Business Case Studies by Edition

- 18

Below is a list of case studies from Edition 18 of Business Case Studies. If you would like to view another Edition, please choose from the numbered list.

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Business Case Studies: Edition 18


This case study looks at the full range of accounting statements including the Income Statement; the Balance Sheet and the Cash Flow Statement

Marketing mix:

This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and across the globe.

Planning effective marketing strategies for a target audience

  1. Introduction
  2. The marketing mix
  3. Marketing strategies
  4. Promotion
  5. Measuring a promotional campaign
  6. Conclusion

Marketing mix:

This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.


This case study will demonstrate how ARM’s strategies contribute to the achievement of its business vision, aims and objectives using an integrated approach focusing on innovation, its people and its network of partners.

Recruitment and selection:

This case study demonstrates how Asda’s recruitment and selection processes, teamed with effective leadership and its colleague engagement strategies, are helping the company to achieve its mission.

Organising people:

This case study shows how the organisational structure at Capco helped develop an innovative and entrepreneurial culture to facilitate its success.

Business strategy:

This case study examines how CIMA qualified management accountants apply ethical standards to help support and direct strategic decision making and the setting of business strategies.


This case study will demonstrate how Enterprise Rent-A-Car uses a variety of communication strategies to create brand awareness amongst key stakeholders and ensure operational excellence.

Roles and responsibilities:

This case study demonstrates the various roles needed around the world to ensure the efficient running of big oil and gas projects.

Developing people:

This case study looks at the methods adopted by Harrods’ Human Resources department to increase employee engagement.


This case study looks at a SWOT analysis of Hewden’s operations to demonstrate how its findings inform its future strategies.

Securing a market leading future through SWOT analysis

  1. Introduction
  2. Strengths
  3. Weaknesses
  4. Opportunities
  5. Threats
  6. Conclusion


This case study shows how IMI uses a variety of strategies to grow each platform of its business to work towards achieving its mission and goal.

Marketing mix:

This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

Product life cycle:

This case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay.


This case study demonstrates how Kellogg’s business strategy is stakeholder-focused. The company’s decisions and actions are all made with the best interest of its stakeholders at the heart.

Aims and objectives:

This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions.

Effective strategies for long-term growth

  1. Introduction
  2. Aims and vision
  3. Objectives
  4. Strategy
  5. Tactics
  6. Conclusion

Lean production:

This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton.

Achieving sustainability through lean production

  1. Introduction
  2. Lean production
  3. Eliminating waste
  4. JIT
  5. Benefits of lean production
  6. Conclusion

Supply chain:

This case study explores the role of purchasing and supply in the oil and gas industry.


The case study focuses on the processes involved in creating the Yorkon Building System and the role of marketing in launching the new product.

Research and development:

This case study shows how SFIL uses research and development (R&D) to sustain its competitive advantage.

Business strategy:

This case study examines Tesco strategies, the reasons behind each component and how vision, aims and cultural value interrelate to make the strategies successful.


This case study shows how Virgin Media understands the impact motivated and engaged employees have on its business’ performance.