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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Using new product development to grow a brand

Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...

Using market research to relaunch a brand

Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...

The repositioning of Hobnobs

United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...

Job roles at Specsavers

Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...

Business expansion through training and development

Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...

Motivating and engaging employees for better business

Virgin Media was created from the merger of NTL, Telewest and Richard Branson's Virgin Mobile and is a part of Liberty Global plc, the...

The business mission of Britannia

Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...

Assessing a major infrastructure project

The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...

Budgeting and strategy

What is a budget? A budget is a financial plan that sets out, using figures, an organisation's expected future results. For planning purposes, organisations can...

People in organisations

When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...

Building a sustainable supply chain

It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....

Creating a competitive advantage through research and development

The origins of Sheffield Forgemasters can be traced back to 1805. In that year, Edward Vickers, a traditional miller, made the largest steel ingot...

Franchising and entrepreneurship

What is franchising? McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...

Effective strategies for long-term growth

Over 3,000 extra flight slots were needed for the visitors and athletes for the London Olympic Games. Making sure all flights have a safe...

Changing the culture at Jaguar

This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to...

Integration in the public sector HM Revenue and Customs

To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...

Competitive advantage through sustainable product development in construction

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

Steering the economy

In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Sponsorship and the marketing mix

Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...

Competitive advantage through diversity

In 1901 county surveyor Thomas Hooley noticed a fallen barrel of tar that had split open in the road. The mess had been covered...

Investing in people and in brands

In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...

Our business theory pages cover all the topics you need to know in business.

The basic economic problem and opportunity cost

The basic economic problem is that resources are scarce relative to the purposes for which they could be put. As a result, choices have...

Budgeting

An old proverb says 'he who fails to plan, plans to fail'. Although not originally quoted in a business context it certainly holds true....

The importance of business accounts

Business accounts are produced to meet the needs of their users. Typical users and the use they make of accounts are shown below: There are...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

Outstaffing vs. Outsourcing: Are There Any Differences?

Highly qualified personnel are the core of every business. But not every company can afford to maintain numerous highly paid staff. To solve this...

Quick tips for improving workplace productivity with process automation

The Quest for Greater Efficiency Begins with Process Automation Source: Pexels.com Rawpixel Free for Commercial Use It comes as no surprise that automation is having...

Understanding Federal regulations safety complaints

Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...

5 harsh entrepreneurial realities you need to face

Striving to become an entrepreneur? If so, you are not alone. Just about everyone dreams of the day they own a business. Unfortunately, most...

All the interesting facts you need to know about metal & metalworking

Have you ever stopped for a while and looked around at your surroundings to see how many things are made of metal? Obviously, you...

A Business Opportunities to Consider During a Pandemic

The coronavirus pandemic is taking its toll on people all over the world. It has created devastation on the global economy. In the United...

Legal Update: Comparing State Business Name Requirements

There are over 30 million small businesses in America, and this number is constantly growing. With such a significant number of enterprises comes a...

What does it mean to have “company values” and how do you live them?

  Company values have really come to the fore of late. Why? Well, increasing bodies of research have identified that buying from and working for...

How learning Spanish can help your business

Did you know that learning Spanish is a skill that can be applied to help your business directly? You might have been thinking about...

What are the advantages of order flow trading?

Many people claim that they understand the concept of order flows trading but in reality, only a few of them understand the concept completely....

From Cash to Crypto: The Evolution of Payment Gateways

In the evolving panorama of monetary exchanges, the progression from tangible currency to digital tokens delineates a pivotal metamorphosis in the fiscal domain. This...

Mass payments and TSYS connected: revealing a brand new universe of payment varieties

Mass payments and TSYS connected: revealing a brand new universe of payment varieties. Stick with us to know it all Bulk Payments and TSYS It's...

Online training resources to better your workforce

As an employer, you have to do what is best for your company. Typically, this also means you have to do the best for...

Best Tips to Optimize Field Service for Better Customer Experiences

Field services are the backbone of your organization. They represent you in the real world, and they’re a part of your enterprise with direct...

How to create the perfect work from home environment

Working from home is not always the best choice for all of us, right? But since we have to be respectful of the circumstances,...

ATS integrated social media recruiting the ultimate tool to hire top talent faster

With every recruiter making social media a part of their recruitment process, what are you doing differently to attract top talent? The war for...

How to effectively promote your beauty business in larger cities

Every enterprise owner has the same dream - starting a business from scratch and working their way up until it grows into a successful...

Debounce is the best solution for email verification

Do you run a business that provides the "register by email" option? Do you run digital marketing that is always in contact with customer...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

Things to consider if you’re thinking about graduate school

Thinking about going to graduate school? Some people plan to go to graduate school after college, while others decide to get a master's degree after...

Things to look for in an essay writing service

If you want your essay to catch the eye of your reader, then you need to get professional help to write your paper. You...

Why Case Study Videos Will Always Beat Written Case Studies

Persuasive, memorable, and story-driven case studies are a great way to turn curious prospects into happy customers. Case studies can take a range of...

Navigating the Thrills: How to Find Regulated Casino Sites in New Zealand

As you already know, New Zealand follows complex gambling regulations and rules. The nation's gambling journey can be traced back to the 1920s when...

Best tips for eSports betting

When it comes to making extra money, few things are as exhilarating then sports betting. Today, the betting world has expanded to make way for the...

A Complete Overview of iGaming Acquisitions in the 21st Century

The rise of the internet in the late 20th century revolutionised countless industries, and gambling was no exception. In the mid-90s, we started to...

The indispensable microtransactions in free to play video games

Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...

Gaming Industry

Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...

Virtual reality: The new definition of online casino experience

Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....

A guide to food allergies and intolerance

What is a Food Allergy? We all know that food allergies exist, as some people can have an adverse reaction to something they ate, from...

The importance of a water filter during emergencies

In times of natural disasters or emergency situations, one of the most important survival considerations is the need for a source of clean, drinkable...

Heres everything you should know about regulations for CBD product labeling

While cannabidiol (CBD) product labels give one enough information about its capability, reading through its minutiae can be quite challenging. Granted, CBD products are almost available...

How to get away with wearing the same dress to every party

You may be the outgoing type who wants to make an impression on every holiday party you attend. Showing up in different flashy outfits is one way to...

Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety

Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...

Top 5 basketball games of all time

Basketball is the most unpredictable and thrilling sport type, where each game can turn into a splendid show just in a blink of an...

How to Get Rich Online

You can readily earn via the internet, thanks to the advanced technology improvements. Since the introduction of the internet, thousands of people have been...

How to pay off your payday loan fast

Payday loans can turn to be an expensive option if you do not pay them off on time,so you have to find a way...

Know the benefits of secured loan

When you plan to borrow some money, you have to choose between secured and unsecured loans. The fact is that a secured loan brings...

Benefits of GPS Trackers for Equipment Rental Providers

Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...

Main features of Proton Saga the people’s car

Overview The Proton Saga is known as the national car of Malaysia. Over its three decades, it has gone through two generations and several updates. It has...

Honda Jazz’s new hybrid model to release

Are you all ready for the all-new Honda Jazz Model? It is most likely to be available for the public of the UK later...

Why Reactive Maintenance Services are Vital for the Success of Your Business

In today's fast-paced business landscape, the success of your company hinges on its ability to address maintenance issues swiftly and efficiently. Reactive maintenance services...

What Type Of Boiler Do I Have?

Although around 23 million UK homes have a boiler installed, not that many people actually know what type they have. Often we move into...

What Are Rigid Inclusions and How Do They Work?

If you’ve ever tried to build legos, create a house of cards, or stack blocks on a carpet, you know that it’s very difficult...

The Sagrada Familia: Barcelona’s Unfinished Symphony of Architecture

Barcelona, a city that dances to a rhythm of art and culture, is home to one of the most intriguing architectural wonders of the...

Florida is Ground Zero for the Future of Spaceflight

A new era of spaceflight is upon us.  The partnership between Elon Musk’s SpaceX and NASA has culminated in the launching of American astronauts...

Historically Rich Places Every Business Student Should Visit

In order to be successful at business, you first have to go to business school and learn the tricks of the trade. This is...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Benefits of a virtual phone system in a business

A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...

Beware of making social media your IT support desk

Social media has colonised the world, and its assimilation by business has been no exception. When it comes to IT support, however, it’s often...

5 Elements of a Successful Enterprise DevOps Transformation

Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...

Bare Metal Server: Some things to understand

As we take our first steps in the world of computing, whether on our own or at the helm of a venture or company,...

Review of internet browsers for Windows 10

The Internet browser is one of the most important things to have installed on your computer. It allows you to navigate the world wide...

Why are Container Registries So Important to DevOps?

Ever wondered what happens with all the container images, code, or other data uploaded on Kubernetes or any other development app? Is this storage...

5 Ways microgrids and blockchain will disrupt the energy sector

In the last five years, the energy sector has been shaken by many “disruptive” technologies: distributed renewable energy, smart grids, energy storage, and fuel...

Tips to trade Cryptocurrency like a pro

We’ve all heard about the tales of overnight crypto millionaires. Folks who opted to risk it all on Bitcoins and found themselves being turned...

4 Cryptocurrency business opportunities that entrepreneurs are excited about

Cryptocurrencies are continuing to attract attention from mainstream entrepreneurs and for good reason. There are numerous business opportunities around cryptocurrencies. Here are four that have got a...

7 apps for automation your work in 2020

A sprouting growth of tech has driven considerable changes to the workplace. Automation has created new opportunities for offices, allowing employees to save time...

How to Create a Meditation App?

The world market of meditation apps is projected to grow by 48% by 2027. The constant stress and rising anxiety in the lives of...

Tips to extend your phones battery lifespan

Image source: lifedailythings How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...

How to Make Your Online Presence More Mobile-Friendly

Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...

Comparing WordPress and Drupal: What To Base The Site On

Successful projects always begin with clearly defining needs, setting goals, and careful planning. If we are talking about the site's development, in this regard,...

Understanding How End-to-End Website Development Works

You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...

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