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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Rebranding a corporate image
When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Meeting customer needs – young savers
This market research case study illustrates customer orientation by showing how Yorkshire Building Society has carried out detailed research into the financial requirements of young people...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
The route to fast food franchising
When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal...
Objectives and dynamic strategies in an expanding market
In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...
Decentralisation within a book retailer
The largest specialist book retailer in the UK and Ireland is Waterstone’s. It has more than 200 branches and employs approximately 4,200 people. Organisations...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Introducing an established brand – bringing Yellow Bus to Britain
Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Product design through research and development
Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...
The importance of building a strong brand image
In the modern business world, an organisation’s brand image can be as important as the goods or services it produces. A strong brand image...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Our business theory pages cover all the topics you need to know in business.
Unemployment
Unemployment is typically associated with labour i.e. employees who make themselves available for employment not being able to find work. However, it can also...
Government and EU influences on business activity
Our national government as well as the European Union play a big part in influencing business activity today:
through taxation and spendingthrough laws, directives and...
Working together: business communications
Effective communication is an essential part of a smoothly running business organisation. Communication involves the transmission of information from a source (or a number...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
The Intricacies of Shipping from China to the UK
Close your eyes and let them whisk you away to the buzzing port of Shanghai. The sight of grand cargo ships, each on the...
A new trend in retail packaging: sustainable paper shopping bags
A new trend in retail packaging design is also conquering the markets, both for the need to protect the environment and to find new...
Assembly line robot applications
Assembly line robots act as a link between hard automation and humans. They are designed to operate faster and more accurately than humans. What’s...
Top things to think about when setting up as a plumber
Once you’ve got your qualifications and experience in plumbing, it can be a great idea to set up your own business. However, before you...
What Are The Challenges When Funding a Startup Yourself?
Launching a startup often involves a delicate dance between dreams and financial realities. While the allure of venture capital and angel investments is undeniable,...
Examples of software development as core business strategy
The core of any business is the function, operation and processes of it. It is where the focus of much of its financial resources...
Service Of Process In Texas: Why And How?
If you want legal papers served to someone in Texas by a process server. In order to ensure that your documents are valid, you...
Sourcing from China how sourcing agents can help you reduce costs
Several western companies are increasingly looking at China sourcing agents to handle their outsourcing projects. This is because sourcing agents are usually based in...
How can you improve relations with overseas clients
The success and progress of a business lies with relationships. Good prices, well made products and astonishing technology alone will not get you ahead....
4 Reasons Why Your Business Should Accept Card Payments
If you’re a business owner who hasn’t set up a credit card payment processing yet and more people are asking you if you accept...
5 alternatives to investing in the stock market 2019
There are a number of different opportunities for investors seeking to put there money somewhere other than the stock market. As we finish 2018...
6 Things To Know About Business Taxation
Business taxation basically refers to the taxes that businesses should pay as part of their operations. Whether you’re part of a limited liability company,...
5 Essential Tips to Boost Your Career Prospects
The job market is rapidly changing, and it has made boosting your career prospects more important than ever before.
Whether you're just starting your career...
How To Create Positive Employee Experiences
For the past few years, employee experience has become one of the most important aspects of the workplace. It refers to a worker's perception...
Remote work on the rise – statistics you should know
Working from home is more and more a reality, and remote employment is shaping the workplace environment in ways that many people couldn’t believe...
An Analysis by Growth Expert Laurent Zahut on the Profitability of Video Ads
Video ads have become a vital part of most successful marketing campaigns and are the dominant means of online advertising. A term that can...
5 TikTok tips for beginners
TikTok has taken the world by storm. This social media app is tailored towards entertainment and sharing. Still, it can also be handy for...
Why billboard advertising is thriving in an age of smartphones
Many brands are investing more and more into various forms of digital ads, but there’s one type of old-school marketing that still works wonders:...
Physics problem solver apps to help students with their homework
Homework may sometimes challenge us in every mental sense but thanks to the new age we are in, we have advanced technology that we...
Don’t let predictions define you
From the moment we begin high school, we are instantly appointed both targets and predicted grades, the best way to ensure success is to...
Business and Solidarity Projects are Possible
Learn about the Educational Centre Created by Lola Karimova-Tillyaeva
Many people are familiar with Lola Tillyaeva and the foundation she operates with her husband, businessman...
Online casino Indonesian: the best place of online gambling
A casino is a
public place, room, or building where people play gambling games. The casino is
mostly near or combined with restaurants, hotels, malls, resorts,...
Navigating the Thrills: How to Find Regulated Casino Sites in New Zealand
As you already know, New Zealand follows complex gambling regulations and rules. The nation's gambling journey can be traced back to the 1920s when...
Online Casino Payment Methods For A Fast Payout In 2023
In the exciting world of online casinos, every player should consider the payment methods available for a fast payout. Making sure that you can...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
More medical professionals are training for aesthetics careers
It’s no secret that how we look has become more important than ever. With the rise of social media and beauty-based influencers making their...
Here Are The Major Advantages Of Using A Seat Cushion
Sitting for long periods without becoming active for some time has been shown to result in several health problems. For people who spend a...
Making the Switch from Traditional to Electronic Cigarettes: Is It Worth It?
Making the switch from traditional cigarettes to electronic cigarettes (e-cigarettes) can be a difficult decision. This is because of the fear that an e-cigarette...
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
Smart Ways to Make Money Online In 2021
Living in a digitally advanced world, there are a lot of opportunities to make money today. Well, when the Covid 19 pandemic hit, many...
Why is it important to manage our personal and business banking needs the right way
One of the numerous difficult things to do as a business owner is keeping up to date with our finances. A lot of things...
How to invest money a simple guide to the Growth of personal investment in 2023
In a civilized age like ours, getting some information on how to invest your money is not a problem, in fact, there is a...
Leasing Used Electric Cars
Electric vehicles (EVs) are becoming increasingly popular in the UK, driven by growing environmental consciousness among the population and the financial benefits they offer,...
Honda Jazz’s new hybrid model to release
Are you all ready for the all-new Honda Jazz Model? It is most likely to be available for the public of the UK later...
Things To Look For Before Buying A Car
We all love cars and always get excited when buying a new car. A new car brings joy and happiness to the owner and...
Can you move to a new place during the coronavirus pandemic? yes, but it is not simple
It’s normal for people to decide to move to another place. The top five reasons for that are most often a need to upgrade...
Diamond Painting
Art is the ultimate escape resource. It is one of those ingenious outlets that can express creative flows and radiate energy simultaneously. This expression...
Loft Conversion Floor Joist Regulations
Loft conversions are functional, valuable home improvements that are generally much faster and more convenient to have installed compared to a traditional extension. With...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
London’s top 5 tourist spots you don’t want to miss
Famous for its red buses, black taxis and ever-looming grey skies, London is one of those cities that always offers something different to do,...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Technologies shaping and changing the world in 2020
One of the most exciting things about each New Year is the new releases. Whether it be movies, cars, music, or video games, it...
How does an IT company help businesses?
In today's business industry, getting in touch with a reliable IT company is the best gift you can give to your business. With increasing...
Why its time to move your data warehouse to Azure
The power of cloud data warehouses is becoming more widely known thanks to its involvement in newsworthy achievements such as calculating pi to 31,415,926,535,897...
Easepdf is the best online protect PDF tool
Is there anything preventing someone
else from copying some significant information of your PDF file and repackaging
them as their work, profiting at your expense? If...
Cloud on premise or hybrid communication which is the best form of unified comms
Unified communication is the
future of customer service. As such, it's imperative
you pick the best UC strategy for your company. There are three to choose from:
on-premises,...
Blockchain spreads rapidly
You may have heard about blockchain and might have wondered what it is and how exactly it works. An interesting fact is, five out...
Some Things You Need to Know About Bitcoin
Bitcoin is only growing drastically in popularity these days, and if you aren’t knowledgeable about it, you are already falling behind. If you’re just...
Cryptocurrency trading what is it
Bitcoin trading is a new concept. Ten years ago, "cryptocurrency" was a foreign word. At present, cryptocurrency has a market capitalization of more than...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
How Price Rules Work in Magento 2
In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...
4 Best practices when launching a website for your new business
Launching a website for your business is a big step, and it’s important to get it right. This is true whether your business has...