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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
No 7 the relaunch of a brand
When a new product is launched, which is subtly different from existing brands and the new arrival is successful this often leads to hectic...
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Partnerships with people
Organisations ought to consist of people working together in an atmosphere of open co-operation. At first glance there doesn’t seem to be any commonality...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Using IT to energise sales and marketing
Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Managing risk through effective team based decision making
Making sure that government, businesses and households have secure supplies of energy is a huge commitment. Engineers working for energy supply companies must make...
Expanding a business through skilful acquisition
The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Healthy Eating
It is the ability to satisfy customers that marks the difference between a successful and an unsuccessful organisation. That is why some children’s nurseries...
Growing a business by developing products and markets
A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
Our business theory pages cover all the topics you need to know in business.
The principles of marketing
The principles of marketing involves a range of processes concerned with finding out what consumers want and then providing it for them. This involves...
Performance management
Performance management is a management approach, which seeks to get the most out of human resources. Typically rewards are related to performance and some...
Human resource management
Human resources are the people that work for an organisation, and Human Resource Management is concerned with how these people are managed. However, the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Top Ways To Properly Manage Your Ecommerce Business
There are more than 20 million eCommerce sites on the internet today. Many more are being formed every single day. As you can imagine,...
Injured on the job here is what to do next
Nobody wants to think about getting injured on the job. However, sometimes, despite rigid health and workplace safety protocols, accidents can happen. The great...
How value proposition canvas can help you improve your marketing in eCommerce
Improving the lives of your customers should be a priority if you want to have a successful ecommerce store. Knowing what value you provide...
Russian Businessmen in Scotland: Ties to FSB
Married Couple Andrew James Mackenzie and Helen Ruth Mackenzie Smith resumed the medieval distillery located in Lindores monastery (Lindores Abbey), where Scottish monks produced...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
How to skyrocket your web design agency’s productivity
If you want your web design agency to reach nauseous growth, you need to streamline and optimize your workflow.
It is by doing so when...
China Consulting and Market Entry Strategy and ERP Software in China
If you want to grow your business into a global brand, start by taking it to a good offshore jurisdiction. An offshore company in...
Tips On Conducting Business Internationally
Taking your business to an international level may seem overwhelming. However, there are some tips that you can follow to make sure that you...
Why Your Business Might Need an Employment Lawyer on Retainer
Having a lawyer on retainer can often seem like an additional expense that you can’t afford but, if you don’t have one, you could...
The pitfalls when signing an insurance and how to tackle them
Almost all citizens of the U.S.A. sign insurances for different reasons. This is a common and wise practice. You ensure your health and life...
Galimzhan Yessenov launches Singapore PE Fund to invest in Singapore
Galimzhan Yessenov, one of Kazakh nouveau riche, has established a fund to invest in Singapore's agricultural projects.
Asadel Partners PEF was created by Yessenov and...
Best ways to analyze the Forex market
The foreign exchange platform is complex and a lot of changes are happening in a very short period of time. This is why the...
5 Tips For Effective Collaboration With Remote Teams
The Challenges Of Remote Work
Now that collaboration with remote teams has become popular, organizations' issues about this setup have also appeared. These challenges include...
How To Improve Team Spirit In A Remote-Working World
Effective communication and team-building events for forward-thinking organisations
Despite the divisionist debates in the social media and broadcasting sphere, overall most business owners have found...
Shows Personal Branding Leads to More Opportunities
Since we're all at home and have some free time as we play to guard against COVID-19, we truly should accept this open...
What is a sales funnel?
The Sales funnel is one of the most important aspects of any business, yet they are often misunderstood. A sales funnel is simply a...
6 Digital Marketing Trends You Must Know in 2022
Marketing is changing day by day, and to have a long-term path, it is necessary to work on short-term plans. It is essential to...
6 conference organisation mistakes avoid costs
There are a number of ways you could ruin your conference, and there are a surprising number of mistakes that even professional event organisers...
Ph.D. Writing Service
Do not allow yourself to struggle with the pressures of writing a Ph.D. thesis when you have the option of saving your resources and...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
Why e-learning is the right choice for you
In years gone by, you had to buy books for learning. A full-time course usually involved joining a class and attending somewhere at a...
A Guide to Cricket betting
With the massive worldwide TV audiences many people around the world like to place bets on cricket, it is popular because of the variety...
The NFL Business Model: Betting Equals Ratings
The NFL is the nation’s most popular game and its global appeal continues to flourish. The term, “football widow” was coined specifically for the...
What is the best time of day to play in an online casino?
Playing without ever winning is like eating salt-less food; it never satisfies your hunger. Your hunger for a win. Money! After all, this is...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
4 self improvement apps you can fit into a tight schedule
Everyone strives for self-improvement. But in an increasingly fast-paced world, self-reflection and contemplation feel like a luxury that those of us on a time-crunch...
Turkey’s Booming Hair Transplant Industry Understanding its Trade Volume
In recent years, Turkey has emerged as a global hotspot for hair transplantation procedures, attracting both domestic and international clients seeking high-quality and cost-effective...
Nicotine Pouches: What are they and what’s their importance to athletes?
It’s the bottom of the 8th inning. There is one out and a man on third base. The score is a complete deadlock. The...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
What to do after a work illness, accident or death
Injury accidents can happen anywhere, whether it be in your car, outside, or inside your home. In some cases, an injury or serious accident...
Top 5 Banking Software Development Challenges in 2021
Regardless of the industry, there will be challenges for any initiatives investing in new technology. This article focuses on developing software for the banking...
How to pay off your debts in the right order
If you have several debts spanning across many creditors, it can be overwhelming and challenging to know where to start. It might seem that...
Tips to buy a car with bad credit
You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
Things to Keep in Mind While Applying for Truck Finance to Expand Business
When it comes to expanding your business, trucks can be the ultimate vehicles and the medium of transport that lets you reach the apex...
All about how to calculate a mortgage in Spain
Buying a house in Spain is one of the biggest dreams of many people. But in order to achieve it, it is often necessary...
Solar Battery Storage: The Perfect Match for Aquaculture
The global food crisis has been fuelling consistently over the past decade, affecting millions around the globe. Climate change, conflict and COVID-19 have fuelled...
Property language made easy
Property professionals have shared the 12 most relevant real estate searches and made them easy to understand.
The real estate market in the UK is...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
How to make a featured online hotel booking website
The modern world has been witnessing the power of the internet and its advancement since it has developed. Every online business, whether it is...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Why VoIP has such a huge global target audience
VOIP Phone system are the most significant innovation in the telecommunications industry. They have drastically altered the way organizations communicate. Consumer reports on VoIP...
Market Size & Analysis of Online Transcription Services
The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...
Here’s Why You Need to Hire an IT Consultant for Your Business
Many businesses struggle with the decision of whether they need to hire a consultant. Higher management often feels that such a decision can indicate...
The Role Of Open Source Security
According to OSSRA - Open Source Security Risk and Analysis - 97% of all codebases contain open source coding. Not only that, but only...
Will artificial intelligence change the way systems operate?
The current age is the age of turmoil. Industries are evolving rapidly with the advancement in technology. Small businesses are stabilizing their brand steadily...
Benefits of AWS Certifications
As a beginner, you may not know of the various career opportunities available in the world of information technology. But, once you step in...
33 cryptocurrencies described in four words or less
Digital currency which is designed to work as the medium of exchange is of many different types, and it has few well-known currencies out...
How Crypto Is Changing the Banking Sector in 2023: What to Expect
Cryptocurrencies have become increasingly popular in the past decade across many platforms, including the gaming industry. Even the best Bitcoin casino uses cryptocurrency to...
Cryptocurrency and the coronavirus
"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0
The coronavirus pandemic...
Guide for downloading and installing the IQ option app
Trading from anywhere with your smartphone (
iOS or Android) the IQ option app is a convenient and simple way to choose. Moreover, it is...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Qualities of web designs that people appreciate
While planning the details of your small business, one of the things you need to pay attention to is web design. You want to...
Post Brexit: Appointing the Right GDPR Representative for Your Business
Since the United Kingdom left the European Union, many companies based outside the UK or EU are now legally required to appoint a UK...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...