Customer service as a strategy (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Building brand equity
Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
Enhancing Customer Service Through Personal Relationship Marketing
Customer service can be used to achieve a personal relationship by focusing on meeting needs and requirements. The term can be used to describe...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Building a workforce for the future
The world of work has changed dramatically in recent years. Gone are the days of jobs for life in which an individual might work...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Creating a sustainable chocolate industry
Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Steeling market share
It is easy for consumers in a changing world to take availability and choice for granted. This can be best characterised by examining markets...
Building a multi utility business
If you look in the dictionary for the word ‘utility’ you will find the following:
“the quality of practical use, usefulness: a public service such...
Growing the value of a business for shareholders
The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...
Focused, global and integrated
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm,...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Workforce planning at British Gas
British Gas is part of the Centrica Group. It is the country”s best recognised energy brand. Centrica is a multinational company, with businesses in...
Maintaining the competitiveness of a global brand
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...
Customers, process and people
Customer service describes the activity of identifying and satisfying customer needs and, over time, exceeding customer expectations. This case study focuses on how Standard...
Our business theory pages cover all the topics you need to know in business.
Production specialisation and division of labour
Specialisation is a key feature of complex industrial societies like our own. It takes place at a number of levels:
the division of labour
specialisation of...
Customers needs
Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about...
Demand and supply
The term demand refers to the quantity of a given product that consumers will be willing and able to buy at a given price....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Designing your workplace for better lift table safety
In the existing market, the competition for
skilled labor is extremely high. Every company is trying to get an edge as far
as attracting the best...
Expand your business with virtual phone numbers
So, you’ve got your business up and running in your local market. You’ve been able to take advantage of maintaining a local customer and...
3 ways to improve business production
If you’re hoping to improve your business’s production, you’ll need a strategy in place to make your business more streamlined and more efficient. This...
A must read guide to protecting your small business
One of the strongest business trends in recent years is the rise of independent consultants and small businesses, which offer highly-specialized knowledge, skills and...
New survey reveals the most entrepreneurial regions in the UK
Have you ever thought about how many people wish to start a business and then don’t? Financial comparison site; Know Your Money wanted to...
5 Proven Tips to Help You Grow a Successful Business
In the modern business landscape, success comes to those willing to put in the necessary hard work and dedication. For entrepreneurs especially, it means...
UK law firm specialized in eSports games
eSports – one of the
most competitive video gaming platform that has taken both the sports as well
as media industries by a massive storm. It...
9 Popular Languages to Learn For Businesses
It is undeniable that the world is growing fast and increasingly connected, and today's business is unquestionably global. Most multinational corporations have at least...
Doing business abroad how to guide on business etiquette
Travelling overseas for business purposes can be a fantastic adventure, allowing you to explore a new culture, make good contacts, build relationships with your...
Forex Factory: What It Means and How Is It Beneficial For You?
Fair Company Inc.’s most successful venture, Forex Factory has turned out to be a sophisticated trading platform for seasoned and budding traders alike. While...
The best stock apps for beginners novices alike
One of the best ways for new investors to invest in stocks is to download investment or stock apps. Many experienced investors have been...
What is a Startup Business Loan?
A startup business loan is a type of financing that is specifically designed to provide funding for new businesses. These loans are typically provided...
Why your office should switch to activity based working today
Let’s face it. The traditional and much-maligned cubicle office is going extinct and open floor offices are slowly but surely becoming the new normal....
What is Company Culture and How to Build a Thriving Workplace Environment
Company culture encompasses the shared values, goals, and behaviors that contribute to the unique social and psychological environment of an organization. It is the...
Top Marketing Professions: Which Direction to Choose?
Now on the information market there are many courses that teach the profession of a marketer and related specialties. But are these professions in...
What’s the big deal about TikTok?
Social media platforms are constantly improving, changing, and being developed. Every year or two, a new platform tends to become popular over the rest....
Marketing techniques to reach the desired targeted audience
If you are trying to sell your products to everyone, you will have difficulty reaching anybody. Vague or generic marketing messages are less likely...
8 strategies to grow customer retention
Recent surveys have shown that 68% of customers stop dealing with a business because they are not satisfied with the quality of service they...
Microsoft Office is easily the superior choice for technology in K12 schools
With a user base of over 155 million people, Microsoft Office is undeniably the most popular office productivity software on the planet. As blended...
Student life planning a successful school event
Schools may host more events than any business ever would in a year. Nearly every month, there is some sort of event that takes...
UK Education System: A useful guide for international students
Each country has its own education system that may differ from the standard practices in other parts of the world. For example, the United...
Shangri la online casinos and sports – the new word in the world of online casinos
Shangri La Online Casino is a new generation site that is suitable for players with different interests. Online casino slots, games with a live...
US Online Casino and Sports Betting are Opening up – What to expect in the coming years?
Over the last year and a half, we have witnessed unexpected changes on a global scale. The Covid-19 pandemic affected many industries, destroying many...
Are You Playing in a Legitimate UK Online Casino?
The United Kingdom's gambling market is one of the best-regulated and safest places for gamblers worldwide. Its Gambling Commission handles the licensing and evaluation...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
The ultimate guide to online gaming
With so much time at home due to Covid-19, a lot of us are enjoying new hobbies. Why not try one that is fun...
Virtual reality – a new trend in entertainment
Virtual reality is increasingly being introduced into various spheres. Nowadays, it is also used in the gaming and gambling sector. Moreover, it is turned...
Argentina Legalizes Cannabis Cultivation For Medical Purposes
More than 100.000 people participated in “cannabis manifestation” in Argentina in 2019.
One more country takes a step forward towards the legalization of marijuana. Now,...
Reasons to invest as much as you can when you buy running shoes
If you love to
run then you will no doubt get excited when it comes to looking for a new pair
of running shoes, a topic...
How to open a CBD Hemp flower business?
Processing adequate and appropriate knowledge about the product and the market is key to the launch of any successful business venture. Of course, such...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
How can you receive your inheritance money sooner?
Receiving an inheritance can be a long process and take months or even years to receive, depending on the structure of the estate. Fortunately,...
Six Small Appliances That Are Essential In Kitchens In 2020
You must be in the process of building your dream kitchen. If you have been on the hunt for the perfect fitted kitchen and...
How to Easily Find a Suitable Credit Card for Yourself
A credit card is a convenient tool to manage your expenses and set your monthly budget. Since there are a lot of options to...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Order Title: Reducing Fleet Operating Costs through Efficient Vehicle Tracking
Any fleet manager who is not looking to reduce costs isn't functioning to the best of their ability. Of course, it isn't always easy...
Road Crashes Can Happen Anywhere: Here’s How To Prepare
No human being ever expects to be a part of a collision on the road. Even though nothing can truly make you prepared for...
Reverse mortgages can cost less than conventional loans
Overcoming
Objections to Reverse Mortgage High Fees compared to alternatives.
Read
about home equity conversion mortgages (HECMs) and read about those who object
to them—often citing high fees...
Useful Tools That Can Help Landlord’s Life Much Easier
Being a landlord is just one of the many jobs that have changed dramatically thanks to the improvement of digital technology. While many functions...
How Professional Movers Can Help During a Move
If you are in the process of moving, you may be wondering if professional movers are worth the cost. After all, it seems like...
Planning business trips with a travel management system
Many industries now rely heavily on business travel. It is a huge part of modern life for many people, yet it can still cause...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
What are Canadian national pardons and how do you get one
Canadian national pardons have the roll of erasing a crime from your criminal record. This means that you can become fully rehabilitated in the...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Things we enjoy today that would have been too much 50 years ago
If you are over 30 years old and hear the phrase “50 years ago”, the first decade that pops into your head is probably...
What is a Dictation Transcription?
Dictation transcription has been a valuable resource for a long time. In days gone by, a boss would call on a secretary. He'd dictate...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
5 reasons to start buying used computers instead of new ones for your business
If you are operating or setting up a business, and you are thinking of buying computers, but you aren't willing to pay massive amounts...
Researchers 3D Print Recycled Plastic Into Affordable Tools For African Farmers
The plastic that we throw into the recycling bin every week could find a new lease of life as agricultural tools to help those...
The Beginner’s Guide to AWS
The modern world of technology provides opportunities for humanity to work together like no other time in history. Advancements in transportation, medical technology, communication,...
Business and cryptocurrencies in the UK: regulation and perspectives
In this article, we will explore important aspects related to the relationship between business and cryptocurrencies in the UK context. Particular attention will be...
The upcoming ‘Merge’ of Ethereum could greatly impact cryptocurrency
You're not alone if you've been swept up in the excitement surrounding Ethereum's forthcoming upgrade.
Over the past year, the number of people searching for...
6 Questions to answer before choosing a Crypto Exchange in 2020
The stock market is to stocks as crypto exchanges are to cryptocurrencies. A cryptocurrency exchange is a place where you can buy and sell...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
10 reasons why you need a website
Right now, you likely have a number of marketing strategies that you use for your business. However, you might not have a website. Maybe...
Not a maybe but a must reasons every business should have a website
It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...