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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
Targeting a market segment
In recent years, Australia has become an increasingly desirable holiday destination for UK travellers due to its diversity as a travel destination, beaches, outback,...
Developing a competitive edge
Premium brands capture the public imagination when they stand out from the rest. Obvious examples are Earl Grey tea which connoisseurs recognise for its...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
Effective recruitment and selection
Asda is the UK’s second largest supermarket. It was founded in 1949 under the name of Associated Dairies and Farm Group but shortened this...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Calculating the risks in making investment decisions
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
The importance of sustainable purchasing and supply
What would happen if Christmas trees were not available until Easter? How would you feel if you tried to buy a coffee at your...
The first electronic stock market
The Nasdaq Stock Market® is a world famous stock market, based in the US. Nasdaq® uses computer and telecommunications networks to trade and monitor...
Adding value through asset optimisation
Anglo American is one of the world’s largest mining companies. The company operates in Africa, Europe, South and North America, Australia and Asia. It...
Building a global telecommunications business
The twentieth century will be looked back on as the period when telecommunications revolutionised people’s daily lives - from the first telephone call and...
Championing competition
An Office of Fair Trading case study
We live in an economic system that is generally good at channelling scarce resources towards meeting consumers' needs....
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...
Managing and rewarding customer loyalty
This case study focuses on the way in which Britannia Building Society has continued to place its customers at the centre of all its...
Indian Ready Meals – Partnership in action
Business organisations prosper in proportion to their ability to add value to products. The value they create is measured in terms of consumer satisfaction....
Our business theory pages cover all the topics you need to know in business.
Business objectives planning and stakeholders
Business objectives
Business objectives are the ends that an organisation sets out to achieve. A business creates business plans to enable it to achieve these...
Innovation
In business terms, innovation is the commercial exploitation of an invention. This involves dedicating resources and bringing a new idea to market. The succession of...
Recruitment and selection
Recruitment is the process of identifying that the organisation needs to employ someone up to the point at which application forms for the post...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How big data can help your business analytics
Business analytics is here to stay, and most venture capitalists are twisting their heads over this idea. Numerous data is collected from various interactions...
Your definitive guide to modern eCommerce success
What concepts come to mind when the term "e-commerce" is mentioned? Do you envision rapid online payment gateways and efficient methods of engage a...
How Your Business Can Benefit From Industrial Doors
Industrial doors provide many businesses and establishments with a wide variety of benefits. There are many different kinds of industrial doors that benefit different...
8 secrets how to manage freelancer workforce effectively in SME’s
In recent years, freelancing has emerged as a viable career option for many individuals ranging from IT specialists to PhD writing editors. The emergence...
Top 3D printing business ideas
If you have been learning 3D printing, the question comes when you need to make a living out of it. If you are a...
The right foundation everything you need to know about starting a construction company
The construction industry is one of the largest industries in the United States. It includes more than 700,000 construction companies and more than 7...
Business Expansion: The Acquisition Of Translation Method
It's critical when your business is planning to expand and can't communicate appropriately with the community. The global community is becoming more connected.
Businesses and...
Top reasons to choose LED light bulbs
LED light bulbs have quickly become the bestselling light bulbs on the market. Their increased energy efficiency has been one of the leading reasons...
Aurea multi family office: a model for the 21st century
Raffaele Riva, Founder and President of
AUREA Multi-Family Office, has extensive experience in international business,
having managed companies in several countries, including Canada, South Africa, and
countries...
HARMAY Raises $200 Million in Series C and D Funding
HARMAY, the new retail beauty brand, has concluded its Series C and D rounds of financing, raising a combined $200 million. The Series C...
Best Alternative Payment Methods for Online Transactions
Given the rise in online banking fraud and other worrying activities, many of us are becoming hesitant to use our bank cards to pay...
How Can High-Risk Payment Processing Help Your Business In 2023?
High-risk payment processing in the USA is becoming increasingly important in helping businesses to thrive. With the ever-evolving nature of the modern marketplace, many...
Getting your job candidates quicker and more targeted with video interviews with employertube.com
“Advancements in VoIP and Digital Video Platforms are making the task of acquiring candidates, quicker, more targeted, easier and far more convenient for employers...
How to answer ‘what are your strengths and weaknesses?
The interview is a defining moment for
each specialist. You can either prove yourself to be a perfect candidate for
the position or hear the typical...
The benefits of providing staff uniforms in the workplace
Wearing uniforms in the workplace is still a relevant thing to do no matter what emerging trend there is. It has cultivated a positive...
JetBlue’s Marketing Strategies: How did one airline soar above the rest?
JetBlue’s overwhelming success as compared to most other airlines is constantly pondered over. What are they doing right and where is everyone else going...
How a digital printing service can help your business
Digital printing has many benefits to offer your business. It is a printing process that affords high quality, short lead times, and effective advertising...
Enriching marketing data with a geolocation database
Source: https://www.canva.com/photos/MADGx8yREYw-person-using-google-maps-application-through-black-android-smartphone/
Globalization has made almost every market stiffly competitive. A cybersecurity product developer based in the U.S., for example, competes directly with similar companies...
How to Get the Most Out of Your College Internship
In the bustle of this ever-changing world, scoring an internship is like striking gold. It's like getting a backstage pass to the real deal...
Finding a perfect balance: How to study and travel
Some may argue, but traveling is a synonym to freedom. It opens our hearts and minds, broadens views, teaches valuable lessons, brings the most...
4 awesome reasons study university Bristol
The University of Bristol is one of the most popular universities in the South West of England. Although the University of the West of...
Can PayPal Improve the Gambling Sites?
The online gambling industry is growing at a very fast pace. It is estimated that the global gambling market will reach USD 335 billion...
Factors to consider when choosing a new online casino
Contrary to what
anyone might have you believe about gambling in the virtual space, playing casino online is not all cherry and cheese. In fact,
you...
Adapting to UK Poker Culture: Slang & Terminology You Should Know
The UK has a thriving poker culture, with many professional players and enthusiasts alike. However, as a beginner, it can be intimidating to enter...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
How much can HGH replacement cost monthly in the USA
When you are looking at HGH replacement, you must consider the costs involved. You need to consider how the process works, how much you...
How CBD Gummies Make You Sleep Like a Baby?
Image source: https://unsplash.com/photos/kHHwYNA1lnM
Cannabidiol, or simply CDB, has become one of the most famous compounds out there. Almost everyone knows that it’s derived from industrial...
How To Know When Is The Best Time to Go Fishing
So you want to fish? Who can blame you? Fishing is a fun and educational experience that you can participate in with your family,...
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
Data Visualisation in Sport
Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
How will Christmas shopping be different this year?
Have you started your Christmas shopping yet? Whether you are looking for men's Christmas gifts or gifts for a lady, Covid has taught consumers...
Which appetizers go best with Prosecco?
In Italian, “antipasto” means “before the meal.” The entire concept is about serving small bite-size appetizers before the main course to stimulate one’s appetite....
Top moments when flowers turn into personalized surprises
On special days and times, it's truly essential to express your love and attention to close persons or just beloved family members. These moments...
Why Financing a Car is Probably a Bad Idea?
Purchasing a car is not a minor investment as it needs a lot of money to have a new car. People having plentiful money...
Ways to personalise your business fleet
If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...
5 Simple Ways to Save on Your Car Hire
Hiring a monthly car hire on your travels is absolutely key if you want to truly explore off the beaten track and discover those...
8 Tips on how to land that quick house sale
The reasons for opting for a quick house sale differ based on circumstances. It can be that you are relocating to a new place...
Top 7 reasons for investing in metal office buildings
Much of today’s commerce is highly dependent on the construction industry. It is the demands that as seen this sector sore higher and higher....
How to find the best Princeton real estate deals
When it comes to purchasing a property, finding a great deal is key. It can save you a lot of money. Plus, you can...
Enjoying Snowy Vacation With Your Family on a Budget
Our desire to interact with new visual stimuli thus get away from our daily routine and go on an adventure gets more intense in...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
3 Fascinating Facts About Austria You Need to Know
Austria is likely the most famous Alpine country, with an ever-growing economy. Some different activities or fields support its economy. Different facts are interesting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How in-memory technologies transform business
In recent years, most companies have undergone a digital transformation due, in some part, to its apparent benefits, but also due to necessity. Digital...
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
5 Reasons your business needs custom software development
In most business scenarios, efficiency is often hand-tied with profitability. It all comes down to quick and efficient performance, which determines whether a company...
The importance of using a VPN to stream content or browse online
What is the first thing that comes into your mind when you hear about cybersecurity issues? Well, besides someone stealing your financial information, going...
The importance of security in business
There’s no question that keeping
your business premises secure is a major priority for any company. A laissez
faire attitude towards security has been the downfall...
What cryptocurrencies are only listed on Binance
At
present, the digital market is full of various kinds of trading platforms, each
presenting different types of services and benefits. Among all these options
available, both...
How to trade smartly with Cryptocurrencies
How to store cryptocurrencies and cash in one place safely and which one to choose
If you are here, you probably already know the basics...
Cardano (ADA)
What is Cardano (ADA)?
Cardano (ADA) is the third-largest cryptocurrency. It was developed by Ethereum co-founder Charles Hoskinson in 2015. It is a public blockchain...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
How to Create a Meditation App?
The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Step By Step Guide On How To Start A WordPress Blog
It’s no secret that WordPress is the most popular website builder. It’s incredibly user-friendly, it’s free to use, it’s completely open-source, and it’s scalable...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...
Last minute things to check before launching your website
You’ve created a website and you’re (understandably!) excited to launch it out into the world for people to see. But wait! Don’t be too...