Operations Case Studies by topic

The steel manufacturing company Corus focuses on meeting the needs of its worldwide customers and providing innovative solutions. It manufactures, processes and distributes steel...

Corus is an international metals company. In 2005 it was the eighth largest steelmaker in the world. The company has an annual turnover of...

Corus is part of the Tata Steel Group, the world's sixth largest steel producer. Within Europe, Corus is the second largest steel producer with...

When customers buy a product or service they are increasingly aware that they are also buying an element of service that goes with it....

However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...

The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...

Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....

The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...

One of the most significant economic developments is the internationalisation and globalisation of commerce. Almost every type of business is influenced by global events...

It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...

The food retail industry is a highly competitive market. More so than ever, organisations need to offer customers value for money. Customers want the...

Portakabin is an international company. It produces some of the most advanced building systems available. The company is part of the £700 million turnover Shepherd...

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

Gala Clubs The core business of Gala Clubs is bingo. Bass PLC originally owned it, but in 1997 it became a private limited company following...

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...

As a newly-formed rail operating company, Great North Eastern Railway Ltd (GNER) took over one of the new rail franchises to run train services...

With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...

This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...

It's a colourful world! Akzo Nobel’s products are among the most looked at in the world. Its business is colour. It is a company literally...

“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...

Good design is an important attribute of a successful product. A well designed product will stand out from rivals, win customer loyalty and sometimes...

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

The challenge facing the world economy today is to provide sustainable approaches to economic growth. Industrial processes have the potential to provide better living...

Today we live in a digital world in which information can be communicated rapidly and efficiently, and in which images, sound and text are...

The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...

“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!” Many of the best business lessons are based on...

Consumers’ buying habits reflect their personality, income, age, lifestyle and aspirations. What people want to buy changes over the years. Many consumers constantly seek...

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...

Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...

Zurich Insurance Group provides insurance and other financial services to both individuals and businesses. The group has more than 130 years experience and is...

Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...

Courtaulds is an international chemical company with annual sales of more than £2 billion, employing 17,000 people in 45 countries worldwide. It developed from...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

This case study shows how a multi-national corporation, Cargill, enables people throughout the world to enjoy a variety of food products and other commodities,...

Lafarge may not be a company name that you would quickly recognise but its products and expertise have helped to create some of the...

Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...