Business Case Studies by Industry

- Food & drink

Below is a list of Business Case Studies business case studies from companies within the Food & drink sector of industry. Choose a case study from the lists alongside each company.

Business Case Studies food & drink case studies

    Arla Foods Logo

    Arla Foods

    • The Natural 1st Choice Dairy Company

      This case study looks at the growth of a producers co-operative to become the largest dairy group in Europe and how rapid growth required a values-driven culture and identity. This has enabled Arla Foods to create leading brands across a range of markets. Edition 8

    BCCCA Logo


    • Supporting agriculture to create sustainable development

      This case study helps students understand why a sustainable supply chain is important for manufacturers. Edition 11

    • Creating a sustainable chocolate industry

      As a result of carefully reading the Case Study, students should be able to: explain BCCCA’s role in providing a focus for UK chocolate manufacturers to work together on non-competitive issues, describe the global nature of the market for chocolate, understand the importance of sustainability in providing a livelihood for small cocoa farmers. Edition 10

    Bernard Matthews Logo

    Bernard Matthews

    • Communicating with stakeholders

      This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders. Edition 16

    • Creating a market

      This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business. Edition 3

    Cadbury Schweppes Logo

    Cadbury Schweppes

    • Financial statements and reporting

      This case study helps students understand the process of setting, reporting and evaluating financial performance. Edition 11

    • Engaging stakeholders in a business

      As a result of carefully reading theCase Study, students should be able to: understand why it is important for organisations to engage with their stakeholders, be able to identify key stakeholders, suggest ways of engaging with stakeholders. Edition 10

    • Ethical business practices

      As a result of carefully reading the Case Study, students should be able to: understand what is meant by ethical behaviour within business, explain the possible broad-ranging benefits of ethical behaviour, describe the ways in which Cadbury Schweppes behaves ethically towards its stakeholders. Edition 9

    • Stakeholders and Corporate Community Investment

      This case study focuses on how Cadbury Trebor Bassett - the UK confectionery division of Cadbury Schweppes provides a positive role model and acts as a benchmark in how to exercise Corporate Community Involvement. Edition 8

    • Creating a new and exciting brand - Cafe Cadbury

      This case study examines the creation of a new and exciting brand - Café Cadbury - which shows how detailed thought has been applied to making this a successful venture which extends the Cadbury reputation by providing a high profile presence and by giving consumers even more reasons to choose Cadbury. Edition 7

    • Branding strategies to create value

      This case study looks at how Cadbury Schweppes applied an adopted business philosophy (Managing for Value - refer to The Times 100 Edition 5) to one of its core business activities: selling chocolate products to children either directly or through their parents. Edition 6

    • Growing the value of a business for shareholders

      This case study focuses on how Cadbury Schweppes creates long-term value for its shareholders. Cadbury Schweppes has introduced a business process called Managing for Value, which now underpins every business decision made and unites every business unit within the group behind this objective. Edition 5

    • The importance of cause related marketing

      This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of Cause Related Marketing. Edition 4

    • Launching a new product into a developed market

      This case study focuses on the launch of Cadbury's Fuse. In the face of strong competition from well-known brands in an already busy market sector, the launch of Fuse represented a significant investment in a new brand. Edition 3

    • Poland - a developing market

      This study is about Cadbury Schweppes' investment in a greenfield site in Poland and its entry into the Polish confectionery market. Edition 2

    • The acquisiton of Dr Pepper/Seven-Up company inc
    Coca-Cola Great Britain Logo

    Coca-Cola Great Britain

    • Creating an effective organisational structure

      As a result of carefully reading the Case Study, students should be able to: understand that the organisational structure of The Coca-Cola Company is designed to meet its own particular requirements, explain how a regional structure can support both centralised and localised decision making, describe the regional structure of The Coca-Cola Company. Edition 10

    • Using market research to develop a product range

      As a result of carefully reading the Case Study, students should be able to: understand what is meant by a product range, know the meaning of marketing and its importance to an organisation, appreciate why market research should shape the product range. Edition 9

    • Communicating through the "world game", for brand and corporate reputation

      This case study looks at the reasons why Coca-Cola supports 'the world game'. Coca-Cola focuses on the football fan rather than football itself, i.e. promoting the playing and watching of football rather than helping to fund professional clubs. Coca-Cola has a long-standing commitment to encourage young people to participate in team sports and live a healthy and active lifestyle. Edition 8

    • The importance of social responsibility

      This case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility. The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates. Edition 7

    • Making the world's best known product

      This case study answers these questions by outlining the manufacturing processes for Coca-Cola - the most widely recognised global brand from London to Lagos, Los Angeles to Lahore. It is sold in more and more markets, creating thousands of new jobs in the local economies. Edition 6

    • Within an arm's reach of desire

      This study examines how the Company's marketing strategy has enabled Coca-Cola to build a strong global presence across the world. Edition 5

    • Corporate citizenship and the community

      This case study focuses on corporate citizenship - i.e. the obligations which organisations have to their communities. Concern for the environment will be considered as an example of corporate citizenship. Edition 4

    • Working with bottling franchisees around the world

      This case study focuses on the ways in which high quality relationships have been established with bottling franchisees across the globe to make sure that consumers' needs and wants can be met in the most effective way. Edition 3

    • Coca-Cola and sports - partnership through competition

      This case study shows how Coca-Cola and sports share a tradition of close association which dates back nearly a century. Edition 2

    • Who dares wins - success through intelligent risk
    Cow & Gate Logo

    Cow & Gate

    • Innovation in infant nutrition

      This case study focuses on the way in which one of the world’s leading nutrition companies used a science-based research approach to develop a healthy milk product for babies and toddlers. Edition 7

    Golden Wonder Logo

    Golden Wonder

    GREGGS Logo


    • Consumer focused product development

      This case study looks at an important part of market research. It illustrates how one of the UK’s leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development. Edition 8

    Hazlewood Sandwiches Logo

    Hazlewood Sandwiches

    • Going for growth by investing in people, products and plant

      As a result of carefully reading the Case Study, students should be able to: understand why businesses need ongoing investment in plant, people and products, identify three main ways of appraising/evaluating investment opportunities, describe ways in which Hazlewood Sandwiches has invested in its employees. Edition 9

    Heinz Logo


    • Staying ahead by meeting changing consumer needs

      This case study shows how the popularity of Heinz’ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers. Edition 7

    • Re-launching a product

      This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole. Edition 6

    • Developing a uniform global marketing presence

      The case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch. Edition 5

    • Reinventing the organisation - Heinz Europe

      This case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets. Edition 4

    • Innovation at Heinz

      This case study examines the way in which one successful company has planned to surf the wave of change. Edition 3

    • Building brand equity at Heinz

      This case study focuses on the way in which Heinz decided to alter the way in which it promoted its brands in order to be most effective in the market place in which it operates. Edition 2

    J.D Wetherspoon Logo

    J.D Wetherspoon

    • The importance of employee motivation

      A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows how to recruit, train, develop, retain and motivate its employees. This case study looks at a company that is achieving all these goals. Edition 7

    Kraft Foods UK Logo

    Kraft Foods UK

    • The vital role of Sales at Kraft Foods UK

      This case study helps students understand how the scales and marketing functions work together. Edition 11

    • Budgeting and strategy

      As a result of carefully reading the Case Study, students should be able to: define the term budget and explain the purpose of budgeting, outline the importance of identifying major variances and taking remedial actions, list the advantages and disadvantages of budgeting. Edition 9

    • Using planning analysts at the centre of brand development

      This case study illustrates how Kraft Foods' management accountants act as financial planning analysts to support the process of brand development. It highlights how Kraft's forward planning and supporting processes of investment/forecast analysis supports its core brands in a fast-changing market place. Edition 8

    • Delivering Service Exellence In The Supply Chain

      This case study looks at how a major food company has built a Customer ServiceExcellence Programme to ensure that its products are in the right place, at the right time, in the right quantity, in excellent condition and at the lowest possible supply chain cost. Edition 6

    Masterfoods Logo


    • Getting the right message across - the re-launch of Mars

      This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002. Edition 8

    • Growing a brand through portfolio management

      This case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates. Edition 4

    • How Mars transformed the ice cream market

      This case study focuses on a particular sector of the ice cream market - impulse ice cream - and outlines some of the challenges Mars has faced in entering this market. Edition 1

    McCain Foods Logo

    McCain Foods

    McDonald's Restaurants Logo

    McDonald's Restaurants

    • Managing stock to meet customer needs

      This case study shows how important effective management of stock is for an organisation in both meeting customer needs and controlling costs. Edition 12

    • The marketing process

      This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research. Edition 11

    • Recruiting, selecting and training for success

      As a result of carefully reading the Case Study, students should be able to: outline the key stages and processes involved in a recruitment process, understand why McDonald’s places high emphasis on its people and the recruitment process, know that McDonald’s is committed to training its employees. Edition 10

    • Franchising and entrepreneurship

      As a result of carefully reading the Case Study, students should be able to: understand the concept of franchising , understand the advantages to the franchisee , understand the advantages to the franchisor. Edition 9

    • The route to fast food franchising

      This case study examines the success and reasons of franchising and investigates the special three-way relationship that exists between franchisee, franchisor and the suppliers at McDonald’s Restaurants. Edition 8

    • Staying ahead in a competitive environment

      This case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers. Edition 7

    Nestlé Logo


    • The role of training and development in career progression
    • Achieving sustainability through lean production

      This case study examines this commitment to society, with the sustainability and environment focus that was implemented at Nestlé Waters’ new water bottling plant in Buxton. Edition 18

    • Creating shared value in the supply chain

      This case study looks at the importance of applying the principles of corporate social responsibility to a business’ activities. It will demonstrate how Nestlé creates shared value within its cocoa supply chain to enhance the lives of cocoa farmers whilst also improving the quality of its products for consumers. Edition 17

    • Business principles in action - nutritional labelling

      This case study shows how market research has helped Nestlé understand what consumers wanted to know about Nestlé products so they can make informed choices. This has enabled Nestle to exercise corporate responsibility and demonstrate its business principles. Edition 12

    • Nutrition, Health & Wellness - New Product Development at Nestlé

      This case study helps students understand how companies research, develop and launch new products. Edition 11

    • Responding to changing customer requirements: the drive towards Wellness

      As a result of carefully reading the Case Study, students should be able to: <ul><li>know that increasing numbers of people want healthier foods</li><li>understand how and why market focused companies (e.g. Nestl&eacute;) respond to such developments</li><li>know about Nestl&eacute: its size, its products and its worldwide reputation.</li></ul> Edition 10

    • Sustainability and water

      As a result of carefully reading the Case Study, students should be able to: know the basic economic problem and how it is solved, understand the factors of production and opportunity cost, describe what is meant by sustainability. Edition 9

    • From bean to bar - the production process

      This case study looks at the massive, complex worldwide operations that ensures that chocolate products are on the shelves of retail outlets 365 days a year. In reality, it represents a triumph for careful planning and meticulous organisation. Edition 8

    • Kit Kat: Revitalising a Brand Leader

      This case study provides a classic example of how to put new life into a favourite, leading brand: Kit Kat. Edition 7

    • Doing Better By The Environment

      This case study examines the background to sustainable development, the environment and its protection. It also looks at how Nestlé S.A. the world's leading food company, developed a policy and current business practices that reduce the company's effect on the environment. Edition 6

    • Coffee - The Supply Chain

      This case study explains why Nestlé needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. Edition 5

    • Long term maintenance of a classic brand name

      This case study focuses on the maintenance strategies Nestlé has used to sustain Kit Kat as a long term brand name and market leader for over sixty years. Edition 4

    • The power of love

      This case study charts the success of the Gold Blend television saga in achieving the marketing aim of making the product accessible to the majority of coffee buyers. Edition 3

    • Injecting new life into the product life cycle

      This case study provides us with an interesting and exciting example of the way in which an innovative company can retain market leadership for its products through product development strategies. Edition 2

    Patak's Logo


    • Launching a new product range

      This case study examines how one of the country’s most innovative companies, Patak (Spices) Ltd, has identified a market opportunity and launched a new range of ‘curry bases’. Edition 5

    Red Bull Logo

    Red Bull

    • Engaging consumers through word of mouth marketing

      This case study illustrates how Red Bull, the manufacturer of the world's best selling energy drink, uses a range of innovative promotional techniques to improve the process of communication and drive consumer engagement and loyalty. Edition 16

    United Biscuits Logo

    United Biscuits

    • An enterprising approach to a marketing re-launch

      This case study focuses on one of the UK’s leading savoury snacks, Phileas Fogg. This case study analyses how United Biscuits reinvented Phileas Fogg in an attempt to retain its innovative culture and individuality within a much larger group. Edition 8

    • The repositioning of Hobnobs

      This case study examines the way in which McVitie's has recently repositioned Hobnobs to target them at a younger audience of 18-34 year olds, as well as maintaining its established audience of consumers who like to treat themselves to high quality biscuits. Edition 4

    • Hula Hoops - emphasising the core values of the brand

      This case study looks at the Hula Hoops success story. It is a prime example of UB's commitment to focus on investment in existing portfolio brands. Edition 2

    Walkers Logo


    Warburtons Logo


About the food & drink industry

The food and drink industry encompasses farming, food production, packaging and distribution. Manufacturers of food and drink help turn the raw materials from farmers into the products that are sold by retailers. Food and drink is a global industry with many organisations using a variety of suppliers from around the world. Many organisations export products overseas. The industry is focused on meeting customers' demands for convenience, variety and choice. The industry is extremely competitive and recent years have seen issues such as health and low prices become increasingly important to consumers. Promotion within the industry is becoming increasingly important due to the competitive nature of the sector. Red Bull understands the need for a marketing strategy that focuses on promotion to distinguish its product from its competitors.

In the UK the Food Standards Agency is an independent government body set up to protect the public's health and consumer interest in relation to food.