Creating the right marketing mix (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The Marketing Mix in the food industry
McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...
Marketing strategy for growth
Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...
The Freeserve solution
The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...
Training and development as a strategy for growth
Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...
Competitive advantage through diversity
In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...
Implementing a management development programme
other countries’ products are becoming increasingly sophisticatedinternational trade in services is set to growmodern products need a well-educated, well-informed workforce to produce themother countries...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Implementing quality systems
A quality material, product, process, service or system is one that meets the needs of customers. Today, customers, including consumers, know what they want...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Building an airline through brand values
Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....
Enterprise in the fast lane
An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...
Growth Through Well Planned Investment
Growth is an important business strategy; many advantages flow from being bigger. Size brings with it many savings, e.g. an ability to buy at...
Building on stakeholder support to achieve dynamic growth success
Aldi is one of the world’s leading grocery retailers with more than 7,000 stores across 70 countries. The company originates from Germany, where it was founded...
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Using stakeholder partnerships to maintain success and secure the future
NATS is the world’s leading provider of a range of air traffic services. This includes providing air traffic control (ATC) services for some of the world’s...
Quality through standards
BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...
Our business theory pages cover all the topics you need to know in business.
Marketing techniques
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear...
The planning process
Plans are developed in order to set out a route map to help in achieving objectives. Whilst the plan is made by managers with...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Your definitive guide to modern eCommerce success
What concepts come to mind when the term "e-commerce" is mentioned? Do you envision rapid online payment gateways and efficient methods of engage a...
Will eCommerce replace high street shopping
It has been well documented that online shopping has been growing on an exponential scale since it was introduced, with companies like Amazon and...
4 Ways Online Catalogues Can Grow Your eCommerce Business
We are living in a time where almost everything is done digitally from communicating with our family and friends through many applications to reading...
How to Hire the Right Telephone Answering Service
A customer's experience of being served by your company is a significant factor. This helps in determining whether or not he will continue to...
How can your small business thrive online?
If the coronavirus pandemic has pushed you to open your brick-and-mortar business online, or if you have recently planned to start up a small...
5 Businesses You Can Run From Home
The coronavirus pandemic has drastically changed our lives. While most of us assumed that working from home would be a temporary solution, it has...
Anti competition laws: what it means for uk businesses
The government has warned UK businesses that its stance on anti-competitive behavior will not change once Britain leaves the European Union.
Companies that are deemed...
Attractive business opportunities in UAE
The United Arab Emirates offers great financial opportunities for potential investors. The relaxed trade laws in the region, as well as, a growing infrastructure...
Can your business stand out in the crowd
Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...
Robo Advisors – the Good, the Bad, and the Ugly
Robo whats? I hear you ask. Good question. A third option has arisen when making investments and participating in the Stock market. It's exciting...
Curious about wedge patterns in trading but not sure where to start
Curious about wedge patterns in trading but not sure where to start? In this article, we'll break down everything you need to know about...
Company debts short and long term effects
Not all company debt is doom and gloom; temporary reductions in funds could be due to recent investment or expansion. Similarly, lack of sales...
How online tools facilitate your everyday work processes
The digitization can't be stopped. Those who miss the deadline must expect to be left behind by the competition. In the media, there are...
7 safety hazards you need to avoid when working on electricity
Working
with electricity can be extremely hazardous. Safety precautions are necessary
because some degree of danger will always exist. However, it’s possible to
mitigate your chances of...
Unveiling the Mystery: What is a Background Check? Demystifying the Role of Recruitment Software in Modern Hiring
In the fast-paced world of modern recruitment, hiring the right candidate involves more than just a stellar resume and a firm handshake. Enter the...
The Vox apocalypse and the future of social media
Social media is an incredibly powerful tool of the modern age. People on one side of the planet can talk to people on the...
What are the new trends in digital marketing this year
Digital marketing tends to change almost daily. What is proving popular and effective one day, can be replaced by the new release of an...
Features of Affiliate Promotions in the Example of FBS Referral Programs
Analysts of Glassdoor claim that FX traders in the USA averagely earn about $73,000 annually. Plenty of investors say that the mentioned salary isn't...
To make money with essay writing a decent freelancing path
Being a freelancer is a tough road to go. It does bring money, yet demands great skills, an impressive writing experience, and a profound...
Business students guide – complete rules for accurate sig fig calculation
The principles of mathematics are all about applying logic, executing calculation processes and using core concepts. When you talk about significant figures, there is...
Quarantine is an opportunity – what happen to the Education market
The situation with the pandemic served as an excellent lesson for managers not only in the UK, but throughout the world. It exposed the...
10 Casino secrets found on Reddit
Almost all worldwide casinos have some secrets which they keep away from users. However, customers make significant efforts to reveal this information thanks to...
What You Need to Know About Pokies Sites?
From the fun that comes with playing games in online casinos to the financial might it could bring to a player, it is no...
How Lucrative is the Gambling Market for the UK Government?
The United Kingdom has always had a close relationship with gambling. It is one of the most lucrative gambling sectors in the world and...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
CBD edibles are worth buying online?
CBD edibles are fast becoming a really popular way of consuming CBD oils within a daily health regime. This is down to consumers wanting...
The Language Associated With CBD Hemp Strains
CBD hemp buds are taking on the same level of popularity that CBD oil has enjoyed over the last several years. Demand for the...
How is Specscart changing the Eyewear Industry?
Specscart is a UK eyewear business that’s changing how people perceive eyeglasses. Siddharth Sethi, a former Manchester University student found Specscart in 2017 to...
Is technology spoiling sport
There is no doubt that technology has improved all of our lives. This is from lifesaving medical procedures to everyday uses such as smartphones,...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
3 Ways to optimise your investments
Investing is key for building your wealth effectively. However, this isn’t always easy to carry out in the most efficient way for your finances.
That...
How do you increase your shopping bills with parking
Parking lot management for shopping centers is an important aspect that directly impacts project revenue and can add or damage it according to efficiency...
All you need to know before taking a personal loan
According to the stats, millions of US citizens take personal loans to consolidate debts, pay off common expenses, and remodel their homes. Plus, each...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
Top qualities of new RV rentals
Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...
5 Simple Ways to Save on Your Car Hire
Hiring a monthly car hire on your travels is absolutely key if you want to truly explore off the beaten track and discover those...
6 Essential Features that Your Summer House Must Have
Having a summer house is undoubtedly one of life's greatest pleasures. It offers a serene retreat from the hustle and bustle of everyday life,...
How to Ensure Your Small Business Renovation Goes Smoothly
If you're considering giving your business a facelift, you may feel overwhelmed and uncertain about how to proceed. After all, renovating an entire business...
Why Hiring a Skip is the Best Option for Waste Management and Disposal
As a business owner or a residence owner, it is vital to ensure that your resources are spent wisely. We all know that good...
Possible private jet ban plunges market into further uncertainty
The French government recently announced they plan to lobby the EU to ban all private jets within the European Union amid growing concerns over...
What you need to know about the life in the UK test
Are you thinking about making the move to the UK? Maybe you have a huge job opportunity there. Maybe you are considering a school...
How will covid 19 affect UK visa holders and sponsors?
The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
How doing business is changing in the digital age
The digital age of
business carries possibilities, opportunities and challenges that promise to transform
everything about how, why and when humans work. All the technologies being
produced,...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
The Legalities of Collecting Personal Data for Webmasters
To protect your business from legal repercussions, it’s essential to comply with the local laws and regulations regarding collecting personal data if you’re a...
What is internet censoring and how does it work
Internet censoring is a technique that is used to prevent users from accessing certain websites, services, or content. This can include government censorship of...
Why Professional Transcribers Are Important for Digital-Driven Businesses
A business enterprise that capitalizes on the digital grasp gives you a competitive edge. Thanks to technology, customers are more knowledgeable about business aspects...
Investing With Bitcoin UP
The big question for many these days is, “Should I invest in cryptocurrency?” Cryptocurrency has risen to be a multibillion-dollar industry, and its trading...
Benefits of Using Cryptocurrencies in Your Company
When cryptocurrencies were introduced in 2009, the first adopters who rushed to take pole position were from the dark web. Consequently, many enterprises, investors,...
What Does the Future Look Like for Cryptocurrency?
It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
7 apps for automation your work in 2020
A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...
Creating an Attractive Website: Boosting User Engagement and Experience
In the current day digital landscape, an attractive, user-friendly website is very important to attract and retain the attention of the audience. The overall...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...