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Welcome to Business Case Studies >

Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.

With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.

The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.

Building brand equity at Heinz

Organisations should learn from the past but not live in the past. This case study focuses on the way in which Heinz decided to...

Corporate Versus Product Branding – A Fine Balancing Act

This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...

Pricing the product

Pricing is one of the most important decisions made by any business organisation. Economists use the term market clearing price to identify a price...

Overcoming barriers to change

The external environment in which businesses operate is continually changing. Businesses must respond to these changes to remain competitive and continue to meet the...

Developing people through decision-making

RWE npower is a leading energy company in the UK. It is part of the German-owned RWE, one of Europe's leading utilities. Part of...

Training and development at NDA

Nuclear reactors for the production of energy (electricity) were first used in the mid-1950s. In 2005 the Nuclear Decommissioning Authority (NDA) was set up...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

The benefits of budgeting

Zurich Insurance Group is a leading global provider of insurance services. Zurich’s mission is to help customers understand and protect themselves from risk. The...

Costing aircraft components

When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...

Quality through standards

BSI was the pioneer in creating standards. It is the UK's National Standards Body - the world's first. It also plays a prominent role...

Operating an effective Safety, Health and Environmental Policy

Living is a risky business. Taking risks begins in childhood, and continues throughout our lives and into old age, when many accidents are associated...

Using innovation to create a competitive advantage

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge...

Stakeholder engagement

The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...

Dagenham 2000 Strategies For Leadership

In the commercial world, organisations respond differently to outside events and the process of change. Some constantly seek opportunities for growth while others wait...

Using strategy and planning to measure monitor and report performance

When we visit a shopping centre or go into the centre of a modern city, we take for granted all the services and facilities...

The contribution of accountants to sound ethical business practice

The role of the accountant In today's increasingly competitive and uncertain business environment, organisations fighting for customers face a number of factors and issues which...

Decision making across the business cycle

CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...

How Lloyds responds to changes in the business environment

A brief history of Lloyd's -covering risks Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...

We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.

Engaging stakeholders in a business

Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...

Managing trading risk

This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...

Acting as a regulator and enabler

Governments have no money of their own. They must raise it in ways that are efficient and also acceptable to citizens. That means having...

Our business theory pages cover all the topics you need to know in business.

Trends in ownership and control

The owner of a business is the person who owns the business - i.e. has put the financial capital into the business and takes...

Product portfolio

Sales of products will eventually decline, as outlined in the four stage product life cycle. Businesses will often attempt to phase out existing products...

Customers needs

Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think, and feel about...

Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.

How to setup your office for maximum agility

The market is growing at a steady rate, which means there are a lot of opportunities for businesses – such as your business –...

How value proposition canvas can help you improve your marketing in eCommerce

Improving the lives of your customers should be a priority if you want to have a successful ecommerce store. Knowing what value you provide...

How to make your online vape shop stand out

If you’re thinking of starting an online vape shop today, you’ve picked a difficult time to do so because “intense” doesn’t begin to describe the level...

What you need to know before starting a business selling your art

If you’re passionate about and good at creating art, then you’ve probably thought of making a living from starting your own business selling your artwork. Good...

Alex Nieora on the difficulties facing entrepreneurs during the COVID-19 pandemic

Many entrepreneurs fear their business will no longer be profitable in a few months. Most are struggling to calm their own anxieties along with...

3 Reasons Data Accuracy Determines Your Ability to Grow Your Business

Data drive important business decisions intended to grow your business. However, when your data is flawed, decision-makers end up making bad decisions. In this...

How legal case management software can improve your firm’s efficiency

When it comes to practising law, efficiency is vital. In 2018 alone, the Magistrates courts in England and Wales received 1.469 million cases. For...

5 Reasons To Hire A Lawyer When Starting A New Business

Establishing a new business in Melbourne is exciting, but it can also be challenging. There are just too many things to think about, such...

Why target Turkish customers

Many well-known big companies are targeting Turkish customers and therefore increasing their income pretty much. Of course, most Turks have high consumer potential, but...

Why is documentation important for businesses

Documentation is an important aspect of every business because it offers many benefits. It serves as a record, lets someone explore creativity, it can...

Why you need to find the best accountant for your business

Some of the small businesses do not bother to higher an accountant. They think that they can do the accounts their selves using an app or...

Are you interested in learning more about triangle patterns in trading

Are you interested in learning more about triangle patterns in trading? In this article, we will explore the definition, formation, types, characteristics, and importance...

Top 5 case studies of successful business affairs in 2023

Have you ever wondered what businesses are up to these days? Whether it be your favourite brand of shoe or a streaming service, every...

Why business mastermind is crucial for your success

Knowledge seldom grows in a vacuum. Irrespective of the nature of your business, you cannot grow if you don’t challenge your current status or...

How To Build Better Business Teams

Today’s business environment is dynamic and fast-paced. The need to innovate, adapt and pivot is constant and can no longer be handled by a...

3 Ways to Drive More Traffic to Your Website

As most business owners are aware, embracing digital technology has become vital in today’s high-tech world. With so many people heading online to access...

How to Use Linkedin to Generate Leads

Linkedin is a powerful business website. Once available specifically for finding jobs, it is now a great place to network and generate leads for...

Link Building in 2023

In 2023, link building will continue to be a critical component of SEO. Link-building tactics have evolved to prioritize quality over quantity as search...

Our lifestyle articles cover all aspects of lifestyle including, health, travel, education and so much more.

How to breathe easier in your study place

Whether you are working in an office, a library, or at home, it is important you ensure that you breathe the best quality of...

Acharya Nagarjuna university

The Acharya Nagarjuna University was established in the year 1976. The university is recognised by UGC and ACU. The courses offered by the university...

Useful Tips On How To Speed Up Your Grad Admission Process

There are numerous reasons why you may be thinking about entering grad school. It is perhaps because your dream job requires you to have...

German Online Casino Market Starts Final Transition Period

Strict regulations have always kept popular online gambling sites away from Germany. Such laws took away serious revenue potentials from the country whose residents...

The different types of gamification at Finnish online casinos

In Finland, betting has always been an immensely popular pastime. But if you take the time to compare, you’ll see that Finnish players today have become...

Local lotteries – Now available globally

When we think about lotteries, our mind either goes to all those dreams you would like to achieve if you ever won that jackpot...

6 Cost-Effective Ways To Market Your Online Gaming Brand

The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...

How to choose a gaming desk

Very essential to optimize its gaming performance, the gamer desktop is the appropriate tool that allows the player to have a good gaming experience...

How Augmented Reality Can Empower Mobile App Development

The development of the mobile app market is driven by a myriad of factors. The growth of Internet penetration, the digitalization of business, the...

4 Health Benefits Of CBD: Why Is It Good For You

Cannabidiol or CBD is a chemical compound found in marijuana. Although the Cannabis plant is known for making people high, CBD doesn’t contain that...

Here Are The Major Advantages Of Using A Seat Cushion

Sitting for long periods without becoming active for some time has been shown to result in several health problems. For people who spend a...

CBD industry growth analysis for 2020

Currently, the CBD market in the USA alone is estimated to be worth around $7 billion dollars, this is an increase from 2014 where the figures...

How to Accessorize Your Look

To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...

5 Ways to Earn FIFA Coins in FIFA 23

Do you need help building the Ultimate Team in FIFA 23? It's easier to acquire the best players with a surplus of FIFA coins...

The easiest way to watch football highlights

Football is the biggest sport industry in the world. Millions of men and women follow their favourite teams and enjoy their matches. Football highlights...

A guide to fixed interest funds and why they should be added to your investment portfolio

When we talk about investments, most people immediately think of stock markets and investing in the shares of companies. It’s an exciting area and...

Debt Relief Programs: Everything you Need To Know

As part of the debt relief programs, customers generally stop paying their creditors and save money until they have a certain amount. After that,...

Everything you need to know about hiring a mobile bar

When you’re ever in charge of sorting any kind of event, there are a number of things you need to take into consideration. It...

Emergency Vehicle Lights on Vasa Shop

Do you own a vehicle and need an emergency light? Well, Vasa shop is the right one-time shop where you can get the best...

5 Ways Your Fleet Can Save Money

If your business utilizes a fleet for your employees, you may be concerned about how much it is costing. Vehicles are expensive, and there...

Five Misconceptions Clarified About ALPR Cameras

ALPR (Automatic License Plate Recognition) cameras are becoming more common in many parts of the world, especially in more populated areas. Like many forms...

How property owners can benefit from using professional cleaning services

Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...

How Long After I Clean My Oven Can I Use It?

One of the questions we often get asked about our oven cleaning Hertfordshire service is how soon after an oven is cleaned, is it...

All about how to calculate a mortgage in Spain

Buying a house in Spain is one of the biggest dreams of many people. But in order to achieve it, it is often necessary...

How to Visit Canada Visaless

Do you know that you can travel to Canada for business or vacation without a visa? The Electronic Travel Authorization (eTA) scheme in Canada,...

Things you need to consider before settling in Spain

Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...

How to take care of your cat while away on business trips

Having pets doesn’t always complement travelling; in that, taking them along isn’t always feasible. While leaving a beloved pet behind can be a hazard. However,...

Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.

Technology Consulting: How It Is Performed and When Do You Need It

We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...

Why Your Company Should Acquire Managed It Services

To stay up-to-date with the changing times, companies rely on technology. A lot of IT functions should be dealt with such as email hosting,...

How To Leverage In Store Digital Solutions For Your Business

Technology has shaped contemporary society for the better. Business is no exception as it has evolved to adapt to the winds of technological change....

Why are Container Registries So Important to DevOps?

Ever wondered what happens with all the container images, code, or other data uploaded on Kubernetes or any other development app? Is this storage...

5 reasons to start buying used computers instead of new ones for your business

If you are operating or setting up a business, and you are thinking of buying computers, but you aren't willing to pay massive amounts...

Penetration testing is about finding the problems organizations don’t know they have

If you’re in the business of selling cybersecurity equipment and services, this is a good time to be alive. Business is booming to the...

Bitcoin is Likely Coming to Your Retirement Plan Sooner than Later

If you’re nearing your 62nd birthday, you probably don’t think a whole lot about the retirement portfolio you’ve been contributing to for years now....

Are stablecoins the Cryptocurrencies of the future

A stablecoin is a cryptocurrency that is designed to have stable price characteristics. The ultimate goal of stablecoins is to be a stable digital form of...

Top four Bitcoin trading tips

Bitcoin gained quite a lot of popularity in 2017 and, since then, consumer traders, as well as institutional investors, have become heavily interested in...

Top Apps for High School Students

By the time students get to high school these days, they are experts in technology. They use it for everything, which is why schools...

4 Ways Smartphones Can Benefit Your Health

Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...

Why mobile apps are important for your business

Smart phones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via Smartphone’s, it becomes essential for...

The importance of online reviews in 2020

The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet” This means that cash is something that must be earned and...

Compare Online Hosting Launches Offering Comparison of the Best Web Hosting Services

Finding good web hosting services isn’t always easy if you’re setting up your eCommerce shop or even a business website showing your business information....

How Price Rules Work in Magento 2

In the modern ecommerce world, prices aren’t as fixed as they once were in brick-and-mortar stores. In addition to various kinds of planned discounts...

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