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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Within an arm’s reach of desire – global marketing

Global marketing has become a reality, the product most representative of this process is Coca-Cola's Robert Woodruff, former chairman of The Coca-Cola Company stated...

Transforming the marketplace

The Internet has been around since 1969. It started as a defence network that linked the computers of a few researchers and military bases....

New products from market research

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

Using diversity and inclusion to provide better service

Tesco is the UK’s leading retailer, serving millions of customers every day. It also employs more people than any other company, with over 300,000...

Developing responsiveness through organisational structure

UNISON is the UK’s biggest public service trade union. It represents 1.3 million members who deliver essential services to the public. These are services...

Achieving Better Public Services – The work of the Audit Commission

Living in a safe community that provides such a wide range of public services is easy to take for granted. Even as students, the...

Trading places

In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...

Using cost benefit analysis to appraise investments

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Creating world class performance in a Jaguar assembly plant

In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...

Customer service as a strategy

Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands: The Post Office Ltd provides counter services...

Building an airline through brand values

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

Strategic growth in the fashion retail industry

asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....

Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Enterprise in the fast lane

An entrepreneur is someone who is prepared to take a risk by setting up and organising a new business or enterprise, without the certainty...

Competing in the global marketplace

The Overseas Trade Services (OTS) network is a partnership between the major Government departments involved in exporting and promoting British industry abroad. The key...

De-regulation

These state monopolies reduced consumer choice. For example, only one producer supplied gas, and only one producer supplied electricity. Power lay with government ministers....

The stockbroking revolution

In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

The future is branded

The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...

Implementing codes of conduct

All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...

Locating a business to enhance the customer experience

One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...

Our business theory pages cover all the topics you need to know in business.

Factors of production

The term factors of production relates to the key factors that go into making goods. It is common practice to break these down under...

Fixed, variable costs and break-even

The break-even point of a business is the level of output or sales at which the revenue received by the business is exactly equal...

Nature and role of marketing

All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

How technology is allowing businesses to keep delivering during this crisis

Crises are inevitable in business. Whether it’s natural disasters, geopolitical situations that prevent or forbid delivery of products suddenly, or a pandemic like the...

After all what is the importance of management software

Inevitably, technology is gaining more and more space in business. From this statement, regardless of the size of your company, adopting management software is...

How to find the right overseas manufacturer for your products

For any company that’s in the business of selling products, finding an affordable and reliable manufacturer is of critical importance. After all, you’ll be...

Is Your Small Business Big Enough For A Key Person Insurance Policy?

Every company is only as good as its best employees. In fact, having a good workforce is the only way a business can succeed....

5 Tips For Managing A Successful Retail Store

Image Source It is no secret that retail stores are dealing with more competition than ever. The range of opponents is no longer restricted to...

Why start up businesses need IT support the most

Written by the experts in IT Support - Amazing Support Small businesses face various challenges such as insufficient staff members, over-dependence on clients, and balancing...

How to grow your business with international clients

London-based businesses typically perform well in international markets. Britain, and London in particular, are held in high regard in many countries. Use the popularity of...

The average cost in starting up a flower shop in Singapore

Starting a flower shop is not just skills and passion for flowers and arrangements but also the capability to shoulder the costs and expenses. According to...

These Tips will Help you to Expand your Business, Irrespective of the Economy

Expansion and growth are of course, key goals for a lot of business owners. The main issue is, how can you expand your company...

Liquidating a company in Dubai internet city

If you own a business in UAE, you must cancel all the permit when you decide to take down your business. The decision to close down...

Yielding small but consistent returns for your Forex portfolio

The forex market (i.e. the foreign exchange market) is one of the most consistently performing markets in the world. Of course, this is to be expected,...

What are the advantages of order flow trading?

Many people claim that they understand the concept of order flows trading but in reality, only a few of them understand the concept completely....

3 ways to gain leadership skills and climb the career ladder

Are you a leader or a follower in the workplace? Do you set trends, lead projects and organise activities? Do you possess first-rate communication skills,...

Recruitment agencies not short of work

The UK is facing a perfect storm of labour shortages coupled with an increase in vacancies. Brexit and the coronavirus pandemic have combined their...

What Are the Benefits of PDF for Job Marketplace Platform

The world has gone digital, and businesses are now being operated digitally. That is because there are several electronic gadgets for accessing the platforms...

Importance of digital marketing

In today’s scenario, most of the new companies start their business easily, but unfortunately, they don’t focus on marketing. It is really important for everyone to...

Why Businesses Should Market and Advertise the Security of their Products and Services

Cyber Crime Pixabay Gone are the days when a good quality virus checker and some careful online behaviour was all we needed for online security. It...

Instagram do’s and don’ts for businesses to drive higher engagement

It goes without saying that Instagram is no more a platform to just post selfies and hit likes on friends’ photos. Today, it has...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Business students guide – complete rules for accurate sig fig calculation

The principles of mathematics are all about applying logic, executing calculation processes and using core concepts. When you talk about significant figures, there is...

Expert Tips for Writing a Supplemental Essay

While a Coalition or Common Application essay is often a mandatory requirement in every college application, certain schools require candidates to submit supplemental essays...

Ph.D. Writing Service

Do not allow yourself to struggle with the pressures of writing a Ph.D. thesis when you have the option of saving your resources and...

10 Most unbelievable UK statistics in iGaming

When Mark Twain forged the quote “Facts are stubborn things, but statistics are pliable”, he probably didn’t think of any specific stats or facts....

How Non GamStop Casinos are Changing the Landscape of UK Online Gambling

When you think about it, there are more benefits to using a foreign casino compared to a UK-based casino. Think about bonuses. Operators based...

What Happened With The Recent Aristocrat Playtech Deal?

The Playtech and Aristocrat deal is one of the most closely watched and hotly debated potential acquisitions of the past year. Aristocrat Leisure -...

Using AR for Travel Mobile App Development: Case Study

Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...

6 Cost-Effective Ways To Market Your Online Gaming Brand

The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...

The Main Reasons to Develop a Game Using 3D Technologies

Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...

Reparenting Yourself: How to Heal Your Inner Child

Ever wondered why every day you behave like a grownup but when it comes to emotions you still feel like a child? Ever asked yourself...

Ways to maintain your mental health during the Coronavirus isolation

We are currently living in grave times. This is a test both for our planet, the species and ourselves personally. Having to confine ourselves...

Has Home Fitness Seen A Boom In Business Due To The Ongoing Pandemic?

Home fitness has become a huge thing for many over the last 18 months or so, with the ongoing pandemic certainly having had a...

Digitization of Sports Coaching Services As A Response To The Pandemic

The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...

How to sell Chinese antiques fast

Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...

3 ingredients you definitely want to see in your pets food

(Photo Credit: Shutterstock) Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...

7 Interesting Facts About the Euro You May Not Have Known

The euro is the currency of nineteen of twenty-seven European Union member states. After the United States dollar, it is the second most frequently...

How are financial crimes detected?

Financial crime is a global industry valued at many trillions of dollars each year. It is considered a white-collar crime, committed by employees, directors...

Top 5 Banking Software Development Challenges in 2021

Regardless of the industry, there will be challenges for any initiatives investing in new technology. This article focuses on developing software for the banking...

7 Top Tips For Buying Your Next Vehicle

When it comes to buying a new vehicle, can be a daunting and overwhelming task. From researching models to negotiating prices, there are a...

How to get the best motorcycle loan

At last, you have decided to purchase a motorcycle. You want a means of transport that is not only convenient but also affordable. But...

Top qualities of new RV rentals

Life is all about comfort. Where you live matters a lot. Don’t go for any option you come across out there. The apartment you...

Mortgage Refinancing Options in Toronto

Toronto homeowners who are thinking of refinancing their mortgage have various options for replacing their current mortgage with another, each with its own pros...

How to Maintain Your Lawn in the Spring

Spring is one of the busiest months for any budding gardener and is when seeds are planted and flowers begin to grow. In early...

How Professional Movers Can Help During a Move

If you are in the process of moving, you may be wondering if professional movers are worth the cost. After all, it seems like...

Opinion: The Maltese NGO Repubblika acts from lies

On April 15, 2023, the well-known Maltese NGO Repubblika released its book on corruption in Malta. The 750-page folio contains information about the infamous...

How will covid 19 affect UK visa holders and sponsors?

The COVID-19 outbreak was announced as a pandemic by the WHO on 12 March 2020. As self-isolation and travel bans continue to stretch. The...

A beginner’s guide to travel management

It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

5 Ways technology has drastically improved the way we do business today

Technology is always rapidly evolving and expanding, providing new opportunities and innovative solutions to some of today's most pressing matters. Understanding some of the...

Market Size & Analysis of Online Transcription Services

The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...

How IT support can make things green

As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....

Revolutionise Your Communication with ChatGPT: The Ultimate Chatting Platform

Introduction to ChatGPT: The Ultimate Chatting Platform ChatGPT is an advanced language model developed by OpenAI that has revolutionised the way people communicate. It is...

Head in the cloud: the lowdown on the benefits of cloud computing

You are probably familiar with the cloud. It’s a way to have all of your critical documents stored and programs run on the web. More businesses are hopping...

The best PDF editing app for iOS

Why do you need PDFs? The docx extension is often the choice for the final output of digital documentation, but people sometimes look to...

Cardano (ADA)

What is Cardano (ADA)? Cardano (ADA) is the third-largest cryptocurrency. It was developed by Ethereum co-founder Charles Hoskinson in 2015. It is a public blockchain...

Trading Ethereum: A beginner’s guide

While Bitcoin (BTC) is the top cryptocurrency based on the value of its coins in circulation, Ethereum (ETH) doesn’t skimp on gaining ground and...

Top 5 places where to monitor EOS exchange rate

What Is EOS? EOS is a blockchain-based crypto platform built for decentralized apps (dApps) development, hosting, and execution. The project aims to design a user-friendly...

How to make a unique slideshow of photos

In our millennial generation where the level of technology is advanced, you don’t need to be a pro to make a great slideshow of...

Business cell phone charging station

Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...

How to Create a Meditation App?

The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...

4 cases when the website builder is the most appropriate option

There are several options for starting your website: developing it from scratch, creating one using the CMS and starting a website using a website builder. Today, choosing a...

How Price Rules Work in Magento 2

In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...

Why Should Businesses Check WHOIS History?

Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...

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