Developing competitive marketing strategies (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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Responding to an emerging market
'The industry as a whole is under-achieving.' This was the verdict of the Construction Task Force, led by Sir John Egan, in July 1998....
Using market research to develop a product range
The Coca-Cola Company is the world’s leading and best known drinks supplier. Its mission statement is:
'The Coca-Cola Company exists to benefit and refresh...
How market research supports the new product development process
Market research is the process by which businesses find out about customers' needs, wants and desires. It makes possible the successful development of new...
Managing workforce requirements
ScottishPower currently supplies electricity and gas to over five million homes and businesses in the UK and operates an extensive electricity transmission and distribution...
How roles and functions contribute to competitive advantage
A Nottingham County Surveyor, Edgar Purnell Hooley, discovered tarmac by accident in the early 20th century. He found a barrel of tar had spilled...
Using effective recruitment to retain a competitive advantage
Cummins - a leader in the market for power
Operating in B2B markets, Cummins is a leading world-wide designer and manufacturer of high performance diesel...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing financial risk
There is an element of risk in an activity when the outcome cannot be predicted with any certainty, or when the outcome is known...
Creating innovation for competitive advantage
Companies must innovate in order to keep ahead of their competitors. If an organisation wants to create a business strategy that keeps it at...
Success through managing quality, safety, customer service and cost
Walkers are the UK's biggest crisp manufacturer. The business operates the world's largest snack factory at Bursom Road, Leicester.
Walkers had a humble origin, Mr...
The importance of customer service at Enterprise Rent-A-Car
Most people probably think they know what Enterprise Rent-A-Car does. It is in the car rental business and operates a fleet of more than...
Developing growth strategies to become a market leader
A business will not become the market leader by chance. It takes careful planning to build an organisation that outperforms its competitors. In business,...
Creating an effective organisational structure
The Coca-Cola Company is truly global, and its main product is recognised and consumed worldwide. The Company organises and structures itself in a way...
Meeting responsibilities to stakeholders
The provision of energy to meet the needs of society is a pressing issue today. Many of the world's non-renewable resources such as coal,...
How an environmental management system EMS helps create a sustainable business
Today, we are aware of the close links between business growth and protection of the environment. The emphasis is on sustainable development; on creating...
Ethical business practices
The importance of ethics in business
Ethics concern an individual's moral judgements about right and wrong. Decisions taken within an organisation may be made by...
Beyond corporate social responsibility
Primark is a subsidiary company of the ABF (Associated British Foods) Group. The company was launched in 1969 in Ireland trading as Penny's. By...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Progress with e-commerce
Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people...
The Freeserve solution
The Internet is a rapidly growing medium which enables people all over the world to share information, communicate, be entertained and conduct business. It...
Partnerships with people
Organisations ought to consist of people working together in an atmosphere of open co-operation. At first glance there doesn’t seem to be any commonality...
Our business theory pages cover all the topics you need to know in business.
Nature and role of marketing
All modern organisations engage in marketing so as to be able to please and win the loyal support of their customers. Gillette engages in...
Roles of people in organisations
Directors, Managers and Supervisors all have responsibilities in the workplace as do grass root operatives. Directors are individuals with a legal responsibility to the...
Protecting the customer
There are a number of laws that protect the customer against the actions of unscrupulous manufacturers and sellers.
Particularly important are the Sale of Goods...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How optimizing office space can boost productivity
A lot of the time, the determining factor in an employee’s productivity is the one you actually don’t see. It’s not just about the...
Understanding Inventory Management, Inventory Management Software and Its Benefits to Your Business
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Inventory is a critical aspect of your business, regardless of what business type or the business industry you are into. It is the...
10 Cool Packaging Ideas for Your Business That Are Surprisingly Inexpensive
Packaging is often overlooked as a marketing tool, but it plays a vital role in helping customers identify your brand. In addition to packaging,...
The kingdom of coworking why coworking space in the UK is hot property
Conventional office space in the right location in any one of the UK’s esteemed business districts used to be something businesses aspired to. However,...
5+ Strategies to grow your commercial plumbing business 
Whether you own a long-time plumbing business, or you’re interested in starting your own commercial plumbing company, knowing how to effectively strategise (and then...
6 classes you need to take to become an entrepreneur
When you listen
to many entrepreneurs share their success stories, you’d be forgiven for
wrongly assuming that the entrepreneurial world is not as difficult as many
portray...
Coronavirus impact on global economics
The spread of Covid-19 across China has led global financial markets to take firm steps towards the spread of the virus in Europe and...
How Can a Lawyer Help with a Construction Project?
In a construction project, managing contracts and payments is a necessity. However, there are also instances throughout the project where employee disputes or legal...
Top reasons to choose LED light bulbs
LED light bulbs have quickly become the bestselling light bulbs on the market. Their increased energy efficiency has been one of the leading reasons...
How to finance your start up business
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Immediately throwing
up every dollars when starting your business is not a good strategy; it isn’t
so simple like that. This is true to all...
Marketing agency inventurex crowdfunding review
InventureX is one of the best crowdfund marketing agencies that work with investors and entrepreneurs looking to get funding for their ideas and projects....
How to Create a Small Forex Business
The forex market has enjoyed exponential growth since 2016, with global daily trading volumes rising from $5.1 trillion at this time to $6.6 trillion...
How to Successfully Manage Remote Teams
Looking back no more than a year ago, the thought of working with remote teams may have seemed like a strange idea, something that...
Four Benefits Every Business Should Offer To Improve Employee Retention In 2021
Anyone who has been keeping up with the news knows that there are a lot of businesses out there who are facing a serious...
How online tools facilitate your everyday work processes
The digitization can't be stopped. Those who miss the deadline must expect to be left behind by the competition. In the media, there are...
Digital transformation of Fourfront Group with Preact
Microsoft Dynamics 365 / CRM Case Study
BACKGROUND
Fourfront Group is a family of companies that create inspiring workplaces which embody an organisation’s culture and values...
Improve Your Sales And Drive Customer Interest With Copywriting In London
In today's digital age, where businesses need to capture the attention of their target audience amidst the constant flow of information, the demand for...
5 Tools That Will Instantly Improve Your Customer Support
Customer support is majorly about fulfilling the needs of your customers as regards your products or services. It allows you to fix any issues...
Top Advice on How to Improve Your Writing Skills
The world has changed, having put writing at the top of the means of human cooperation. Today, people communicate more through writing messages and...
How can an online school for marketing help boost your skills
Marketing is a fast-paced and highly competitive industry.
Changes regularly occur, and it's up to you to be updated with these techniques
and trends.
But, thanks...
Writing opinion essay introduction
Student’s Life Is Still
Very Complicated When We Talk About Assignments
How many times have you been asked to compose, create or just
write essays on various...
How to successfully win in sports betting
Every sports betting enthusiast has one thing in mind: bet and win. They cannot think of anything other than winning when they place their...
10 horse racing bets that will go down in history
Successful gambling wins are rare but when they happen, they’re even more satisfying – particularly if they defy the odds. But not all gambles...
Significant tips to save money and play smart at the online casinos
The online casino industry is one of the easiest ways to make money if you have the skill of the game. There are several...
The growth of online gaming enterprises over the last few years
The online gaming market has been steadily growing year on year ever since its inception in the 1990s. But in recent years that rate...
Trends in the video game market in 2021
In 2020, the Covid-19 crisis has significantly impacted many industries but it has certainly accelerated many trends in the gaming market, contributing to a...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
Why you should recognize compulsive gambling
Under normal circumstances, gambling is a fun activity, meant to entertain and excite the 2.1 million players in the UK, who currently enjoy some...
The search for beauty that shapes our lives
We are always projected towards the search for beauty, in all its forms. Unconsciously, perhaps completely unconsciously, we choose to place our gaze on...
How CBD Gummies Make You Sleep Like a Baby?
Image source: https://unsplash.com/photos/kHHwYNA1lnM
Cannabidiol, or simply CDB, has become one of the most famous compounds out there. Almost everyone knows that it’s derived from industrial...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
Importance of a commentator in a sports broadcasting station
Don’t be reluctant to empower your audience base and also try not to
be dreary. Try to have some vitality! Regardless of whether it’s not...
How to Accessorize Your Look
To truly look sharp, a man has to get accessories right. For better or worse, accessories contribute a lot to the vibe you're putting...
New or vintage, how to choose your first Oris
Choosing a Rolex is like getting married: it's better to think about it before you start! Who has not, consciously or unconsciously, associated Rolex...
Why you should use online loans when you need to borrow money
In basic terms, a loan is an amount of money you borrow on a temporary basis when you are in need of cash to...
How can you receive your inheritance money sooner?
Receiving an inheritance can be a long process and take months or even years to receive, depending on the structure of the estate. Fortunately,...
12 Biggest Car Myths (You Won’t Believe The Last One)
Regardless of your level of experience when it comes to cars, there's always room to learn. The more you know about cars, the better...
Key Ingredients for Success in Fleet Management
Effective transportation management is important for all successful organizations in the shipping industry and those that handle their own shipping.
Enterprises that aim to excel...
Honda Jazz’s new hybrid model to release
Are you all ready for the all-new Honda Jazz Model? It is most likely to be available for the public of the UK later...
Why Hiring a Skip is the Best Option for Waste Management and Disposal
As a business owner or a residence owner, it is vital to ensure that your resources are spent wisely. We all know that good...
Diy housecleaning vs hiring a professional service
Your home is a reflection of yourself! If you want to feel good about your house you should try and take care of it...
How to sell your home fast: top 10 tips and tricks
Selling a home can seem to be a daunting task to many. The timescale required for sale to happen depends on several factors, including...
A beginner’s guide to travel management
It’s a difficult job when managing the travel arrangements of your employees. From the outside looking in, it might seem like the job only...
How technology makes travel safer and easier
An unprecedented number of people is
constantly on the move, and the figures are going to keep increasing regularly.
We all travel locally and overseas for...
Ukraine dream destination for MBBS abroad
Every student tends to feel worried while taking final call on their career options. Right decisions generally keep you away from hardships and frustrations...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
What are a VDR and its uses?
An investor's due diligence is just as crucial as any transaction, and the best online database makes the whole process simpler. Knowing if a...
Hosted PBX vs. On-Premise PBX: Should You Make the Transition
In 2021, having a scalable, flexible basis of business communication is more important than ever. For many businesses, this means having to transition from...
3 industries that have been immeasurably transformed by the internet
The advent of the internet and subsequent increase of broadband speeds has meant that we now spend a mindboggling amount of time online. It...
Which Are the Best Countries for Offshore Software Development?
Offshore software development is the practice of outsourcing software development to a third-party provider in a different country that is other than the one...
How Is Cloud Technology Changing Cybersecurity
The way we use and store data has changed dramatically in recent years. With the advent of cloud technology, more and more businesses are...
How security checkpoints work and what they are looking for
In airports, stadiums and other public places, security checkpoints are set up to help identify anyone who may pose a risk. They may not...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
Where Crypto Fits In Wealth Management
Cryptocurrency has been a hot topic in the financial world for the past few years. With the price of Bitcoin and other cryptocurrencies rising...
The Ultimate Guide to Social Trading
In this guide to social trading, we’ll cover what is social trading, what are the pros and cons of social trading, and how does...
What Features Do Consumers Want in an App?
The decision around whether or not to create an app for your business is a tough one. Depending on whether you provide a product...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Key Benefits of Mobile App Development for Small Business
Businesses develop mobile applications to expand their business and reach new markets. The digital industry enables users to accept technological innovations as businesses improvise...
Only Use the Right Criteria to Buy a Domain Name for Your New Blog
Are you planning on starting a new website for your business? There are a lot of things that you are going to need to...
Making your businesss website stand out
Every business these days maintains an online presence, and for good reason too. Customers expect the companies they use or see advertised every day...
Five vital steps setting eStore using WordPress
When looking to set up an e-commerce store, it's important to select the right platform for your business. If WordPress is the right choice...