Developing growth strategies to become a market leader (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...
Healthy Eating
It is the ability to satisfy customers that marks the difference between a successful and an unsuccessful organisation. That is why some children’s nurseries...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Changing working patterns
Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...
Using business principles to support ethical communication
In 1985 the first mobile phone call was made on the Vodafone network. This is now one of the largest telecommunications companies in the...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
Effective strategies for long-term growth
Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...
Teaching youth to build businesses
Many people dream of owning their own business and being their own boss, but most hesitate to take the plunge. Like them, you may...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Strategically repositioning a business
When faced with the need for change, it is easy to consider the organisation’s current activities and then look for strategies that are familiar...
Managing the supply chain to meet customer needs
It is easy to take for granted everyday fast-moving consumer goods (FMCG) such as bread. When consumers go to a corner shop or the...
Long term maintenance of a classic brand name
Kit Kat was launched in 1937. Since then, it has consistently been one of the best selling chocolate bars on the market and has...
Our business theory pages cover all the topics you need to know in business.
The external environment
A business converts inputs into outputs in order to make a profit. However, the business does not exist in a vacuum, it exists within...
Measuring customer satisfaction
Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can...
Elasticity of demand
When you raise the price of most items, people will buy less of them. For example, when one airline raises its price, air passengers...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
7 Safety Signs for HSE-Compliance
The Health and Safety Executive (HSE) is an agency responsible for regulating, encouraging, and enforcing workplace welfare, safety, and health in the United Kingdom....
How Your Business Can Benefit From Industrial Doors
Industrial doors provide many businesses and establishments with a wide variety of benefits. There are many different kinds of industrial doors that benefit different...
5 Ways to Grow Your E-commerce Business
E-commerce is an increasingly essential way to do business – but it’s not always a straightforward one. You might be just getting started selling...
Food Packaging Startups – Economics, Growth & Technical Aspects
As online shopping practices around the world extended to such a degree that they brought even foods and prepared meals directly from the fields...
3 ways to prepare for your new business launch
Everything is ready for your new business to begin; you’ve done all your research, everything is in place, your business plan is foolproof and...
Which is the best Samsung phone for business
The smartphone has become a very important tool in communicating with our friends and relatives and also checking on current events. However, as it...
Renewable Energy Companies Can Help Protect Human Rights
The climate crisis disproportionately harms developing countries, low-income communities, indigenous peoples, and other marginalised groups. There is now a growing threat that the climate...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
The average cost in starting up a flower shop in Singapore
Starting a flower shop is not just skills
and passion for flowers and arrangements but also the capability to shoulder
the costs and expenses. According to...
Cryptocurrency Payment Gateway In The UK
Cryptocurrencies have gained enormous popularity within a decade. As of 2021, you can find more than 6000 cryptocurrencies. Due to the constant growth in...
Small business funding choosing the right funding option
Bootstrapping a new business venture is hard work. Not everyone has the capital to invest into a new business idea to get it off...
Merchant cash advance business expansion
For business individuals planning to expand their businesses, merchant cash advance is actually an easy and fast way to obtain business financing. However, individuals...
Four Guaranteed Tips To Improve Staff Retention.
Managing staff is one of the more difficult professional challenges you can face. Regardless of whether it’s a small contingent of workers or management...
6 Essential Skills to Excel in the Gig Economy
An increasing number of people across the world are working as freelancers or independent contractors. In the midst of a global economy that is...
HR trends for 2022 and the decade ahead
HR management has been reshaped in more ways than one over the past few years. HR will contribute value to the transformation it has...
Why iPads are Great for Digital Marketing Tasks
Digital marketing involves a variety of equally important components. For example, there’s email marketing, webinar production, social media posts, sales page creation, PPC ads,...
How can your business perform marketing better on a lower budget
As business owners, we’re all looking for ways to market our company without spending too much money. The return on investment (ROI) needs to...
Importance of buying Instagram followers
Instagram followers are something everyone wants. Like, come on, who won’t want to have like on his/her posts? And in this generation, it is...
Your quick guide to the EPSO case study
Got that invite to the Assessment Centre? Congratulations! You are now in the last few stretch of the EPSO competition. But before any celebrations,...
The Beginner’s Guide To Write An Essay
How To Write The Perfect One: Step-By-Step Guide And Tips
A writer's tool is a word that he knows how to use skillfully. Unfortunately or...
Do Australian students have too many assignments
Studying at the university implies
multiple writing assignments in addition to attending lectures, classes,
workshops, and participating in countless other activities. Very often students
need to think...
How Golf Betting Matches Up with Other Sports
When gamblers think about the most popular sports in the betting world, they would immediately recall boxing, football, basketball, American football, and racing.
Golf was...
6 reasons behind the rise of online casinos
Technology has influenced our lives in more ways than ever imagined, including casino gaming. Virtual casinos are on the rise. These online gaming establishments...
10 Must-Do in Bitcoin Casino
Are you thinking of starting your Bitcoin casino journey, but you're not sure of some of the things that you need to do? Do...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
5 Trends currently disrupting the online gaming economy
Online gaming has grown over the past two decades into a global market exceeding £100 billion in annual sales. It’s safe to say that...
Having a garden in the workplace
A lot of people look forward to spending more time in their gardens when they retire, but this may not be something that you...
5 Of the best treatments to enhance your beauty
The urge to look good and to be appreciated is within most of us. This is why we dress up every time we go...
Lockdowns, mental health & the impact on business
As the UK government announced plans to improve mental health services in April, more people are returning to the office following the COVID-19 restrictions....
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
Five Things to Consider when Choosing a Dog Bite Lawyer
Dogs are loyal friends, but they can also be dangerous. Dog bites can happen whether or not you provoked the dog. Some of the...
Reasons to look up to a lawyer a quick checklist
There are myriads of reasons and circumstances where one may need some legal assistance. Whether it is a nasty divorce or a lawsuit, hiring...
Invest In Gold With IRA
The fact that the inflation rate increases continually over time, no matter how much wealth you have accumulated, is proof that money will only...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
Reducing Idle TIme for Vehicle Fleets
Idling is perhaps the most financially draining problem one can experience when managing a fleet of vehicles. Commercial vehicles often cover large areas of...
Main features of Proton Saga the people’s car
Overview
The Proton
Saga is known as the national car of Malaysia. Over its three decades, it has
gone through two generations and several updates. It has...
7 Things You Must Factor In When Starting A Construction Business
If you have construction experience or have the necessary connections in the construction industry, starting your own construction company can be profitable. You need...
What is the mezuzah and why is it important
A doorway mascot used to mark the doorposts of Jewish homes, known as Mezuzah. Jewish people used to hang Mezuzah on the entrance of their homes...
5 Top Tips for Upgrading Your Living Space
Your living space should be one of the most important places in your life, the place where you can retreat from the busy outside...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
How To Stay Safe When Traveling
Traveling is one of life's most exciting moments. It is beneficial to us in all aspects. We might have been stuck at home or...
7 helpful tips to provide an excellent experience for your hotel guests
Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
FinTech: how it has impacted banking today
Fintech is a global revolution that has a huge impact on banks and financial institutions. A technology that enables consumers access to financial services...
Your guide to choose the company with the best business IT solutions in London
IT revolution has swept every sector of our life, including the business field,where IT has made its place in every department. Mere imagination of...
The Importance of Computer in Human Life: How Technology Has Changed Our Lives
It is hard to imagine a life without computers. They have become an integral part of our lives, and it is difficult to overestimate...
What are the Benefits of Online Platforms
2020 was a challenging year for most businesses. Extended lockdowns, depressed salaries and widespread uncertainty made for a jittery public that was not eager...
3 Reasons Business Should Use A Dedicated Server
External servers offer a lot of benefits to end-users which makes them increasingly popular. Not only do they offer a centralized hub for information,...
Are printer ink replacements good enough
You might be wanting to save money on your
printer ink but are unsure how to go about it. Saving money is important but so
is...
6 Questions to answer before choosing a Crypto Exchange in 2020
The stock market is to stocks as crypto exchanges are to cryptocurrencies. A cryptocurrency exchange is a place where you can buy and sell...
Tips to trade Cryptocurrency like a pro
We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...
What is Immediate Edge?
All about Immediate Edge
Immediate Edge legitimate automated trading software can help you profit from the dynamic cryptocurrency market. It uses robots and other systems...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...
How to Become a Web Developer
The demand for qualified developers is on the rise. In this field of expertise, employment opportunities are guaranteed for years and even decades. According...