Developing a stronger customer focus (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Building a brand in order to sustain its life cycle
Preparing to make a strategic change
Before committing resources to creating the family of All-Bran brands, Kellogg needed to conduct research to discover whether a...
Consumer focused product development
We live in a consumer driven society in which the choices made by ordinary people play a large part in shaping decisions made by...
Innovation in infant nutrition – Cow and Gate Next Steps
In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Organisations and Unions
UNISON
Formed in 1993 when three public sector unions joined together, UNISON is the UK's largest union. The merger created a stronger union voice to...
Meeting business needs through training and development
ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Using research and development to improve agricultural productivity
The population of the Earth is growing at a fast pace. In 1950, 2 billion humans lived on the planet. By 2006, this had...
Growing the value of a business for shareholders
The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...
The rebirth of the MGF
We identify with products in a variety of ways. At a simple level we may buy a coat in order to keep warm or...
Decision making techniques
A business aims to generate value for its owners, customers and other stakeholders. It must decide how to combine valuable resources – typically buildings...
De-regulation
These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....
Focus on convenience trading
In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building a single brand
We are all familiar with Coca-Cola, Nike, Heinz, Shell and many other strong global brands. But what is a brand? Someone once described brands...
Managing workforce requirements
ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Our business theory pages cover all the topics you need to know in business.
Competitive advantage
Business strategies are a way for companies to gain a competitive advantage over the market or business rivals. Competitive advantage can be considered in multiple...
Motivation and leadership
Leadership goes beyond management. Management involves getting things done using the resources of the organisation, and the formal patterns and rules within the organisation....
PEST analysis
Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e....
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How heat resistant materials evolved to save lives
There are many workers around the world, who would if it were possible, shake the hands of the scientists who engineered and guided the...
Take A Look: The Significance Of Metrology Machines for Companies
The post-COVID world has become increasingly digitized. Industries are heavily dependent on automated tools and access to measuring equipment is a value that companies...
Why is it Important for Businesses to Conduct Air Quality Checks?
In comparison to outdoor pollution, indoor air quality testing has long been overlooked. Although it may be harder to detect indoor air pollution, that...
Seven ways for your cafe to have an immersive and electric vibe
When you are trying to make your cafe into a place where people love to go, you must create an immersive and electric vibe...
5 Powerful Ways to Market Your Small Business
Everything you think you know about marketing your small business has changed in the last couple of years more than it had in the...
Business intelligence trends for 2018
When looking at the unprecedented change in the culture of bossiness it is not a suspire that the business that encourages change have an...
How can you improve relations with overseas clients
The success and progress of a business lies with relationships. Good prices, well made products and astonishing technology alone will not get you ahead....
6 Essential Contracts for Every Kind of Business
Have you ever wondered what kind of legal contracts are required to get your small business started? Well, you might be surprised how few...
5 Ways to market your legal firm in 2023
Being a lawyer is an exciting and varied vocation whether your particular niche is representing workers at employment tribunals, advising on business fraud or...
What Happens If You Owe Taxes And Can’t Pay?
Dealing with taxes is an inevitable part of adult life. As the tax deadline approaches, many individuals find themselves facing a challenging situation: owing...
Know your business finance 5 business terms about finance all business owners should know
The traditional business model is ever-evolving. Business owners must stay ahead of the learning curve, with terminology in particular.
Understanding fundamental business terms increases business...
Uh oh margin call these options trading mistakes will ruin your portfolio
Options and derivative trading is especially difficult, but it can be intoxicating. You hear outlandish stories that turn out to be true — like...
How to encourage organisation-wide (and worldwide) collaboration
A business with impressive teamwork can prove to increase productivity, morale, and motivation, which all contribute to overall organisational success. Collaboration then is an...
Understanding Consumer Behavior: The Psychology of Reward Systems
In the world of business, understanding consumer behaviour is more than just an advantage it's a necessity. One fascinating aspect of consumer behaviour is...
8 Fun Ways to Boost Morale in the Workplace
In order to be productive and efficient in the workplace, it is important for employees to have a positive attitude. In fact, research by...
5 proven marketing tactics that still work in 2019
Are you thinking of new and effective marketing campaigns for your business? Then look no further than these 5 proven marketing tactics that have...
How can your business perform marketing better on a lower budget
As business owners, we’re all looking for ways to market our company without spending too much money. The return on investment (ROI) needs to...
3 Essential Tips for Upgrading Your Business’ Profit Margins
There’s always room for improvement in your business strategy. So ensuring that your business has a bulletproof strategy for the changing nature of the...
Benefits of learning Spanish
Learning a new language opens up numerous opportunities for an individual. Becoming fluent in speaking an economically valuable language brings about various economic benefits....
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
Does the rule of automatically winning when you collect 5 cards apply in online blackjack?
Blackjack games are popular
pastimes for most players at home and at other venues. The game has simple
rules that are applicable in both home, landbased...
Online casino gaming by country
Online casinos have started dominating the online world. There are a lot of websites that host games online, and you can even bet real...
How Casinos accepted customers without registration
The gambling industry is often condemned as unethical. The industry, like any other, has its negatives. However, this presumption makes it challenging for most...
Top mobile game marketing strategies you must know
Most people now use their mobile
phones to play games, rather than the traditional means of a PC or laptop.
According to a recent report, mobile...
In the Minds of Masters: Exploring Insights from Top Solitaire Players
Online Solitaire has been a popular pastime for many people across the globe. The intrigue and challenge posed by this timeless card game have...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
A primer to the business of cannabis seeds
It may not be something that you automatically think about when you think of a business, but the cannabis seed industry is absolutely booming...
Turkey’s Booming Hair Transplant Industry Understanding its Trade Volume
In recent years, Turkey has emerged as a global hotspot for hair transplantation procedures, attracting both domestic and international clients seeking high-quality and cost-effective...
Kara’s Orchards CBD Gummies UK Reviews – Scam Complaints or Karas Orchards CBD Gummies Really?
People who are smart and looking for an innovative way to control their lifestyle are switching to CBD oil for many good reasons. However,...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
A Simple Guide To Improving Your Financial Situation
With more and more Americans living longer, it only makes sense that we have more savings to help us in old age. However, research...
Business case study store cards vs credit cards
As the holiday shopping season approaches, many customers will be considering the benefits of applying for a store line of credit versus a new...
How to pay off your debts in the right order
If you have several debts spanning across many creditors, it can be overwhelming and challenging to know where to start. It might seem that...
Things to know about Proton Persona 2019
Without time after Iriz, it's now the turn of the Proton Persona facelift version to go viral.Presented with a more sporty and fresh design,...
Top Tips for Buying a New Car for Your Fleet
Considering investing in a company car for your business? Or perhaps you're thinking about upgrading your current fleet? A company car can make a...
Why you should look at Honda CRV 2020
Historically, Honda
typically refreshes its product at 3 - 4 years. In other words, the Honda CR-V
facelift is expected to release in 2019 or 2020. ...
Top 4 great ideas to ensure your garden flower pots look superb
gardendiy.co.ukAre you searching for an excellent way to keep your garden center looking brilliant all year long? Having a lovely botanical garden brings a...
Guide To Replacing A Consumer Unit In The UK
Looking to upgrade your consumer unit in the UK? You've come to the right place. In this step-by-step guide, we'll walk you through the...
The necessity of hiring an orange county public adjuster
Orange County Public Adjuster: Who are they?
An Orange
County public adjuster assesses property loss on a policyholder’s
behalf and assists them in filing insurance claims for a small fee....
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
A Checklist on Things to Prepare When Moving Countries
Have you decided that working overseas is the next logical step for you and your career? Then pat yourself in the back because this...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
Business Gadgets That Employers Should Consider Investing In
Productivity is a crucial factor for the success of any business. Entrepreneurs should prioritize productivity, making it an integral part of their daily lives....
Connected Systems Drive the Omnichannel Future
“After a year like no other …” is how the Retail Speaks, Seven Imperatives for the Industry report starts. We can all agree...
4 reasons why every programmer should learn javascript
Whether you are learning to program or if you are already a programmer but want to open horizons learning new languages, JavaScript is the...
Understanding Data Privacy for Any Business
Data privacy has become a critical concern for businesses of all sizes, as the world becomes more and more data-driven. With the ever-evolving landscape...
Interested In Programming Here’s A Few Helpful Tricks
To no one’s surprise, programming is one of the most in-demand fields in the job market now. With the rise of fintech startups and...
Importance of a cryptocurrency wallet in blockchain applications
In this guide, we’re going to explain just how important having a cryptocurrency wallet is when it comes to blockchain applications (cryptocurrency and exchange...
How To Get Started With Bitcoin Bank
The Bitcoin revolution essentially creates a whole new virtual world with exciting innovations of automated trading platforms. The public's reaction to blockchain and Cryptocurrency...
Russia’s Digital Currency – Can it Help Avoid Sanctions?
Russia has embraced the use of digital currency as a means of overcoming the sanctions placed on them by the international community. As a...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
Do you run a growing online business, or do you have a ton of videos on your site piling up every day?
As your website grows, you will find that you may need another hosting solution.
How do you choose from an endless number of hosting websites?...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...
Hiring Django Developers: From Start to Finish
Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...