Case Studies

There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...

In order to enjoy a comfortable retirement, individuals need to take responsibility for their future. Creating a pension should not be delayed as there...

This case study examines an exciting new product idea from Australia - the Yowie - and shows how it is a good example of...

NIVEA is an established name in high quality skin and beauty care products. It is part of a range of brands produced and sold...

The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...

Intelligent business organisations understand the 'fit' between their products and their markets. Over time, companies develop strengths that need to be developed in a...

Portakabin designs and delivers modular buildings. It provides clients with inspiring buildings of outstanding quality. Its original market was the construction industry, with its portable...

Kellogg’s and the marketing mix With annual sales of more than £4.5 billion, Kellogg’s is the world’s leading producer of cereal products and convenience foods,...

McCain Foods was founded in 1957 in Canada by the McCain brothers Harrison, Wallace, Robert and Andrew. McCain Foods is now the largest chip...

Today´s Inland Revenue The range of work undertaken by the Inland Revenue is broadening. It includes helping people to pay the right amount and receive...

In the modern business world, organisations must deal with rapid change. These include new technologies, e-business, and new and different types of competition. Organisations...

OPITO is the focal point for skills, learning and workforce development in the oil & gas industry. It aims to deliver the right skills for...

A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...

Sheffield Forgemasters International Ltd (SFIL) is a steel producer and engineering company. Based in South Yorkshire, the heartland of traditional steel production, the company...

Siemens is a leading technology business and one of the largest electrical and electronics engineering companies in the world. In the UK, it employs...

RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...

ASDA’s mission is ‘to be Britain’s best value retailer exceeding customer needs, every day’. This is backed by its purpose - ‘to save everyone money,...

In the modern world, brands are as important as the products they represent. Customers only trust reputable brands, so maintaining their brand's reputation is...

Limited companies (those owned by shareholders) are required by law to produce Financial Statements. These statements must be published and made available to shareholders...

CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...

PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...

Every morning millions of people in the UK have a bath or shower, make a cup of tea and wash the dishes before they...

There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...

Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange. The business is...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...

It was the European Commission that first coined the term ‘small and medium enterprise’ (SME) to describe businesses which employ less than 500 workers. This...

Adding value to a product involves making it more desirable and better for the final consumer. Ways of adding value to a product or...

Anglo American is a UK public limited company that operates on a global scale, with mines in Africa, Europe, South America, Canada, Australia and...

At one time, certain businesses operated in static environments, whereas others operated in dynamic environments. Today, the majority of businesses operate in a dynamic...

Anybody who has bought a car will tell you that there are tangible points of difference which affect their decision to make a purchase....

Intelligent businesses in the 21st century operate with an awareness of their responsibilities to all of their stakeholders, not just responsibilities to directors and...

Information technology is causing fundamental change in almost every organisation and market-place. The effective application of such technologies has become a key resource central...

The importance of Health & Safety Health and Safety lies at the heart of an organisation's commitment to the people that work for it and...

AstraZeneca is one of the world’s leading pharmaceutical companies, producing a powerful range of medicines designed to fight disease in important areas of medical...

Syngenta is one of the world”s largest plant science companies. It is a leader in crop protection - developing products to control weeds, pests...

Inventions, literary works, music and design are all intangible assets. The legal right to these ‘creations of the mind’ is referred to as Intellectual...

In a world in which young people follow the National Curriculum and then prepare for examinations, it is easy to ignore some of the...

The challenge for organisations in competitive markets is to provide clarity for customers in a way which reduces the random nature of their product...

Information technology has become increasingly important in the life of all organisations in providing effective communication systems, serving all members of an organisation. At...

Barclays is a major global financial services provider. It operates in over 50 countries and employs more than 156,000 people. In 2008, Barclays had...

There are many issues in the workplace that require discussion, for example, attention to health and safety at work. This helps to keep accidents...

Enterprise Rent-A-Car was founded in 1957 by Jack Taylor in St. Louis and is still operated by the Taylor family. Since its formation, it...

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd...

Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...

Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...

Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...

Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....

All organisations have a responsibility to their stakeholders. These are individuals and groups who have a stake in the running of the organisation and...

We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...

Understanding the external environment Corus examined its construction strategy in light of the external environment, to identify future market needs. By linking Corus competencies and...

In the closing decade of the 20th century, the UK retailing industry has witnessed massive change mainly due to an increasing domination of major...

DSGi is the leading European specialist retailer of consumer electronics. In the UK the Group includes the well known chains of Currys, Dixons, PC...

This case study focuses on the recent process of change in the banking industry. Ten years ago, nearly all personal banking operations were carried...