The importance of effective communication (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
With access to over 6,000 articles that cover all aspects of business, lifestyle and technology featuring topics like how to start your own business, small business trends, marketing tips and practical advice for business owners, trading and cryptocurrency.
The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Using market research to relaunch a brand
Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...
Planning effective marketing strategies for a target audience
Since it was established in Germany in 1949, by Adolf Dassler, Adidas has been synonymous with the sporting industry. Today, Adidas is a global...
Poland a developing market
Why did Cadbury Schweppes choose Poland as its point of entry into the Central and Eastern European confectionery markets? Because there were a number...
The business benefits of diversity
Differences can come from individual characteristics and life experiences, such as where you went to school or where you live. Being married or in...
Driving change through values and culture
The external environment is continually changing, which means that to remain competitive and continue to satisfy both the needs of the market and its...
Making the labour market work better
The New Deal
Unemployment is one of the worst social evils. It saps the self-confidence and motivation of those it affects directly and has knock-on...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Costing aircraft components
When we think about the cost of an aircraft, we tend to think of the cost of buying the product rather than the costs...
The business mission of Britannia
Britannia is the third largest UK building society, with group assets exceeding £16 billion. Following the conversion to plc status of a number of...
Delivering a superior customer experience
The reputation of a business may be affected by what its customers think and say about its products or services. This is driven by...
Introducing a Pan European product
The Chiefs of Air Staff of Germany, Italy, Spain and the United Kingdom signed an agreement to develop a new European fighter aircraft in...
Leading the digital revolution through innovation
Throughout the 20th century, the pace of technological advancement has increased dramatically. The digital revolution, now upon us, will see further massive steps forward....
Generating cash for growth
Successful organisations are able to compete in tough environments.
To do this, they need:
capable managers who are willing to face facts and make hard decisionsexcellent...
Social responsibility – using resources more efficiently
Dragline at Isibonelo colliery, South Africa.
Mandatory credit: VisMedia
+44 (0)20 7613 2555
The challenge facing business and society in the 21st century is how to use...
The importance of entrepreneurship in small businesses
Most people are familiar with the names of large businesses such as Marks & Spencer and Heinz. Although some may not realise many of...
Nutrition, Health & Wellness – New Product Development at Nestlé
Businesses operate in markets that are constantly changing. Consumer tastes and expectations are always on the move. This case study examines a market-focused innovation...
Meeting global and local needs
Siemens AG is a global electrical and electronics business with a turnover of £53 billion. The business employs over 450,000 people. The company base...
How Lloyds responds to changes in the business environment
A brief history of Lloyd's -covering risks
Economic prosperity in England during the second half of the 17th century created a significant group of wealthy...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Creating and managing a unique sponsorship
On 18th March 1997 Royal & Sun Alliance Insurance Group plc announced that it was to sponsor Tracy Edwards MBE and an all women...
Organic product development to accelerate growth
“IF YOU CAN INVENT A BETTER MOUSETRAP THE WORLD WILL BEAT A PATH TO YOUR DOOR!”
Many of the best business lessons are based on...
Business expansion through training and development
Aldi is a leading retailer with over 8,000 stores worldwide. It continues to expand in Europe, North America and Australia. The Aldi brand is...
Our business theory pages cover all the topics you need to know in business.
Trends in ownership and control
The owner of a business is the person who owns the business - i.e. has put the financial capital into the business and takes...
Productive efficiency
Productive efficiency is measured by the number of units of output that can be produced from given quantities of inputs.
Organisations depend upon the skills...
Critical path analysis
Critical Path Analysis (CPA) is a management tool designed to ensure the most efficient scheduling of any project.
Suppose that a minor building project consists...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
5 Ways Your E-Commerce Business Can Benefit From Digital Marketing
When digital marketing first came to light, perhaps most business owners thought it was just another trend that came and would eventually go....
How to create an interactive UI/UX Prototype online
The rapid proliferation of digital devices in the consumer market has spurred businesses around the world to create robust social and digital assets to...
How an inventory system can address the challenges with inventory management
Some companies
face different inventory-related challenges as they try to manage their
inventory. Inventory management can be a burden, especially if you don’t know
the whereabouts of...
Top Greek travel startups on the rise
After several years
of entrepreneurial creativity and personal development, these are the Greek
startups that have created waves in the travel industry of the country.
Be My...
The ultimate solution for a modern business
Returning to "normal" is no more an option. The crisis we are going through has forced companies to question a working model often limited...
Eco littering how this packaging company plans to put an end to it
If you’ve ever bought a take-away coffee or a sandwich and
noticed that the packaging was ‘compostable’, you might have had a momentary
boost to your...
Financial Services Sees a Surge in Customers During the COVID-19 Pandemic
There has been a huge impact on every sector during the pandemic. Many have struggled as revenue is cut short, while others have thrived....
Tackle Web Accessibility Lawsuits Head-on With accessiBe’s Litigation Support Package
Establishing digital touchpoints with consumers is quickly becoming a necessity in the business world.
Whether that means selling your products online or operating a...
How much are Filipino call centre workers paid?
One question we do not typically ask ourselves when we call to talk to a customer service agent is how much are they being...
3 best stocks that you could invest in for long term
There are thousands of publicly traded companies out there. How do you choose which stock to buy?
Investors looking at the long-term horizon are positioned...
CCI indicator vs RSI: Everything you need to know about
Are you looking for the best oscillator that will work fine for you? Well, first you will have to learn as much as possible...
Everything You Need to Know About Filing a Federal Tax Return as an American Expat
This is the perfect opportunity to get organized for an easy experience and a big refund this year. Send in a tax return sample...
7 Common Career Mistakes You Must Avoid
Throughout the course of your career, you will be prone to making mistakes, and understandably so. We are all human, and we are not...
Conference conquering strategies make best use time
You’re headed to a big work conference and expected to make a good impression. These corporate things can go off without a bang, however,...
What Will the State of Employment Look Like in 2022?
We are all aware that 2021 has been an extremely challenging year thanks to the ongoing COVID crisis. As we are now only months...
5 tips to be a better writer in a business setting
Here I’ll discuss some methods to improve
your writing in a business setting. In the workplace, good writing is simply
effective writing that gets the job...
3 Best Sites to Buy Instagram Followers Australia (Real & Active)
Instagram is one of the most widely used social media platforms to grow and expand your business. It has become the need of people,...
Communication Across Platforms: How To Be In Touch With Your Customers
Have you ever wondered why some companies are so good at retaining their customers? The trick is usually in developing a robust communication channel....
4 Advantages of Getting an Online Degree
Getting your online degree is a great way to further your studies and give yourself a competitive edge over your workforce peers. Perhaps, before,...
Engaging international eLearning courses: Effective steps toward them
Creating e-courses can easily be a tedious process. This is because it has to be tailored towards an audience, specific learning needs of your...
Why do students prefer PBSA over private rental
Purpose-built student accommodation (PBSA) in the UK is the country’s source of steady profit. Approximately 1 Million students live away from home, out of...
Hockey betting at sportsbook bosbobet88
Hockey betting has been
undergoing significant development in recent years and has become a social
factor that brings the attention of millions of users. These seek...
Top 6 online casino marketing strategies
The popularity of online casinos depends on several factors: a reliable license, software, and a user-friendly site. But all this will not be managed...
Mega888 is good news for slot game enthusiasts
We at Mega888 know how much you love slot games and we know just how much you want to play them at our site...
6 Cost-Effective Ways To Market Your Online Gaming Brand
The online gaming industry is a very lucrative but competitive one. While there's a huge amount of gamers ready to play their favourite games...
Guide to the Smileton dungeon in Final Fantasy 14
Dungeons have always played a special role in MMO RPG projects and Final Fantasy 14 is no exception. Extreme difficulty zones with challenging bosses...
Gaming Spotlight 2022 Report: The Gaming Market Is Booming
The video game industry has seen immense growth over the past years. Continuous technological advancements allowing for new gaming experiences, widespread internet accessibility, and...
Marijuana and your working productivity. top 7 things to know
It isn’t uncommon for cannabis users to face
challenges when trying to get things done. Perhaps because it’s easier to get
distracted while under the influence....
How CBD Supports a Healthy and Balanced Mind
Cannabidiol (CBD) is one of many cannabinoids with numerous potential health benefits - and no psychoactive properties - found in hemp. Similar to endocannabinoids...
Promoting Wellness And Boosting Morale In The Contemporary Workplace
Ensuring positive mental health and a safe and happy work environment for your team is not only beneficial to your business as a whole,...
6 things you didn’t know about horse racing and why they matter
Horse
racing is a sport with a host of different variables, but some are more
prevalent than others. These are six facts you may not have...
From Jungle Trials to Red Carpet Style: The Fashion Evolution of I’m A Celebrity Contestants
I'm A Celebrity... Get Me Out Of Here! is a popular reality TV show that has captivated audiences around the world for over two...
Styling Your Leather Jackets For Winter
Pure Leather jackets are stylish for any time of the year. And of course, considering what you have paid for it, you wouldn’t want...
Mahabis case a lawyer makes fashionable slippers and sells them for 18 million over three years
The slipper market is estimated at $4 billion
annually. At the same time, their design has not changed for decades. A
London-based entrepreneur came up with...
A step by step guide to sending money abroad
When you want to send money abroad, there are all sorts of paperwork and regulations you will need to consider. We know money transfers...
Financial Security for the Unpredictable: Why Life Insurance Matters
While we all strive for the best possible outcome in life, preparing for the unexpected is essential. Life insurance is a financial tool that...
Buying a Used Car: Should You Walk Away from an Extended Warranty?
So, you are looking for a used car. That’s a good idea to save money on upfront investment. But a used car often comes...
How will the future of cars change the way you get around
The advancements in automotive technology in recent years have changed the game in terms of driving cars. From self-driving vehicles to innovative dashboard technologies...
How to pick the right motorcycle insurance
Riding a motorcycle requires you to have insurance. It is a law, but more importantly, you need insurance to protect yourself, passengers, your investment...
The World of Curtains, Blinds, and Soft Furnishings
Curtains, blinds, and soft furnishings play a vital role in transforming a house into a home. They not only provide privacy and protection from...
What is the cost of decluttering a house?
A messy home is an unhappy home! Having too much stuff lying around that you don’t really use can create a cramping atmosphere. You...
How property owners can benefit from using professional cleaning services
Cleanliness is something that only attracts attention, but it is something that most people desire. Don’t you think that you deserve to work in...
Get your information about boating fines in Manibota from this article
When it comes to Canada, all the authorities which are authorized (for instance, Royal Canadian Mounted Police, RCMP for short and even police forces)...
Ideas to have fun in London during a business trip
Business trips tend to involve deadlines, meetings, conferences, interviews and a rather strict schedule. But even if you’re travelling for work, you can still...
What To Do In Noord-Holland: Five Recommendations From A Local
The province of Noord-Holland stretches north from Amsterdam to the island of Texel, its polder landscapes of green, pancake-flat fields punctuated by hundreds of...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
How the investment of mobile friendly tech is benefiting business and finance sectors
Mobile technology is fast becoming indispensable in all walks of life. It’s not only a tool for entertainment. The proliferation of smartphone and tablet...
How to be efficient with IT asset management
Running a managed service provider (MSP) company can be risky, but there are ways to mitigate it. One of the most important ways to...
4 Pieces of Tech Your Growing Business Needs
As your business grows, so will your need to implement more technological solutions to keep up with demand and improve efficiency. You will first...
How to convert a pdf file with ease and finesse
In your typical office these days you will see a lot of computer activity since the digital spectrum is taking over. Traditional means of...
Helpful security tips to be mindful of while working remotely abroad
The world is open again; people are free to travel to many of their favorite destinations. Professionals started to work remotely, pursuing their work...
A revolutionary web scraping software to boost your business
If you were an Amazon seller, would you want to know the listing price of a product of all competitors? Since you don’t have...
Why trading crypto on decentralized exchanges matters
Blockchain serves as the network within which cryptocurrencies are traded, invested, sent and received. This public ledger operates through a consensus-based system, and it...
Passive earnings through proof of stake and masternodess
There are many ways to earn money with cryptocurrencies, very different from just buying and selling. One way is mining, which allows you to...
Curious about the Hanging Man Candlestick and how it can impact your trading strategy
Curious about the Hanging Man Candlestick and how it can impact your trading strategy? This article covers everything you need to know about this...
How Well Did Communication Apps Perform During Lockdown?
The way we communicate has changed dramatically over recent decades but the fastest and most unexpected change has been how we have communicated with...
How to develop a food app for your restaurant in 2021
Mobile technology has changed the way in which numerous organizations work. The food industry is an area where app development has a huge impact....
Mobile app: a must have integration for any business that wants to keep on thriving in great measure
In the last few
years, mobile apps have revolutionized different aspects of the business sector
to a meaningful extent. There are numerous businesses that have been...
The importance of online reviews in 2020
The Statesville Landmark newspaper from 1891, reads “Money doesn't grow on trees here yet”
This means that cash is something that must be earned and...
Ground up website design top tips to include in 2019
There are several tips to take into account if you are hoping to build a website from scratch. Much like constructing a house, a...
Making your businesss website stand out
Every business these days maintains an online presence, and for good reason too. Customers expect the companies they use or see advertised every day...