Identifying customers and meeting their needs (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
The repositioning of Hobnobs
United Biscuits (UB) is an international foods business operating in 24 countries. The company manufactures, markets and distributes biscuits, savoury snacks and frozen and...
How Mars transformed the ice cream market
There is a substantial ice cream market in the UK. In recent years it has been transformed by the development of new product lines...
Marketing strategy for growth
Businesses must respond to change in order to remain competitive. Developing appropriate strategies which allow them to move forward is essential. Wilkinson is a...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Increasing employee engagement through HRM
Harrods is a brand that is recognised all over the world. Its Knightsbridge store has 1 million square feet of selling space with over...
Managing trading risk
This case study examines the importance of futures trading and focuses more specifically on commodity futures trading. The futures market plays a key role...
Trading places
In order to make judgements about business activities, individuals require information. Accounting acts as an information system by processing business data so that interested...
The role of asset management
British Aerospace is a world leader in aerospace and defence with annual sales exceeding £8 billion and an order book of more than £22...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Using customer service to position a business
However, customer service is only a small part of the overall offer. For example, a customer may expect good service when buying some new...
Client servicing in a customer-focused organisation
This case study focuses on how one of this country’s major service organisations, The Equitable Life Assurance Society, has harnessed modern technology in order...
From ice cream van to Dragons’ Den – Duncan Bannatyne
Every year thousands of entrepreneurs decide to set up their own businesses, anticipating great financial rewards. However, over half of new business start-ups fail...
Powering forward with a new vision
This case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees...
Building Societies and other types of organisation
Building societies date back to the late eighteenth century. The first known building society was set up in 1775. This was to enable people...
Creating a supportive business environment for SMEs
In the past there was always a belief that large corporations with the ability to develop mass-production techniques and gain from economies of scale...
Feeding and fuelling the world through technology
There are 6.7 billion people living on the planet and this number is expected to exceed 9 billion by 2050. The need for food...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Marketing solutions via technology
When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Their energy, drive and enthusiasm...
Trade associations at work
This case study covers the role played by Trade Associations in the UK economy. It draws on examples from four contrasting industrial and service...
Improving a leading brand
Fast-developing organisations have a range of business objectives that provide a direction for their actions and drive them forward, particularly in markets that are...
Our business theory pages cover all the topics you need to know in business.
Planning controlling and reporting
Planning, control and reporting are three important aspects of effective production. Production plans set out the targets, time scales and methods of production. Targets...
Creating and evaluating your business plan
A business plan is a description of a business and its plans for the next one to three years. It explains what the business...
Working arrangements
In the past large sections of the workforce worked on full-time permanent contracts. This was typical of most large British companies. Since the 1980's...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Best automation devices suppliers around the world
When you are choosing an actuator for your new project, whether it is an industrial application or an item for home improvement, you want...
What Are Affordable Ways to Manage Your Business Logistics
Starting your own business can be incredibly rewarding and profitable. As a business owner, you will find that there are numerous activities you have...
74% of UK consumers consider brand values before purchasing
Much like what a conductor is to an orchestra, a nest is to a bird and a foundation is to a house, a well-defined...
Business doing well? Here are some tips to help scale your business
If your business is doing well and you've established a good reputation among clients, the next step is to scale it up. Once you...
Successfully marketing your restaurant how local restaurant marketing is the way forward
The restaurant industry in the UK is dominated and has been dominated in recent years by large restaurant chains. With the ability to afford...
Small business workplace improvements to maximize productivity
When it comes to running a small business, nothing is more important than your employees. If you properly manage employees and keep them happy,...
Simple Changes Your Business Can Make to Save Energy
Businesses are increasingly recognizing the importance of adopting eco-friendly practices. One of the key areas where companies can make a significant impact is by...
Top 5 small business investment opportunities in Pennsylvania
You have the capital and ready to set up a business in
Pennsylvania but lacking in ideas? You are not sure which business will suit
the...
4 Ways to Dispose of Electronic Waste in Your Business
With new technological advancements coming up each day, electronic equipment has become part of most business operations. These devices enhance efficiency and productivity from...
Is a Merchant Cash Advance Right for Your Business?
It’s the norm for small businesses to routinely find themselves struggling to maintain efficient cash flow. SMEs generally operate with razor-thin margins and often...
Everything You Need To Know About Insurance Before Starting Your Own Business
There is a lot to think about when you consider starting your own business. It's essential to do plenty of research and to think...
How to Know It’s Already Time to Close an Options Trade
Working with options takes trading to a whole new level of skill. Stocks, although challenging in their own way, are somewhat safer in the...
How HR Professionals Can Successfully Overcome The Challenges In The Construction Industry
It has become increasingly difficult for the construction industry to stay afloat in these unprecedented times as people in construction are supposed to work...
Managing risk in employee Christmas parties
Across the UK, employee Christmas parties are an age-old tradition. If you are looking to advise a safe gift for a colleague at your...
How To Enhance Employee Communication In 2021
Image Citation: Photo by fauxels from Pexels
Effective communication is a key element in determining a businesses success or failure. Specifically today, with more companies...
Tips to Take Care of Your Vinyl Banner to Ensure It Lasts Longer
Vinyl banners are an excellent marketing tool for businesses everywhere. Not only are they affordable, but they also offer exceptional versatility due to their...
Facebook as an investment
People who
don't have an active interest in investments or the stock market would probably
assume that Facebook is a very bad bet as an investment...
DotBig Testimonials & Experiences: A Thorough Expert Review and Analysis
In this extensive DotBig broker review, we delve into the world of DotBig, concentrating on testimonials and experiences shared by its users. As an...
Tips and learning guide to complete accounting homework assignment
The homework that school teachers provide to students is to help students improve their knowledge and skills at school. In recent years, the amount...
Why do you need an international health insurance while studying abroad
Let’s say you have applied for a degree program abroad and have been preparing to move after getting the acceptance letter. You get your...
What Qualifies You For A University Entrance? Find Out Your Worth
Entering tertiary education in a university is a right of passage that you need to accomplish. Different universities have varying entry requirements. Typically, colleges...
Don’t fall for their tricks: 4 ways to spot an online poker cheater
Cheating in poker is not a new thing. It has been happening right from the days of traditional casinos. But even now the risk...
Do I need a casino license to start a casino in the UK?
Is a casino license required to open a casino in the United Kingdom?
The United Kingdom's gaming legislation fosters and rewards entrepreneurs like Grosvenor Casinos....
Sport Betting Companies
The business of sport betting gives enormous expense incomes to nearby governments. General visibility has transformed from an immoral custom to a broadly acknowledged...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
Why Mobile Is the Next Step in Gaming
Over the years, gaming has grown into a billion-dollar industry that shows no signs of slowing down. Since most people worldwide seem to enjoy...
6 Reasons why players love Elder scrolls online
When it was released, Elder Scrolls Online suffered a little bit because of the bugs that were still in the game. Not to say...
CBD and its effects
Today, CBD is
becoming more and more popular in the health and wellness space, with a
significant amount of people incorporating it into their daily lives.
Cannabidiol...
Top 3 makeup trends in 2020
It
isn’t easy knowing which trends are here to stay and which are just a passing
fad. If you are looking for the hottest trends for...
Health & Wellness Business Trends and Examples for 2021 & Beyond
Health and wellness are important resources for any person's quality of life. It's a constantly evolving field, and it can be a challenge for...
Do tall men need elevator shoes?
We have been told that elevator shoes for men are very effective in helping height deficient men appear taller, and this is true, but...
Best dog food for your dog – what you need to know
(Picture Credit: Getty Images)
When looking for the best dog food for your dog, there are many factors to consider. Dog diets are formulated for...
How to watch the premier league live
The premier league is one of the most-watched leagues in the world. The top teams have attracted many followers on all continents. The number...
Discover if you are eligible to claim tax back for washing your uniform
When your employer requires you to wear a uniform to perform your job, then it is okay to claim any cost including washing the...
Pay Off Your Debt + Survive Hard Times A 5-Step Plan
Are you in over your head with debt collectors hounding you at every turn? This 5-step plan can pull you out of debt and...
Things to consider before you invest in bonds
If you are interested in investing in bonds but don’t know where to start, things can seem overwhelming. In this brief guide we will...
7 benefits in hiring a reliable legal team to handle your road accident claim
Car
accidents are common. During the course of a lifetime, people face the
possibility of getting into at least one minor accident. Any accident, no
matter how...
Reducing Idle TIme for Vehicle Fleets
Idling is perhaps the most financially draining problem one can experience when managing a fleet of vehicles. Commercial vehicles often cover large areas of...
Best Insurance Coverage to Get for You and Your Family
Things could happen that are out of your control. However, you can prepare so that the effects wouldn't be too hard on you and...
Power Planer: Safe And Easy
Power tools have come into people`s lives many years ago, and they still occupy one of the most important places in every household. Today,...
How property owners can benefit from using professional cleaning services
Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...
Heres how you can ensure eco friendly house move
Are you planning to move to a new house?
Moving is not only stressful for you, but the rubbish generated during the move
has a toll...
Sunday market guide for first time solo traveller in London
There is no better way to spend a Sunday morning in London than walking the lively street markets of the capital, picking up cool...
Things you need to consider before settling in Spain
Do you know that there are about 4.5 million foreign resides in Spain? This country was facing a financial-economic crisis but now it is...
Startup tips for the specialist tourism sector
If you’re considering throwing your hat in the ring in the travel and
tourism sector, there’s lots of potential for profit.
Tourism growth outpaces the global
economy...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Translating IT Complexity at the Heart of a University of Phoenix Faculty Leader’s Work
For Sharon Golett, technology is a powerful tool for solving problems and understanding the world we live in.
As an information technology instructor at University...
Business Gadgets That Employers Should Consider Investing In
Productivity is a crucial factor for the success of any business. Entrepreneurs should prioritize productivity, making it an integral part of their daily lives....
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
How brands can maximize their revenue using price optimization software?
Price optimization software have helped a lot of brands to improve and increase their revenue. We've listed down below some must know things about...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
Whats the status of virtual private networks in the United Kingdom
If you’re located in the United Kingdom, you’re probably well aware of the rules that have been put in place for monitoring internet usage.
In...
Exploring Anti-Money Laundering (AML) Regulations in the Cryptocurrency Sector
The threat of illegal financial activities requires strict supervision. Anti-Money Laundering (AML) for cryptocurrencies serves as the protection measure against such threats, ensuring the...
Which Business Sectors Are Ripe for Investment?
Source: Pexels
It is generally believed that we are in for an interesting year for investments, and many investors are considering their options. Visit groups...
Cryptocurrency and the coronavirus
"Bitcoin logo on smartphone screen over the face masks. Covid-19 effects on online business" by wuestenigel is licensed under CC BY 2.0
The coronavirus pandemic...
7 Types of cameras you must have
Buying a new digital camera can feel overwhelming. There are just so many cameras from which to choose. The variety of options can leave...
Choosing the Right Partner for Your High-Volume Communication Needs
In today's information-driven landscape, connecting with the audience effectively is essential for any enterprise. Hence, having a robust channel of communication is non-negotiable. It's...
Why business owners should collaborate with still life photographers
Businesses are constantly striving to improve their profit margin. Because of this, they are constantly investing in their marketing and branding in an attempt...
It’s the long game!
Finding reliable, robust, and secure Magento hosting is no piece of cake. And if you’re tired of inefficient hosting and are now trying to...
Not a maybe but a must reasons every business should have a website
It's surprising how many business owners still don't recognize the importance of having an engaging website. Those same business owners may use the internet...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...