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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Building brand equity

Deciding to buy a certain product involves choosing between the many alternatives in the marketplace. Such decisions are rarely easy, as in most markets,...

Identifying customers and meeting their needs

Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...

Market leadership in the 3G market

3G stands for third-generation mobile communication and can be viewed as wireless broadband for mobile phones. It is a radio communications technology offering: 3G is...

A truly global market

What is insurance? Life is full of risks. Insurance can provide security against some of these risks. For example, motor insurance provides cover for certain...

Roles responsibilities and career development

In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...

Increasing employee engagement through HRM

Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...

Calculating the risks in making investment decisions

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

Raising finance for SMEs

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Creating a sustainable chocolate industry

Whenever market researchers report on UK consumers' favourite purchases, chocolate-based products feature strongly. Chocolate is a key ingredient of many products we enjoy e.g....

Managing a store relocation project

This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...

Using call centres to deliver customer solutions

Customer satisfaction depends upon a product’s performance in relation to a buyer’s expectations. If the product’s performance falls short of expectations, the customer will...

Enterprise in the fast lane

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Developing vision and values to build a market strategy

This case study focuses on Eversheds, one of the largest law firms in the world. It emphasises how Eversheds uses vision and values to...

Driving forward environmental aims and objectives

There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...

Creating a corporate social responsibility strategy

Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....

Using PESTEL to design effective strategies

When people think of rail travel they think of trains. They do not think about the infrastructure of the train network. This consists of...

Partners in international trade

This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Management styles in the oil and gas industry

OPITO The Oil & Gas Academy is the focal point for skills, learning and workforce development for the oil and gas industry. Its role is...

Using teamwork to build a better workplace

In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...

Providing means of payment for today and for the future

In recent years we have seen a dramatic transformation in the way in which people in this country use money. The textbooks tell us...

Our business theory pages cover all the topics you need to know in business.

Understanding a balance sheet

The Balance Sheet gives a frozen picture of one instant of time. The other two financial statements show movements over a period of time....

Types of customer

Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...

Growth

Businesses grow for a number of reasons including to take advantage of a gap in the market, gain a competitive advantage over rivals, and...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

How to Keep Your Business Premises Safe in Cold Weather

Cold weather carries a variety of risks for people and all businesses have a duty of care to ensure the safety of everyone on...

A guide to developing a new project

Being in charge of a new project is exciting, and may be a little scary too if you’re new to project management, or it’s...

How optimizing office space can boost productivity

A lot of the time, the determining factor in an employee’s productivity is the one you actually don’t see. It’s not just about the...

Alternative marketing methods that can help a new business

Starting a new business is often an exciting time, but it can also be challenging, difficult, and all-consuming. The number of different activities a...

5 Reasons a side hustle is ideal for people new to business

If you’re not a seasoned entrepreneur, you may be wondering how to get your first business off the ground. For many people, a side...

Top Ways to Easily Improve Your Business

Starting a business is easy, and anyone can do it nowadays. When it comes to running a successful business, though, many challenges can come...

4 Practical ways to create an eco-friendly business

Global warming is becoming an increasingly realistic yet complex issue. Both individuals and businesses have a duty to tackle the rising concern, as small changes...

Top green energy technologies and solutions

Energy expenses can be annoying. From heating your home and watering that beautiful lawn of yours, to gassing the car soaring energy bills can...

MPs discuss boosting gene-editing technologies after Brexit

(Image credit - iStock.com/ poba) The Agriculture Bill has the potential to shape the biggest reform of British agriculture in decades by defining how farming...

Do I need to register my business for Plastic Packaging Tax? ­­­

The tax applies to plastic packaging produced in or imported to the UK and does not contain at least 30% recycled plastic. PPT is thought...

Why do you want to start a business and what is seek capital

For a better wealth starting a new business plan must be your best bet. If you have got a business idea that has solutions...

Brief guide public employers liability insurance

For businesses that are confused about insurance in the UK, it can seem like a bit of a minefield. The main types of insurance...

Top tips for anyone wanting to work from home

An increasing number of people are choosing to work from home. It is also becoming a very popular option for employers. The advantages are...

4 Office design tactics to boost employee efficiency

Where you work has a huge impact on how you work. That means the design of your office influences your ability to stay focused...

Top 10 Advices to Support Your Employees in 2021

Have you stopped to consider whether or not your company is doing enough to support its employees this year? Between Covid, a slow economy,...

5 Powerful marketing tools for your business in 2020

Marketing can’t be done without tools in 2020. A business without a marketing stack won’t stand anywhere especially when all your competitors use marketing...

Innovative ways to create captivating headlines

Headlines are sometimes written by a copy editor instead of the writer of the content itself, which is quite prominent in magazines and newspapers....

Local SEO what is it and what services does it offer

In order to become successful, these local companies or businesses must reach out to the new audience from time to time. Most often people...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Teacher to Business Owner: Alex Dyer’s Journey

If you’re a teacher considering a career change, as many have before you, and are wondering if the leap from teaching to entrepreneurship is...

Social emotional learning and social emotional learning curriculum why it matters

Social Emotional Learning (SEL) is defined as the development of self-awareness, self-control, and interpersonal skills necessary for school, work, and life success. Schools can benefit from integrating...

Calculus homework assignment help that stays between you and helphomework.net

Struggling with your math homework and don’t know where to get help? Generally, you understand all topics and cope with all assignments yourself, so...

Top Ways to Bet Online and Earn Money

Betting online is hugely popular all over the world and the volume of bookmakers who offer casino games and sports betting odds is constantly...

Fancy a flutter? The Rise of online gambling

In this modern era, everything is going digital, especially during COVID-19. Online casinos have quickly become the place for people to gamble and it’s...

HD graphics role in online slots explained

Thanks to the advancements of digital and tech, many industries have got bigger and better as they implement new software and gadgets to help...

How Playing Games can Improve Productivity

Playing games at work goes against all the cultural norms instilled in your average office or workplace. If there’s one thing that almost all...

Manage smartly your online games

Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...

Half-life: Alyx Has Released Levitation, a New Game Mod

Does this imply that we will visit the renowned City-17 again soon? The answer is just below. A future VR-compatible FPS mod called Half-Life: Alyx...

Diabetes life solutions

Diabetes mellitus is a heterogeneous group of diseases characterized by chronic elevation of glucose in the blood. It arises because the body is unable...

Benefits of Good Office Furniture

Employees spend most of their day 8-10 hours at work. Which is a considerable amount of time, so that's why having good office furniture...

Why Is It Important To Know Your Genealogy

Genealogy is a divisive topic whose impact on people is profound. Many people have a limited scope of what the past looked like. To...

A Guide for New Dog Owners

Welcoming a new dog into your home is an exciting and rewarding experience. As a new dog owner, you have the opportunity to forge...

Data Visualisation in Sport

Data. Does that word get you excited? If you are in the sporting industry, we get that you are probably more familiar with playing...

Sculpt leather jackets – which one should you buy?

Arguably, Sculpt leather jackets are the most timeless piece of clothing available; but suede takes it to a different level. Seeing someone in the...

Why Does the Credit Score Matter For a Car Loan?

Your credit score is, in part, a reflection of your ability to handle money responsibly. A poor credit score can indicate that your money...

How to select the best travel insurance plan

Travel insurance is an important component when it comes to planning a trip. Travel insurance protects you from unforeseen emergencies like trip cancellation, medical...

How to get the right payday loan

Financial challenges can sometimes be overwhelming, making it important to take a payday loan to pay for short-term expenses. Most lenders offer these loans...

The Benefits of Autonomous Driving

Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...

Which CB or HAM Radio should you get for your Jeep?

Having or buying the right CB or HAM Radio for your Jeep is an option that should not be overlooked. It can be very...

Parking for customers tips for choosing the best spot

Undoubtedly, a critical point in choosing where to set up your business is customer parking. The flow of people in the establishment depends on...

Heres how you can ensure eco friendly house move

Are you planning to move to a new house? Moving is not only stressful for you, but the rubbish generated during the move has a toll...

6 Ways a boiler hire may benefit your business

Running a business comes with a number of responsibilities, including ensuring a well-functioning of day-to-day operations. You may have invested in an industrial boiler...

What Type Of Boiler Do I Have?

Although around 23 million UK homes have a boiler installed, not that many people actually know what type they have. Often we move into...

Three Must-Haves To Pack For Your Next Business Trip To London

In a world that is finally beginning to get back on its feet after a pandemic that has forced the world to adjust significantly...

Dubai marina the hotspot to refresh and rejuvenate

We all live in a constant circle of waking up, going to work, coming back, sleeping, and following the same cycle the following day. After a...

The best package holiday deals flying from the UK

With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Top 3 Technologies that Will Help Your Business Past Covid-19

As we emerge from the haze of an unprecedented global pandemic, businesses are looking at the lay of the land to see how they...

The Way FinTech Is Changing the Landscape In the Middle East

As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...

6 Fantastic Benefits of Effective IT Support

Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...

Can AI voices take over the voiceover industry?

Artificial Intelligence (AI) voice, is based on deep learning and is used to create high-quality voice outputs that are identical to the real human...

9 Machine Learning and Artificial Intelligence Project Ideas

In 2023, the adoption of ML and AI in various sectors has seen an unprecedented surge. These cutting-edge technologies are rapidly becoming integral parts...

Are printer ink replacements good enough

You might be wanting to save money on your printer ink but are unsure how to go about it. Saving money is important but so is...

Binance Coin (BNB)

What is Binance? Binance is the Cayman Islands domiciled crypto exchange platform. That was founded in 2017 to provide a trading platform for different currencies....

What is News Spy?

News Spy site is an automated trading software that trades Bitcoin and other cryptocurrencies and it makes it simpler for people to invest in...

Quantum Threat: Bitcoins Are Still Safe in 2022

Although Bitcoin boasts of being a very secure cryptocurrency, quantum computers could pose a threat. Today's computers are too small, but how long before...

4 Ways Smartphones Can Benefit Your Health

Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...

Can a mobile roaming tariff be tailored to an individual business?

Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...

Why mobile apps are important for your business

Smart phones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via Smartphone’s, it becomes essential for...

Comparing WordPress and Drupal: What To Base The Site On

Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...

Top tips for working with website designers in the UK

The client-web designer relationship is the one element that dictates whether the project will end up successful or not. Without proper communication, the website...

The best hosting company ever WordPress domain blogging help

Choosing the right hosting company for your WordPress is something you need to think about as a new blogger, or even as an option...

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