Planning effective marketing strategies for a target audience (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Meeting customers needs
Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These...
Injecting new life into the product life cycle
Injecting new life into a brand
The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...
Subscribing to broadcasting success
BSkyB will primarily be remembered as the company which changed the face of UK broadcasting, through reflecting our changing lifestyles as we move towards...
Training and development for cultural diversity
Organisations that wish to be successful in the increasingly competitive markets of the 90s must consider how to provide rewarding roles which allow their...
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
One to One – Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...
The importance of customer service
Customer serviceis the whole activity of identifying customer needs in all their complexity, satisfying them fully, and keeping them satisfied. Customers are people who...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Strategy in action healthy schools
Governments often propose new initiatives, some of which turn out in the long run to be more successful than others. One key factor affecting...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Encouraging innovation through intellectual property rights
In a rapidly changing competitive environment knowledge has become the basis for organisations to develop advantages. When individuals create new products or processes they...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Product development through continuous improvement
Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Direct marketing
Life in Western economies today is often said to take place in ‘a consumer society.’ The beginning of the ‘age of the consumer’ is...
Our business theory pages cover all the topics you need to know in business.
The structure of a business
In the UK and most other countries, business is structured in such a way that most activity takes place within the private sector with...
Financial information and decision making
The finance department of a company generates a variety of financial information that is helpful in decision making, including:
Profit and Loss accounts provide details...
Developing a plan including external influences
Developing a plan including external influences
Developing a plan including external influences in order to set out a route map to help in achieving business...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Business in a New Way: The Corona virus Pandemic is a Boost for Online Commerce
People all over the world are forced to buy online what they used to go to the store for. Will they be able to...
EOR vs PEO: Understanding the Differences and Choosing the Right One for Your Business
As companies expand their operations globally, hiring employees in different countries has become more common. However, setting up overseas branches may only sometimes be...
The Ultimate Guide to E-commerce software
So you have decided to start an e-commerce website to expand the presence of your physical store online. You may have a mixture of...
How to pick the best sign for your business
When setting up a small business, three of the most exciting things to think about are your name, your logo and your brand. Whether...
Simple tips for marketing your small business
You may run a small business, but that doesn't mean you have to think small. For your business to grow and flourish, you need...
Doing business in Denmark advice for entrepreneurs
So, after analyzing potential opportunities, you have decided that Denmark could have many things in store for you, from an entrepreneurial point of view....
How brexit will affect betting sites
For anyone who enjoys a spot of online casino gaming and
online betting, Brexit might have you sweating. Whether you’ve placed a bet on
a deal...
Doing business abroad how to guide on business etiquette
Travelling overseas for business purposes can be a fantastic adventure, allowing you to explore a new culture, make good contacts, build relationships with your...
How Can a Lawyer Help with a Construction Project?
In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...
7 key tips for tracking your business expenses
Failure to keep track of your business expenses is a fundamental problem because the business may eventually collapse. It's important to keep track of...
Social trading may be the tincture to get you started
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An honest broker will tell you that trading
is not for the faint of heart. It takes skill, research, and experience to
become...
Forex trading tips for new traders
Forex trading is sometimes depicted as an easy way to make a shedload of cash quickly and easily. But as any seasoned pro from...
A businessman’s guide to making effective decisions
We make decisions all the time, every day. Most of those decisions are conscious, like deciding which apartment to buy, what to eat for...
6 Tips to Improve Your CV for Your Next Job
A CV is a detailed document showing your professional and academic achievements. It is the first document based on which your prospective employer is...
Resume for creative professionals top 7 things to keep in mind
Irrespective of the profession you
are in, the end-game of a resume is to get you an interview. However, a basic
run-of-the-mill resume might not work...
SEO for videos: tricks to position a video on Google
In this post we will see how to ensure that our videos are positioned on Google, that is, that they appear as an organic...
Benefits of using coupons to boost your business
Coupons are the finest example of sales and discounted deals. Coupons will drive customers to your business. If you have a coupon by your...
10 Cost-Efficient Ways to Strengthen Your Brand
Building a strong brand is essential for success in today's competitive business landscape. A strong brand identity can help you stand out, build customer...
How SAT Magoosh helps you prepare for your college entry exams
As a high school student who’s planning to pursue higher
education, the college or university exam is one of the most significant tests
that you’ll ever...
The best useful website for students to solve all problems? we have one!
Students life is
full of event and emotions. Sometimes education is not at the top positions in
your list. We aren't judging you here we are...
The Importance of Higher Education In Business
You might have heard that many of the world's billionaires and innovators are college dropouts. This fact could have influenced you to abandon your...
Why eCOGRA is important in the online gambling industry?
Almost all online casino players depend on reviewing sites to get info about online casinos and select the best one. However, players cannot be...
Best Online Casinos For Withdrawals Without Documents
People have a lot of reservations about their privacy when using the internet. They change their web browser's settings to avoid sharing too much...
The Resurgence of Online Poker
Despite popular belief, poker is not as old of a game as some people think. Some historians claim that it derives roots from 10th-century...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
What is Long Term and Short Term Disability Insurance
This insurance is a cover that protects employees against loss of income in the event of an injury, accident, or illness which makes them...
Is your job making you unhappy
Chances are, you spend most of your waking hours at work. Most people work from 8 to 10 hours per day and sleep for...
Tips for scheduling medical appointments
If there is one thing that a lot of people
complain about when they visit their doctor it is that they have to wait, wait,
and...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
A Simple Guide To Improving Your Financial Situation
With more and more Americans living longer, it only makes sense that we have more savings to help us in old age. However, research...
How long does it take to rebuild credit? here is what you need to know
According to recent
surveys, the average person in the UK has a credit score sitting at right around 760. That places their
credit score squarely in the...
Guide to Payday Loans in North Carolina
North Carolina banned Payday loans because they are usually a debt trap for the borrowers. This decision was based on the high interest associated...
Get cheaper business car insurance
There are a lot of different ways to reduce the amount of money that you have to pay for car insurance. The tips and...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?
Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...
5 Things You Should Know When Buying A Property
Purchasing a home is often a daunting task, especially for first-time buyers as inflation negatively impacts industry prices. Having said that, it's still possible...
Hacks of making your floor bedding easy to style
Before arranging floor bedding, you will need to buy various bedding products like mattresses, mattress sheets or covers or pillows. On the other hand,...
Residential Manpower: Facts and FAQs When Hiring a Scaffolding Company
Building a house sure is a tough job! It requires time, money, and of course, manpower. If you are a homeowner, or soon-to-be one,...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
How brexit might affect those moving to London
The UK referendum in June 2016 saw the British public vote for Britain to leave the EU after 43 years as a member. This...
How to save money when travelling for business
Travelling can be a costly affair, particularly when you’re racking up those miles in the name of business. While some of those expenses may...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Why digital transformation is key to your business
The methods of operation that today's businesses are choosing to implement are being heavily influenced by changes in digital technology. Furthermore, these businesses are...
The importance of computer security in the business environment
Today, the vast majority of companies have information stored on computer systems or in cloud systems. The protection of databases and computers against attacks...
Many companies still overlook password security
A near-constant stream of data breaches,
online scams, phishing attempts, and privacy invasion is the new normal. It
means that password security is more important than...
London company acquires American AI firm after billings growth
A London software company has acquired an American AI firm after they showed a 60% growth in billings. Freshworks focuses on customer engagement and...
Interested in getting into the world of crypto day trading but not sure where to start
Interested in getting into the world of crypto day trading but not sure where to start?
This article covers everything you need to know, from...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Is CFD Trader Scam or Real? Read Our Review
The popularity of online CFD trading has seen a massive spike in recent times. CFD Trader is a great choice if you are a...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
How much useful the Sussex wedding photographer
That there are no fixed rules are in the field of portrait photography. Be sensitive to the topic and the environment, maintain the basics...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...
Hiring Django Developers: From Start to Finish
Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...
How To Make Your Website Work For You: 6 Expert-Approved Tips
People used to hand out business cards to help them get known and recognized. Nowadays, things are different. All you have to do is...