Creating and launching a new product range (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The marketing process
McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its...
Developing a partnership to support the interests of young people
One of the most critical times for young people is when they have their first opportunity to leave school. Although leaving school at 16...
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
The importance of effective communication in a competitive market
Effective communications is a key element of any business’s operations. How well a business communicates with its stakeholders, both internal or external, will have...
Communication the key to success
This case study focuses on the issue of communications. It describes a range of ways in which organisations communicate with their workforce in order...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Raising finance for SMEs
It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers.
This...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Innovation research and development
The Dyson Dual CycloneTM is the first breakthrough in vacuum cleaner technology since 1901. In 1979, James Dyson noticed that his bag vacuum cleaner...
From bean to bar the production process
Most of us love chocolate in one form or another and every week a typical UK citizen spends around £1.80 on it. Amazingly, UK...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Achieving a competitive advantage through risk management
Returning publicly owned enterprises to the private sector is a process known as privatisation. The effects of privatisation are highly significant as organisations, which...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Responding to a changing market
Golden Wonder has been one of the most easily recognisable household names for over fifty years. It has developed a product portfolio which includes...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Supporting business through standards
New goods and services come to market after a sequence of activities:
researchdevelopmenttestingproduction and launch.
This case study shows how BSI British Standards (BSI), the UK”s...
Creating value through the marketing mix
In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Our business theory pages cover all the topics you need to know in business.
PEST analysis
Before creating business plans or making decisions, it is important to 'scan' the external environment. This can be achieved through a PEST analysis, i.e....
Types of organisation
The main types of business organisation in the private sector are illustrated in the chart below:
Criteria For Judging The Success Of Business
Businesses come in...
Economic conditions
Before creating business plans or when evaluating existing ones it is important to 'scan' the external environment.
This takes the form of a SLEPT...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Tips for moving heavy equipment
Moving heavy equipment like machinery is a difficult task and you should get a professional for this. There are several challenges in industrial moving...
How Does the Logistics Industry Store Goods?
The logistics industry plays a crucial role in ensuring the effective movement of goods from manufacturers to consumers. Warehouses, where the inventory is stored...
7 ways to quickly and effectively increase your retail stores efficiency
Having an efficient retail store doesn’t just improve the working experience of your employees but it also improves the customer’s experience and studies have...
5 Ways in which a business platform can help your business
A modern organization can not go without a business platform supporting its activities. A business platform organizes and centralizes all the tools and applications...
How to Use Strategy OKRs for Long-Term Business Success
The vision and mission of a business provide the very foundation for its existence. Mostly, attention might be towards discussing the bottom line every...
Communication tips for starting a small business in 2019
After you’ve made sure to avoid these 7 things when starting your business, one of your next steps should be to identify your business’...
Improve The Environment By Choosing The Correct Plumbing System For Your Business
It’s essential in today’s climate that businesses are thinking carefully about all aspects of their carbon footprint.
With global warming, drought, deforestation, water and air...
Abuse of limited liability companies has accelerated during the pandemic and it’s time for change
There is, in human nature, the urge to fight or to take flight when presented with a crisis.
In situations where it’s merely you versus...
The Importance of Technical Translations in International Businesses
In today's global economy, technical translations have become a crucial aspect of doing business internationally. Technical translation services allow businesses to communicate with their...
Why Trade Forex? Top 5 Reasons To Get Started In Forex Trading
Forex is a blend of foreign exchange and currencies. It is a procedure of swapping one currency with another for various reasons, such as...
Comparing in-House and Outsourced Payroll Processing
Managing payroll is an overwhelming task, even for an experienced business owner. For bigger companies and corporations, outsourcing payroll is the ideal solution. But,...
Stock trading apps: how they work and which ones are best to use
Trading actions is no longer a problem, for those who are away from home and do not have a laptop at hand. Traders are...
What to expect if you are embarking on a life as a freelancer
One of the most exciting things about work in our times is that you can choose from a variety of different working models —...
Top 5 case studies of successful business affairs in 2023
Have you ever wondered what businesses are up to these days? Whether it be your favourite brand of shoe or a streaming service, every...
How to Successfully Manage Remote Teams
Looking back no more than a year ago, the thought of working with remote teams may have seemed like a strange idea, something that...
How to create successful content marketing campaigns based on real life examples
The Internet transformed the way marketing is done, but it wasn't the end of its evolution. Over are days when it was enough to...
The ins and outs of social selling
According to the ‘State of B2B procurement’ study published by Accenture, nearly 94% of B2B buyers conduct some form of online research before making...
Time for a glow-up! 3 of the best 2020 digital marketing trends for small businesses
Looking to get the word of your business out there fast? Click here to learn the best 2020 digital marketing trends to make your...
What can you expect from a summer school programme
Spending a summer in an academic programme is a great way to prepare for university and beyond, but what exactly should you expect to...
5 Best universities for business degrees
Getting high-quality education is the desire of every student who wants to succeed in the job market. The job market has become sensitive when...
Business students guide – complete rules for accurate sig fig calculation
The principles of mathematics are all about applying logic, executing calculation processes and using core concepts. When you talk about significant figures, there is...
Online Casino Malaysia Review – 188Bet, Pragmatic, Bitstarz, and Cobra
There are many online casino Malaysia sites to choose from, but some are better than others. It's important to take your time and find...
Top Video Poker Mistakes You Need to Avoid
Did you try playing poker online? If traditional poker is too passe for you, how about some video poker instead? Yes, you will find...
Understanding The Popularity Of Online Gambling
Over the past couple of years, more and more people have delved into online gambling for a variety of reasons. While some are only...
Boundless Reality: Navigating the Future with All-in-One VR Headsets
The immersive realm of virtual reality (VR) is set to undergo revolutionary advancements with the introduction of futuristic devices that promise to take the...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
The benefits of a gaming VPN and 2 recommended services to try
Esports is one of the most sought out activities, especially of the younger generation. As the year progresses, online gaming is on the rise...
Surveillance and mental health one firms surprising discovery
The surveillance and security system industry in the UK is
worth more than £1 billion per year. And while there are obvious concerns about
personal and...
GFSI Certification & Its Importance
The GFSI, or Global Food Safety Initiative, is an organization established in 2000 to identify standards of food safety under certain requirements. A GFSI...
5 Ways to Upgrade Your Office Space
When it comes to designing your office space, it’s essential that you make it inviting and engaging.
Whether you work from home or in a...
Up Your Golf Game With These Science-Backed Tips
For every novice golf player, mastering the right technique is crucial, especially if they covet to become a professional in no time. However, you...
The Benefits of Personalised Cards
Sending a personalised card has become a popular way to show someone you care. It can be something as simple as sending a birthday...
British entertainment industry: cinema, theatres and amusement parks
The cordiality, nationality, etiquette and reverence for tradition is carried by countless films and goldenbet casino.
A true knowledge of British culture is expressed by...
How to get cheaper insurance quotes
The goal of most people when considering an insurance product purchase is a cheaper quote. This means that the estimate is lower which also...
How to Save Money on Winter Heating
Every year, come winter, people are trying to find ways to save on their utility bills. Heating a home in the dead of winter...
How people in the UK are spending their money
According to the Office of National Statistics, the average UK family spends £587 per week, which works out to around £2350 per month. But...
Factors to consider when importing or exporting a vehicle to another state or country the pros and cons of both
Thousands of U.S. families move outside the U.S. each year. In most cases, other states or countries allow private vehicles (POVs) to be shipped...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
How will the future of cars change the way you get around
The advancements in automotive technology in recent years have changed the game in terms of driving cars. From self-driving vehicles to innovative dashboard technologies...
Tips for Selecting and Building a Greenhouse
If you are planning to operate a commercial greenhouse, you can either build the structures or find an expert greenhouse manufacturer. With either option,...
5 tips for finding an investment property in the UK
You want to plan for your future and invest in real estate.
You hear what a great investment it is and you want a piece...
Smart ways to save for real estate down payment
If you have been thinking about getting into real estate investing, you are on the way to long-term financial freedom. However, the first step...
Tips for Choosing a Luxury Airport Transfer
In case you have a business trip you will not want to miss to reach at a meeting right on time. It can be...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
How brexit might affect those moving to London
The UK referendum in June 2016 saw the British public vote for Britain to leave the EU after 43 years as a member. This...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top 3 reasons – Why should every business opt for VOIP technology now in the COVID-19
We’ll demonstrate in-depth analysis on how switching your business communication system to VoIP telephony or Internet telephony can improve your business during the COVID-19...
Are UK banks rebuilding consumer trust with digital services
There can be little denying that the banking industry has gone down in the public’s estimation in recent years. Indeed, the industry is currently...
How doing business is changing in the digital age
The digital age of
business carries possibilities, opportunities and challenges that promise to transform
everything about how, why and when humans work. All the technologies being
produced,...
Learn about the 5 most common causes of data loss
Data loss is a common problem for everyone. Around 96 percent of companies that experience data loss fail to recover them. Individuals like us...
Key Checkpoints of Software Development Outsourcing
With the COVID-19 pandemic, the need for software development has increased in many industries, while most businesses strive to reduce costs on it. Though...
How to Minimize Data Breaches from Your Website
We may be “done” with the global pandemic – but it is clearly not done with us. It continues to have an enormous impact...
The Bitcoin Evolution
You may have heard of Bitcoin, the digital currency that has been making headlines lately. But what is it exactly? How does it work?...
Bitcoin breakdown: the cryptocurrency of the future
Bitcoin has been around for a mere 10 years but it has certainly made an impact on the way we ‘see’ money. Created by...
Bitcoin Investment Progress for this Decade in Tunisia
Over the past decade, Bitcoin investment in Tunisia has shown significant progress. The country has witnessed a continuous increase in the number of individuals...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Mobile App Dev Lifecycle: Explained in Plain English
We’ve got an app for everything.
To get food home delivered.
Or ferry us to the restaurant.
Then to pay for the food.
And then another one to...
iOS vs Android: what’s the best choice for your mobile app?
Want to conquer the market and stay ahead of your competitors? In that case, having a mobile app is a must. But this is...
Understanding How End-to-End Website Development Works
You may have heard the term “business case study” before. It refers to a real-life business and what it does. Other times someone might...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...
The Best Types of Hosting to Consider and Why in 2022
Researching the best hosting type for your business might quickly get confusing and cumbersome. After all, you have at least a dozen types and...