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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using new product development to grow a brand
Kellogg’s and the marketing mix
With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...
Using market research to relaunch a brand
Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Job roles at Specsavers
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Motivating and engaging employees for better business
Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Using colour in new product development
It's a colourful world!
Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Developing a customer focused sales strategy
Changing customers expectations
The 1980s were marked by a growth in consumer spending and a housing boom. Easy access to credit made it possible for...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Changing the culture at Jaguar
This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
The message is in the medium
Put a Victorian school teacher into a modern classroom, with books and blackboards, and he or she would find little had changed fundamentally. However,...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Transforming the marketplace
The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....
Developing the skills for managing change
Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
Our business theory pages cover all the topics you need to know in business.
Business expansion
Business expansion presents potential benefits and drawbacks, some owners are even unwilling to take the risk of growing a business, instead deciding to stay small....
The importance of business accounts
Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below:
There are...
Developing a global strategy
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to Modernise Your Office Space
An office is more than just a place to work it's a hub of creativity, collaboration, and productivity. However, with the rapid evolution of...
Top Ways To Properly Manage Your Ecommerce Business
There are more than 20 million eCommerce sites on the internet today. Many more are being formed every single day. As you can imagine,...
How to keep business data secure when transitioning to a new office
It is very exciting moving into a new office because it often means that your business is expanding or moving up in class to...
5 harsh entrepreneurial realities you need to face
Striving to become an entrepreneur? If so, you are not alone. Just about everyone dreams of the day they own a business. Unfortunately, most...
All the interesting facts you need to know about metal & metalworking
Have you ever stopped for a while and looked around at your surroundings to see how many things are made of metal? Obviously, you...
A Business Opportunities to Consider During a Pandemic
The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...
The average cost in starting up a flower shop in Singapore
Starting a flower shop is not just skills
and passion for flowers and arrangements but also the capability to shoulder
the costs and expenses. According to...
A tri fold approach to COVID-19 federal government relief
The Coronavirus epidemic, also known as COVID-19, produced a profound catastrophe of which the global community had yet to see in this lifetime. The...
Biodiversity Net Gain: A Path to a Greener Future
Ever pondered the equilibrium between developmental progress and environmental guardianship? Enter the realm of Biodiversity Net Gain (BNG), a concept seemingly intricate yet fundamentally...
Crypto Payment Gateway with Opencart
With the rapid expansion of technology, online infrastructures are becoming more popular and prevalent. In the last few years, perhaps the most revolutionary advancement...
Why is documentation important for businesses
Documentation is an important aspect of every business because it offers many benefits. It serves as a record, lets someone explore creativity, it can...
Main differences between Forex VPS for Brokers and Traders 2021 update
Earning without doing a lot has lately become something that many people are taking an interest in. While there are different methods of earning,...
How to keep employees engaged with safety training programs and policy
Keeping
employees engaged and ensuring that they understand just how important safety
is to your business or workplace is key to accident prevention and greater
overall health...
Even After COVID-19, People Will Keep Working from Home (Here’s Why)
Without being too optimistic, we can certainly say that the world is seeing the light at the end of this pandemic’s tunnel. Mass vaccination,...
A Few Tips for Improving Your Communication Skills
Communication is defined as the passing on of ideas and information by speaking, writing or using some other medium. In business, in relationships or...
How and why content marketing works
If you aren’t familiar with the ins and outs of the marketing world, then you may not easily be able to identify the many...
Trial versions and their effects on consumer behaviour down the line
Trial versions, also known as free trials or demo versions, are a marketing strategy used by businesses to give potential customers a taste of...
Market awareness will idea impact
Market awareness is essential whether you are launching a new brand or entering the market with a new idea. There is a difference between...
Why Gamification is a Must for E-Learning
Humans are, by nature, creatures that avoid anything that seems boring. So it's no surprise that when it comes to learning, we often shy...
How valuable is an MBA today?
Earning an advanced degree, like an MBA, takes plenty of commitment, time, and of course, money. It’s for these reasons that many would-be MBA...
Experts’ global – providing holistic MBA admissions consulting service
Experts’ Global – Providing Holistic MBA Admissions Consulting Service
Navigating the landscape of the MBA admissions consulting particulars can be challenging as the admissions processes...
Navigating the Thrills: How to Find Regulated Casino Sites in New Zealand
As you already know, New Zealand follows complex gambling regulations and rules. The nation's gambling journey can be traced back to the 1920s when...
Best tips for eSports betting
When it comes to making extra money, few
things are as exhilarating then sports betting. Today, the betting world has
expanded to make way for the...
A Complete Overview of iGaming Acquisitions in the 21st Century
The rise of the internet in the late 20th century revolutionised countless industries, and gambling was no exception. In the mid-90s, we started to...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
Some Minecraft Tips You Want To Know As A Beginner
Do you want to be more successful in Minecraft? There are many things that you can do to let that happen. However, some tips...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
8 Common Dental Treatment Procedures: Qualities of a Good Practice
Dental health is essential, as you cannot leave your health and your family to chance or any dental practice. To choose the best family...
How to Select the Best Monitor for Reducing Eye Strain
Often, consumers don't think much when picking a computer monitor or screen. However, its material has a significant influence on your comfort and productivity,...
What the UK Could Learn From Canada’s CBD Industry
The CBD Industry in Canada has been growing in popularity in the past few years. Many people are jumping in as a budtender, marijuana...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
4 tech advancements that are changing the way we shop
Technology has impacted nearly every faction of our lives, including how we shop. While we've all experienced the boom of online shopping and...
5 Ways Indoor Navigation Helps Shopping Malls
If you run a shopping mall, you should always be looking for new ways to improve the experience for both shoppers and retail tenants....
New or vintage, how to choose your first Oris
Choosing a Rolex is like getting married: it's better to think about it before you start! Who has not, consciously or unconsciously, associated Rolex...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
Car Loan in Singapore: Answers to the Common Questions
Most people in Singapore buy their cars using car loans, which is a good thing because they get to enjoy the asset and pay...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
Mortgage Refinancing Options in Toronto
Toronto homeowners who are thinking of refinancing their mortgage have various options for replacing their current mortgage with another, each with its own pros...
How property owners can benefit from using professional cleaning services
Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...
What Are Rigid Inclusions and How Do They Work?
If you’ve ever tried to build legos, create a house of cards, or stack blocks on a carpet, you know that it’s very difficult...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Florida is Ground Zero for the Future of Spaceflight
A new era of spaceflight is upon us. The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...
7 ways to manage summer holiday requests
Summer 2018 is almost here, which means you’re about to hit peak holiday booking season! But with a spike in requests for time off,...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Technologies shaping and changing the world in 2020
One of the most exciting things about each New Year is the new releases. Whether it be movies, cars, music, or video games, it...
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
Case study online lending company OnDeck
Online lenders have gained in popularity since the global financial crisis of 2008. The failure of big banks to stabilize the financial markets served...
Why companies and people rely on VPN services
Since the first quarter of 2017, Internet service providers have been selling customer data. This is very unfortunate for all Internet users. This decision...
Understanding data encryption: pitfalls you should avoid to prevent a data breach
It’s 2020 and almost everything is happening online. However, the question that most people are concerned with is how to keep their sensitive data...
Detecting Age Validity Online
One of the most disturbing examples of digital intrusion happened repeatedly during the early months of the pandemic in 2020. While tools like Zoom...
How to Buy Ethereum Instantly
Trading in cryptocurrency has become a paramount global phenomenon. Millions of people across the world are taking up this lucrative investment opportunity, and many...
Top 5 Rates for Dash Cryptocurrency
Now many people have begun to follow closely the dash to btc calculator. As Bitcoin approaches its historical high, investors are thinking about diversifying...
Exploring Anti-Money Laundering (AML) Regulations in the Cryptocurrency Sector
The threat of illegal financial activities requires strict supervision. Anti-Money Laundering (AML) for cryptocurrencies serves as the protection measure against such threats, ensuring the...
How to make a unique slideshow of photos
In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
Comparing WordPress and Drupal: What To Base The Site On
Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
How to build online presence for your business 
The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...