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The importance of social responsibility

A good business is also a good citizen. As well as making a profit by supplying products or services that people want to buy,...

Nutrition health wellness new product development at nestle

Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...

The importance of competition policy

The purpose of competition policy Competition is an essential element in the efficient working of markets. It brings important benefits to the consumer by: encouraging enterprise,...

Responding to a changing marketing environment

Lubricating oil is the vital component of every internal combustion engine. From a small passenger vehicle to a Formula 1 racing car, from a...