The People Collection Business Case Studies eBook 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Hula Hoops emphasising the core values of the brand
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Creating the right marketing mix
Marketing involves finding out what your customers want and then meeting their requirements. To satisfy its customers, a business must create a successful mix...
Growing a brand in an unbranded market
A marketplace is divided into consumer markets and organisational markets. In organisational markets, businesses sell goods or provide services to other business organisations. Buyers...
Recruiting selecting and training entrepreneurial managers
The Arcadia Group Limited is one of the UK's largest fashion retail companies with over 25,000 employees, 2,000 outlets throughout the UK and a...
Flexible working patterns at the Audit Commission
Today's working world is dramatically different from that of the past. Charles Handy in his book, The Future of Work (1984), warned that the old patterns...
Roles responsibilities and career development
In the past, many people would expect to undertake the same job for the whole of their working lives. However, today it is widely...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
Fastflow to fashion
The Burton Group is one of the largest fashion retailers in the UK, operating nearly 1,500 outlets and 92 department stores in high streets...
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
If it doesn’t benefit the customer – We don’t do it
Just think about how goods and services today are provided for our every need. In the 70s and 80s, who would have forecast that...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
A vision for a smarter world
Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
Providing support through the stages of the business cycle
Everybody faces a degree of uncertainty within his or her daily lives. No matter how well people plan, it is impossible to get rid...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Locating a business to enhance the customer experience
One of the most important decisions a business has to make is where to locate. The location of the business can have a significant...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
Mandatory credit: VisMedia
+44 (0)20 7613 2555
The challenge facing business and society in the 21st century is how to use...
Our business theory pages cover all the topics you need to know in business.
Employer employee relations
Employers and employees need to have some system for communicating their views and requirements to each other. Employee-employer relations take place at two main...
Business activity
Business activities are those which are concerned with seeking to meet the needs of customers by providing a product or service that they require....
Creating strategies that meet customer needs in the marketing mix
Creating strategies that meet customer needs in the marketing mix, when marketing their products firms need to create a successful mix of:
the right product
sold...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Hacks for Improving Business Productivity and Efficiency in 2021
Improving productivity and efficiency is a primary goal for many businesses. You want to be able to do more work in the same amount...
6 Reasons To Hire A Freight Forwarder For Business Shipments
With globalization on the rise for many industries and companies nowadays, it's no surprise that you've also decided to compete in the international field....
Technological innovations are empowering stainless steel casting forward
Industrial processes are key innovators that drive forward human progress in exponentially valuable ways all the time. There are many examples of industrial processes...
Which is the best Samsung phone for business
The smartphone has become a very important tool in communicating with our friends and relatives and also checking on current events. However, as it...
The First-Time Entrepreneur: How to Stay Sharp
There is no denying that running a business can be a challenge no matter your chosen industry. When dealing with any competitive business landscape,...
The top three startup factors to consider
If you’ve got a great business idea and are starting to consider it in practical terms, then you’re not alone. There were an estimated...
How to make your business thrive during the Coronavirus outbreak
We live uncertain times with many businesses facing full shut down after two of the hardest months for sales since the Great Depression in...
How to open an electronic equipment recycling company?
Computers, TV sets, cell phones, and similar things are what most of our regular waste comprises today. We refer to this as e-waste and...
Going green with sustainable shredding
How to reduce your business’s carbon footprint.
Many organisations have a focus on helping to balance the financial needs of their business with the pressing...
Beginner’s guide to investment in Europe
Investment is allocating one’s money in the hope to receive some benefit in the future. The benefit earned from an investment is known as...
Understanding the importance of contractors insurance
Running a business can be tough and it is definitely going to come with significant risks. If you’re not careful, there is always a...
Nothing is certain in the trading profession
If you think life is going to be the same after graduating from a good institution, you are wrong. After that, you will have...
8 Fun Ways to Boost Morale in the Workplace
In order to be productive and efficient in the workplace, it is important for employees to have a positive attitude. In fact, research by...
6 Solid Ways You Can Keep Your Employees Happy and Stable
Being a manager is a very challenging job. From maintaining and demanding high performance and output to finding ways to keep employees happy and...
7 great benefits of using staff name badges
Though name badges comprise just a small detail of a professional uniform, the benefits that come with wearing them are surprisingly large. By wearing...
8 Instagram Marketing Mistakes You’re Making
Are you not getting the results you want on Instagram? Do you think you’re making some mistakes that are holding you back?
Instagram is a...
6 conference organisation mistakes avoid costs
There are a number of ways you could ruin your conference, and there are a surprising number of mistakes that even professional event organisers...
How to start an affiliate marketing business
Affiliate marketing continues to grow in strength. Many people are now viewing this as the best way to make money online. However, for those...
MBA ideal next step toward dream business career
If you’re working towards a lucrative career in business, then furthering your education may be one of the next things on your agenda. Whether...
5 Steps to get ready for a business school admission interview
A business school admission process can be quite stressful, especially when it comes to a face-to-face interview where you meet with the admission board...
You can do it get a fantastic TOEFL score with these 7 tips
Do you start feeling anxious when you think about your TOEFL exam?
You and everyone else.
Yes, the good news here is that everyone else taking...
The Best NFL Bets
One of the best NFL bets you can place on the underdog. There's a strong chance that the underdog will win the game. It's...
3 Tips To Take Your Sports Betting To The Next Level
Betting on sports is one of the most lucrative pastimes on the globe. Betting on sporting events enhances the satisfaction of sports fans all...
How graphics have developed in online casino
Online casinos have came a long way since their inception in the 90’s. Not only do online casinos offer a much larger choice of...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
4 most popular cosmetic surgical procedures in the world
Plastic surgery is growing more popular day by day with millions of surgical procedures performed every year in the world. You can conclude the...
The growth of the CBD industry and how it’s helping many businesses
Before 2018 ended, the US Senate passed a bill that helped the CBD industry grow at a fast rate. The classification of the hemp...
The top hyperpigmentation facts
Hyperpigmentation is something which can affect almost anybody, regardless of who they are and where they come from. This means that there’s going to...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
Cheltenham festival 2018 UK’s biggest horse racing event ready biggest year
The Cheltenham Festival 2018 will emerge from the starting gates on Tuesday 13 March and conclude four days later on Friday 16 March. The...
Mahabis case a lawyer makes fashionable slippers and sells them for 18 million over three years
The slipper market is estimated at $4 billion
annually. At the same time, their design has not changed for decades. A
London-based entrepreneur came up with...
How to Get Rich Online
You can readily earn via the internet, thanks to the advanced technology improvements. Since the introduction of the internet, thousands of people have been...
Compromising on things is not an option when title loan is what you can attain easily
In the world today, there are various cities that need your attention to uplift your mind, body, and spirit. Amongst those places, California is...
Low Emission Era: Nissan’s Automotive Innovation
You cannot talk about automotive innovation without mentioning the geniuses at Nissan. It’s an underrated company in the realm of electric cars, especially considering...
Buying a Used Car: Should You Walk Away from an Extended Warranty?
So, you are looking for a used car. That’s a good idea to save money on upfront investment. But a used car often comes...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
All About Pigeons: a Pest Prevention How To Guide
Pigeons are beautiful birds, and they have a long history of living among humans. Nowadays, pigeons are those birds that view any city as...
7 necessary factors to consider when planning to have a carport
A carport is a highly useful feature in any space. Carports provide a great space for people to protect their cars from the elements....
What are the most important things you should know before buying a property in Dubai?
If you want to move to Dubai, it makes sense to find out what it's like to live here. In our article, we have...
Commuting on a daily basis? Here’s what you need to know
Millions of individuals commute on a daily basis in order to go to work and return home at the end of the day. With...
What is Canada’s ETA and do you need it
Most travellers going to Canada will need an eTA (electronic travel authorization) or a visit. This is also the case with transit happening through...
Tips To Choose the Best Canadian Train Trips
The best way to see Canada’s spectacular scenery is through train journeys. The vast and diverse landscape of Canada can be fully appreciated if...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Market Size & Analysis of Online Transcription Services
The management of marketing research has been significantly reshaped as a result of the increasing prevalence of technology factors. The marketing transcription sector has...
What does sound inventory software look like: Read these 9 Tips
Whether you are running a tech start-up or a brick or mortar store, inventory management could mean the difference between surviving and thriving. A...
Key technologies shaping the energy sector
The energy sector is constantly changing due to the amazing advances in technology. Energy tech has transformed the industry in recent years. It is...
How security checkpoints work and what they are looking for
In airports, stadiums and other public places, security checkpoints are set up to help identify anyone who may pose a risk. They may not...
London company acquires American AI firm after billings growth
A London software company has acquired an American AI firm after they showed a 60% growth in billings. Freshworks focuses on customer engagement and...
Which Is Better: SOCKS5 or VPN?
SOCKS5 proxies and VPNs are excellent for bypassing geo-restrictions and enjoying secure browsing, but they differ in terms of encryption and speed. Some people...
How to secure your Bitcoin from cyber threats
Money has gone through many different forms over the years, ranging from gold and silver coins to paper money, to proof of credit, to...
Investing With Bitcoin UP
The big question for many these days is, “Should I invest in cryptocurrency?” Cryptocurrency has risen to be a multibillion-dollar industry, and its trading...
Orbit Exchange Benefits
Orbit Exchange, established in 2017, is one of the best white labels for Betfair. On the restriction of Betfair (the world’s largest online betting...
How to improve mobile phone signal strength in rural areas
Living in the countryside, or owning a cabin in the woods, basically living off-grid is by far the coolest way of spending life. Far...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
Tips to extend your phones battery lifespan
Image source: lifedailythings
How do you feel when you are out, and your phone’s battery dies or is about to die? Well, the most common...
Top 10 SaaS services build business website
Looking for a business website designer? Well, all the good website creators charge a lot, while the cheaper services do not meet your standards....
How to Build a Marketplace With WordPress
Multi-vendor marketplaces are on the rise since the better choices at better prices are right what the modern customers are looking for. Even despite...
Choosing the right platform for your online classes
Selecting the right platform to take your online classes can be such a daunting task. This is true, especially with the increased number of...