The use of the marketing mix in product launch (MP3) 
Subscribe | Write for Us | Contact | Terms of Service | Privacy Policy | Copyright
© Copyright 1995 - 2023 GC Digital Marketing
Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Developing new products
Mr King C. Gillette devised and marketed the first safety razor in 1901. In a short space of time, Gillette converted his idea into...
A classic solution
In today’s rapidly changing business world, managers are repeatedly faced with a series of problems requiring a range of solutions. Although everyday problems are...
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....
Using communications to develop business opportunities
Direct selling
Amway was set up in 1959, with only a disused service station as a base. Today, Amway is one of the world's largest...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Motivation within an innovative work environment
Individuals work for many different reasons. Financial rewards are frequently a key factor in influencing why individuals undertake certain jobs. However, money is not...
Controlling cash flow for business growth
CIMA is the Chartered Institute of Management Accountants. Its members are trained and qualified in the vital area of management accountancy. Businesses can only...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Using supplier relationships to serve customers better
To compete in today’s modern retail environment, an organisation depends more than ever on its ability to develop business opportunities as and when they...
Managing health and safety a quality approach
British Steel Engineering Steels is committed to Total Quality Management. Many customers perceive the quality of the product or service as being of equal...
Delivering a superior customer experience
The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...
Growth through investment
Bibby Line Group started out as a family-run shipping business. It was founded in 1807 and since that time the company has grown to...
Going for growth
Going for profitable growth is nothing new for Dixons Group plc. The company began in 1937 in a modest way in portrait photography. Today,...
Engaging stakeholders in a business
Cadbury Schweppes is one of the UK's best-known companies. It was formed in 1969 by a merger between two companies with distinguished histories: Cadbury...
Strategic planning responding to external influences
Experian operates the UK's largest Credit Reference Agency (CRA). There are three in the UK. Banks and credit card companies share information about their...
Fuelling the digital revolution
Today, ARM is the leading provider of 16/32-bit embedded RISC microprocessor solutions. The company and its unique partnership business model, have greatly influenced the...
Integration in the public sector HM Revenue and Customs
To integrate or merge means to join together. There are often advantages for two organisations to merge to become one. The most important is...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using the marketing mix in the fashion industry
Ben Sherman is a globally recognised lifestyle brand. It has grown from its business beginnings in quality shirts in Brighton in 1963 and is...
Moving decision making down the line
Today, we have moved well beyond the time when decisions were made at the top of an organisation and then passed ‘down the line’...
One to One – Designing user-friendly technology
“Roy, the first shipment has just arrived, I thought you might like to see one.” Gary Maughan passed Roy Doughty a handset across the...
Our business theory pages cover all the topics you need to know in business.
Economic growth
Economic growth is important if businesses are to grow and prosper. It relates to growth in the output of the economy as a whole....
Developing a global strategy
Today we live in a global economy in which the time taken for people to move between continents has been significantly reduced and in...
Constructing accounts
Accounts are records of financial transactions. Information that is used in accounts is initially entered into books of prime entry, which may simply be...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
Data Science in Commerce
It is no secret that we are in the midst of the digital age, and technology is in charge of the show. Many innovations...
How to Modernise Your Office Space
An office is more than just a place to work it's a hub of creativity, collaboration, and productivity. However, with the rapid evolution of...
The unique importance of MRP software and how it can boost your venture
Materials Requirement Planning (MRP-I) software is a very useful software suite that is used by manufacturers for production planning, scheduling and inventory control. Using...
Why start a composite decking business instead of wood flooring business
When winter approaches, most homeowners
tend to find the best solutions to brace their homes for the quite unfavourable
season. Therefore, this is always considered a...
Some great advantages of incorporating your business
Incorporating a company is a process in which you legally
form a corporate entity or a company. There are several great benefits by
incorporating your business...
6 Exciting Business Opportunities During Lockdown
Pretty much everyone feels bored out of their minds nowadays as a result of the lockdown that people all over the world are experiencing....
Why should you invest in professional translators for your business
Businesses, especially online firms, are going global. If you are among them, it means that you will be dealing with all sorts of people...
Can your business stand out in the crowd
Businesses are popping up here, there and everywhere these days, but do you really know the lay of the land when it comes to...
If You Face a Misfeasance Claim, What Should You Do?
Misfeasance is a legal term for when an individual or organization acts in a way that is not in the best interest of another...
The Best Forex Trading Strategy For Beginners
For beginners in the forex market, it becomes daunting to trade, and they start searching for the best plan, to begin with. Every trader...
Reasons Why You Should Use Credit Card Payments in Your Business
If you own a company that allows online cards, such as blackjack, and do not currently take credit cards as a payment method, you...
Q4 2021 – 4 Top Market Sectors for Active Traders
Are you an active trader looking to invest funds over the next few months?
There are four sectors that should be of special interest to...
5 out of the box ways to motivate employees
Motivated employees are more productive, efficient and give better results. However, according to SHRM Employee Job Satisfaction and Engagement survey, more than 30 percent...
Tips For Keeping Your Employees Safe And Motivated This Winter
Covid-19 has changed working practices across the globe and as we work through the darker winter months, it’s believed that people may be more...
How a bad reputation can end your career
One of the most important aspects of a business is its reputation overall or that of its founder. If you have a bad reputation...
5 tips planning last minute event
Planning an event is complicated as it is; planning one at the very last-minute is certainly tricky. However, even the most experienced event planners...
Factors to consider when choosing a loyalty software provider
A customer loyalty program can do wonders for your business if implemented correctly. It helps you build strong relationships with your current customers and...
How to get Tik Tok followers; Tips and tricks
Especially among the younger generation, Tik Tok has become one of the increasingly popular social networks. The platform is known for its short videos,...
How to breathe easier in your study place
Whether you are working in an office, a library, or at home, it is important you ensure that you breathe the best quality of...
Finnish books that can be easily translated to English
Finnish literature is one medium to understand the different landscape of Finnish mentality. Finnish books and novels are the windows to one’s mind. Even...
7 points to keep in mind for students who are applying for the top colleges of MBA
Who doesn’t want to go to the top colleges and the top universities of the world? Imagine the exposure, experiences and the opportunities await...
Best Online Casinos For Withdrawals Without Documents
People have a lot of reservations about their privacy when using the internet. They change their web browser's settings to avoid sharing too much...
NBA Odds Today
If you're looking for a way to make money with NBA games, you should be aware of the over/under betting lines. This is a...
How Crypto has successfully penetrated the gambling industry
If you keep up with the latest news about cryptocurrencies, then you know that countless folks rave about how they will change how different...
Top 3 Places To Buy A League Of Legends Account: A Detailed Guide
League of Legends has become the top pick for every young adult now when it comes to online gaming. Also, with the growing edge...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Do Video Games Affect Morality?
In recent years, we see more video games "blaming" due to the rising number of mass shootings by increasingly younger offenders in the U.S....
Reasons to invest as much as you can when you buy running shoes
If you love to
run then you will no doubt get excited when it comes to looking for a new pair
of running shoes, a topic...
Best diet for working long hours
Staying in shape can be hard when you are working long hours. Losing weight is a combination of eating right, exercising, and getting enough...
Tips to help you create a nice photo booth
Are you going to organize a party and want to give your guests something they can play with? Then you can set up a...
If your height is below average, height increase shoes can be your best investment
Do you know what the average height of an adult human
is?
It is about 5 feet, and 7 inches and men
tend to be taller...
Viatcheslav Kantor and art
Russia, since almost the last decades, turned out as a strong marketplace for the artwork. This is happening because the art collectors like Dr....
International Showjumping
Global horses Showjumping occasion will invite riders. what's more, observers for the thirteenth time! By and by, the timetable will be loaded with top-class...
How to select the best travel insurance plan
Travel insurance is an important component when it comes to planning a trip. Travel insurance protects you from unforeseen emergencies like trip cancellation, medical...
Wealth Inequality in the UK: An Analysis of Causes
There’s no avoiding the simple truth that wealth is distributed unequally between the UK populace.
Rather than each 1% of the population holding 1% of...
Behind the Scenes: What Private Investigators Can Do for You
Private investigators, or PIs, have been a staple in pop culture for decades. From hard-boiled film noir detectives to modern-day technologically advanced investigators, private...
Car Service to Houston airport – why it is your safest option
Now that your next trip to Houston is approaching, you should book a car service to the airport. Even though you might have some...
6 Reasons to Get into the Trucking Business
Everyone wants to lead a joyful, entertaining lifestyle. Trucking is one of the many chances that may help you live the life of your...
The best fleet management tools for small businesses in 2023
Your small fleet deserves the best protection. With easy, cost-effective tools that help you lead in your industry, managing your small fleet has never...
New options possible for those seeking second charge loans
Few things loom larger in the hearts and minds of people throughout the UK than the prospect of owning a home of their own....
How Living Next Door to a NIMBY Will Lower Your Home’s Value and kill the real estate market in your neighbourhood
Several things bother me about my neighbours. However, and I concede, that a tendency to always need a cup of something - while annoying...
Build or rent which pays dividends
The following infographic is a useful tool if you are deciding whether you want to build or rent a premise for your business. As...
Get the best marine binoculars for a splendid day on water top marine binoculars
The beauty of taking a lot of trips is that you’ll never know exactly what kind of wonders you will be able to find...
Does Montenegro Allow Dual Citizenship?
In general, Montenegrin legislation does not prohibit dual citizenship. However, for some categories of foreigners, this small Balkan country makes an exception.
Montenegro, with a...
A perfect yacht for every style
With Summer officially upon us, beating the heat and enjoying the season means getting on the water. Boating as a preferred pastime has grown...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
5 ways fintech is changing the financial services industry
Financial
technology or fintech is used to describe new technologies that are used to
improve and automate the use of financial services. With innovative
technologies, online casinos...
4 Types of one drive migration tools for different workloads
Growing businesses efficiently and flexibly need consistent work. But with new technologies, business environments and processes are also changing. Businesses are choosing to switch...
Benefits of a virtual phone system in a business
A small business has many areas that need to be optimized to ensure smooth operation. A phone system is one of the vital elements...
Helpful Tips And Advice For Handling Data More Securely
The world is progressing at such an unbelievably fast rate these days and it is becoming harder for people and businesses to keep up....
Cybersecurity for Startups: How to Protect Your Business
Different entrepreneurs assume lack of budget and bad service are two primary reasons that considerably hinder the performance of startups. However, cybersecurity issues have...
7 Most Popular HP Ink Cartridges In 2022
Even though the digital age has grown and much work is done online and on the internet, printers are still extremely important for any...
All you need to know about Cryptocurrency trading to start right now
Knowledge is Money when used at the right moment. This saying is undoubted because nowadays you should gain and master some special knowledge and...
How to keep your data secure in the digital banking realm
Technological advancement has brought huge benefits to consumers, particularly in the form of digital and mobile banking. An estimated 69% of Brits now do...
Things you need to know about Cryptocurrency
Cryptocurrency such as bitcoin is becoming very famous
these days. Many people are mining and trading this currency. But still, some
people did not know about...
Should small businesses create their own app?
Any small business will attest to the fact that in those first few years of operation, every penny counts. It’s a myth that hard...
A brief history of radio who invented radio
The first
questin is in our mind who invented radio? Let’s read today this article where we are going to
explain overview and history of radio...
Can a mobile roaming tariff be tailored to an individual business?
Although mobile network operators provide some level of flexibility in their roaming tariffs to suit their customers' requirements, often this entails longer contracts that...
How to Choose the Best Web Design Company
With the fast-moving advancement of technologies, consumers have been accustomed to a certain level of speed, service, and aesthetics when browsing the web. According...
WordPress Vs Squarespace – 5 Top Tips To Consider
In our fast evolving world, people seek to promote what they market so as to get massive customer engagement and patronage.
And you know what?...
10 reasons why you need a website
Right now, you likely have a number of marketing strategies that you use for your business. However, you might not have a website. Maybe...