Using promotional strategies to connect with stakeholders (PDF) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Within an arm’s reach of desire – global marketing
Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Promoting the brand
Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up, explores and develops...
Overcoming barriers to change
The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
Creating the UK’s ultimate travel experience
As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Building on stakeholder support to achieve dynamic growth success
Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Entering overseas markets
Provident Financial was founded in West Yorkshire, England in 1880 by Joshua Waddilove. The company’s headquarters are still based in West Yorkshire. However Provident...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Our business theory pages cover all the topics you need to know in business.
Marketing model
When looking at the marketing model people often get confused between the marketing of a product and the selling of a product. Marketing is...
Personnel functions
The term personnel department refers to the organisation's function that is responsible for the management and motivation of people in the workplace. The term...
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What You Should Know About ISO 9001 Certification
No matter what kind of products or services your business provides to customers, you have surely heard of quality management. This is a system...
6 Reasons To Hire A Freight Forwarder For Business Shipments
With globalization on the rise for many industries and companies nowadays, it's no surprise that you've also decided to compete in the international field....
Amazing Benefits of Working with Domestic Suppliers
There are many decisions that you have to make every day as a business owner. One of the most important things that you have...
Step by step guide to hosting small business events
Almost every business has to hold an
occasional event. Even the smallest businesses will need to hold meet-and-greet
events or fundraising parties. In fact, 41% of...
Choose the Best U.S. State for Your New LLC – TOP 5
If you’re starting a business in U.S. – it’s very important to know, what state should you choose.
Is it the one you’re living or...
How to turn your catering passion into a business
The moment you decide that you want to turn your catering passion into a business, fear tends to follow on soon after. Will the...
Why Berlin is a good place for doing business
Berlin is one of
Germany's largest city with a population of about 3.7 million people.
The availability
of high standards of living at very affordable rates and...
Why Your Business Might Need an Employment Lawyer on Retainer
Having a lawyer on retainer can often seem like an additional expense that you can’t afford but, if you don’t have one, you could...
Chamber of Commerce UK: Supporting British Businesses Since 1908
The Chamber of Commerce UK is the largest business network in the UK, representing over 750,000 businesses of all sizes, from sole traders to...
Streamlining International B2B Payments: Efficient Strategies for Businesses
B2B cross-border payments are becoming more competitive on a worldwide scale.
According to a 2022 Juniper Research estimate, the worldwide B2B payments environment would rise...
How to Successfully Lower Your Tax Bill With the Charitable-Donation Deduction in 2024
Navigating the complexities of tax laws and deductions can often seem overwhelming for many. However, with the right knowledge and strategies, you can turn...
10 Steps to take before you seek funding
Whether you’re funding a business, lab research, or another independent endeavor, you’ll likely need funding to make your dreams a reality. Getting funding is...
4 ways to boost your recruitment process
Are you struggling to close the skills gap within your
industry? Are you unable to find talented employees that fit your role
requirements? If you are...
5 key learnings we can take away from some of London’s most successful business owners
Building
a successful business is no easy
task. It involves research, motivation, passion and a lot of hard work.
Some
of London’s most successful business owners share...
What Are The Main Factors In Determining Salaries
Whether you believe it or not negotiating salary isn’t an easy job at all.
For that, it’s important to have a specific skill set, years...
Affiliate marketing made simple earn good money partnering with brands
No
bosses, no public transport, flexible working hours, a kitchen at your
disposal, plus a bed to take a well-deserved nap to recharge your batteries.
Doesn’t that...
Buy a Reddit Account and Get your Benefits
The Reddit platform has become one of the most popular and in-demand tools for promoting and sharing opinions and views. Today, many users buy...
Creating different strategies based on marketing objectives
The internet ecosystem has evolved significantly in the past ten years. A decade ago, a business targeting the organic buyer only had to look...
Best certification institutes in Dubai
Training is the most important factor, which will change your life or gives worth to your work. If you are attained enough in your...
How to choose preschool in Avenue U, Brooklyn: important daycare features to examine
There are various philosophies, early education programs, and curriculums for promoting a progressive and comprehensive approach that encourages kid's growth, development, and learning. So...
To make money with essay writing a decent freelancing path
Being a freelancer is a tough road to go. It does bring money, yet demands great skills, an impressive writing experience, and a profound...
Reasons to choose a casino that’s not on Gamstop
While many players may find that Gamstop casinos (which are all sites licenced in the UK) help them limit their gambling, others who wish...
Top Ways to Bet Online and Earn Money
Betting online is hugely popular all over the world and the volume of bookmakers who offer casino games and sports betting odds is constantly...
Advantages of casino games online
Casino games online are like an earthly heaven for those who love gambling. Gone are the days when people who love to gamble have...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
Here Are The Major Advantages Of Using A Seat Cushion
Sitting for long periods without becoming active for some time has been shown to result in several health problems. For people who spend a...
Know why fewer people are getting in relationships today
Why People No Longer Take a Relationship Seriously
People are not in a relationship because they have made the decision not to be. It merely...
Making the Switch from Traditional to Electronic Cigarettes: Is It Worth It?
Making the switch from traditional cigarettes to electronic cigarettes (e-cigarettes) can be a difficult decision. This is because of the fear that an e-cigarette...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
7 Interesting Facts About the Euro You May Not Have Known
The euro is the currency of nineteen of twenty-seven European Union member states. After the United States dollar, it is the second most frequently...
What to Consider When You Are Sending Money Abroad
There are a number of options for people who are looking to send money abroad, more than have ever existed in this industry before...
Advantages guarantor loan get access credit
What do you do when you’ve previously had credit difficulties and perhaps have already been turned down for a credit card application or a...
What Makes The Kia Stinger A Brilliant Investment?
Are you in search of a dream car to buy? Do you have a long list of potential vehicles but can’t make up your...
5 Ways Your Fleet Can Save Money
If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...
Tips to buy a car with bad credit
You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...
Why Hiring a Skip is the Best Option for Waste Management and Disposal
As a business owner or a residence owner, it is vital to ensure that your resources are spent wisely. We all know that good...
Top materials for soundproofing
When it comes to soundproofing, there are lots of materials
available on the market. Many of these products provide great soundproofing and
some are not good....
7 Business ideas to make money when buying land
The current real estate market in Pakistan offers great opportunities to acquire land at low prices and in privileged locations.
Faced with the possibility of...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
A perfect yacht for every style
With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...
International legal advice – being covered abroad
A lawsuit is always annoying, even if you have a good legal expenses insurance. It is particularly annoying, however, if you are served with...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
5 key concepts of cloud computing you should know
Everywhere in the world of business, there is a conversation about cloud computing. Everyone is suddenly on the bandwagon. But what does this mean...
The Most Effective Way to Prevent a Cyber Attack
Cybercrime is a genuine and present threat to businesses, government agencies, and individuals. As we continue to make technological advancements, hackers find new ways...
How to Keep Your Data Safe With The Rising Rates of Cybercrime?
In today's digital age, the importance of data security cannot be overstated. With the alarming rise in cybercrime, protecting sensitive information has become a...
Start Trading with BitcoinX
Bitcoin trading has gained in popularity as one of the most lucrative ways to make money online over the years. According to a recent...
Why Do Bitcoins Have Value?
While there has been plenty of talk lately surrounding Bitcoin, there is also a lot of confusion as to how it is priced and...
Litecoin (LTC)
What is Litecoin (LTC)?
Litecoin (LTC) is an open-source cryptocurrency on Github. That was designed on October 7, 2011, by Charlie Lee. Lee is a...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
The Business Case for Developing a Mobile App
We all use mobile apps every day. It is easy to understand why mobile apps are so beneficial to our daily lives on a...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
Best European Web Development Companies
The Eastern European software outsourcing market is one of the most promising in the world. According to Eurostat, there are 1.7M tech experts who...
How to build online presence for your business
The online presence of your business allows you to connect with potential customers while increasing the legitimacy and stature of your business. Modern customers...