The repositioning of Hobnobs (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Leading a revolution in banking
Changes in society, markets and economies have intensified the need for most organisations to be more and more innovative with the products that they...
Getting the right message across the relaunch of Mars
The Mars bar is part of our cultural heritage. Our parents and grandparents were brought up with Mars, and instantly recognise the product by...
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Driving change through training and development
A Northern Rock case study
Every organisation needs to move forward and face the future. In order to do so it must take decisions which...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Communication the key to success
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...
Using cost benefit analysis to appraise investments
Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Health and safety in the workplace
Everyone has the right to be in a safe and healthy workplace. This is a basic human right as most people spend a large...
How innovation drives research and development
Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Few, however, will be aware of...
Strategic growth in the fashion retail industry
asos.com is the UK's leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds....
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
The virtuous circle of mutuality
The virtuous circle of mutuality
In recent times there has been much debate in the financial services sector as to whether Building Societies should remain...
Competing in a highly regulated environment
Most UK citizens are familiar with the National Lottery and its potential for making millionaires of people who manage to select the ‘winning’ 6...
Doing better by the environment
The environment is a key subject that affects us all. Protection of the environment and the move towards sustainable development remains a responsibility that...
Competing within a changing world
No business today operates in a complete vacuum unaffected by market forces. By their very nature business activities are competitive. Within a dynamic, rapidly...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Targeting sponsorship within a specialist market niche
The financial world used to be straightforward for consumers. They knew where to go and who to ask for the financial products they needed....
Building a sustainable supply chain
It is easy to think about the present without considering the future. Consumers want more goods and services to improve their standard of living....
Our business theory pages cover all the topics you need to know in business.
Employee participation
Employee participation is the process whereby employees are involved in decision making processes, rather than simply acting on orders. Employee participation is part of...
Equal opportunities
Businesses need to make choices when recruiting staff and when choosing staff for training or promotion opportunities. Choosing one potential candidate over another is...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Building your network as a new project manager
In the world of project management, individuals come and go all the time. It doesn’t take long for you to become close with the...
Product Management
History of product management
The concept of product management was born in the 1930s by a 27-year-old marketer called Neil H. McElroy from Procter &...
Top 7 cheap and fast ways to ship your goods
For most online retailers, a problem arises when it comes to shipping your goods. There are many different ways that you can ship your...
The importance of having a business exit strategy in 2024
Owning a business can afford you with unparalleled opportunities. You get a high degree of control over your professional life. The ability to take...
How to Start and Grow a Real Estate Business in 2022
There is no doubt that the real estate market can be very profitable. Starting and growing any type of business in this industry has...
Surveys break down the realities of managing small businesses
Being the boss, making money, building a brand, creating a legacy - these are the types of dreams all small business owners have. Of...
Biodiversity Net Gain: A Path to a Greener Future
Ever pondered the equilibrium between developmental progress and environmental guardianship? Enter the realm of Biodiversity Net Gain (BNG), a concept seemingly intricate yet fundamentally...
ZeroAvia Participates in World Economic Forum
As an international organization for private-public cooperation, the World Economic Forum is focused on protecting people and the environment while also encouraging business and...
How to set up your own business in Thailand
Thailand is becoming an increasingly attractive place for foreigners to set up their own business. The combination of emerging opportunities, an affordable workforce, developing...
Why Everyone, Regardless of Wealth, Should Consider Investing in Art
Art investment has traditionally been seen as the preserve of the wealthy. However, in recent times, this perception has shifted dramatically.
Investing in art is...
Value of the Pound since Brexit
The value of the Pound since Brexit has been moving up and down. Here is a quick look at key changes since the vote
The...
Nothing is certain in the trading profession
If you think life is going to be the same after graduating from a good institution, you are wrong. After that, you will have...
The role of XLN in the lives of leaders today
Many leaders today think that once they become the CEO or the president of a company, that’s it – it’s the highest they can...
The Advantages Of Pursuing BCS Training For Aspiring Business Analysts
In today's rapidly evolving business world, the role of Business Analysts has never been more critical. These professionals play a vital role in developing...
Top 7 Most Popular Healthcare Careers
A career in the health care industry is always appealing. Likely owing to the fact that almost all jobs in the sector are considered...
Best SEO Tips For Dental Clinics in Singapore
If you are a newly opened practise, or a long running one looking for new patients, optimising your SEO is the best way to...
Benefits of text messaging: why your business should use SMS?
Effective communication is incredibly
important as it helps brands establish trust with their consumers and other
stakeholders. In fact, stats show that 51% of users avoid...
3 top tips to create the best lead generation funnel
Lead generation is as close as some marketers
get to sales. It can be really overwhelming to have a leads quota as a marketer
and we...
Why getting essay writing help from paperwritinghelp.net has become a trend
Digital technologies and constant innovations have drastically changed the way people, live, work, and get higher education. These days, any student who struggles with...
How Elearning Can Help You Stay Ahead In Your Specialist Education
Continuing your education throughout your career will help you keep up with the latest trends and knowledge, but it can be difficult to find...
Tips on choosing a school for your children
The ideal school for your child can impact their academic career in a successful manner. And, with the various education options available, you can...
How To Pick The Best Online Slots Site
Since slot games emerged in the late 1800s, they have progressed extensively with the assistance of technology. For instance, in the seventies, the original...
What happened with William Hill and how they could have avoided it
William Hill appears to be in sharp decline with the company's future already having been in doubt before the coronavirus crisis that has played...
Online casinos and the tech world unite
For great industries to expand even more, uniting with
another great industry is often a great opportunity. This is what has happened
on a big scale...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
How Lucrative is the Mobile Gaming Market in the UK in 2022?
The fact that the global gaming market is predicted to be worth $256.97 billion by 2025 should give you an indication of just how...
Short-term and long-term disability – what are the differences?
Disability insurance is a subject not pleasant to talk about because no one wants to think that something bad can happen to them. Unfortunately,...
Social Media and Mental Health: How Social Networks Impact Our Life
Social Media and Its Impact on Our Mental Health and Life in General
Humans are sociable creatures by nature. To prosper in life, we...
How Many Different Types of Cannabis Are There?
Like any other plants, cannabis is a plant that comes up with several types, species and subspecies. this is really tough to choose the...
What is Shapewear and Why Do You Need It?
In the world of fashion and comfort, body-shaping lingerie is an unheralded game-changer. A well-curated piece not only enhances a woman's natural body contours...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
How Can Technology Save You Time When Applying for a Loan?
Applying for a loan can be a time-consuming process, especially when taking the traditional route of personally visiting the lending institution. Banks in the...
4 Things to Consider When Choosing a Digital Bank
It's no secret that the world is becoming more digital. While this can pose a whole new set of problems in terms of job...
Pro Tips to Save Money While Traveling
Travelling, as all enthusiasts will tell you, is not a cost-effective hobby. From spending on meals to transportation, airfare and accommodation, travelling really can...
How to Sorn a Car
If you no longer drive a vehicle but just have it parked away in your garage, it’s likely that the eyesore is taking up...
Benefits of GPS Trackers for Equipment Rental Providers
Working on any project demands the right set of tools and equipment whether it is a laptop to work on data or a concrete...
How to Save Money on Airport Parking: 6 Effective Strategies
Who wouldn’t want to drive to and from the airport by car to start and end their trip in the most convenient way possible?...
How To Increase Your Garden Value
There are several ways to increase the overall property value of your house. When people visit your home, they check everything from the foundation...
The World of Curtains, Blinds, and Soft Furnishings
Curtains, blinds, and soft furnishings play a vital role in transforming a house into a home. They not only provide privacy and protection from...
Get the custom packaging with packers and movers anywhere
CBD provide custom packaging that ensures fragile items remain saved during transit. While ensuring a clear combination, you are always kept in the loop...
Why People Invest in a Citizenship by Investment Program
Second passport, which is also called golden visa, allows a person to become a citizen of another country. Second citizenship has become very popular...
All you need to do to create an amazing camping experience
Once in a while, we all do have the desire to step out of our daily routine zone into a world where we get...
6 Ways to pick the perfect type of Awning
When you plan to get a new house or upgrade an old home with some renovation and changes, you can think about installing an...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Use of Technology to Boost Business Processes and Increase Profits
All kinds of businesses and companies benefit greatly from integrating ERP technology into their business operations. They can witness an improvement in their operations...
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
4 Ways successful businesses do to increase efficiency with online file sharing
Over the past decade, the internet has greatly changed how people work. One of the biggest changes that the internet has brought to our...
Technology today
The Invisible HD Camera is the latest innovation in Spy communication equipment. You can communicate now visually as well in addition to convert undetectable...
Looking for a good VPN service? NordVPN is your best bet
The award-winning NordVPN has always been one of the most trusted VPN service providers in the industry. They have more than 12 million users...
The Ultimate Guide to Navigating the Midjourney
Discover the keys to successfully navigating the midjourney with this comprehensive guide.
Best smart contract development companies
Each day a new application arises in the market of Decentralized Technologies; some researchers claim that blockchain has the potential to reach 1.4 billion...
4 Things to keep in mind before investing in Bitcoin
Is now a good time to
invest in Bitcoin? The answer is, it’s as good as any. At the moment, bitcoin
is on a strong
bearish trend,...
Is there a fund for Ether?
While financial transaction technology was the original idea behind blockchain, crypto assets are being developed to help secure everything from medical records to copyright...
Top 10 List for Software Mobile App Development
Many factors determine the success of your mobile app development. One of the main factors is how well you have designed and developed it....
How‌ ‌to‌ ‌develop‌ ‌a‌ ‌food‌ ‌app‌ ‌for‌ ‌your‌ ‌restaurant‌ in‌ 2021‌ ‌
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
Josh Rathour – marking an impactful online presence from scratch
When every month WordPress users post around 70 million posts, how can newcomers begin a personal blog and thrive in this competitive market? What are...
The seven components of a great website new businesses need you to know
New businesses have a lot to decide and design before they ever open their front doors. There is so much to do, in fact,...
4 Best practices when launching a website for your new business
Launching a website for your business is a big step, and it’s important to get it right. This is true whether your business has...