Corporate Citizenship and the community (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
Strategy competitive advantage and the promotional mix
Mission and market
A mission statement sets out why an organisation exists. Having a mission statement helps to clarify what the business is trying to...
The importance of building a strong brand image
In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...
Developing people through decision-making
RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Acas and effective workplaces
As markets become increasingly competitive it is essential that employers and employees have a good working relationship and are pulling in the same direction. The employment...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Creating world class performance in a Jaguar assembly plant
In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Improving the performance of manufacturers
primary - gifts of nature such as extracting or developing natural resources including farming, forestry, mining or fishingsecondary – manufacturing and the construction industries...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Using innovation to improve performance
Within all types of organisations, managers need to constantly ask themselves ‘Where do we go from here?’ This is because, in a changing and...
Meeting stakeholder needs through community involvement
The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'
This definition shows that, in order...
Welfare to work
After the Second World War, the British welfare state was further strengthened. The welfare programme offered citizens an education, an opportunity to find a...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
Securing customers interests through mutual ownership
The changing market for building societies
Building societies have a long history of caring for their members. They encourage them to save and help them...
Cause marketing Vodafone’s partnership with the National Autistic Society
Successful companies act as role models to other businesses and the wider community. To achieve this role model status they must be committed to...
Our business theory pages cover all the topics you need to know in business.
Needs and wants
A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have...
Continuous improvement
Continuous improvement is arguably one of the most important concepts in Japanese management, and is the main difference between Japanese and Western approaches to...
Marketing and the law
Marketing is designed to achieve profitable sales. It involves the use of powerful tools to manipulate the decisions of individuals and of other firms...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to increase the work environment in the office
Are you looking for easy ways to improve the environment for your employees at work? Then look no further. Here are three great and...
Why you need a dedicated team model for it outsourcing
Looking at the world today you will release it is no longer as big as it used to be. With the emergence of advanced...
How to make your online vape shop stand out
If you’re thinking of
starting an online vape shop today, you’ve picked a difficult time to do so
because “intense” doesn’t begin to describe the level...
Proper popcorn’s top 4 money management tips for food business startups
Running a restaurant startup can be a bit tricky for many entrepreneurs. Managing your finances can also prove challenging, posing another risk to your...
Money saving tips from successful small businesses
Saving money in the first months of your new business seems like an impossible task. This is why small businesses, at times, struggle to...
7 skills you need to start your own business
Starting your own business is one of the most challenging career choices you will make, and the changes it will bring will affect your...
Investigations state Kuwait under the shadow of corruption allegations
Kuwait
has recently seen the government’s resignation, post which many investigations have come up showing
corruption allegations and other political issues arising. This has also led
the...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
Progressive businesses amid the Coronavirus
Even when the world is sinking into an economic quicksand, us humans are bound to rise. Businesses big and small are adapting to the...
Forex trading knowing
There are two key things you need when it comes to making an investment: a thorough understanding of the market you are putting your...
Top 4 things to look for in a currency trading broker
The currency trading market is one of the fastest growing and most competitive financial markets. With this, navigating through thousands of available brokers and...
Why Should You Allow Cryptocurrency As A Payment Method
Cryptocurrency is doing wonders in business, and there is no doubt about it. Cryptocurrency uses the Blockchain network to provide safety and security to...
Connecting with employees 5 helpful tips
One of the most important parts of running a small or large business is having engaged employees. Employees represent the company every day to...
4 Office design tactics to boost employee efficiency
Where you work has a huge impact on how you work. That means the design of your office influences your ability to stay focused...
What are the benefits of expressing gratitude at work?
In the contemporary era, everything happens swiftly, fashions change quickly, and success can vanish overnight. Expressing gratitude at work enables the development of numerous...
3 Insider tips on how to select the best brand marketing and advertising agency
There's more to differentiate your product from the competition than having a sleek design and cutting-edge innovation technology. One crucial fact that will make...
Crowd links as a modern link building strategy
Online promotion through crowd marketing has become popular after search engines had intensified the fight against bulk links and the naturalness and diversity of...
5 Ways to make viable stream of money using Clickfunnels
Clickfunnels is an amazing software that allows the user to use it in different ways to make money online.
Everyone wants to earn a little...
Can games form part of your TEFL lesson plans?
Learning should be fun and any TEFL course will supply you with different techniques for the classroom to help you impart knowledge and motivate...
Essay writing mistakes to avoid
While writing an essay, it is essential to keep in mind the audience for whom you are writing. A high-school essay will be different...
7 Tips on Choosing Your Tech Major
The Tech industry has many different opportunities. Graduates can work in software companies, create their own projects or help corporations manage their businesses. With...
Mental Health Benefits of Online Casino Gaming
Online casino gaming is the new norm. According to a study, young gamers prefer online casinos to offline ones. But why? How has this...
Does the rule of automatically winning when you collect 5 cards apply in online blackjack?
Blackjack games are popular
pastimes for most players at home and at other venues. The game has simple
rules that are applicable in both home, landbased...
Advantages of online gambling
Gambling has always played a major role in the lives of millions of people around the world. This activity is so popular that we’ve...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
How Augmented Reality Can Empower Mobile App Development
The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...
CBD Marketing: 8 Creative Ways to Promote Your CBD Brand
There’s no denying the fact that the CBD industry is the new rage in the global market. This rapid growth in CBD sales has...
Diy – how to make your own hand sanitizer
What a rampaging infection starts wreaking havoc around our world, nothing beats a good old hand washing. We were taught to do it as...
CBD Wax vs CBD Oil: Which is Better?
CBD is a hemp product that comes in various forms to suit its different uses. Most people are familiar with the oil extract as...
A Guide for New Dog Owners
Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...
Sculpt leather jackets – which one should you buy?
Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
How to improve your credit score
Many financial experts like to say that there is no guarantee that you can improve your credit score significantly in just six months.
However, there...
5 Tips for hiring a good quality conveyancer
The conveyance process is mainly about dealing with transferring property from one individual to another. The process is usually carried out by a licensed...
How Can Technology Save You Time When Applying for a Loan?
Applying for a loan can be a time-consuming process, especially when taking the traditional route of personally visiting the lending institution. Banks in the...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
Motor Fleet Insurance: Who Can Get Full Cover?
Fleets come in a variety of sizes and business models, so insurance coverage should also be flexible enough to cater to all of them....
How to prepare your home for sale: The checklist
Declutter
Ever noticed how all the best looking home photoshoots have very little in them? There’s a reason for this minimalistic approach: it lessens distraction.
Keeping...
Creative ways to make money from your house
If you are a creative and want to make money from the comfort of your home, this post is just for you. It looks...
London Property Market
London is one of the most iconic metropolises in the world. Like any other metropolis, the real estate market in London is bustling. At...
How to get a Spanish Golden Visa by buying property
Simplicity in the way it is applied, aside from not having to travel to Spain more than once a year, are two of their...
7 ways to manage summer holiday requests
Summer 2018 is almost here, which means you’re about to hit peak holiday booking season! But with a spike in requests for time off,...
Chinese culture: language, customs, etiquette, and traditions
Located in Eastern Asia, China is one of the most famous countries
worldwide, especially for being the first in population and fifth dimensions.
Yet, that’s not...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
Top Tech Tips For Your Home And Your Business
Tech needn’t drain resources today with some savvy moves. This guide shares battle-tested tactics to control costs without compromising connectivity or performance. Whether at...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
The Revolutionary Potential of Leonardo AI
Uncover the groundbreaking innovations of Leonardo AI and its potential to revolutionize the way we interact with technology.
Unleashing the Power of ChatGPT: Revolutionising Conversational AI
Discover how ChatGPT is transforming the world of conversational AI, revolutionizing the way we interact with technology.
Inventory management software
Are you thinking of setting up your business? If yes, then you must need specific tracking software for monitoring your stocks and projects. Inventory...
Can Cryptocurrencies be used in business?
Credits:
Fintechzoo.com. available on Internet: (online, 01/16/2020)
Modern
technology allows us to pay without having money physically with us. However,
all processes are managed by banks and often...
1 EUR to INR: Convert Euro to Indian Rupee
In today's interconnected world, understanding currency conversion rates is vital. Whether you are a globetrotter planning a trip, an expatriate living abroad, or an...
Is CFD Trader Scam or Real? Read Our Review
The popularity of online CFD trading has seen a massive spike in recent times. CFD Trader is a great choice if you are a...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
5 examples for successful online business
Majority of businesses that would typically be set up as brick and mortar stores are being set up online instead. The increase in online...