Identifying and creating new markets - a new strategy for a global leader (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Growing a brand through portfolio management
Each day, the average consumer makes many decisions and choices about products and brands. When doing so, he or she identifies products in a...
Developing competitive marketing strategies
All organisations face an external business environment that constantly changes. Sometimes these changes are slight eg minor amendments to regulations or a new firm...
How market research helps Portakabin to remain at the cutting edge
For over 45 years, Portakabin has been producing modular buildings that can be constructed quickly and simply. The business was founded in 1961 by Donald Shepherd....
UNISON and unions’ wider role
UNISON works with both employers and employees to ensure that public service workers receive a fair deal. A big advantage for any worker represented...
Involving employees in meeting corporate objectives
Effective Human Resource Development (HRD) involves matching an organisation's needs with the needs of its employees. For example, an organisation's corporate objectives may include...
Developing a career path in retail
‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years, Harrods...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
The importance of accounting standards
PricewaterhouseCoopers was created in July 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots...
Standardization and quality management
Imagine a world in which consumers cannot tell how reliable a product or service is and have no knowledge about the suitability of things...
Customer service as a strategy
Parcelforce Worldwide is part of the Royal Mail Group Ltd. Royal Mail Group has three main operating brands:
The Post Office Ltd provides counter services...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Franchising and entrepreneurship
What is franchising?
McDonald's is an example of brand franchising. McDonald's, the franchisor, grants the right to sell McDonald's branded goods to someone wishing to...
Achieving growth in a competitive marketplace
In today’s competitive business climate no marketplace is completely static and some markets are more dynamic than others. One which has changed beyond recognition...
Expanding a business through skilful acquisition
The name ‘Rolls-Royce’ has always been associated with high quality products. Most people probably link the company with high quality aero-engines and motor cars....
Working for free trade
Businesses and consumers in the UK are buying and selling goods and services in ever more diverse and distant markets as globalisation increases. Trade...
Supporting international trade
One of the biggest challenges for business organisations in the UK is learning how and where to trade overseas. In an interdependent world, international...
Steering the economy
In providing an overview of the workings of the economy, this case study focuses on the key role of HM Treasury in implementing Government...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Maintaining the competitiveness of a global brand
Founded in Ada, Michigan in 1959, Amway has become one of the largest 'Direct Selling' companies in the world with nearly three million Independent...
The role of PR in changing perceptions
Few consumers buy products at random. This is particularly true for durable products, such as washing machines, freezers and cars, which are likely to...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
Our business theory pages cover all the topics you need to know in business.
Sources and uses of finance
There are a number of ways of raising finance for a business, below we examine the sources and uses of finance. The type of...
Types of customer
Organisations will often set up different structures to deal with different types of customer customers. This is because they will often give some groups...
New product development
When new products are needed to replace those coming to the end of their product life cycles in order to keep up with market changes,...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
What Are the Key Trends Changing eCommerce Today?
According to Statista, in 2020, online sales amounted to $4.9 trillion worldwide. By 2025, this figure will almost double and it is expected that...
With a Little Funk and Neon: Benefits of Using Neon Lights for Your Business
Image Source
A good businessman knows how to be an attention-grabber, head-turner, and neck-breaker (err, not literally for this one), especially when they want to...
How to Choose a Manufacturer
Outsourcing of manufacturing functions has become a common occurrence that can be taken as a strategic move. Whether one is looking to manufacture goods...
Top Ways to Easily Improve Your Business
Starting a business is easy, and anyone can do it nowadays. When it comes to running a successful business, though, many challenges can come...
How adapting to change is vital
Especially if you are a small business, and as we move through the first month of 2019 some entrepreneurs are reflecting on the past...
The importance of setting business aims and objectives
What is a business without aims and objectives? It’s a place where the owner works every day to keep the business exactly how it...
Going green with sustainable shredding
How to reduce your business’s carbon footprint.
Many organisations have a focus on helping to balance the financial needs of their business with the pressing...
How businesses can get ready for brexit
Knowing what other companies are thinking right now is hard
to figure out. I suggest that it's better to take a proactive approach instead
of reacting...
9 Popular Languages to Learn For Businesses
It is undeniable that the world is growing fast and increasingly connected, and today's business is unquestionably global. Most multinational corporations have at least...
Forex Trading with the Relative Strength Index (RSI)
The practice of purchasing and selling currencies with the intention of making a profit from the movement in the value of those currencies is...
Small business funding choosing the right funding option
Bootstrapping a new business venture is hard work. Not everyone has the capital to invest into a new business idea to get it off...
Uh oh margin call these options trading mistakes will ruin your portfolio
Options and derivative trading is especially difficult, but it can be intoxicating. You hear outlandish stories that turn out to be true — like...
5 Ways To Motivate Employees To Create Clutter-Free Workspace
A focused and proactive team can take your business a step closer to success. Conversely, lazy and unproductive employees do just the opposite. It...
The New Resume – How to Write a Resume in 2021
Link to the royalty-free image by Markus Winkler here
Both the global economy and the job market have undergone great changes over the last few...
Threats Arising from Remote Apprenticeships in a Post-COVID World
There is no doubt that the labour market is ever going to be the same post-pandemic. While restrictions on people’s movements are being slowly...
Things You Should Not Do in Digital Marketing
If you’ve been around the digital marketing game for a while, then you’ve certainly figured out that there’s no one right way to do...
5 ways to build a killer relationship with your customers
As human beings, we rely on relationships for many things. And just as friends rely on one another, businesses wouldn't be successful without their...
Buy Instagram Followers from Goldstar Social and experience the Best
Instagram is one of the most famous social media platforms for today’s generation. People widely using it for personal and business purpose. People uploads...
Do I Need An Undergraduate Business Degree to Get My MBA?
A master's in business administration or MBA is highly valued in business professionals seeking management roles and entrepreneurs. Management training is the valuable core...
How universities use technology
Technologies become more and more appealing to the administration of higher educational institutions. It's not a secret that studies can be annoying sometimes. Grinding...
INTERNAL ORGANIZATION: 5.5 WAYS TO WRITE QUICKLY
Many of us aspire to write faster, whether for our studies or work. Improving your writing speed can, in turn, save you time and...
Top Best Games Of All Time
Given that 54 percent of the population owns a cell phone, the value of online gambling in India is now projected to be over...
Gamblers find weird alternatives as casinos continue to shut down amid growing pandemic
It has been a trying month for anyone who loves visiting the casino with the coronavirus shutting down a great number of venues. With...
How to tell a safe online casino from the rest
Online casinos have existed since the dawn of commercial internet use back in the early 1990s and the multi-billion-dollar industry continues to steadily build...
Review of Best Game Boosting Services
(Image by Fox from pexels)
Do You Need a Game Booster?
One of the most popular pastimes today is playing video games with millions of people...
Path of Exile Crafting Tips
Get started with crafting
In a nutshell, crafting in Path of Exile means improving the quality and rarity plus modifying the mods (also called affixes)...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
CBD and its effects
Today, CBD is
becoming more and more popular in the health and wellness space, with a
significant amount of people incorporating it into their daily lives.
Cannabidiol...
How not to make mess while rolling your cannabis
Cannabis, also known as marijuana, weed, pot, and a whole host of other names, is a psychoactive, natural drug from the Cannabis Sativa plant,...
What Do You Mean By Vancouver Mobile Weed Delivery?
We are witnessing the revolution of the cannabis industry. Weed is being legalized all across the world, decriminalized, and approved for medical use. Society...
Best practices for proper wet dry dog food storage
Dogs might be very smart. They, however, do not have a reputation for knowing the difference between fresh food and stale food. They feed...
General Guide to Icon Paintings and Sacred Art
What is an icon? It has a myriad of definitions, so it is easy to get confused. In general, an icon is a sacred...
Fun without Risks: Pacific Surf School Emphasizes the Importance of Safety
Located on the beaches of San Diego, Pacific Surf School is recognized for offering safe fun and high-quality surf instruction. Committed to safety in...
How to get the right payday loan
Financial challenges can sometimes be overwhelming, making it important to take a payday loan to pay for short-term expenses. Most lenders offer these loans...
How to get a better credit score
If you want to get a better credit score, you need to work on reducing your debt. You should work on paying off as...
What to do after a work illness, accident or death
Injury accidents can happen anywhere, whether it be in your car, outside, or inside your home. In some cases, an injury or serious accident...
5 Things to know before signing a car loan
Purchasing a vehicle might be an exciting event, but it may also be stressful. There are a few things you should check for before...
Order Title: Reducing Fleet Operating Costs through Efficient Vehicle Tracking
Any fleet manager who is not looking to reduce costs isn't functioning to the best of their ability. Of course, it isn't always easy...
A Quick Guide For Buying the Right Used Car
Today, there are countless amazing deals on used cars. Moreover, with the internet as a shopping tool, you have a much better chance of...
Guide To Replacing A Consumer Unit In The UK
Looking to upgrade your consumer unit in the UK? You've come to the right place. In this step-by-step guide, we'll walk you through the...
Useful Tools That Can Help Landlord’s Life Much Easier
Being a landlord is just one of the many jobs that have changed dramatically thanks to the improvement of digital technology. While many functions...
Things to Consider When Repairing Your Boiler
Boilers play an essential role in providing warmth and comfort to our homes and establishments. Still, many people don't realise the diverse range of...
How brexit might affect those moving to London
The UK referendum in June 2016 saw the British public vote for Britain to leave the EU after 43 years as a member. This...
Machkevitch Alexander: how to acquire Israeli citizenship
Obtaining Israeli citizenship is an urgent issue for millions of Jewish nationals from around the world. A particularly important issue for obtaining citizenship is...
The best package holiday deals flying from the UK
With the world opening up again, UK travellers are looking for overseas package holiday deals that offer it all.But where, precisely, should you go?In...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How fintech business models might disrupt the traditional wealth management
Digital disruption has by no means ended with Netflix and the closure of your local video store. In fact, the process of upending traditional...
Technology Consulting: How It Is Performed and When Do You Need It
We all use technology. And for business, it can be crucial to choose and implement them correctly. It is not always possible to define...
The Way FinTech Is Changing the Landscape In the Middle East
As one of the most diverse areas on the planet, the Middle East is spanning three different continents, more than 20 countries, and it...
Service management software for corporate
Also known as information technology service management, service management software is an integral part of today’s business world. The software helps corporate to manage...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
Penetration testing is about finding the problems organizations don’t know they have
If you’re in the business of selling cybersecurity equipment and services, this is a good time to be alive. Business is booming to the...
The Growth of the World’s Best Beginner Crypto Exchange – Live-Bit
Most crypto exchanges concentrate on balancing the game's capabilities to process the maximum number of transactions every second with the increase in cryptocurrency trading...
Bitsoft360: A Great Crypto Trading Bot For Beginners
Cryptocurrencies are quite popular in different countries. Moreover, people are ready to pay thousands or even tens of thousands of dollars for world-famous cryptocurrencies....
What is the Difference between DeFi Coins and Tokens
Cryptocurrencies, coins, tokens. For a person who is just discovering the world of crypto, all these concepts look like synonyms. The fact that all...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
4 Ways Smartphones Can Benefit Your Health
Smartphones have been around long enough now that some people probably don’t remember life without them. Smartphones have changed the way we live and...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
Why should need to invest in a professional web design company London?
We all know that responsive design is a perfect way to place your web pages at the top search engines' top positions. It automatically...
Best European Web Development Companies
The Eastern European software outsourcing market is one of the most promising in the world. According to Eurostat, there are 1.7M tech experts who...