The marketing mix in the food industry (PDF) 
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Welcome to Business Case Studies >
Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Building the future of English football
The Football Association is a unique organisation. It has no shareholders, it is not tasked with making a profit, it does not manufacture a...
Revitalising a valued character
Powerful images stay in people's minds. Innovative technologies offer new ways of projecting images, and the messages they help to convey. As a result,...
Motivating through total reward
RBS is one of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance, insurance, and...
Creating a new way of working based on trust
In recent years this pattern has changed. We have seen the stripping out of layers of bureaucracy as organisations have become leaner and flatter....
Using teamwork to build a better workplace
In the business environment, nearly all individuals within an organisation will belong to one or more groups or teams. A team is a set...
The role of investment trusts in the capital market
The capital market enables individuals and organisations with spare capital (money which they want to invest) to channel these funds to businesses and other...
Assessing a major infrastructure project
The development of a transportation system which links up places both within the UK and across the world has enabled people, goods and services...
Private Finance Initiatives
PricewaterhouseCoopers was created in 1998 by the merger of two firms - Price Waterhouse and Coopers & Lybrand - each with historical roots going...
Solving complex supply chain problems
Making products available, wherever they are required, benefits customers. Although customers do not actually view the operation of supply chains, they value product availability...
Using six sigma statistical thinking to improve business processes
It is easy to identify key competitors in a market by their goods or services. These products clearly meet customer needs in terms of...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Growing a company by international aquisition
Successful businesses know when and how to adapt and change. This involves growing some areas of activity and cutting back on less profitable areas....
Developing initiatives to improve financial stability
This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major...
Ethically serving stakeholders
One of the most interesting types of business ownership is that of a co-operative. This is because co-operatives are owned by their members, not...
Corporate citizenship and the community
Today, more than ever, we have come to appreciate and value the relationships that can be forged between individuals, organisations and the wider community....
Regulating a utility
We all rely upon having access to water throughout each day every day of our lives. Think how many times over a 24 hour...
Constructing the future
Many people perceive the construction industry as towering cranes over a city skyline or a pile of bricks and cement in a backyard. In...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Building sound customer relationships
Royal & SunAlliance is one of the world’s major insurers, with operations in around 50 countries it carries out business in over 130 countries....
Operating a statutory body in a commercial environment
Government plays an important role in the lives of individuals and business organisations. There are many reasons why governments intervene in markets. For example,...
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Our business theory pages cover all the topics you need to know in business.
The structure of a business
In the UK and most other countries, business is structured in such a way that most activity takes place within the private sector with...
Methods of growth economies of scale
Businesses can grow either organically i.e. through internal growth where profits are ploughed back into the business or through external growth such as through...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
A Guide to Keeping Your Office Warm and Dry During Winter
Winter can bring cold temperatures, high humidity, and the potential for moisture-related problems to your office space. To maintain a comfortable and productive working...
How businesses can benefit from having door entry systems and access controls
Even though companies aren't entirely alike in how they do things, there are some common operating traits that companies have, regardless of their preferred...
Grounding rules safety smarts for working with electricity
Working directly with any equipment that is powered by electricity requires a safety-first approach. This will ensure you minimize the potential risk of an...
Eco littering how this packaging company plans to put an end to it
If you’ve ever bought a take-away coffee or a sandwich and
noticed that the packaging was ‘compostable’, you might have had a momentary
boost to your...
How to Tackle the Many Hurdles of Startup Management
One of the more challenging aspects of running a startup involves preparing your company for its first few months. Startups tend to be vulnerable,...
Leadership Lessons from Successful Entrepreneurs: Wisdom for the Modern Business Leader by Mansour Tawafi
Leadership is a critical component in any successful business. Great leaders are adept at managing their teams, providing guidance, and motivating their employees to...
Aurea multi family office: a model for the 21st century
Raffaele Riva, Founder and President of
AUREA Multi-Family Office, has extensive experience in international business,
having managed companies in several countries, including Canada, South Africa, and
countries...
Impact of rising interest rate to businesses
The thought of a large amount of revenue is the biggest driver in investing in any line of business. Sometimes when the general economic conditions...
UK Business Making a Success in the US
As Brexit approached in the United Kingdom, it led to many British businesses considering their options, one of which was to expand to the...
Kevwe Yerifor explains the basics of fundamental investment analysis
Fundamental analysis is an approach used in accounting and finance that consists of analyzing a business’s financial statements. This type of analysis not only...
5 Things To Know Before Getting A Commercial Loan
The inability to hurdle financial challenges is one of the primary reasons that businesses shut down. Without proper cash flow management and with restricted...
Liquidating a company in Dubai internet city
If you own a business in UAE, you must cancel all the permit when
you decide to take down your business. The decision to close down...
5 Top tips to help develop an effective career plan
Developing our careers is one of the top priorities for working professionals. Whether it’s grand plans to work your way to the top of...
Why should you attain the Prince2 foundation and practitioner certification
Prince2 course talks about project management standards and hence are quite helpful in different industries. Adopting the Prince2 certification can help in enhancing the...
Artificial Intelligence Jobs-Worth Trying
AI jobs offer a dynamic and stimulating environment for individuals passionate about shaping the future of technology. The convergence of innovation, creativity, and ethical...
Best LinkedIn automation tools
Despite the fact that LinkedIn comprehends the estimation of their stage for social selling, there still aren't sufficient tools. Official LinkedIn apparatuses appear they...
How To Advertise on OTT Platforms?
TV viewing habits have transformed a lot over the past few years as cable TV providers have been losing subscribers because of online-based streaming...
How To Make Money As a Social Media Influencer
Today, social media interaction is more than posting videos, images, and content on the network. Therefore, you ignore social media at your peril. The...
Teacher to Business Owner: Alex Dyer’s Journey
If you’re a teacher considering a career change, as many have before you, and are wondering if the leap from teaching to entrepreneurship is...
Engaging international eLearning courses: Effective steps toward them
Creating e-courses can easily be a tedious process. This is because it has to be tailored towards an audience, specific learning needs of your...
Students and taxes what do you need to know
Taxes play a big role in the life of Americans. Not paying fees is cruelly punished. Money-related crimes, loud processes, and convicted celebrities are...
Understanding The Registration Process of Online Casinos
Online casinos are becoming very popular. With famous people endorsing gambling sites and bringing their fans along with them, the trend keeps growing. Over...
How much does a gambling licence cost
Many people don’t know this, but it costs quite a lot to offer online gambling services to players in the UK. Sure, there’s the...
Mobile and Online Casinos Launch Responsible Gambling Tools
As both mobile and online casino sites offer people the chance of playing their favourite casino games online for real money and therefore give...
The indispensable microtransactions in free to play video games
Video games have become a huge market that has expanded greatly over time, therefore, it is normal to find thousands of gamers around the...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
Macro and micro environment trends in the video games industry
The gaming industry continues to evolve with technological advances like games which you can play from the comfort of your home.
Sony’s PlayStation is...
CBD and its effects
Today, CBD is
becoming more and more popular in the health and wellness space, with a
significant amount of people incorporating it into their daily lives.
Cannabidiol...
Turkey: Land of Affordable Cosmetic Procedures & Holiday
For many years Turkey has been the place to go for a holiday, either because of the wonderful weather, food or scenery. There are...
The importance of having a community defibrillator
Are you considering a defibrillator for your community? If yes, this will be one of the best decisions you are going to make. The...
How to Sell Art Without Holding Stock
There are so many ways to get your art out into the world these days, especially online. Whether you showcase on Instagram, sell on...
Cycling Trends In 2023
Post pandemic, cycling is making a comeback with renewed energy! In 2021, the biggest story in the Cycling World was the new 12-speed Shimano...
Some Myths About Weather Forecasting
As we boldly — or frightfully — walk toward winter's pinnacle, individuals definitely go to weather forecasts to attempt to foresee when streets will...
Facts to know about Legally Changing Your Name
Do you want to have a more ethnic name?
Do you wish to combine your name with your partner's?
Do you want to take up your...
Why Sports Teams Are the Ideal Investments for the Extremely Rich
While professional sport has long been regarded as a playground for rich people, it has not always been clear why those individuals have chosen...
There is never a wrong time
To boost your income whether it’s for the annual vacation or a special celebration, making extra money is always welcome and could actually pave...
DIY: Preparing Your BMW for a Winter Season
Winter is a time when BMW drivers have to ensure their car is fully prepared to withstand the cold temperatures. When preparing your BMW,...
Best time sell your car
Car ownership is a cyclical process; you buy a new vehicle, enjoy it for a few years and then inevitably come to the point...
Main features of Proton Saga the people’s car
Overview
The Proton
Saga is known as the national car of Malaysia. Over its three decades, it has
gone through two generations and several updates. It has...
Insulation Materials
One of the major decisions you would have to make when you think about insulating your home is the type of insulation material to...
What Type Of Boiler Do I Have?
Although around 23 million UK homes have a boiler installed, not that many people actually know what type they have. Often we move into...
The historical Moffit manor in Tennessee is listed for sale after a complete renovation
TENNESSE MANSION FOR SALE
The historic Moffitt Manor is one of the premier residences in the state of Tennessee. This property is a stately manor...
Hotel Revenue Management Trends & Innovations in 2022
Revenue managers for a long time had every element of success historical data, reliability, and demand that can be forecasted with great accuracy, proven...
Begin Your Next Vacation from Melbourne
Most of the usual activities and way of life in Victoria like the rest of Australia and the world continue to be negatively impacted...
Planning to go oversea to work? Here’s what you need to prepare.
If you're planning to work overseas, whether, for a short-term assignment or a permanent position, it's important to be well-prepared and to have all...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Top technology trends for IT help desk software
There’s no denying the incredible benefits of technology for all of us today. Because of the evolution of technology, our lives have changed as...
How IT support can make things green
As modern lives turn towards electronic management - think of the unfolding IoT that continues apace - IT support’s role is set to change....
Best Managed Services Companies For 2021
There is no doubt about the fact that IT is the backbone of the modern era. This being the age of technology, requires the...
Why are Container Registries So Important to DevOps?
Ever wondered what happens with all the container images, code, or other data uploaded on Kubernetes or any other development app? Is this storage...
A Complete Guide to Crack Tableau Certification
To pursue a successful career in Business Intelligence and Data Visualization, Tableau Certification is a must for all aspiring professionals today. Ever since its...
Tailoring Microsoft Dynamics 365 to your needs 3 quick tips
Microsoft Dynamics 365 is a cloud based enterprise system and combination of ERP and CRM. It’s extensive and hugely flexible, however you need to...
How To Start Trading on Bitcoin Loophole
Cryptocurrency trading is taking over the world at a neck-break speed. It is a lucrative business, and many people are being absorbed daily. Do...
The UK is going to update its crypto laws
There are a lot of changes in the financial market since the past year as it was the year of major changes. The global...
How To Earn Money Through Bitcoin Trading
Have you heard about something called Bitcoin? Yes, of course, you have; it is becoming more mainstream which could mean that there is a...
How To Forward Text Messages On Android
Forwarding messages on Android can be a game-changer when you realize not only how easy it is. But how helpful it can be in...
5 Reasons to Use a Budgeting App to Manage Your Finances
Are you looking for a way to create an effective budgeting plan that you can easily follow? If so, budgeting apps might just be...
What Is Lean Canvas and How to Use It in Mobile App Development
What Is Lean Canvas?
The Lean Canvas is a one-page business plan method that helps developers map out the chief points of their business idea.
The...
A quick guide to selling an online course through a wordpress website
The web is filled with articles that talk about eLearning courses as a great way to earn some extra cash. Thanks to technologies like...
Hot Tips To Choose The Perfect Theme For Your Website
When it comes to WordPress design templates, themes are critical because they determine their overall appearance. The visual aspect of your website, its appearance,...
How to Make Your Online Presence More Mobile-Friendly
Regardless of the industry, having a strong online presence is everything. Nowadays, the vast majority of customers rely heavily on the internet when seeking...