscape?
Project management is the process of planning, executing, monitoring, controlling, and closing the work of a team to meet specific success criteria. It involves...
How a fresh pair of eyes could help your business
Whilst outsourcing became popular in the wake of the Great Recession, this was largely due to the pressing need for businesses to reduce their...
Fitting Out An Office: Why You Should Let The Experts Do It
The benefits of having the right office fit-out perfectly aligned with your vision and ability to cater directly to the needs of your business...
5 Ways in which a business platform can help your business
A modern organization can not go without a business platform supporting its activities. A business platform organizes and centralizes all the tools and applications...
Khadim Bâ, successful entrepreneur at the service of his fellow citizens
Senegal is a land full of talented people whose entrepreneurial initiatives are essential to the country's economic development. Among these prominent individuals is Khadim...
Viability of opening a vegan restaurant
Setting up
a business in a restaurant is nothing new, but the popularity of doing just
this while offering vegan dishes is on the rise. The...
5 Reasons To Hire A Lawyer When Starting A New Business
Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...
How to open an electronic equipment recycling company?
Computers, TV sets, cell phones, and similar things are what most of our regular waste comprises today. We refer to this as e-waste and...
Innovation could be the Key to Success Post COVID-19
The ongoing Coronavirus pandemic has already had a significant impact on the global economy. Experts have warned that we are heading for the worst...
4 Money-saving tips that can help revive your construction business
As you try to scale your construction business’ growth, saving money can become a task.
With a world of expenses to look after, your company’s...
Paytm Continues to Grow as an Online Payment Method in India
India’s national currency, the rupee, has endured a turbulent couple of decades. It was devalued a great deal in 1999, hit by the 2008...
Value of the Pound since Brexit
The value of the Pound since Brexit has been moving up and down. Here is a quick look at key changes since the vote
The...
How Future Work Will Change in 20 Years: Is Remote Work the Future?
Apart from social distancing, mask-wearing, and lack of travel, there is one more thing that the pandemic has changed drastically: the way people do...
Why a whiteboard animation video can really help push your business ahead of the competition
Trying to convey complex information isn’t easy. There comes a point when most people switch off – usually in the first 10 seconds. Using...
Burnout Assessment Tool
Burnout assessment tool for HR
A Burnout Assessment Tool is a means of assessing an employee's risk of burnout by identifying burnout symptoms. It considers...
Tips to Take Care of Your Vinyl Banner to Ensure It Lasts Longer
Vinyl banners are an excellent marketing tool for businesses everywhere. Not only are they affordable, but they also offer exceptional versatility due to their...
Beyond Google: How to Get ROI from SEO on Multiple Search Engines
In today's digital age, it's no secret that search engine optimization (SEO) is essential for businesses to succeed online. When people think of SEO,...
Clubhouse – The Newest Sensation on Social Media?
The dawn of a new age on Social Media started with Orkut. Facebook, Instagram, and Twitter sparking a rage in the early 2000s transcend...
Three important steps to take before applying for a student loan
College education in the U.S. is expensive and involves a lot more beyond tuition fee. While federal loans can help with the basic education...
What are research paper topics popular in Canada
Considering the history of the land, Canadians respect both their heritage and the innovative ideas that are challenged by the world’s top universities.
As...
Do Australian students have too many assignments
Studying at the university implies
multiple writing assignments in addition to attending lectures, classes,
workshops, and participating in countless other activities. Very often students
need to think...
How Does Playtech’s Proposed Takeover Impact Gambling Sites and the Industry
If you enjoy spending the odd evening having a flutter on online casinos, bingo or maybe even trying your hand at poker then you’ve...
Online casinos and the tech world unite
For great industries to expand even more, uniting with
another great industry is often a great opportunity. This is what has happened
on a big scale...
Navigating Financial Opportunities: A Diverse Investment Landscape
In the world of personal finance, building a robust and diversified investment portfolio is a tried-and-true strategy for long-term success. While traditional investments like...
Goal Spribe: Score Your Way to Success in This Dynamic Game
The Thrill of Goal Spribe
Goal Spribe is an exhilarating game of chance that takes players on a journey to the end of the field...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
Half-life: Alyx Has Released Levitation, a New Game Mod
Does this imply that we will visit the renowned City-17 again soon? The answer is just below.
A future VR-compatible FPS mod called Half-Life: Alyx...
Why will CBD businesses boom in 2021?
CBD products is a growing industry, and all signs show that it'll maintain this upward trend. Even if most markets have faced challenged due...
Delta 8 Gummies: What Made It So Popular
Delta 8 THC is psychoactive. However, it also offers advantages for anxiety, pain, and sleep. It's among the reasons why people are shifting to...
6 Fun Activities to Keep Your Sanity While In Quarantine
This whole pandemic business has been a pain for everyone on all fronts. The whole crackdown on public interaction and gatherings has been an...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
4 Colors and Prints for Spring Styles
As temperatures begin to warm up, your thoughts turn to putting away your winter clothes and creating a colourful wardrobe for the spring season....
What is the best 70-inch TV?
4k TVs are today, the highest level of power that we can find in the market. And we talk about the market because there...
Why do you need to choose cryptocoin debit card for purchases?
A crypto debit card enables individuals to use their e-currency assets for purchases similar to a debit card at any merchant that accepts card...
A handbook for transferring money online to Pakistan
Sending money overseas is much easier when you know all your options. Most companies that offer online transfers allow you to send money to...
Motor Fleet Insurance: Who Can Get Full Cover?
Fleets come in a variety of sizes and business models, so insurance coverage should also be flexible enough to cater to all of them....
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
Moving to the Suburbs of Chicago: 5 Great Places to Relocate
Chicago is one of the largest cities in the United States, where everyone can easily find something to do. With diverse communities, great job...
Maintaining the exterior of your premises from manholes to parking lots
When it comes to the success of your business, you only have seven seconds to make a good first impression. Those precious seconds are vital to...
Hassle-Free Relocation: Why Premium Moving Services are Worth the Investment
Moving can be a stressful and overwhelming experience, especially when it comes to packing, transporting, and unpacking all of your belongings. The process can...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Reasons to Move to Albania
"The last mystery of Europe" is the second name of Albania, which for many years remained a closed country for visitors. A lot has...
How to keep your engagement rings safe while traveling
Your engagement ring is a priceless symbol
of your commitment to a future with your significant other. Keeping your
engagement ring safe while traveling is top...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
The Top 7 Programming Languages of Today
As of 2020, there were approximately 700 programming languages ​​available. While some of these apply only to specific technologies, some only exist to question...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
1 EUR to INR: Convert Euro to Indian Rupee
In today's interconnected world, understanding currency conversion rates is vital. Whether you are a globetrotter planning a trip, an expatriate living abroad, or an...
What’s Happening with Cryptocurrency Regulation?
Regulation in the cryptocurrency market is something of a complex and controversial topic. For many owners of cryptocurrency, the lack of regulation has been...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...