How the role of marketing drives business forwards (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Injecting new life into the product life cycle
Injecting new life into a brand
The Polo mint is a British institution - 'The mint with the hole'. Everyone is familiar with Polo and can clearly...
Launching high end technology products
It is very important that a company develops a coherent marketing strategy for the launch of each individual product in its portfolio. It is...
The launch of Sainsbury’s Bank
Banking is currently undergoing significant structural change. Large building societies have demutualised. Newcomers, such as supermarkets, are entering the banking market with a growing...
Developing a communications strategy
This case study examines the way that a multi-product, multi-national company has developed an integrated Corporate Publicity Programme to improve communications both externally and...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
The role of an equal opportunities policy
A critical issue in the development of a successful working relationship is whether we believe we are treated differently from someone else, not because...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
Staying ahead embracing new technologies in a new digital world
Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Becoming a lean service organisation
The Legal Services Commission is a service organisation. It provides legal services through its Providers in the form of advice and legal help to...
Corporate responsibility and stakeholders
RELX Group is a global provider of information and analytics for professional and business customers across industries. We help scientists make new discoveries, lawyers...
Sustainable tourism in forest surroundings
The products and services that an organisation produces are the reason why it exists; timber merchants exist to sell timber, china factories to produce...
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Packaging and sustainable development
Most companies that manufacture or use packaging accept that they need to produce and use it in ways that are environmentally, economically and socially...
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Extending the product life cycle
Businesses need to set themselves clear aims and objectives if they are going to succeed. The Kellogg Company is the world's leading producer of...
Continuous improvement the Corus way
Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...
Budgeting and strategy
What is a budget?
A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...
Our business theory pages cover all the topics you need to know in business.
Understanding a balance sheet
The Balance Sheet gives a frozen picture of one instant of time. The other two financial statements show movements over a period of time....
Decision making
A business organisation is a decision-making unit that sets out to produce a product in the form of goods or services. Key decisions need...
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to improve your website’s customer flow
Brands that sell on the internet look to get as much traffic as they can. Every visit can turn into a potential sale, and...
Avoiding workplace accidents making your machines safer and more efficient
Some workplace environments are always going to be more accident-prone than others and machine shops and warehouses are classic examples of sites that need...
Business in a New Way: The Corona virus Pandemic is a Boost for Online Commerce
People all over the world are forced to buy online what they used to go to the store for. Will they be able to...
How businesses can benefit from planning software during the crisis
To face times of uncertainty affecting the current economy, companies need to change their strategies, rethinking their operations with a new plan adapted to...
How to build partnerships to grow business
Two heads are better than one. There's no better way to say this.
If there are 2 people of different skillset working on the same...
Case Casper’s five friends sold 100 million worth of mattresses in 18 months
The future founders of the company met in a
business incubator. It was there that they decided to change their experience
of buying mattresses, focusing on...
Running a successful business while abroad
Owning a business comes with its share of perks and pitfalls. To run it successfully, whilst on the abroad, can be a serious head-scratcher....
Innovation could be the Key to Success Post COVID-19
The ongoing Coronavirus pandemic has already had a significant impact on the global economy. Experts have warned that we are heading for the worst...
Top 9 Technologies To Make The Environment Green
Imagine yourself waking up to the chirping of birds and seeing the lush greenery outside your window is one of the most beautiful views...
How to automate factoring in banks and financial institutions?
Factoring financing is an option many commercial lenders expand their offering with.
Factoring has a high potential to create a mutually beneficial situation for all...
Finding the right investment application
The availability of investment applications makes it tempting to download one and get going. But have you seriously investigated your current financial situation? Have...
What are business payment cards, and why do modern businesses need them?
Business corporate cards are not only a convenient means of payment but also an excellent tool for managing company finances. With their help, users...
How and why should businesses reward their staff
Rewarding staff for doing a good job not only makes them happier, it makes them more productive. Employers often make the mistake of trying...
Shows Personal Branding Leads to More Opportunities
Since we're all at home and have some free time as we play to guard against COVID-19, we truly should accept this open...
5 Career Mistakes You Should Avoid
In your journey to having a stellar career, you are prone to make mistakes. The most important thing is learning from these mistakes and...
Unleashing the Power of Reddit: A Guide to Promoting Your Business on the Front Page of the Internet
Reddit, often referred to as "the front page of the internet," is a thriving online community filled with conversations, discussions, and user-generated content. With...
A detailed guide to digital marketing analytics
unsplash.com
The digital age has brought us plenty of benefits when it comes to how we handle our businesses. One such benefit is the ability...
Optimizing your business in social media: how to gain more followers
Businesses and companies of all shapes and sizes have found a new fountain of wealth in terms of self-marketing. Social media is one of...
The Fashion Business Journey at Istituto Marangoni Miami
Embark on an extraordinary journey into the vibrant world of fashion entrepreneurship and management with the One-Year Vocational Program in Fashion Business at Istituto...
How Lifelong Learning Can Enhance Your Career
Are you a “career student,” returning to university again and again to gain additional degrees? Does your job require regular continuing education courses in...
4 pitfalls stay away
Case studies are powerful marketing tools that can positively impact your business’s sales and attract new customers. Case study articles feature real customers who...
Five tips to avoid risks when playing online
Video gamers or gamers can be targeted by cybercriminals who take advantage of this market to perpetrate scams.
And it is that
according to ESET Latin...
Online gambling trends in the UK
The ability to convert information and industry-related data into a digital format that is compatible with smart technology has enabled casinos to adapt to...
How To Play Poker Like A Pro And Actually Win
Poker is one of the most popular and exciting games in the world. It is almost impossible to find someone that hasn’t heard of...
Half-life: Alyx Has Released Levitation, a New Game Mod
Does this imply that we will visit the renowned City-17 again soon? The answer is just below.
A future VR-compatible FPS mod called Half-Life: Alyx...
How to choose a gaming desk
Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Best Ways To Help Your Autistic Child Learn
All kids have remarkable learning requires, however youngsters with Autism Spectrum Disorder or ASD require some additional direction and backing. Regardless of whether you're...
Men’s hair loss treatments: a scientific comparison of the current market
Hair loss is a common issue for men that has been around for as long as mankind itself. These last couple of years a...
Are UK Residents Leaving Themselves at Risk of getting Serious Health Issues because of Poor Oral Hygiene?
The risk of getting serious health issues because of poor oral hygiene has created a need to reveal the dental hygiene shockers of UK...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
Top 3 Characteristics of Good Dance Shoes
Dance shoes are an essential part of the attire of any dancer. They are made for the comfort and performance of dancers. The material...
5 Ways to Earn FIFA Coins in FIFA 23
Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...
How to get the right payday loan
Financial challenges can sometimes be overwhelming, making it important to take a payday loan to pay for short-term expenses. Most lenders offer these loans...
Hallmarks and carats: how to recognize the purity of gold and silver
Anyone who deals with
the subject of precious metals cannot avoid the terms hallmark and carat. These
usually indicate the fineness of gold or silver and...
Setting Up A Personal Budget
This guide will help you create your very own personalized budget that will help you control your spending while working towards your financial goals....
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Top 5 EV Charging Companies in the UK
Electric vehicles are becoming the go-to choice in cars for many residents in the UK. There are many incentives to purchase electric cars, and...
FURNITURE TRENDS FOR 2021
From traditional to modern contemporary furniture designs, this year has seen stylish and creative furniture pieces grace our homes. Like everything else, furniture constantly...
Things to Consider When Repairing Your Boiler
Boilers play an essential role in providing warmth and comfort to our homes and establishments. Still, many people don't realise the diverse range of...
Investor Portals: Streamlining the Reporting Process for Real Estate Investments
The rapid development of new innovative technologies has drastically changed many industries and real estate is no different. Multiple facets of the market are...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Fantastic Benefits of Effective IT Support
Businesses need to function like well-oiled machines if they want to thrive. As long as everything is working effectively and efficiently, success is often...
7 Key Tips Before Getting Your Business Online
Entrepreneurs are one-of-a-kind. They are those who pursue their ambitions. They thrive in their own uniqueness and have little or no desire to work...
Compelling reasons to outsource your IT support
Many of us can still remember a time where IT in the workplace was in its infancy. When the first pieces of new computing...
How AI will affect future businesses in a variety of industries
Numerous businesses have been taking up AI (artificial intelligence) technology for attempting to lessen operational costs, increase revenue, augment customer experience, and intensify efficiency....
Why you should seriously consider implementing data ops
Data is more important now than ever, but as information flows and grows in greater volumes, organizations of all sizes face the perpetual challenge...
UK businesses maintain peak security with VPNs
British
businesses need to stay safe regardless of UK, EU, or any international
policies. As global trade changes, so does the world of online collaboration.
Changing
business partners,...
How using Bitcoin can save a company money
The financial market and each of its own industries are very demanded nowadays, especially foreign exchange markets and crypto-industry. One of the biggest reasons...
Importance of a cryptocurrency wallet in blockchain applications
In this guide, we’re going to explain just how important having a cryptocurrency wallet is when it comes to blockchain applications (cryptocurrency and exchange...
Bitcoin loans how do they work and what are their pros and cons
Bitcoin loans can offer an intriguing alternative to traditional banking systems. Although they’re definitely riskier than your typical brick-and-mortar banks, they can often provide...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
How to monetize an app?
When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.
Monetizing...
Top Apps for High School Students
By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...
Web Design Trends to Boost Your Engagement
With most businesses utilizing the power of the World Wide Web to reach more potential customers, having a great business website is now more...
The powerful role of website design and development
Now that we are living in the age of digital domination, it goes without saying that just about every aspect of life as we...