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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Positioning the brand

Few organisations operate in a static environment. As we move toward the last years of the 20th century, the pace of change in Markets...

Partnership through sponsorship

Twenty years ago sponsorship of the arts developed as a way of funding tours, performances and exhibitions. If it had not been for corporate...

Coca-Cola and sports partnership through competition

The importance of image Our image is the way in which others see us. People quickly form opinions about us from the way we dress,...

Communication the key to success

This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...

Creating a new way of working based on trust

In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....

Trade UNIONS- dealing with change

Is that your view of trade unions? Really? And you don't know of trade unions with more women members than men? So: Where has your...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Making life easier

For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...

Creating world class quality standards

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

Using customer service to position a business

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

Respecting stakeholder values

Michelin continues to be the world's number one tyre manufacturer. The company has a unique and famous marketing emblem, 'Bibendum', more commonly known as...

Powering forward with a new vision

This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...

Using planning to construct a better future

Planning is the process of deciding what you want to achieve in the future and then thinking about ways of making it happen. First...

Introducing an established brand – bringing Yellow Bus to Britain

Most people in the UK will have seen yellow school buses in American films. The Yellow Bus brand represents more than simply a bus...

Business ethics and sustainability in the steel industry

Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...

Matching taxation principles with environmental policies

With the discovery of a previously unknown planet, one of the first things we would want to know is its capacity for supporting any...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Growing a business by developing products and markets

A business that grows is often better placed to meet its customers' needs. Growth can also help a business to stay ahead of its...

Using market research to develop a product range

The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is: 'The Coca-Cola Company exists to benefit and refresh...

Competing within a changing world

No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...

Our business theory pages cover all the topics you need to know in business.

Planning controlling and reporting

Planning, control and reporting are three important aspects of effective production. Production plans set out the targets, time scales and methods of production. Targets...

International marketing

International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...

New product development

When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

8 eCommerce businesses you can venture out

Owning and keeping a business online provides entrepreneurs the independence to generate money virtually from everywhere in the world. The idea is alluring and...

Importance of SWOT analysis for parcel delivery companies

Every business will need to complete a SWOT analysis to ensure success, no matter what industry they reside in. For those who are unsure,...

How does Root Cause Analysis Help in Manufacturing Setting

How does Root Cause Analysis Help in a Manufacturing Setting? Effective root cause analysis plays a pivotal role in diminishing the recurrence of failure components...

How To Combine Your Online and Brick-and-Mortar Music Store Business Effectively

Brick-and-Mortar Music Store In many retail industries, including fashion, music and home decor, businesses are discovering the importance of online sales. Even grocery store chains...

Small business workplace improvements to maximize productivity

When it comes to running a small business, nothing is more important than your employees. If you properly manage employees and keep them happy,...

A Data Protection (GDPR) For Small Businesses: A Beginner’s Guide

Business management includes the use of data of its customers and users. To make all the data communication legal, businesses have to follow GDPR....

5 Reasons To Hire A Lawyer When Starting A New Business

Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...

Using translation and localization to establish your brand overseas

Now that the economy is recovering it’s now an ideal time to launch a brand overseas. It’s a great time to set your sights...

The moments that made the brexit stalemate

Businesses everywhere are desperate for some certainty when it comes to the UK’s future relationship with the European Union. Yet, right now we’re in...

Currency command: choosing a forex broker that fits your trading style

Foreign exchange trading, or forex, is a popular form of investing that has gained significant traction over the years. It is primarily due to...

The Advantages Of Outsourcing Payroll Services

For small and medium-sized businesses, the task of dealing with payroll is often time-consuming and demanding. Sometimes these businesses do not have the resources...

4 reasons to improve your invoicing process

An invoicing process is put in place so that all customer payments arrive promptly, ensuring that your efforts are rewarded on time. Insufficiency in this...

Best Ways to Stand Out in a Job Interview

Perhaps you’re a great candidate for a job role, but chances are you’re not the only one. There’s stiff competition in many industries and...

Applicant screening simplified with online courses

A lot of employers and human resources (HR) managers would agree applicant screening is a total nightmare. It’s a bummer when you only have a few...

HIPAA Compliance Checklist For Remote Employees in 2022

Running a remote workforce has been trending since the COVID-19 Pandemic hit the world. Even though the lockdown has been lifted, organizations have not...

How to Practice Good Email Marketing In 2021

Despite what others say, social media is the growing digital marketing trend; email marketing remains one of the most effective digital marketing channels in...

How to boost your eCommerce stores offering promo codes

Promo code is a much worthy deal of money to make a marketing tool of great value in the e-commerce store world. It capitalizes...

7 Powerful tools that will speed up your copy editing

A lot of effort goes into the process of editing and it can sometimes get overwhelming for the editors, as they have to be...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Why you should record and transcribe lectures

While they present an oasis of knowledge, academic lectures often contain an overwhelming amount of information. Some things are mixed up, left out or...

Take this simple quiz on how to write business case studies

Writing a case study is a nightmare in itself and it’s more challenging when your research sector is someone’s business. For scholars, it’s entirely...

Our top 5 marketing case studies for students studying business studies

1). Bringing an innovative product to market: Assure® a case study from Corus. As a result of carefully reading the Case Study, students should be...

Tips for playing the lottery online

We have all dreamed of ever winning the jackpot in the lottery. Thus, thousands of people decide to buy or play the lottery. This...

Betting on gambling

Starting a profitable online casino in 2018 Online casinos are very much like cryptocurrencies these days: it somehow looks like everybody wants to start their...

How to start up an online sports business

Everyone would love to find a business idea that they enjoy. If you are a sports fan, then starting up a company that focuses...

Virtual reality: The new definition of online casino experience

Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....

Boundless Reality: Navigating the Future with All-in-One VR Headsets

The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...

How to choose a gaming desk

Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...

How cannabis companies are marketing their products

Since the legalization of cannabis in 2012, in Colorado and Washington, the sector has become one of the biggest industries on the planet, is...

Refillable Vapes are the Next Step for Vapers Leaving Disposables Behind

There was an 18-fold increase in the percentage of vapers who used disposables from January 2021 to April 2022, rising from 1.2% to 22.2%...

Myle vape in Dubai

Vape cartridges are becoming more popular in the present day, especially among young people. As a result, the market performs a variety of designs,...

3 ingredients you definitely want to see in your pets food

(Photo Credit: Shutterstock) Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...

Best dog food for your dog – what you need to know

(Picture Credit: Getty Images) When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...

MT police BC is one of the biggest sports broadcasting companies in South Korea they offer NBA EPL MLB for free

A sports broadcasting company is one that provides coverage of sports events. These companies use different media outlets such as television, the internet, and...

Getting a loan beats getting credit

Getting a loan can be a reliable solution in a time of financial need, but many prefer to get a credit card instead. For...

Pen gift sets for your boss

Gift-giving is pretty standard in any relationship. Special occasions call for exchanging presents, and usually, the process is often straightforward. In work environments, however,...

A handbook for transferring money online to Pakistan

Sending money overseas is much easier when you know all your options. Most companies that offer online transfers allow you to send money to...

Is it possible to make your BMW 2 look like a BMW M2 or M2 Competition?

Coupe cars have always been a perfect solution for those who demand extraordinary looks. This is why BMW decided to continue the production of...

Car leasing business versus personal

When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....

Ways to personalise your business fleet

If you are a business owner who uses a fleet of vehicles for your operations, it is important to ensure that your fleet stands...

Heres how you can ensure eco friendly house move

Are you planning to move to a new house? Moving is not only stressful for you, but the rubbish generated during the move has a toll...

A quick guide to property surveys

When you are trying to buy a new property and your offer has been accepted, you may wonder whether or not you need to...

Stepping Into Commercial Construction

Did you know that a recent study found that 60% of commercial construction activity is concentrated in 10 states? If you're interested in getting involved in the...

Get the best marine binoculars for a splendid day on water top marine binoculars

The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...

Sunday market guide for first time solo traveller in London

There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...

Planning to go oversea to work? Here’s what you need to prepare.

If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

FinTech: how it has impacted banking today

Fintech is a global revolution that has a huge impact on banks and financial institutions.  A technology that enables consumers access to financial services...

4 Types of one drive migration tools for different workloads

Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...

Here’s why tech is so important in the world of business

Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...

Balancing Data with Instinct: The Key to Strategic Business Decision-Making

In business decision-making, leaders stand at a crossroads where data and instinct intersect, prompting a crucial question: which factor holds more weight when making...

Popular Java Webs Scraping Libraries

If you intend to use Java, one of the famous programming languages, you should consider which libraries you want to use for web scraping....

Why The Businesses Should Host On Dedicated Servers?

When you have started the business and are making your website, you have to choose the website hosting plan. As there are many hosting...

The major Bitcoin price models predict very different futures

Bitcoin has created a lot of buzz in the finance industry over the past few years. Though it was criticized at the start, Bitcoin...

7 Things to Look For When Choosing a Crypto Exchange to Trade on

Before choosing where to buy your cryptocurrency, you'll want to make sure you understand some key points. You'll want to consider your security, your...

5 Proven tips to ensure your CFD trading is profitable

CFD trading, similar to other types of trading, can either prove profitable or not. To help give you a starting point and make your...

How to choose a mobile application development company

If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...

Mobile App Dev Lifecycle: Explained in Plain English

We’ve got an app for everything.  To get food home delivered.  Or ferry us to the restaurant.  Then to pay for the food.  And then another one to...

Can a mobile roaming tariff be tailored to an individual business?

Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...

5 tips for increasing your website traffic

During the dot com boom, just having a website was enough to make money. Now more than a decade later, website owners have learned...

Top tips for working with website designers in the UK

The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...

The San Diego live streaming & webcast industry

San Diego stands among a few others as one of the world’s top cities for science and technology.  Companies such as Scripps Health, Qualcomm, Nokia and...

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