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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
The effectiveness of an advertising campaign
Johnson & Johnson (J&J) is well known in the United States and the UK for its Johnson’s Baby® brand. By the 1990s, the company...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Managing change through training and development
Britain relies on rail. The railway is a vital part of Britain’s economy and infrastructure. More people travel by rail now than since the...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Tencel – the fibre of fashion
Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...
Supply chain from manufacturing to shelf
The Kellogg's Cornflake Company began in 1906 with the Kellogg brothers who originally ran a sanatorium in Michigan, USA. They experimented with different ways...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Money markets and more
The business environment of today is more complex, faster moving and more volatile than ever. In order to survive in such an environment, businesses...
Converting to a Public Limited Company – PLC
On Wednesday, July 12, 1989, Abbey National Building Society converted to become Abbey National plc. This case study tells the story of how that...
Delivering a business strategy
TNT is the market leader in the provision of business-to-business (B2B) express delivery services. It delivers documents, parcels and freight securely between businesses, using the...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Competitive advantage through sustainable product development in construction
Understanding the external environment
Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Recruitment as a business process
For these individuals, the workplace of the future will be quite different from that of the past. For example, there will be a continuing...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
Rebranding a corporate image
When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...
Our business theory pages cover all the topics you need to know in business.
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Public and private sectors
The main types of business organisations in the private sector in the UK are - sole traders, partnerships, companies and franchises. The sole trader...
Structure of organisations
Organisations are structured in radically different ways ranging from relatively fixed structures with positions, rules, and established chains of communication to dynamic structures in...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
UK drop shipping: the essentials to starting an ecommerce business
Are you currently located in the UK? Have you ever wanted to start an online business but didn’t know where to start? Whether you...
8 eCommerce businesses you can venture out
Owning and keeping a business online provides entrepreneurs the independence to generate money virtually from everywhere in the world. The idea is alluring and...
Maximize Your Warehouse Management Efficiency With Odoo
Everyone who has ever taken part in warehouse activities knows how bustling this place is. With all the cyclic processes happening during the day,...
Boosting productivity in entrepreneurs how can you get more out of your day
As business owners, it is common for entrepreneurs to always think about boosting productivity in business and expanding beyond their establishment’s current standings. What...
5 reoccurring features of every unsuccessful business bid
Competitive bidding is used across all industries as a procurement method to acquire the best possible price for goods or services. The idea is...
Moving offices? Reasons to Hire a Rubbish Removal Company
Moving your business to a new location creates many new opportunities, but at the same time planning it is not an easy task. There’s...
Expanding your Reusable Energy Business Internationally: A Guide
Having and expanding a renewable energy business is not just profitable but also worthwhile for the world. It is a way to tackle the...
How can OOH media help drive business recovery post-pandemic?
To say that out-of-home (OOH) media took a financial hit as the COVID-19 pandemic struck would be a major understatement. In 2020, the OOH...
5 Ways to market your legal firm in 2023
Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...
A Comprehensive Guide to Cash Flow Management and Invoice Discounting
Financial stability is crucial to the success of businesses of all sizes. As a business owner, you must ensure that your company maintains its...
Is Forex a good investment option?
Image courtesy of www.pixabay.com
If you were ever thinking about investing and researching the possible options, you have probably seen Forex as one of them....
Reclaiming VAT on business motoring expenses
Your company incurs a lot of expenses in the pursuit of serving customers. If what you do involves business motoring, the full cost of...
A New Dawn for Minimum Wage Earners in Europe
The start of 2023 did not bode well for minimum wage earners across the European Union. Faced with relentless inflation that began its upward...
The Advantages Of Pursuing BCS Training For Aspiring Business Analysts
In today's rapidly evolving business world, the role of Business Analysts has never been more critical. These professionals play a vital role in developing...
How HR Can Help Improve Cybersecurity
Although cybersecurity is normally handled by its own dedicated department or falls under IT – it is actually everyone’s responsibility. In fact, HR professionals...
How to Start a Blog and Monetize It
With the recent growth in the internet market, owning a blog has become the trend. If you are yet to own one, worry less...
What is CRM? Know the solution for the immediate growth of your business
In this article, we will take a detailed look at everything you need to know about CRM, answer the questions you have, and show you the benefits it...
Boosting Your Website Traffic Fast And Easy: A How-To Guide
As a business owner, you could always use a boost to your business’s popularity. In order to grow your business, you need to be...
What Do Young People Like to Do These Days?
As technology continues to fill up most of our lives, it is no surprise that a lot of things that young people like to...
Benefits of online learning and getting an online master’s degree
There are very few students who can approach taking their masters without also considering how they will pay their way. Traditionally, postgraduates have taken...
Essay writing mistakes to avoid
While writing an essay, it is essential to keep in mind the audience for whom you are writing. A high-school essay will be different...
Gold rush slot
The ultimate slot gaming adventure, Gold Rush is themed around just that! Created by the developers at Pragmatic Play, this game features a gaming...
Top 5 Advice on How to Combine Travel with Sports Betting
All You Need to Know about Sports Betting While Traveling
The relationship between sports competitions and tourism dates back to the Olympics. It has since...
Why more people are playing mobile casino games
In recent years mobile casinos have continued to develop and grow in popularity making the casino market one of the biggest entertainment sectors globally...
The Future of Virtual Reality in Online Casinos
Technology is constantly evolving, pushing the boundaries of what we once thought possible. As we progress into the digital age, one such innovation that...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
How to use games to improve performance at work
All through the ages, people had an inferior option on video games. They were thought to be an ideal pastime only for kids and...
6 Reasons Why You Should Choose HHC Vape Pen For Your Cannabis Business
Vaping TRĒ House HHC vape pen has become an increasingly popular way for people to enjoy their favourite cannabis products without the worry of...
Benefits of CBD oil
Cannabis continues to attract split opinions, and its benefits are subject to controversial headlines when it comes to wellness and medicine. However, as time...
How to make CBD gummies at home
CBD is often taken in varied ways in which. you'll be able to vape it, smoke it or ingest it in another manner, in...
Things you need to consider before making your own recording studio
The music industry is full of artists who want to create their own sound. Many musicians and digital engineers feel they cannot express themselves...
All in or only one Netflix’s new conundrum
Netflix remains one of, if not the best streaming service available worldwide, thanks to its expansive catalogue of movies, TV shows and documentaries. Though,...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
Insurance has turned into a vital part of everybody’s life
With
nearly everything being on the insurance radar, one cannot disregard the
significance of insurance. Companies like Viking Insurance covers everything
from homes and cars to workstations,...
The Cold Truth 2023: Uncovering Fuel Poverty Issues in the UK
As energy prices continue to rise, more and more UK households are feeling the pinch of steadily rising bills. And many are, unfortunately, facing...
Top 5 Banking Software Development Challenges in 2021
Regardless of the industry, there will be challenges for any initiatives investing in new technology. This article focuses on developing software for the banking...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
Tips to buy a car with bad credit
You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...
Will IoT have an impact on the future of fleet management?
There’s been much talk of the Internet of Things (abbreviated “IoT”) lately. The concept has been around for several years and was originally referred...
Property Crowdfunding in the UK
Several crowdfunding platforms in the UK offer property investment opportunities, such as Property Partner, CrowdProperty, and The House Crowd. These platforms allow investors to...
Best shade perennials
Perennials are shade-loving plants. Shade perennials are perfect for those areas that are sunlight depleted. Below are some very well-adapted shade perennials for excellent...
Multinational face of Dubai – property is now available not only for the high and mighties
Dubai is not only for the rich
Dubai Tourism Department experts note that the portrait of the average visitor to the emirate is slowly...
7 helpful tips to provide an excellent experience for your hotel guests
Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...
The Sagrada Familia: Barcelona’s Unfinished Symphony of Architecture
Barcelona, a city that dances to a rhythm of art and culture, is home to one of the most intriguing architectural wonders of the...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What Types of Tests Should Be Done by Using Automated Testing?
Automated testing refers to the way of running a set of tests over and over again without handling them manually. Introducing this process to...
6 Reasons You Should Invest in a Home Automation System
Why should you invest in a Home Automation System today? Isn't that what we ask ourselves these days from time to time? Well, not...
Seamless voice communication with Zadarma
VoIP providers vary significantly from relatively small local providers to large global conglomerates. There are a variety of options out there and often it...
Learn about the 5 most common causes of data loss
Data loss is a common problem for everyone. Around 96 percent of companies that experience data loss fail to recover them. Individuals like us...
Assigncode.com review enjoy programming with computer science gurus
Wondering if it is possible to get reliable coding assignment help online? There are many programming languages and writing clear code is not so...
How Cloud Technology Is Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
Tips to trade Cryptocurrency like a pro
We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...
5 most popular Cryptocurrencies in 2019
Did you know that there are literally
thousands of cryptocurrencies out there right now? Not all of them are worth
paying attention to however, and a...
Cryptocurrency and the coronavirus
"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0
The coronavirus pandemic...
The greatest apps to help you with financial planning
Whether we like to admit it or not, the plague of modern man –– and woman –– is money. Everybody worries about it at...
Business cell phone charging station
Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...