Using global segmentation to grow a business (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
A focus on customer service
Over recent years many changes have taken place in traditional service organisations. There have been many reasons for these changes. Some have been brought...
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Linking promotional activity to the product life cycle
Most large companies produce a variety of goods and services designed to meet consumers' needs and requirements. Consumers' expectations and requirements change over time,...
Developing the skills for managing change
Change is something that happens in businesses all of the time. Change can occur in an organisation’s internal or external environment. As a result,...
Operations management: The Wincanton Way
Wincanton's mission is 'delivering supply chain solutions across Europe'. The company is customer focussed: its aim is to help its customers become more efficient...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Sustainability and water
Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...
Stakeholders in recycling and reuse
Vodafone is a mobile network operator headquartered in Newbury, Berkshire. In 2006 its income was just over £5 billion. This made it the largest...
Building a competitive advantage
A successful company understands the nature of the environment in which itoperates, and manage to identify how best to gain a competitive advantage over...
Sustainability stakeholders and profits
BT´s approach to sustainable development
This is built around four key moral principles.
Equity today: the duty to meet the present generation's needs. At the recent...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Developing an effective organisational structure
Syngenta is a world-leading plant science business. It is committed to promoting sustainable agriculture through innovative research and technology. Its purpose is 'bringing plant potential...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
Our business theory pages cover all the topics you need to know in business.
Transfers and termination of employment
Transfers and termination of employment
The Human Resources Department of an organisation typically oversees the transfer of employees within an organisation, as well as the...
Sources and uses of finance
There are a number of ways of raising finance for a business, below we examine the sources and uses of finance. The type of...
How businesses are affected by competition
Some markets are highly competitive, while others are a lot less so.
A good example of a competitive market in which there are many buyers...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Call centre outsourcing
As
the UK welcomes the start of a new decade, call centre outsourcing has never
played a more vital role in the success of a business....
5 Reasons why eCommerce is the future
The internet may be the single greatest advantage that entrepreneurs of this generation have been granted. From seamless connectivity to global communications, e-commerce has...
How to create an interactive UI/UX Prototype online
The rapid proliferation of digital devices in the consumer market has spurred businesses around the world to create robust social and digital assets to...
The newbie freelancer’s getting started checklist
Are you looking for a more flexible way to work and make money? If so, embracing the gig economy and finding some freelance work...
Can I start a business on a tier 2 visa?
A Tier 2 visa is available to those who have been offered a skilled job in the UK and are outside the EEA and...
5 Negotiation Tips to Consider When Buying a Business
For those thinking about buying a business, the current economic situation represents a major opportunity. Business owners face various challenges, not least the growing...
Top reasons to choose LED light bulbs
LED light bulbs have quickly become the bestselling light bulbs on the market. Their increased energy efficiency has been one of the leading reasons...
Legal Update: Comparing State Business Name Requirements
There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...
Advantages of Using LED Lighting
There was a time when incandescent bulbs were the rage for households as they represented the best available lighting resource. However, times have changed,...
4 tips to help you become a better trader
There are more people learning how to trade than ever right
now. And, not everyone can be successful at it. If you have already been
trading...
Exploring the amazing benefits of Position trading strategy
If we classic the different trading strategies used by the pro traders, we will get four unique styles for trading. These are swing, day,...
Peer to peer lending advantages and disadvantages
One of the fast-growing and popular investment channels in the UK is peer-to-peer (p2p) lending. Every year thousands of individuals lend money using peer-to-peer...
The Impact of Gift Cards on Employee Satisfaction in the UK
Employers are always on the lookout for effective ways to boost employee satisfaction. One such method gaining popularity is the use of gift cards....
Do we need to talk about it addiction in the workplace
Many employees are often reluctant to come forward and discuss an addiction problem in the workplace. The potential consequences for their professional career and...
3 ways you can better motivate your employees
If your employees aren’t working in a highly productive fashion, the quality of your business’s products will take a hit, and fewer deadlines will...
5 Useful Ad-blocking Tricks You Should Know About
Let’s face it: nobody likes ads. Sure, some people may not “hate” them, and understand their role in keeping content free on the Internet....
8 do’s and dont’s of link building that you must follow
Backlinks are the backbone of Search Engine Optimization (SEO) as a large number of quality links have the potential to get your website on...
Trial versions and their effects on consumer behaviour down the line
Trial versions, also known as free trials or demo versions, are a marketing strategy used by businesses to give potential customers a taste of...
How writing skills help in earning money online
Not all students can bear to spend their college years concentrating just, particularly in case they have a school loan to pay. That is...
The Definitive Guide to Navigating Online Courses in the UK: Insightful Reviews You Need to Explore
It's so great to see how modern education is changing! Online courses are really helping to make learning more flexible and accessible. The UK...
The Internet And School: Benefits Of The Internet To The Education System
The internet is without a doubt the most useful technology of modern times. It has revolutionized our day-to-day activities as well as our professional...
What Happened With The Recent Aristocrat Playtech Deal?
The Playtech and Aristocrat deal is one of the most closely watched and hotly debated potential acquisitions of the past year. Aristocrat Leisure -...
888 Sells Their Bingo Business
The global boom in online gambling is leading to major re-organisation among familiar international betting and gaming brands.
The latest demonstration of the exciting changes...
How online bookmakers changed the way of watching sports
With the rise of online sportsbooks and various mobile betting apps, the sports betting world was forever changed. In the mid-2000s, everyone was ecstatic due...
5 ways indie gamers can look to make money
Working as an indie gamer comes with some inherent pros and cons. Although this dream job allows you to be creative and independent, there...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
5 Facts That Will Help You Understand Binge Eating Disorder
Binge eating disorder is among the most important and yet misunderstood mental health disorders in the world. It is surprisingly common and can have...
Daughter Birthday Party with Brown and Rose Bears
How about having your daughter's next birthday party decorated in a brown and rose bear party theme? It's a really enchanting combination, where these...
How to provide mental health support in the workplace
Creating a work environment that is friendly in terms of mental health is an important part of running a business. One of the best...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
How to get a better credit score
If you want to get a better credit score, you need to work on reducing your debt. You should work on paying off as...
Elderly conservatorship and guardianship whats the difference
Guardianship and conservatorship are extremely sensitive topics. Making the decision to decide for an elderly comes with a mountain of duties and liabilities. Our...
7 special tips to free yourself from debt
Being in debt can be very stressful. You have mountains of bills with no end in sight. You need some relief from your financial...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
What Makes Mitsubishi Air Conditioners Worth Your Investment
Are you looking for an air conditioner that is both efficient and affordable? If so, then you should definitely consider investing in a Mitsubishi...
The significance of doing a reserve study for a property
Though a real and immovable property has all the potential of becoming a great asset, it might not be value at a high price if it is...
What is the cost of decluttering a house?
A messy home is an unhappy home! Having too much stuff lying around that you don’t really use can create a cramping atmosphere. You...
5 Travel hacks for Luton business flyers
Travel is a tricky undertaking and when you add a business into the equation, the challenges are compounded.
Not only do you worry about adapting...
Taking it easy on a business trip
A business trip can be fun, it does not have to be work all through. There are a number of ways to relax on...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
Here’s why tech is so important in the world of business
Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
What is SAAS?
The abbreviation SAAS stands for the term Software as a Service. It is a distribution and licensing model that offers software programs as a...
5 Crucial Network Optimization Strategies for Businesses
The business environment today is based on data transfer, and you need to ensure that your network infrastructure remains reliable, fast, safe, and available...
What Are Some Unique Uses Of Thermal Optics?
Thermal imaging or scanning refers to a technology where a device can read the body's heat signature and form an image. It helps in...
How to Buy Ethereum Instantly
Trading in cryptocurrency has become a paramount global phenomenon. Millions of people across the world are taking up this lucrative investment opportunity, and many...
How Crypto Is Changing the Banking Sector in 2023: What to Expect
Cryptocurrencies have become increasingly popular in the past decade across many platforms, including the gaming industry. Even the best Bitcoin casino uses cryptocurrency to...
Take advantage with the current trends of business by using the Bitcoin
The value of the bitcoin will continue to rise forever in the other commodity. The trading can be done with the new resources because...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
How to make a unique slideshow of photos
In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
What is web analytics? A beginner’s guide
Image Source: PixaBay
If you have a website, the best way to track what your viewers are doing and what they respond to is through...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
5 common Google Analytics problems we see daily
A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...