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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...
An enterprising approach to a marketing re launch
Enterprising businesses must be able to re-invent themselves and their products. This is because consumer expectations change over time and other elements of the...
Developing employees as organisational assets
Kingfisher plc is one of Europe’s leading retailers based around three main sectors - DIY, electrical and general merchandise. The company employs over 130,000...
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
The benefits of budgeting
Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
People in organisations
When you run a large organisation, you are likely to have a large number of employees. The Singapore Airlines Group has more than 29,000...
Product design through research and development
Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...
Creating world class quality standards
Successful businesses meet customer requirements. Customers expect products and services to meet certain standards and a Standard is a document that gives guidance on...
Values into vision
In 2011 the world's population reached 7 billion, compared to just 3.5 billion in 1969. Current estimates suggest that it will reach 9 billion...
Meeting stakeholder needs through community involvement
The Chartered Institute of Marketing defines marketing as 'the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'
This definition shows that, in order...
Building a joint venture in an emerging market
Burmah Castrol is a leading international marketer of specialised lubricant and chemical products and services. With operations in over 50 countries, Burmah Castrol employs...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
The knowledge-driven economy
This case study focuses upon the findings of the Department of Trade and Industry which illustrate how the development of a knowledge-driven economy is...
Managing external influences
We all make use of the services provided by transportation companies. For example, you will probably have caught the bus into town or travelled...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Successful products successful solutions
This case study focuses on the launch of a new cleaning product by the multinational organisation, Amway. It considers some of the processes which...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Creating world class performance in a Jaguar assembly plant
In recent years, many UK manufacturing and service industries have transformed their production methods and processes. Businesses that have been at the leading edge...
Our business theory pages cover all the topics you need to know in business.
New product development
When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...
Organisation and management structures
Managers are people who steer an organisation towards meeting its' objectives. Management has been described as: 'the process of planning, organising, leading and controlling...
Business strategy
A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as long-term...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Fantastic design tips for your office space
When you’re running a business it’s easy to forget about things like your office decor.
However, your office is the beating heart of your brand...
7 ways to boost eCommerce revenue that you should know
E-commerce has changed the game. Who would have thought that one could sell their product without having a physical store? However, this does not...
Are we seeing the end of the ‘traditional receptionist’?
From James Bond’s Moneypenny to Waylon Smithers in the Simpsons, receptionists have made some of the most recognisable characters in popular culture.
But are we...
Tips for creating an emergency evacuation plan for your business
As a business owner, you want to ensure that your employees know what to do in case of an emergency. If you don't already...
The First-Time Entrepreneur: How to Stay Sharp
There is no denying that running a business can be a challenge no matter your chosen industry. When dealing with any competitive business landscape,...
What are the best practices for analyzing new business?
The majority of the growing companies are finally
realizing that it is crucial to build as well as improve their business
analysis strategies. They ought to...
A proper way to start a business in Dubai
In recent years, Dubai has started to show its economic stability to the international market.
Due to this Dubai has started to attract the eye...
Using trademarks to exercise Amazon brand protection
When it comes to labelling, regardless if it is private or white, you as a seller must understand what trademarks can do to help...
Tackle Web Accessibility Lawsuits Head-on With accessiBe’s Litigation Support Package
Establishing digital touchpoints with consumers is quickly becoming a necessity in the business world.
Whether that means selling your products online or operating a...
Mass payments and TSYS connected: revealing a brand new universe of payment varieties
Mass payments and TSYS connected: revealing a brand new universe of payment varieties. Stick with us to know it all
Bulk Payments and TSYS
It's...
Secured and Unsecured Business Loans: Understanding the Key Differences
When a business needs financing, there are two main types of loans available: secured and unsecured. Both types of loans provide businesses with the...
The Ins and Outs of Forex Trading
Forex Trading has been a prime subject of fascination for investors all over the world. Every day countless people join and leave forex trading...
How can hiring women for senior roles refresh a business?
In theory, the
sex of a person leading a business shouldn’t really matter. In an ideal world,
it would be possible for both men and women...
5 Career Mistakes You Should Avoid
In your journey to having a stellar career, you are prone to make mistakes. The most important thing is learning from these mistakes and...
Steps you should take for a successful career in HR
Thinking of getting into the HR sector? The role of the HR professional has changed significantly over the years. Offering a great salary and...
Sales Performance Improvement Tips From the Pros
Some new companies set everything in place and wait for the money to roll in. Sadly this doesn’t always happen, and businesses often take...
Optimizing your business in social media: how to gain more followers
Businesses and companies of all shapes and sizes have found a new fountain of wealth in terms of self-marketing. Social media is one of...
How to Practice Good Email Marketing In 2021
Despite what others say, social media is the growing digital marketing trend; email marketing remains one of the most effective digital marketing channels in...
Why e-learning is the right choice for you
In years gone by, you had to buy books for learning. A full-time course usually involved joining a class and attending somewhere at a...
Is It Worth Retaking Your A Levels?
After taking their A-level exams, most students worry about the results because they know that lower scores mean not getting into their preferred university...
The new reading game helping children become proficient readers
There are many children out there who experience reading delays
and deficiencies. As a parent, you should not panic if your child shows signs
of poor...
E-Wallet Casino Free Credit: How to Claim and Use Your Bonus
E-wallets have become a popular payment method in the online casino industry. They offer a convenient and secure way for players to deposit and...
How to Spot Whether Your Online Casino is Safe
Disclaimer: gambling is addictive. If you or your loved ones are showing symptoms of gambling addiction, immediately ask for help at BeGambleAware, Gamblers Anonymous,...
LeoVegas Partners with BetMGM for UK Market Entry
The global casino and betting industry has witnessed numerous strategic shifts and collaborations to cater to the ever-evolving market. MGM Resorts International's move to...
Why Games Consistently Rank Amongst the Most Successful Mobile Apps
From the humble roots of Pong and Pac-Man to the enormous AAA productions of Grand Theft Auto, Cyberpunk, and Call Of Duty, it’s safe...
Virtual reality: The new definition of online casino experience
Nielsen Scarborough conducted a comprehensive survey in 2016 which highlighted that more than 83 million people in USA visited different casinos in a year....
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
Home Test vs. Lab Test: What’s the Difference?
Have you ever seen alcohol testing kits and other home test kits being sold and wondered how they differ from lab tests? This article...
The rise and rise of home delivery prescription service pharmacy2u
We’ve all been there. You need a prescription - you need it ASAP - but the chemist is miles away and your to-do list...
CBD Marketing: 8 Creative Ways to Promote Your CBD Brand
There’s no denying the fact that the CBD industry is the new rage in the global market. This rapid growth in CBD sales has...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
3 ingredients you definitely want to see in your pets food
(Photo Credit: Shutterstock)
Have you ever taken a look at what goes into your pet’s food? There are several dozen ingredients in your average dog...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
Advantages of online loans
The use of online loans has been on the rise lately. This is because most people live from payment to payment. In that, they...
Private banking as a shift to ideal personalization
It’s difficult to underestimate the
importance of customers in the banking industry. Without clientele, both large
traditional banks and disruptive FinTech startups would vanish. However,
there’s one...
Why user manuals are important
A user manual also referred to as a user guide, is a document that contains specifications about a specific tool or equipment. The manual...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Top questions to ask when purchasing an auto insurance
Purchasing the right auto and non-owner auto insurance is important. However, getting it right isn’t easy. Plus, there are numerous insurance policies on the...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
RoyaleLife’s CEO Robert Bull Releases White Paper on ‘Resurgence in Single Storey Living’
www.royalelife.com
A visionary and an innovator in the field of strategic business growth, Robert Bull has guided RoyaleLife’s development from a small family business to...
Reverse mortgages can cost less than conventional loans
Overcoming
Objections to Reverse Mortgage High Fees compared to alternatives.
Read
about home equity conversion mortgages (HECMs) and read about those who object
to them—often citing high fees...
What are the most important things you should know before buying a property in Dubai?
If you want to move to Dubai, it makes sense to find out what it's like to live here. In our article, we have...
5 things to learn from Herb Kelleher the pioneer of low cost air travel
Why was Herb Kelleher one of the most beloved aviation executives that ever lived? He was an intellectual giant that could converse with anyone...
Business travel during a pandemic: what precautions should I take?
With lockdown restrictions gradually being lifted in nearly all parts of the world, the travel ban is expected to be lifted in the near...
Bhanu Choudhrie on Innovation in the Aviation Industry
Bhanu Choudhrie was recently interviewed on Malcolm Gallagher’s “Meet the Leader” show, which airs on BizVision regularly.
The interview with Alpha Aviation Group’s founder...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Ways In Which Modern Technology Improves Various Industrial Sectors
Multiple advances in different technologies helped a broad spectrum of industries to move forward and embrace Industry 4.0. Many innovative developments are happening at...
4 Types of one drive migration tools for different workloads
Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...
6 Pieces Of Travel Technology That Will Make Your Life Easier
Technology has made travel easier in so many ways that it can be hard to keep track of all the new apps, gadgets, and...
What Are Some Unique Uses Of Thermal Optics?
Thermal imaging or scanning refers to a technology where a device can read the body's heat signature and form an image. It helps in...
London company acquires American AI firm after billings growth
A London software company has acquired an American AI firm after they showed a 60% growth in billings. Freshworks focuses on customer engagement and...
Understanding Data Privacy for Any Business
Data privacy has become a critical concern for businesses of all sizes, as the world becomes more and more data-driven. With the ever-evolving landscape...
What are the risks and rewards of DeFi?
DeFi, a financial system that runs on Blockchain, has turned the concept of traditional banking on its head. Since its introduction, it has captured...
How To Earn Money Through Bitcoin Trading
Have you heard about something called Bitcoin? Yes, of course, you have; it is becoming more mainstream which could mean that there is a...
What Does the Future Look Like for Cryptocurrency?
It all started with Bitcoin back in 2009, and from then on it simply went ‘boom’. What began as only a digital currency is...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
How to develop a food app for your restaurant in 2021
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
5 reasons lacking mobile friendly website costing money
If you are running a business then let’s get one thing straight, you need to have a website of your own or any other...
The San Diego live streaming & webcast industry
San Diego stands among a few others as one of
the world’s top cities for science and technology. Companies such as
Scripps Health, Qualcomm, Nokia and...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...