Using the marketing mix in the fashion industry (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
New products from market research
The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....
Meeting customers needs
Travis Perkins plc is one of the leading UK building and plumbing merchants. The company operates using a number of different brand names. These...
The power of love
On the 7th December 1992, 30 million viewers watched episode 12 of the Nescafé Gold Blend saga in which the hero Tony told Sharon...
Management styles in the oil and gas industry
OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
Supporting agriculture to create sustainable development
Stretching from Cape Town in South Africa, across the Sahara Desert, to the Mediterranean Sea in the north, Africa is the world's second largest...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Steeling market share
It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...
Business aims objectives and values
Aims and objectives
Aims and objectives are the 'ends' that an organisation seeks to achieve. It then has to decide the means it will use...
Helping individuals and companies that are in financial difficulties
Fear of failure and insolvency can be a major inhibitor of entrepreneurship. Insolvency law offers alternatives to companies and individuals in financial difficulties, not...
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating value brand management
The environment in which an organisation competes will provide both opportunities and threats that influence its long-term strategic development. Organisations, therefore, have to analyse...
Customers, process and people
Customer service describes the activity of identifying and satisfying customer needs and, over time, exceeding customer expectations. This case study focuses on how Standard...
Using a range of management styles to lead a business
For organisations to develop they require a direction. The people who manage the business provide the direction. Taking responsibility for making decisions and running...
Our business theory pages cover all the topics you need to know in business.
Employment legislation
Over time a body of law or legislation has developed governing employer/employee relations and the rights of employees and employers in the workplace.
The Employment...
Delegation and decentralisation
Delegation involves handing out responsibility to individuals in an organisation to make decisions rather than everyone having to be told what to do by...
Business plan
A business plan is a description of a business and its plans for the next one to three years. The plan sets out the...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Manufacturing universal robots
Rapid technological advancements in automation and robotics have spurred the adoption of industrial robots in various areas of production. At the forefront of these...
The Anatomy of a Perfect E-Commerce Product Page
Have you launched an e-commerce site recently? Are you disappointed with the volume of traffic you’ve received so far? You’ve looked at e-commerce giants...
7 ways to quickly and effectively increase your retail stores efficiency
Having an efficient retail store doesn’t just improve the working experience of your employees but it also improves the customer’s experience and studies have...
The Key Types of Entrepreneurs: Opinion of Victor Orlovski
Victor Mikhailovich Orlovski talks about the types of entrepreneurs, their distinctive skills and competencies.
Victor Orlovski: managers and entrepreneurs
In business, every entrepreneur is unique and...
How small businesses can protect data of their customers
In 2018, cybercriminals raked in over $1.5 trillion in revenue. That year, they attacked Marriott, British Airways, Panera Bread, and many more corporations. Yet...
3 things to consider when choosing packaging for your product
A lot of factors should come into play when designing or selecting product packaging. However, some factors have more weight than others, including the...
Why Russia is the country to watch when it comes to oil prices
The price of oil is pretty important on the financial markets, and can have profound effects on whole economies, as well as being of...
Top 5 small business investment opportunities in Pennsylvania
You have the capital and ready to set up a business in
Pennsylvania but lacking in ideas? You are not sure which business will suit
the...
The 6 stages of contract management
A business agreement is not binding until it is in writing. Two parties may agree verbally to a business decision, but until there is...
3 personal habits that could hurt your business finances
Entrepreneurs, small business owners, and founders of startups often have to walk the thin line between personal finances and business finances in the early...
5 tips to help you manage business debt
Does your business have outstanding loans that are impacting your monthly cash flow? Credit cards, capital loans, subscription services, and vehicle payments are all...
How Do Accountants Add Value to Startup Businesses?
Starting a business is an exciting endeavour and can often be overwhelming. There are many decisions, tasks to complete, and risks to consider. Hiring...
4 Reasons to use professional CV writing services
If you think you are the only person struggling to put together a decent CV, think again. Many job seekers find it difficult to...
Leadership from high potential team members
Research demonstrates that high potentials are twice more likely than others to develop the next generation of leaders within their organization. So why is...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
5 Tools That Will Instantly Improve Your Customer Support
Customer support is majorly about fulfilling the needs of your customers as regards your products or services. It allows you to fix any issues...
What is a sales funnel?
The Sales funnel is one of the most important aspects of any business, yet they are often misunderstood. A sales funnel is simply a...
4 Essential Tips For Sales Transformation
Today’s business world revolves around making and selling. This is why it’s essential to have a good sales department. It needs to be efficient,...
What Qualifies You For A University Entrance? Find Out Your Worth
Entering tertiary education in a university is a right of passage that you need to accomplish. Different universities have varying entry requirements. Typically, colleges...
The Importance Of An Excellent Academic Education To Improving As A Writer
Being a writer or author requires a lot of dedication. Whether you are a writer and journalist for a paper or news network, or...
How to Choose the Best Renewable Electricity Source Supplier for Your School
Is your learning institution looking to embrace renewable electricity? If this has been on your radar for a while, you have to the right...
The Rapid Expansion of the Online/Mobile Gambling Industry
Since the birth of mobile gambling, with Pub Fruity storming the UK in 2004 and Playtech’s first venture into the casino industry in 2005,...
Top 5 criteria for choosing an online casino
There are hundreds of playing online casino games, and it can be tough to choose the one that best suits your needs. This is...
Why online businesses are booming in 2019
It’s no secret that online businesses are booming this year, but most people don’t know why they’re so successful. In truth, there are many...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
Half-life: Alyx Has Released Levitation, a New Game Mod
Does this imply that we will visit the renowned City-17 again soon? The answer is just below.
A future VR-compatible FPS mod called Half-Life: Alyx...
How to stay fit when working from home
It's safe to say that COVID-19 has changed the lives of people the world over. From social distancing to working from home, everyone seems...
Men’s hair loss treatments: a scientific comparison of the current market
Hair loss is a common issue for men that has been around for as long as mankind itself. These last couple of years a...
CBD industry growth analysis for 2020
Currently,
the CBD market in the USA alone is estimated to be worth around $7 billion
dollars, this is an increase from 2014 where the figures...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Find the will writing and lasting power of attorney solicitors
Dying without an estate plan or a will can cause a lot of problems for your surviving family. Wills are essential to any succession...
How to claim your personal injury payout if you have been injured in an accident
Across the UK, millions of people are injured in accidents every year. In 2015/16, 621,000 people were injured at work and when you add...
Tax deductions and benefits for the 1099 contract workers
As an independent 1099 contract worker, paying off the taxes can be quite overwhelming and can haunt you in your deepest nightmares. Working in...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Top questions to ask when purchasing an auto insurance
Purchasing the right auto and non-owner auto insurance is important. However, getting it right isn’t easy. Plus, there are numerous insurance policies on the...
Your Only Guide To Understand All About Roof Restoration and Why You Should Consider It
When restoring a flat roof, it is essential to have flat warm roof insulation installed for better energy efficiency.If it feels like the time...
Crane Scales vs Platform Scales – Differences in Use Cases, Advantages and Industries That Benefit the Most
Industrial weighing solutions encompass a wide range of tools designed to meet the unique needs of different sectors. Two such tools that stand out...
Cleaning up 5 successful spic and span businesses
In the north of England, savvy locals will tell you that ‘where there’s muck. There’s brass’ in other words, where there’s dirt and detritus,...
5 business travel tips for frequent corporate travellers
What a
nice thought to have, traveling professionally and frequently, getting to see
what other businesses provide at lunch or the types of hot drinks they...
3 Gadgets I always take camping
Every camper is different, but there is no doubt that each individual has a set of essentials that need to be packed for camping....
Repatriation flights and the key role of private aviation during pandemic
Once plagued with uncertainty, private aviation companies rose to help people a great deal during the global pandemic, COVID-19, as private aviation, a key...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19
We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
The future of cloud computing why the forecast is bright for businesses
The cloud has changed the way we do business forever. It's brought so many benefits for businesses of all sizes, but despite all the...
Benefits of AWS Certifications
As a beginner, you may not know of the various career opportunities available in the world of information technology. But, once you step in...
How to protect your online business from DDoS attacks
As we move further into the digital age, the risk of attacks by cyber threats becomes more prevalent. Of the many cyber attacks which...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
Best Bitcoin Casino Sites in the UK. 10 Crypto Sites
Crypto gambling is popular among many gamblers in the UK. Crypto casinos allow punters to wager and win Bitcoins in their crypto casino.
Although there...
Crypto Exchange Listings Unleashed: Strategies for Triumph
Executing a successful exchange listing crypto on a reputable cryptocurrency exchange is crucial for its visibility and success. This detailed guide explores advanced strategies...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
Important factors to consider when choosing a UK web hosting provider
Once you decide to launch your website, you may understand the importance of having a reliable web hosting provider. So, what exactly should you...
Lessons to learn from businesses mastering the online space
Having a good website can raise the prestige of your business, particularly if it’s supported by some of the key aspects that people want...
Tips for building a WordPress website
Having a website is a necessity in our current economic paradigm - you need it to communicate with clients, you need it to build...