Case Studies Marketing

Marketing

Changing the views of business An Arlington case study

Introduction Businesses both shape and respond to changes in the competitive environment. In the early...

SWOT analysis in action A Skoda case study

Introduction In 1895 in Czechoslovakia, two keen cyclists, Vaclav Laurin and Vaclav Klement, designed and produced their own bicycle....

SWOT analysis and sustainable business planning An IKEA case study

Introduction IKEA is an internationally known home furnishing retailer. It has grown rapidly since it...

Securing a market leading future through SWOT analysis A Hewden case study

Introduction For many builders and developers, it is too costly to buy plant equipment (fixed...

Honour the past ... invent the future A BIC case study

Challenges In the highly competitive modern global market place, no organisation can afford to stand still. As global markets...

Segmentation A NIVEA case study

 Introduction Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the...

Focusing a brand product range An Amway case study

Introduction Amway is a global company which has built its success on direct selling. Direct selling is different from...

Targeting a market segment An Australia case study

Introduction In recent years, Australia has become an increasingly desirable holiday destination for UK travellers...

Using global segmentation to grow a business An United Airlines case study

Introduction Today we live in a global community as global citizens where we have become increasingly conscious about sharing...

Honour the past ... invent the future A BIC case study

Challenges In the highly competitive modern global market place, no organisation can afford to stand still. As global markets...