UNISON and unions' wider role (MP3) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using sports marketing to engage with consumers
Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed...
Identifying customers and meeting their needs
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers...
The use of the marketing mix in product launch
NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...
Developing appropriate leadership styles
Tesco is a customer-orientated business. It aims to offer products that provide value for money for its customers and to deliver high-quality service. Tesco wants...
Changing working patterns
Lloyds TSB Group is one of the UK”s biggest organisations. It employs over 66,000 people in the UK and in 27 countries worldwide. The...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Operating globally through technology
This case study focuses on how information technology enables Morgan Stanley Dean Witter to operate within the global financial market place and maintain a...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Innovation the route to winning
The business world is a moving target. It has changed rapidly over the last 20 years and is continuing to do so at an...
Supporting new business start-ups
Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...
Delivering the mission statement
The Foreign & Commonwealth Office (FCO) is the lead UK government department in foreign affairs.
Its mission is to formulate and deliver foreign policy and...
The business of reinvention
Today we live in a highly competitive world in which only one thing is certain for companies - change. Intelligent companies continually seek to...
The stockbroking revolution
In recent years, there has been a radical transformation in the way in which stocks and shares are traded. At one time, if a...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
Managing firms throughout the business cycle
The first decade of the 21st century has been a rollercoaster ride for economic activity. Business confidence was high at the start of the...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Responding to changing customer requirements the drive towards wellness
Consumer research shows that people are looking to adopt healthier lifestyles. Newspapers and television channels bombard us with health information and messages about the...
Branding strategies to create value
The ultimate aim of any business is survival. At least five groups want to see a company not only survive but flourish: its shareholders,...
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Our business theory pages cover all the topics you need to know in business.
Market analysis and market planning
Market analysis and market planning is the process of developing and implementing a plan to identify, anticipate and satisfy consumer demand, in such a...
Legislation
Legislation is the process of making laws. This is done through Acts of Parliament, and 'rules', 'regulations' and 'bye laws' made by those who...
Location of production
Location of production
Production activity should be located where a firm can be most productive, and yield the highest revenues per unit of investment.
A...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How to use urethane vacuum casting to produce prototype parts
Rapid prototype manufacturing is playing an important role in product development. Prototype parts can verify the appearance, structure and function of the design before...
Effective ways to boost your conversion rate
You have found ways to increase traffic and are getting visitors to your site but your job is far from done. Now you need...
Why Women Should Take the Lead in Project Management
Women's lives have changed dramatically during the last century. First, suffragettes from all around the world fought for the right to vote. Then, social...
PEO companies Georgia
The most significant costs that a startup or upcoming business incurs are HR related. Wages, personnel insurance and employees' benefits are getting costlier every...
Role of business strategy in organizational growth
We all know that no business can survive without a robust and focused Business Strategy. It is the pillar and growth engine of any...
Catering done right how to build a successful catering business
Setting up your own catering business can be both exciting and rewarding, but there’s a lot of things you need to consider before taking...
Why Doing Business As (DBA) Could Be Beneficial to Your Business
Although filing a DBA may appear to be a lot of unnecessary paperwork, there are several important reasons to have your florida dba name...
7 Qualities you should look for in construction accident lawyers
Navigating the aftermath of a construction accident can be one of the most difficult times of your life. Not only do you need to...
Local B2C businesses: Ensuring your post-Brexit future
At 11 pm GMT on 31st January 2020, the UK left the EU Single Market and Customs Union, a move that affects citizens and...
5 easy ways to increase your chances of getting a business loan
Starting a business costs money. More often than not, that will require you to seek a business loan so that you can secure the...
5 alternatives to investing in the stock market 2019
There are a number of different opportunities for investors seeking to put there money somewhere other than the stock market. As we finish 2018...
Debt collection agencies adding value to UK businesses
Over
the past 20 years, Debt соllесtiоn Agеnсiеѕ have become part of every day
Business in the UK. Long gone is the expensive, well beaten path...
How Robotic Automation Can Make Employees Happier
Img source
If you’ve been in the manufacturing industry for a number of years or are just getting in it, you’ve likely already seen some...
How to start a career in the UK property sector
Working in property and property development is an exciting opportunity. Not only does it offer you the chance to build a career which has...
What are Protected Characteristics
Discrimination in the workplace has become a growing focus in the last decade and it can be important for businesses to remain compliant and...
Digital Marketing: Tips on Elevating Your Online Presence
If there is one thing that we have learned from 2020, it is that incorporating a digital marketing campaign is not only an option...
Best affiliate programs for 2020 – affiliate marketing programs review
The world of online marketing has changed greatly in just a few years. Affiliate marketing is now part of many online marketing campaigns and...
Trial versions and their effects on consumer behaviour down the line
Trial versions, also known as free trials or demo versions, are a marketing strategy used by businesses to give potential customers a taste of...
What to expect when your child transitions to high school
If you’re a parent who already has a child attending high school, I’m sure you remember what it felt like on their first day....
The Definitive Guide to Navigating Online Courses in the UK: Insightful Reviews You Need to Explore
It's so great to see how modern education is changing! Online courses are really helping to make learning more flexible and accessible. The UK...
Hidden work perks teachers should consider asking for
To anyone outside of the profession, teaching looks like it already comes with a good set of perks. Six weeks off every summer, what’s...
Global Betting Market: Can Anybody Open up its Own Betting Site?
Launching your own betting site is a daunting task, but by no means limited to specific people. That said, anyone can launch an online...
How big data is used by online gaming companies
The term big data has been floating around mostly since 2008, and it refers to extremely large sets of data that can only be...
Why online businesses are booming in 2019
It’s no secret that online businesses are booming this year, but most people don’t know why they’re so successful. In truth, there are many...
New technologies boost gaming companies
Since its inception, way back in the 1940s, the video game industry has
always been in a process of evolution to keep up with the...
How COVID-19 spurs the development of VR
This pandemic has shattered global economies and transformed our lives. With consumers stuck in their homes, many businesses are reinventing themselves. Virtual reality brings...
6 Games That Actually Improve Your Brainpower
Our brain is arguably the most important organ in our bodies. It basically controls our ability to think, feel, and behave. Not everyone thinks...
Cardiology: What it is? When we need it?
Cardiology is a medical speciality and subspecialty of internal medicine that focuses on cardiovascular disease and other cardiovascular disorders. Congenital cardiac defects, coronary artery...
Six Creative Ways To Take CBD Oil For Anxiety
CBD (stands for Cannabidiol) has caused a buzz in the wellness and health market over the past couple of years. As people all over...
Why it is important to talk about your problems
Hi, my name is Mesahary. I have been through a lot of challenges and disappointments in my life and they have helped me to...
Top 10 popular sports to follow
A huge number of important sporting events are planned, which will be watched by the whole world. Among them: are the Winter Olympic Games,...
How To Match Your Sunglasses With Your Style
Sunglasses have been in trend these days, and it has been the most bought fashion apparel in the 21st century. However, if you are...
How to sell Chinese antiques fast
Chinese antiques have always carried an allure of elegance and grandeur without being too over-the-top. The market is teeming with buyers who are in...
Legal funding presents a great opportunity for plaintiffs and attorneys
In recent times, legal funding has emerged as a sustainable financing option for plaintiffs that are involved in cases that deal with lawsuits. Additionally,...
Rely on technology for ideas with high returns on investment
Have you ever thought about a guarantee in which you invest your money and get returns? While people tend to have different ideas on...
Private banking as a shift to ideal personalization
It’s difficult to underestimate the
importance of customers in the banking industry. Without clientele, both large
traditional banks and disruptive FinTech startups would vanish. However,
there’s one...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Top Methods of Vehicle Security
Your vehicle, whether that is a car, van, motorcycle, HGV or motorhome, will probably be the second most expensive purchase you make after your...
How to do a historical MOT check
If you are thinking of buying a used car, make sure to do a historical MOT check before signing on the dotted line.
Buying a...
Benefits Of LVT Flooring
Luxury Vinyl Tile is a popular and affordable flooring formed from multiple layers. They are best suited for the bathrooms and kitchens as they...
BECOSAN® at Amazon Prime – Polished concrete for logistics
Who would have thought 20 years ago that online shopping would grow exponentially. Then you would have been able to buy shares in Amazon...
Mortgage Refinancing Options in Toronto
Toronto homeowners who are thinking of refinancing their mortgage have various options for replacing their current mortgage with another, each with its own pros...
Expanding horizons 5 brands simplifying travel
Twenty years ago, booking a summer vacay or even a weekend break was a bit of a drawn-out affair.
The internet was still in its...
How to Choose a Good Luggage Shipping Company in the UK
Whether shipping business or personal items on a trip, the current market presents a diverse range of courier service providers. For an inexperienced traveller,...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
6 Ways In Which Modern Technology Improves Various Industrial Sectors
Multiple advances in different technologies helped a broad spectrum of industries to move forward and embrace Industry 4.0. Many innovative developments are happening at...
How in-memory technologies transform business
In recent years, most companies have undergone a digital transformation due, in some part, to its apparent benefits, but also due to necessity. Digital...
4 essential tools to organize your digital team
Running an online business is easier and more popular than ever. Businesses are finding new ways to capitalize on the rise of remote work...
Online Trends You Might Want to Try
The online world is becoming more of a staple in our everyday lives as time goes by, and we can’t say that we’re complaining....
Ensuring the Endurance of Our Data Legacy
In the inexhaustible realms of the digital cosmos, civilizations continuously encode their ethos, practices, and inventive endeavours, ultimately generating colossal data archives. This digital...
How employee scheduling software can boost company performance
Image source: Pixabay
Switching from a traditional employee scheduling approach towards a more modern one can make you wonder if it is worth the effort.
Using...
A short guide on Bitcoin trading for beginners
Have you ever thought of trading in bitcoin and do not know
where to start? Then this guide is for you. In this guide, we...
Cryptocurrency vs. Traditional Investments: Risk and Reward
Cryptocurrency has caused a seismic shift in the world of finance, emerging as a viable investment option. Bitcoin, Ethereum, and other cryptocurrencies have gained...
The different types of Cryptocurrencies and their uses
While Bitcoin is the most popular digital asset in the market, the original cryptocurrency is not the only one in the industry. In fact,...
5 Photography Techniques to Try
Whether you are a beginner in the world of photography or have been a professional for several years, there are always new photography techniques...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
Electrician apps what’s in it for you
Life as an electrical contractor isn’t all flashing lights and fun. What would you give to lose the pains in your daily job list?...
Do you run a growing online business, or do you have a ton of videos on your site piling up every day?
As your website grows, you will find that you may need another hosting solution.
How do you choose from an endless number of hosting websites?...
Top Ways to Easily Improve Your Website
Today, most people search for products online before deciding to buy them. It is therefore important for your business to have an online presence...
Hiring Django Developers: From Start to Finish
Launching a web development project requires a team of skilled professionals, and at the core of this team are Django developers. Their expertise in...