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The rebirth of Skoda (PDF) 
Communicating through the "world game", for brand and corporate reputation (PDF) 
Workforce planning in the global oil and gas environment (PDF) 
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Companies Case Studies
Responding to changes in the market environment
Jessops has been a leader in the photographic business for over 75 years. The Jessops story began in 1935, when Frank Jessop opened a photography...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
The launch of a new trust
All organisations must serve the needs of their customers. These needs change over time, making it necessary for business organisations to adapt their existing...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
The contribution of accountants to sound ethical business practice
The role of the accountant
In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...
Developing and implementing a strategic approach to ethics
Ethics and business aims
Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million...
Business principles in action nutritional labelling
Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what...
Business ethics and corporate social responsibility
Anglo American is one of the world”s leading mining companies. It is a UK public limited company and operates on a global scale. Anglo...
Providing consumers with ethically sourced garments
Rapid changes in media, transport and communications technology have made the world economy more interconnected now than in any previous period of history. Nowhere...
Business ethics and sustainability in the steel industry
Steel is a unique and vital material. It touches almost every part of modern life. It is a key element of our infrastructure. From...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
Using technology to improve economies
Vodafone is a leading international mobile communications company with interests in 27 countries and partnership agreements with a further 40 countries, including Safaricom in...
Whitbread in the community
All organisations operate within a wider environment in which they need to carefully build up and to sustain long-term relationships. In recent times it...
Socially responsible investment
In the business world, ‘investment’ has two separate but related meanings. For many producers, ‘investment’ means spending money in ways that add to the...
Promoting sustainable development
Suppose that every person in the world were to demand goods and services in the same quantities as people in western industrialised nations demand...
Sustainable development in the construction industry
The immense pressure on the world's environment means that measures must be taken today to safeguard natural resources for tomorrow. This is the challenge...
The importance of social responsibility
A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...
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