The importance of excellent customer service (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Corporate Versus Product Branding – A Fine Balancing Act
This case study focuses on how Akzo Nobel, an organisation with many separate business units, an extremely diverse range of products and a large...
Superbrand sponsorship
Vodafone sponsors several leading sporting brands including the record breaking Ferrari Formula 1 motor racing team and Manchester United, one of the world's most...
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
Motivation in action
Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find...
Getting the message across the importance of good communications
Today´s Inland Revenue
The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...
Communicating through the “world game”, for brand and corporate reputation
Football is the 'world game' and Coca-Cola is the brand name of the world's biggest selling soft drink, so it is hardly surprising that the two...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Financial statements and reporting
Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...
How to act if your employee gets injured at work
Just like pretty much anywhere else, it is probable that sooner or later an accident happens at your workplace. The important thing to keep...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Stakeholders and corporate community investment
Modern society depends on prosperous communities that care for all of their members. Business organisations can play an important role in creating and developing...
To Create a Better Everyday Life for the Many People
“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side...
Online connectivity to meet stakeholder needs
Web opportunities
By exploiting opportunities offered by both the Internet and intranet, Cummins has pioneered some innovative methods to enhance communications with its employees and...
Maintaining the co-operative difference
CIS operates in one of the most dynamic and complex insurance markets in the world. Insurance is one of the UK’s major industries, with...
Working for sustainable development in the primary industry
Primary industries include farming, forestry, fishing, mining, quarrying and oil supply. They are the starting point for nearly all production. Mined raw materials include...
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Reaching customers through direct selling
For modern business organisations, developing goods or services is not enough. Goods must also be available in the right quantity and at the right...
Building a better workplace through motivation
People spend a considerable part of their lives at work, so it is not surprising that they expect to be rewarded and satisfied with...
Leading innovation in world healthcare
AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...
Our business theory pages cover all the topics you need to know in business.
External organisations
Businesses come into contact with a range of external organisations, including:
Competitors
Suppliers of services e.g. transport and communications suppliers
Providers of assistance e.g. advisory bodies such...
Planned market and mixed economies
Three main sets of decisions need to be made by the economic system - what to produce, how to produce, and how to share...
Needs and wants
A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Discover the Top 4 Emerging Trends in Third-Party Logistics
As businesses continue to evolve and expand their operations, third-party logistics have become an essential component of their supply chain management strategy.
Third-party logistics (3PL)...
Automation in the stamping manufacturing industry
Many industries are implementing various automation initiatives into their business strategies in a quest to become more cost-effective, efficient, and lean. The same is...
Understanding Federal regulations safety complaints
Whenever the government is involved in anything whatsoever, there are bound to be pages upon pages of rules and regulations which must be complied...
What You Must Know Before Launching a Business
If you have decided to take the plunge and launch a business, you may be wondering what you must know beforehand. It can seem...
Ideas to start a funeral business
Operating a funeral service business can be stressful and rewarding simultaneously. To start this business, you should have particular personal qualities. In some situations,...
The 101 guide for starting a thrifting business
When Macklemore can look good in a grandma’s
coat, so can you! Recently, thrifting or the art of purchasing pre-owned
clothing has taken the world by...
How businesses can get ready for brexit
Knowing what other companies are thinking right now is hard
to figure out. I suggest that it's better to take a proactive approach instead
of reacting...
How second-hand office Furniture Became the hottest design trend
Take any industry in 2023, and you will instantly notice two most sought-after tendencies:
Sustainable, eco-friendly policies;
Smart financial solutions.
It may be the reason why used...
Coronavirus impact on global economics
The spread of Covid-19 across China has led global financial markets to take firm steps towards the spread of the virus in Europe and...
Why You Need to Hire an Accountant for Your Business
Image Source
As a business owner, you have much to think about. Anything financial-related, for example, can take a lot of time to figure out....
How And Why To Lease Equipment Instead Of Buying IT
You can obtain a lease at most banks or lending institutions. A lease is defined by Business.gov as a way to obtain a piece...
How to automate factoring in banks and financial institutions?
Factoring financing is an option many commercial lenders expand their offering with.
Factoring has a high potential to create a mutually beneficial situation for all...
What Can Furloughed Workers Do to Prepare for an Uncertain Future?
COVID19 caused quite a shock for workers around the world when suddenly nobody was sure what was going to be happening with their job...
Enhanced Criminal Record Checks
Criminal record checks in the UK are broadly separated into three tiers; Basic, Standard and Enhanced. These are carried out before an applicant is...
How to Properly Manage Field Workers
If you have been promoted to manager, run your own business, or just are in charge for a few days, it is important that...
How to make your customer portal more secure
Today, organizations require advanced digital technology to handle increasingly complex customer relationships. A customer portal, providing integrated support, self-service, and other essential features, is...
Enhancing the Guest Journey: Mastering Communication as an Airbnb Host
Effective communication is vital for an Airbnb host to provide a positive guest experience. From the initial booking inquiry to the guest's departure and...
Why companies want to use animated videos as a business learning resource
Corporate learning refers to the education that a
corporate needs to undergo before and during the work cycle. The traditional
way of this kind of learning...
What do you know about online education?
Online education has been gaining popularity over the past few years at a remarkable pace. Several companies and learning institutions are embracing it and...
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
The Internet And School: Benefits Of The Internet To The Education System
The internet is without a doubt the most useful technology of modern times. It has revolutionized our day-to-day activities as well as our professional...
Info about online casinos and NetBet
Also known as internet casinos and virtual casinos, online casinos have grown in popularity over the decades. These virtual casinos are the online version...
5 Tips for choosing online casino bonuses
One of the best ways to save money while playing casino games online is to use a bonus. With some free cash, you can...
Top Ways to Bet Online and Earn Money
Betting online is hugely popular all over the world and the volume of bookmakers who offer casino games and sports betting odds is constantly...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
Using AR for Travel Mobile App Development: Case Study
Mobile AR is an expanding business area that provides engaging customer experiences, which are very useful for marketing purposes. Mobile AR applications can display...
How blockchain is changing video gaming
Things
are always changing for software developers which makes the occupation
challenging and exciting.
Technology
doesn’t stay still even for a moment. The latest developments are changing the...
BIG RIG IS A BREATH OF ‘FRESH AIR’ AS OUTDOOR GYM EQUIPMENT BRAND WINS COUNTY AWARD
A national outdoor gym equipment provider was celebrating winning a county award for business innovation.
Fresh Air Fitness has been an established installer of outdoor...
How Long Do CBD Gummies Last In Your System?
CBD gummies are the new “in”. They are discreet, easy to use and also easy to dosage. It is harder to control how much...
Top Benefits of Getting an Office Foot Rest
Simply said, footrests assist office employees in adjusting their legs and feet to the most ergonomic position possible for enhanced comfort and a lower...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
6 TV shows to watch if you miss office life and work drama
The work environment looks nothing as it used to a few years back. Before the pandemic, remote work was just a perk only certain...
Four practical tips to easily settle debt
Whether you like it or not, we can never escape contemplating debt. No doubt, there will be situations where we have to secure funding...
Four reasons to hire a solicitor
Many people are unsure about
hiring a solicitor. The high price tag and, sometimes, a reputation of being
arrogant and out of touch, puts off some...
A guide to fixed interest funds and why they should be added to your investment portfolio
When we talk about investments, most people immediately think of stock markets and investing in the shares of companies. It’s an exciting area and...
3 killer tips to get a good second chance auto loan
Sometimes goodluck is necessary to get a second chance. The ongoing financial downturn has forced loan providers to be more careful,and even people with...
How to be smart about buying your next car
Image source:
Unsplash.com
Nobody will argue that cars are one of the most important
everyday things that we tend to rely on quite heavily. As expected, the
automobile...
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Three ways to keep your connected home safe
Not so long ago, home security had become a burden to most people as burgers had come up with new ways to get what...
Apartments at Porsche design tower: car lovers paradise
Porsche
Design Tower apartments are a much-sought-after property in Sunny Isles Beach
due to a myriad of reasons. One of them being that it is a...
7 Things You Must Factor In When Starting A Construction Business
If you have construction experience or have the necessary connections in the construction industry, starting your own construction company can be profitable. You need...
Effective and Cost-Saving Tips When Planning a Holiday Within the UK
The pandemic harmed the travel industry during those miserable times, but the conditions are improving now. In May 2022, foreign tourists made 2.7 million...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
UK citizens have started to leave the country after Brexit
UK citizens are beginning to leave the country after Brexit in search of new business opportunities in Spain.
Freepik image
Many British citizens are considering starting...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Algorithms that Will Power the Next Digital Age
Technological innovations are redefining the future of almost all industries. The upcoming age will be the digital age with the implementation of technology, algorithms,...
4 Types of one drive migration tools for different workloads
Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...
Upgrading your business phone systems
Many companies think they know what to expect from a business telephone system – but limiting your expectations around what’s possible from your phones...
How AI can help you win the market
Retail is moving at alarming speeds today, and the ecommerce market is moving alongside it at the same speed. In addition, shoppers are now...
Unlocking Oligos Technological Precision: Advantages of Advanced qPCR Probes in Molecular Technology
In the dynamic landscape of molecular technology, advanced qPCR (quantitative Polymerase Chain Reaction) probes are indispensable tools that have fundamentally revolutionised the precision and...
How you can protect your computer from Ransomware
Ransomware is harmful to your computer. The cybercriminals use some software to gain access to your data and then locked it. After that, you...
The upcoming ‘Merge’ of Ethereum could greatly impact cryptocurrency
You're not alone if you've been swept up in the excitement surrounding Ethereum's forthcoming upgrade.
Over the past year, the number of people searching for...
How to trade smartly with Cryptocurrencies
How to store cryptocurrencies and cash in one place safely and which one to choose
If you are here, you probably already know the basics...
An Introduction to Bitcoin: What You Need to Know
Are you curious about Bitcoin? Do you want to understand the basics of this revolutionary digital currency and how it works? Whether you're a...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
Online Verification with Temp Phone Numbers
Online verification is a crucial step in accessing various services or creating new accounts on online platforms. While it’s important for security reasons, the...
Decoding Long-term vs. Short-term Virtual Number Rentals: An In-Depth Comparison
In the world of online interactions, rent sms number has become a popular solution for receiving SMS messages during registrations on various social networks,...
Best practices for Magento homepage design
An ecommerce website is more than a tool for selling products online — it is also a representation of the business behind it. Creating...
Only Use the Right Criteria to Buy a Domain Name for Your New Blog
Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...