Product design through research and development (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...
Creating a new and exciting brand Café Cadbury
Everyone knows about Cadbury and what it represents. The Cadbury Masterbrand is the flagship for a variety of well known distinctive products including Flake,...
The importance of cause related marketing
This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Motivating through total reward
RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Becoming a lean service organisation
The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Social and environmental responsibility
Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute to the well-being of society....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Developing an effective organisational structure
Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Our business theory pages cover all the topics you need to know in business.
Aims of finance department
The finance department of a business takes responsibility for organising the financial and accounting affairs including the preparation and presentation of appropriate accounts, and...
Monopolies mergers and restrictive practices
Some firms use anti-competitive practices in order to improve their own position in the market at the expense of rivals. The net result is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Five recession proof industries
It seems another recession is looming due to the measures unveiled to combat the COVID-19 outbreak. And while the businesses of many sectors are...
How to manage growth in eCommerce
It has never been easier to start a business and, thanks to widespread internet access, the UK has the third largest e-commerce market in...
With a Little Funk and Neon: Benefits of Using Neon Lights for Your Business
Image Source
A good businessman knows how to be an attention-grabber, head-turner, and neck-breaker (err, not literally for this one), especially when they want to...
Ways to profit off a flower shop business
Being a flower enthusiast will easily prompt you into opening a flower shop business. If you enjoy the smell, the look and what flowers...
Benedikt Sobotka the biography of Eurasian Resources Group CEO
Benedikt Sobotka’s biography
Benedikt Sobotka holds a master’s degree in Management from WHU – Otto Beisheim School of Management and speaks several languages: German, English,...
5 Fundamental Things You Need to Consider When Starting a Trucking Business
The trucking industry stays at the forefront of prospects when it comes to choosing to start a business venture. In 2022, trucks moved more...
Which industries can benefit most from entering emerging markets in Africa?
European countries are exporting more and more to Africa. It is still a continent that needs support in many areas to help it use...
The way the Coronavirus lockdown is influencing small businesses in Britain
The spread of the COVID-19 infection that started from Asia has managed to devastate Europe as well. Not only has it spread all around...
How to find the right commercial solicitor for your business
If you’re running a business, getting sued is probably one of your biggest fears. No matter what you do to try to avoid it,...
Top Considerations When Choosing the Best High-Risk Merchant Account Provider
You might be asking yourself if your business is high risk or what you need to do when your business gets as one and...
9 Types Of Businesses That Need Specialist Insurance
From a dentist who was kicked out of a window by a sedated patient to a shop owner who had their window smashed in...
A guide to choosing a good accountant to help with budgets, forecastings, P&L
Money can be a great friend to us. With it by our sides (or, even better, in our pockets) we can do so many...
The hazards of lone working
Rise in lone working
For the past few years, statistics show that the number of individuals classed as lone workers has been steadily growing. Information...
How to make onboarding easier and more beneficial
Onboarding new employees is often an afterthought for most teams. After all, the purpose of hiring it to get someone onto the team and...
5 approaches for dealing with business challenges
No matter how much research you do beforehand, it can be said that nothing can prepare you for the challenges you’ll face when running...
Premier League Kit Sponsors Through the Ages: A Developing Market
The sponsorship of football clubs in the Premier League has always been an intriguing thing. Particularly over the last few years.
The global rise in...
Top 10 types of corporate events that can help a business
A corporate event reflects the goals of a brand and aims at realizing them by gathering people in one place. These people can be...
Ten Golden Rules of Customer Service in 2021
All of the customers have some basic needs that your company should be aware of, even though there are many different customer personality types....
The Internet And School: Benefits Of The Internet To The Education System
The internet is without a doubt the most useful technology of modern times. It has revolutionized our day-to-day activities as well as our professional...
How to Choose the Best Renewable Electricity Source Supplier for Your School
Is your learning institution looking to embrace renewable electricity? If this has been on your radar for a while, you have to the right...
Essential development studies resources for students
Development studies are one of the essential subjects taught in high schools and universities around the globe. This area of studies is diversified and...
Tips for playing the lottery online
We have all dreamed of ever winning the jackpot in the lottery. Thus, thousands of people decide to buy or play the lottery. This...
The Most Common Gambling Licenses for New Casinos in India
Anyone using a casino in India wants to be sure that they have a safe and fair experience. This is one of the main...
Three tips to excel in sports betting
Who doesn’t love sports betting? If you enjoy games and gambling, we are sure you love betting as well, probably because it offers a...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
How to choose your gaming monitor? What you need to know? (guide)
When you want to buy your favorite gaming laptop, it becomes very confusing for you as to which is the best laptop for? In...
Things that you can do if you can’t attend a funeral
Funerals are sad events during which we pay our respects to the people we have known and loved. It is never a fun affair,...
What is Snus and how does it work?
Snus is a Swedish smokeless tobacco product that is growing in popularity in the USA, the world needs to be ready for this next...
8 Unique Gifts For Your Friend Who Turns 30
Turning 30 is a big occasion, and as a friend, you don’t want to let someone down by buying something they won’t enjoy.
This...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free
A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
There is never a wrong time
To boost your income whether it’s for the annual vacation or a special celebration, making extra money is always welcome and could actually pave...
Invest in whisky things you need to know before an investment
Find out the best place to invest yourself or your money is difficult at this time. Alternatively, even many people chose the wrong path...
How people in the UK are spending their money
According to the Office of National Statistics, the average UK family spends £587 per week, which works out to around £2350 per month. But...
Nexen N Blue 4 Season, Nokian Weatherproof, Michelin CrossClimate Plus: The best tyres for every season
Choosing the right tyres for your vehicle is crucial to your safety and performance on the road. Depending on the weather conditions and time...
DIY: Preparing Your BMW for a Winter Season
Winter is a time when BMW drivers have to ensure their car is fully prepared to withstand the cold temperatures. When preparing your BMW,...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Why Reactive Maintenance Services are Vital for the Success of Your Business
In today's fast-paced business landscape, the success of your company hinges on its ability to address maintenance issues swiftly and efficiently. Reactive maintenance services...
Benefits Of LVT Flooring
Luxury Vinyl Tile is a popular and affordable flooring formed from multiple layers. They are best suited for the bathrooms and kitchens as they...
8 Things You Should Never Put in a Storage Unit
Whether you’re a lucky person shifting your home to your dream burrow, or a rather unlucky student who got stuck with a tiny dorm...
10 Essential Expat Tax Tips for Americans
Living and working overseas comes with many perks. You get to see new sights, meet different people, and in most cases, enjoy a lower...
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
How to choose best portable power supply
When you have the mind of camping and any outside activity, then how you will get the quality time without any electricity supply. This...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What Types of Tests Should Be Done by Using Automated Testing?Â
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
How does an IT company help businesses?
In today's business industry, getting in touch with a reliable IT company is the best gift you can give to your business. With increasing...
Deep Learning in AI Development: How It Works and Why to Implement
Programs that run machine learning algorithms are often called intelligent, even though most do not learn without human intervention. Instead, deep learning can do...
Security Plugins for WordPress That Are a Must to Keep Hackers Away
Thousands of websites are hacked every day, with a new cyberattack happening every 39 seconds.
A poorly secured website is at risk of losing important...
Benefits of AWS Certifications
As a beginner, you may not know of the various career opportunities available in the world of information technology. But, once you step in...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
Decentralized Finance (DeFi): Here is all that You Need to Know
The world of finance is adrift, moving rather fast towards digital currencies and relying more on decentralized platforms. Welcome to the world of decentralized...
Investing in Cryptocurrency with YuanPay Team
One of the different types of investment options today is to invest in cryptocurrency. In fact, you will always hear about the crypto market...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
How web hosting affects your search engine rankings
SEO is very important for any scale business as high ranking greatly affects the traffic a website generates. It also improves user experience, making...
Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services
Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...