Developing a customer focused sales strategy (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Engaging consumers through word of mouth marketing
In today’s society, consumers are bombarded with promotional messages from organisations. Consumers receive these messages when they listen to the radio, watch television, read...
Infinite affinity
Bank of Scotland has a long and distinguished history. Established by an Act of the Scottish Parliament in 1695, it is the UK’s oldest...
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Tarmacs functions working together towards its mission statement
Tarmac was formed in 1903 as TarMacadam Syndicate Limited. The original name came from the developer of the modern road construction system John MacAdam....
Releasing the talents of employees
This case study focuses on the way in which ICI, one of the UK’s best known companies, has maximised the potential of its people...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Staying ahead in a competitive environment
For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Dagenham 2000 Strategies For Leadership
In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...
London 2012 achieving the vision
The Olympic and Paralympic Games are the world's largest peace-time event. The modern Olympic Games were first held in Greece in 1896 and since 1960, the...
Growing the value of a business for shareholders
The owners of a company are called shareholders because they each own parts - or shares - of an organisation, which provide them with...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Implementing a new vision at Virgin Trains
Virgin Trains is known for running high quality, fast and reliable state-of-the-art trains, capable of speeds of up to 125 miles per hour.
Virgin Trains operates...
How roles and functions contribute to organisational performance
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Developing enterprise skills
In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...
Our business theory pages cover all the topics you need to know in business.
Contribution and break-even analysis
An important business objective is to break even i.e. to exactly cover your total costs by sales revenue. It is even more desirable to...
Business failure
Start up businesses have a very high failure rate in this country with as many as 1 in 3 failing in their first three...
Facilities Management
An important aspect of production management and control is the management of facilities. Facilities management typically involves the following:
Buildings and site maintenance
Make sure that...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Reasons to Use Power BI AS Business Intelligence Solution
BI is a technology that has been dominating many businesses globally. Customers get a personalized experience from its services since that’s the major priority...
How to Modernise Your Office Space
An office is more than just a place to work it's a hub of creativity, collaboration, and productivity. However, with the rapid evolution of...
What furniture to buy for the office?
When it comes to setting up your office, choosing the right furniture is crucial. Not only does it contribute to the overall aesthetics, but...
Mistakes that most startups make that needs to be avoided
Making mistakes is in simple human nature. Creating something new is hard and we can all make mistakes while realizing the plan for an...
Lasting legacies secrets of 3 time tested businesses
Some of today’s largest companies are commercial spring chickens.
For instance, Microsoft and Apple are well-preserved forty-somethings, while Google is a youthful 20 years old.
McDonald’s...
How to Start and Grow a Real Estate Business in 2022
There is no doubt that the real estate market can be very profitable. Starting and growing any type of business in this industry has...
A quarantine story: how I changed my life and business during the COVID-19 outbreak
After the Coronavirus outbreak swept the world and forced all of us into hiding many businesses were left stranded. Particularly smaller types of businesses...
How Can London Businesses Benefit By Switching To Green Cleaning?
It is a known fact that we have done severe damage to our planet. Thankfully, both governments and members of the public are acknowledging...
Business ethics and how it work
Business Ethics among Academic Writers: What? When? How?
As an academic writer, you may sometimes encounter moral dilemmas. It can be difficult to decide the...
If you have bad credit can you get a business loan
Having a bad credit history is something that frequently trips up applications for business finance, particularly when they go through the convention routes. If...
Forex Trading History
The history of forex starts with the creation of the gold standard monetary system created in 1875.
The premise of the gold standard is that...
5 Business essentials you may not classify as an investment
Do you have to spend money to make money? It’s easy to assume so, but many business experts could beg to differ. Jonathan Long,...
Revolutionising the Hiring Process with Video API Technology
The hiring process is a crucial step in building a successful business. Finding the right talent can be a challenging task, and many businesses...
Navigating New Horizons: Empowering Women in the UK Maritime Industry
The UK maritime industry, steeped in tradition and history, has seen significant strides towards gender equality. And women's empowerment in recent years. With an...
Video Conferencing Tips for Streamlining Virtual Business Meetings
Video conferencing has become very popular over the last few years. Even before the pandemic, a growing number of companies were resorting to using...
5 Great Tips to Increase Amazon Sales in 2021
Amazon is considered to be the most popular online marketplace in recent years among buyers who like good prices, wide ranges of necessary products,...
Try These Best Practices For Content Management
Content is king in Google, so your company must have a reliable content management solution in place so you can get information-rich content on...
Build Backlinks to Your New Website Without Spending a Dime
If you know how to generate backlinks, you'll be able to get your brand off the ground with little or no expenditure. To get...
The Importance Of An Excellent Academic Education To Improving As A Writer
Being a writer or author requires a lot of dedication. Whether you are a writer and journalist for a paper or news network, or...
Proven study tips for your medical assistant exams
Excellence in any subject requires ample preparation.
It’s no different with medical assistant exams which demand you put in a lot of
hard work attending classes...
5 reasons to study abroad in Mexico
You've
been wanting to do study abroad since you started college and now you finally
get the chance. You should use the opportunity to study in...
Are Sports Betting Stocks a Good Long-Term Investment?
With consistent growth in online gambling over the past few years, sports betting companies have had sustained periods of growth. Huge changes in legislation,...
The Impact of Technology on Betting
From casinos to sports, people have always engaged in various forms of placing wagers whilst betting on events. However, with the rapid advancement of...
The Ultimate ABC Beginner’s Guide To Poker Terminologies
People worldwide have been enjoying poker for over a hundred years. With the emergence of more free online poker sites, more people are starting...
How online gaming became so profitable
The average gamer spends up to 60% of their time playing online games as per a new report. In 2015, online casino gamers contributed...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
Expert tips to level up your Pubg game
Pubg emerged as one of the most popular and topmost games all over the globe. It has become massively popular among people of all...
Six Creative Ways To Take CBD Oil For Anxiety
CBD (stands for Cannabidiol) has caused a buzz in the wellness and health market over the past couple of years. As people all over...
Effective Ways Of Dealing With Your Addicted Loved One
It seems just inevitable to loose your own balance of mind or peace while dealing with someone in your family who suffers from any...
Accelerating Biopharmaceutical Development with Advanced Automation Tools
The biopharmaceutical industry is a critical pillar of healthcare, focusing on developing drugs derived from biological sources. This industry faces immense challenges like lengthy...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
The easiest way to watch football highlights
Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
11 Things You Need to Consider Before Buying Gold
We all want to make our money work for us, but buying gold is not always the best investment. Before buying gold, there are...
My perspective on tasting caviar in the best possible way
Caviar, we make a big deal out of it: which caviar to choose, how to serve it, how to accommodate it, and where should...
Baptism Gifts for Girls: Discover Timeless Jewellery
A baptism can be one of the most important parts of a child’s life, and no matter your denomination of Christianity, if your little...
Top 8 locations in Costa Blanca for rental car drive
The eastern coast of Spain, known as one of the most popular resort regions of the Mediterranean, receives annually up to 6 million tourists....
10 Ways to Upgrade and Modernize Your Car
While everyone would love to have the latest and fanciest car models, the reality of the situation is that money doesn't grow on trees,...
Top 10 Misconceptions About Non-Fault Accident Claims
Most people have heard of non-fault accidents before. But, there can be different ideas about what this term actually means and the claims process....
7 necessary factors to consider when planning to have a carport
A carport is a highly useful feature in any space. Carports provide a great space for people to protect their cars from the elements....
Few tips to light up and bright up your place
Lightening up your home is a bright idea to improve the way it looks and also to increase your home’s value. It would fetch...
Hassle-Free Relocation: Why Premium Moving Services are Worth the Investment
Moving can be a stressful and overwhelming experience, especially when it comes to packing, transporting, and unpacking all of your belongings. The process can...
The best cooler for camping
Summer days are best enjoyed outdoors. It is the perfect time to go to the beach, fish, camp, barbecue and all kinds of other...
3 Gadgets I always take camping
Every camper is different, but there is no doubt that each individual has a set of essentials that need to be packed for camping....
7 helpful tips to provide an excellent experience for your hotel guests
Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What should businesses be looking for in a VoIP phone system?
Technological innovation has long been shown to improve how a business operates and ultimately succeeds. One of the latest pieces of technology to take...
Edges of using a virtual landline number
What is a virtual landline number?
Virtual landline numbers utilize IP technology and innovative call-forwarding features. This eventually enhances your chances of taking each and...
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
Top 10 Ransomware Incidents
Ransomware, a significant threat to companies, is actually malicious software that encrypts users' data and denies them access to the system or files by...
Why its time to move your data warehouse to Azure
The power of cloud data warehouses is becoming more widely known thanks to its involvement in newsworthy achievements such as calculating pi to 31,415,926,535,897...
Following a cybercriminal’s trail with the help of WHOIS lookup
Unmasking the perpetrators behind a cyber attack can be daunting. Threat actors use sophisticated anti-detection tools and tactics that make it arduous for cybersecurity...
Blockchain spreads rapidly
You may have heard about blockchain and might have wondered what it is and how exactly it works. An interesting fact is, five out...
Which Business Sectors Are Ripe for Investment?
Source: Pexels
It is generally believed that we are in for an interesting year for investments, and many investors are considering their options. Visit groups...
Orbit Exchange Benefits
Orbit Exchange, established in 2017, is one of the best white labels for Betfair. On the restriction of Betfair (the world’s largest online betting...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
How to promote an app
Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...
Post Brexit: Appointing the Right GDPR Representative for Your Business
Since the United Kingdom left the European Union, many companies based outside the UK or EU are now legally required to appoint a UK...