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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

New products from market research

The Kellogg Company is the world's leading producer of cereals. Its products are manufactured in 18 countries and sold in more than 180 countries....

Creating and managing a unique sponsorship

On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...

Rebranding a corporate image

When Will Kellogg accidentally invented a new breakfast food in Battle Creek, Michigan in 1894, he did not realise that he was on the...

Recruiting selecting and training for success

The importance of recruitment For McDonald's, people are its most important asset. This is because customer satisfaction begins with the attitudes and abilities of employees...

Motivation in action

Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...

Meeting business needs through training and development

ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...

The role of asset management

British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...

The role of investment trusts in the capital market

The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Sustainability and water

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Creating a competitive advantage through research and development

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

Operating an effective Safety, Health and Environmental Policy

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

The role of stakeholders

Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...

Creating strategic direction

In order to grow, a business needs to develop competitive advantage. This means that it is different or does things better than its rivals....

Expanding a business through skilful acquisition

The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....

Decision making across the business cycle

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

Competing within a changing world

No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...

Working for sustainable development in the primary industry

Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Branding strategies to create value

The ultimate aim of any business is survival. At least five groups want to see a company not only survive but flourish: its shareholders,...

Sustainable performance in the construction industry

Cement was invented in England in 1824 and is a key ingredient in concrete. Every year the average family uses one tonne of cement...

Innovation in infant nutrition – Cow and Gate Next Steps

In the modern world, many consumers have opportunities to buy and use an ever-increasing range of goods and services. Firms continually develop new products...

Our business theory pages cover all the topics you need to know in business.

Methods of analysing marketing opportunities

Methods of analysing marketing opportunities involves collecting, recording and making sense of all the available information which will help a business unit to understand...

Productive efficiency

Productive efficiency is measured by the number of units of output that can be produced from given quantities of inputs. Organisations depend upon the skills...

The planning process

Plans are developed in order to set out a route map to help in achieving objectives. Whilst the plan is made by managers with...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Ecommerce Future Trends in 2023 You Should Watch

It is hardly surprising that in the new era of e-commerce, almost any product can be sold online. E-commerce has penetrated most areas of...

5 types of A/B tests to grow your eCommerce business

The e-commerce industry’s continued growth offers a lot of potential for companies. Success isn’t imminent, though. For brands to outpace their peers and set...

What is a business continuity plan and how do I make one

A business continuity plan can be defined as a plan which helps to make sure that the business procedures are able to continue smoothly...

How to Effectively Start a Business with No Capital 

It can be very daunting to start a business with little money. However, with sufficient planning, it can be possible to achieve business growth...

Some reasons why corporate social obligation important to your business

Being socially sensible also has several advantages for every business. So far, a lot of companies considered that CSR is simply a move to...

New York vs. New Jersey for Your Tech Startup

Tech start-ups are on the rise and thriving. There are more than 900 tech start-ups that are worth more than $1 billion each. In...

4 steps to make your legal business more efficient

All businesses strive to become more efficient, but few organisations are quite as stretched as law firms to make the time count. Long hours,...

Oil Prices on an Upward Trajectory: Are the High Prices Here to Stay?

An oil production pump The global oil market is in confrontation with an array of risks, as some imminent policies could push crude prices to...

Facts you need to know about Firmex

If you are a firm looking in to M&A, then it is quite obvious that you will have quite a few reasons to find...

Basic Inputs on Forex Trading

You cannot get to a successful end without getting the basics right. The same principle applies to basic inputs of Forex trading project evaluation....

Streamlining International B2B Payments: Efficient Strategies for Businesses

B2B cross-border payments are becoming more competitive on a worldwide scale.  According to a 2022 Juniper Research estimate, the worldwide B2B payments environment would rise...

A Helpful Guide: Websites Every Day Trader Should Know

Day trading involves the act of buying and selling financial instruments within the same day. It can even include doing the same process repeatedly...

How Financial Benefits Are Helpful To Independent Contractors

Working as an independent contractor means that you can run your business without having someone else supervise your work. In a nutshell, it is...

Why your office should switch to activity based working today

Let’s face it. The traditional and much-maligned cubicle office is going extinct and open floor offices are slowly but surely becoming the new normal....

How to encourage organisation-wide (and worldwide) collaboration

A business with impressive teamwork can prove to increase productivity, morale, and motivation, which all contribute to overall organisational success. Collaboration then is an...

What kinds of promotions work better for your business in 2020

Sales promotions are tried and tested approaches to drive up businesses no matter their size or location. It is a proven fact that humans...

Vtimeout affiliate program -how it works

There are a large mix of people who are trying to sell something, who are trying to be an authority, or who are just...

Best Tips To Market Your Youtube Channel  

Videos content is the new trend these days, so what could be a better place to be watching video content other than YouTube itself?...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

3 classic business case studies all business students should know

The phrase “learning from others’ mistakes” has great relevance when it comes to business management. Case studies provide a detailed and organized analysis of...

Australian Universities: Tips on studying in Australia

Australian universities have a completely different approach to study and the world of work and offer courses for Advanced Diploma, Bachelor, Master, and Doctorate...

5 Incredible Tips For Writing a Great Academic Essay

School life is all fun and games until you have to write academic essays and sit for exams. Academic essays will take up so...

Info about online casinos and NetBet

Also known as internet casinos and virtual casinos, online casinos have grown in popularity over the decades. These virtual casinos are the online version...

How Does Online Casino Business Model Work?

Online Casino sites are not a new thing as they are in the existence for more than two and a half decades. As a...

Five ways to maximize your fun at casinos

The trend of online casinos is popping out day by day. There is no need if math knowledge or specific skills to play online casinos. Moreover,...

Why Games Consistently Rank Amongst the Most Successful Mobile Apps

From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...

Review of Best Game Boosting Services

(Image by Fox from pexels) Do You Need a Game Booster? One of the most popular pastimes today is playing video games with millions of people...

Gaming Industry

Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...

Expert insight on CBD & autism – is it the perfect treatment?

Autism is no longer a rare condition. About 1 in 59 children is diagnosed with autism spectrum disorder according to the CDC’s Autism and Development Disabilities Monitoring...

Accelerating Biopharmaceutical Development with Advanced Automation Tools

The biopharmaceutical industry is a critical pillar of healthcare, focusing on developing drugs derived from biological sources. This industry faces immense challenges like lengthy...

Reparenting Yourself: How to Heal Your Inner Child

Ever wondered why every day you behave like a grownup but when it comes to emotions you still feel like a child? Ever asked yourself...

3 ingredients you definitely want to see in your pets food

(Photo Credit: Shutterstock) Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...

From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants

I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...

General Guide to Icon Paintings and Sacred Art

What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...

Tips on finding a good tax preparer

A good number of companies depend on professional tax preparers to file their tax returns. Many decision-makers in organizations prefer to outsource tax filing services to save...

My perspective on tasting caviar in the best possible way

Caviar, we make a big deal out of it: which caviar to choose, how to serve it, how to accommodate it, and where should...

Why is it important to manage our personal and business banking needs the right way

One of the numerous difficult things to do as a business owner is keeping up to date with our finances. A lot of things...

Buying a Used Car: Should You Walk Away from an Extended Warranty?

So, you are looking for a used car. That’s a good idea to save money on upfront investment. But a used car often comes...

Tips to buy a car with bad credit

You will want to make sure that you can afford the payments even though you have bad credit and are in need of a...

Best Cars for Camping Trips

Camping trips can take you to some of the most amazing locations in the UK, and with good preparation, you can ensure that you...

How to Choose the Right LED Lighting Strip.

Many individuals love to use LED light strips because of their versatility. These strips are useful in different ways, including in display window illumination...

Loft Conversion Floor Joist Regulations

Loft conversions are functional, valuable home improvements that are generally much faster and more convenient to have installed compared to a traditional extension. With...

4 Types of Wood Fuel You Should Know

When you choose wood fuel for your fireplace, you ask yourself many questions. What kind of wood fuel has the highest calorific value? Which...

Reasons Why Italian Dual Citizenship Is Worthwhile

The concept of dual citizenship is gaining popularity among Americans these days. Millions of Americans join the race for a second passport every year....

7 helpful tips to provide an excellent experience for your hotel guests

Hotel owners and managers---did you know that improving your customer experience for your guests could save you both valuable time and money? Excellent guest...

5 business travel tips for frequent corporate travellers

What a nice thought to have, traveling professionally and frequently, getting to see what other businesses provide at lunch or the types of hot drinks they...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

5 Ways to Boost Office Productivity with Technology

Boosting office productivity is a common goal for a lot of business owners. We want our employees to get as much done as they...

Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19

We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...

The future of money – What is FinTech?

Image courtesy by www.unsplash.com FinTech - short for financial technologies - is more than just a buzzword of the 21st century. Something that was hard...

Medical Billing Software Requirements and Benefits

For years, time-consuming and error-prone operations have hindered workflow efficiency. These tasks include sorting through mountains of paper, locating physical record files necessary for...

Ransomware and phishing

Ransomware is a specific type of malicious software that blocks the victim from accessing their computer, or certain files on their computer until they...

Researchers 3D Print Recycled Plastic Into Affordable Tools For African Farmers

The plastic that we throw into the recycling bin every week could find a new lease of life as agricultural tools to help those...

Cryptocurrency trading what is it

Bitcoin trading is a new concept. Ten years ago, "cryptocurrency" was a foreign word. At present, cryptocurrency has a market capitalization of more than...

On which platform to invest in cryptocurrency after the ban of Binance in the UK ?

After several months of success, Binance, one of the largest crypto trading platforms, was banned in the UK. As the Chinese platform is not...

Cryptocurrency and the coronavirus

"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0  The coronavirus pandemic...

How to monetize an app?

When you develop a mobile app, there are always two reasons for creating it: making your audience happy and earning from that developed app.  Monetizing...

Business cell phone charging station

Cell phone charging stations are becoming increasingly popular. Have you considered having one at your company? Here are a few reasons why doing so...

How to promote an app

Promoting an app is becoming increasingly challenging. Why? Over the years the number of mobile apps have increased significantly. As of today, there are...

Why Should Businesses Check WHOIS History?

Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...

5 common Google Analytics problems we see daily

A recent estimate put the total number of websites using Google Analytics at over 27 million. That’s not surprising. Google’s web analytics service is...

Tips for Making a Great Website

In this day and age the average consumer spends a lot of time making their purchases and purchasing decisions online, which means that just...

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