Competing in a highly regulated environment (PDF) 
Engaging consumers through word of mouth marketing (PDF) 
Locating a business to enhance the customer experience (MP3) 
Creating a winning marketing mix (PDF) 
Bringing an innovative product to market: Assure® (PDF) 
Using new product development to grow a brand (PDF) 
Re-focussing a company's culture and marketing mix (PDF) 
Re-branding a Corporate Image (PDF) 
Creating value - brand management (PDF) 
Legal Services Commission A3 ePoster Edition 15 "The advantages of centralisation" 
Pricing the product (PDF) 
The Operations Collection Business Case Studies eBook 
Roles, responsibilities and career development (PDF) 
Devising a communications plan (PDF) 
Creating consumer demand for Sky TV through sports (PDF) 
The Complete Collection Business Case Studies eBook 
Apprenticeship training within the steel industry (PDF) 
The Finance Collection Business Case Studies eBook 
The vital role of Sales at Kraft Foods UK (PDF) 
An enterprising approach to a marketing re-launch (PDF) 
Communication strategies to engage a variety of stakeholders (PDF) 
Entering a new market with a new product (PDF) 
CIMA A3 ePoster Edition 15 "Controlling cash flow for business growth" 
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Companies Case Studies
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Creating a corporate social responsibility strategy
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories....
Social and environmental responsibility
Businesses help society to prosper. They do so by providing goods and services that consumers want. Businesses also contribute to the well-being of society....
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
Meeting and exceeding consumer protection laws to drive competitive advantage
DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Balancing a fine line in an environment of change
Many of the goods we use in our everyday lives are based on “threads.” For example, the room in which you are sitting whilst...
A revolution in banking
There are a number of ways of developing new business opportunities and one of the most important of these is that of “recognising a...
Business activities and care for the environment
Aggregate minerals are an important resource and their use is essential to national prosperity. They are vital for building new or improved housing, hospitals,...
Maintaining the co-operative difference
CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...
How a regulatory system works in practice
The term utility is widely used today to include those public services which supply water, sewerage, electricity, gas, telecommunications and waste disposal. All of...
Taking direct banking a step further
This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
The value of Responding to a changing market
There is little doubt that energy is central to our lives. Indeed, it is impossible to imagine our offices, schools or homes without energy....
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
The changing environment within the gas industry
Gas is the carefully controlled source of nearly half of the country’s energy needs. And most of that gas is transported safely and reliably...
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