Developing a communications strategy (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Sponsorship and the marketing mix
Vodafone is the world’s largest mobile telecommunications community, employing over 65,000 staff and with over 130 million customers. The business operates in 26 countries...
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
Hula Hoops emphasising the core values of the brand
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Investing in people and in brands
In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...
Using teamwork to build a better workplace
In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
Job roles at Specsavers
Specsavers is one of the best known names in optical retailing in Britain. Optical retailing involves selling spectacles and other eye care products on the...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Embracing and pursuing change
With the changing expectations of customers, organisations constantly need to adapt to remain competitive. When faced with such pressures for change, managers may look...
Making life easier
For businesses to survive and prosper, they must listen to and fulfil the needs of their customers. Businesses are harnessing the advantages of developments...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Using technology to create a paperless office
Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...
The transformation of ICI
In the late twentieth century, major corporations in modern industrialised economies have recognised the need to add value to their products. Adding value means...
Thinking global acting local
Do you ever think about what goes into a motor car, a power tool or a particular type of domestic appliance? If you were...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Implementing codes of conduct
All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
Involving employees in meeting corporate objectives
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...
Working with bottling franchisees around the world
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout...
Our business theory pages cover all the topics you need to know in business.
Communication
Communication is passing on ideas and information. In business, we need good, clear communication. The contact may be between people, organisations or places and...
International marketing
International marketing involves recognising that people all over the world have different needs. Companies like Gillette, Coca-Cola, BIC, and Cadbury Schweppes have brands that...
The structure of a business
In the UK and most other countries, business is structured in such a way that most activity takes place within the private sector with...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
7 ways on how to put out fire for emergencies
How to put out fire for emergencies
An emergency fire situation and a regular fire event are different, so you must follow different steps to...
War Zone Logistics
A logistics system is an entire process that’s used to ensure that a product reaches customers from the production facility smoothly and quickly. Needless...
Strategies for Improving Business Efficiency
Every business, from big to small, wants to improve its efficiency. When you improve your efficiency, you get more done in a shorter amount...
What does your small business need to move forward
Are you looking to take your small business forward, but you’re struggling to figure out how? It’s no secret running a small business is...
Forming your own company best to check these tips
Setting up your own company can be a daunting prospect and there are
many things you need to think about, including which kind of company...
Choose the Best U.S. State for Your New LLC – TOP 5
If you’re starting a business in U.S. – it’s very important to know, what state should you choose.
Is it the one you’re living or...
Why I need the best lawyers for offshore injuries in Houston
The maritime job can be dangerous and accidents are quite common. The aftermath of an offshore accident can be confusing, leaving you traumatized. These...
Simple Changes Your Business Can Make to Save Energy
Businesses are increasingly recognizing the importance of adopting eco-friendly practices. One of the key areas where companies can make a significant impact is by...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
9 Types Of Businesses That Need Specialist Insurance
From a dentist who was kicked out of a window by a sedated patient to a shop owner who had their window smashed in...
Top 5 things to avoid before applying for a business mortgage
A business mortgage can really take your organisation places. Owning your own premises can save you costly rental payments every month and prevent you...
Stopping company debt before it becomes a problem
Company debt becomes a problem when the affected company can’t repay its bills when they fall due. Failing to repay the company’s debt can...
Discover the Perks of Learning Entrepreneurship Through an Online Course
Entrepreneurs play an especially significant role in changing society. They take on risks in the hope of making a profit and in the process,...
How to work from home and not get distracted
Three Tips to Improve Your Remote Work Productivity
No commute. No sudden meetings. No dress code. Telecommuting can be very convenient as long as our...
Is A Locksmith Business A Profitable Profession?
In today's fast-paced world, security has become a top priority for many individuals and businesses. As a result, the demand for skilled locksmiths has...
How To Create Branded Content That Boosts Your Company’s Visibility
Quality content is one of the most effective ways to build a relationship with your customers and create a connection with them. When you...
Four Benefits of Buying SMM panel services for business owners
Today social media has the power to accommodate fun and business. It's no longer about socializing and posting for popularity but a business hub...
Uses for Infographics in Digital Marketing Campaigns
Infographics go viral! It is 2021 & businesses of all scales are leveraging digital marketing backed by infographics to establish a compelling, attention-grabbing &...
Need A Laptop For College? Laptops 4 Learning Can Help
It’s no secret that the world is growing increasingly digital by the day. From school to leisure, the overwhelming majority of our lives are...
The new reading game helping children become proficient readers
There are many children out there who experience reading delays
and deficiencies. As a parent, you should not panic if your child shows signs
of poor...
Benefits of studying management and what you learn
Doing a management course can help you
achieve the job results and career ambitions you have always desired. To become
truly successful in your field, you...
How to find the best casino sites in the UK
The UK casino industry is currently growing at a fast rate. There seems to be a new casino popping up with startling regularity at...
Promotional tactics to learn from online gambling companies and how companies can learn from them
The internet is a terrific way to generate money, but it is also a very competitive market and implementing innovative online casino marketing ideas...
My Media Web Site Business Experience
Today OTT platform has become the mainstream medium of consuming content. OTT platform has grown to such an extent that movie producers are opting...
Gaming Industry
Since they first appeared, video games have entertained all kinds of people. They have advanced greatly since the early days of video games and...
The Future of Virtual Reality Gaming
Gaming is not just about the pixels on the screen; the experience also involves those who make the game, the gamers, those who sell...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
Diy – how to make your own hand sanitizer
What a rampaging infection starts wreaking havoc around our world, nothing beats a good old hand washing. We were taught to do it as...
The search for beauty that shapes our lives
We are always projected towards the search for beauty, in all its forms. Unconsciously, perhaps completely unconsciously, we choose to place our gaze on...
Balancing your side gig with sobriety to stay healthy and happy
A side gig is a good way to supplement your income during recovery and make ends meet while you look for new work. However,...
What Are Celebrities Allowed To Take Into The Jungle: I’m A Celebrity
In every game show, the contestants are only allowed to take certain things inside. I am a celebrity in a reality TV show which...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
EPL Champions Land Sponsorship Deal with OKX
Despite the current fragile state of the crypto market, big moves are still being made in the industry. Lately, there has been a lot...
Adverse Effects of Having a Bad Credit Score
Unless you live under a rock, you must be aware of credit scores and their significance in determining your financial health.
For the unversed, a...
Why Does the Credit Score Matter For a Car Loan?
Your credit score is, in part, a reflection of your ability to handle money responsibly. A poor credit score can indicate that your money...
Tips and Tricks for Maintaining Your Washing Machine’s Performance and Longevity
A washing machine is a vital household appliance we rely on to keep our clothes clean and fresh. However, many of us take our...
7 benefits in hiring a reliable legal team to handle your road accident claim
Car
accidents are common. During the course of a lifetime, people face the
possibility of getting into at least one minor accident. Any accident, no
matter how...
The Benefits of Autonomous Driving
Like any other industry in the world, the automotive industry is facing a lot of innovation and new technology that is coming to the...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
Transforming Your Home in Clapham: A Guide to Successful Loft Conversions
Loft Conversions in Clapham
Loft conversions have become increasingly popular among homeowners in Clapham, offering an excellent solution to create additional living space without sacrificing...
Differences between the Dewalt DWS779 and DWS780 models
Dewalt DWS779 and DWS780 models
To any uninformed mitre saw user, the Dewalt DWS779 and DWS780 could prove to be headscratchers. Why bother assigning two...
How to Choose the Right Solar Panel System for Your Property
Investing in a solar panel system is a significant step towards sustainable living and energy independence. However, with various types available in the market,...
How brexit might affect those moving to London
The UK referendum in June 2016 saw the British public vote for Britain to leave the EU after 43 years as a member. This...
Why on demand private jet charters are likely to become commonplace for businesses of all sizes in coming years
If like most people, you consider private jet charters to be an unobtainable luxury that few can afford, you might be surprised to learn...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
5 Elements of a Successful Enterprise DevOps Transformation
Successful IT teams have one thing in common; they are always ready to implement and adopt industry best practices and tools. Because of this...
Putting your office security into your own hands
Maintaining proper office security is one of the most important parts of running a business. You may be occupied with raising your revenues and...
Analysing the big question: Cost to develop software application
This era has been thriving on the wave of digitization. However, there can be many reasons behind this wave. But the advent of apps...
How Long Does it Take to Learn Azure Fundamentals?
Do you know what Microsoft's largest and fastest-growing business is? It is Microsoft’s cloud computing platform known as Azure. Cloud computing started to make...
The Bitcoin Evolution
You may have heard of Bitcoin, the digital currency that has been making headlines lately. But what is it exactly? How does it work?...
Exploring Anti-Money Laundering (AML) Regulations in the Cryptocurrency Sector
The threat of illegal financial activities requires strict supervision. Anti-Money Laundering (AML) for cryptocurrencies serves as the protection measure against such threats, ensuring the...
Bitcoin is the new digital gold, or is it?
Comparing all the precious metals, gold has always been the most popular for investment. Investors usually buy gold as a way of reducing risk...
WhiteBIT Mobile App: Top 3 Most Convenient Features
Exchange competition is constantly escalating. Someone examines trade volumes, the variety of trading partners, or margin trading possibilities. Additionally, seasoned traders are seeking trustworthy...
How to choose a mobile application development company
If you’re a young entrepreneur, working on your new startup, you will find yourself have plenty of ideas every now-and-then. It is unfortunate that...
How do food delivery apps make money?
With the increase in demand for food being delivered these days, you may be mistaken into believing that the only profit a food app...
Why Should Businesses Check WHOIS History?
Let’s look at the answer to the question “why should businesses check WHOIS history?” The most common reason for looking up a website’s WHOIS...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
How to plan a website redesign
There are many times in a company’s life where a website redesign makes sense. Perhaps you are expanding and need a more professional, robust...