Using the marketing mix in the fashion industry (PDF) 
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Welcome to our business site, we have over 600 case studies that cover a wealth of business topics in real businesses, our business theory pages cover all the topics you need to know in business. In our eBook store you can download PDF versions of all our case studies or get one of our ebook collections, if you prefer we have audio case studies or printed books.
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The case studies that have been constructed to help you learn about business from real life examples within some of the biggest businesses in the world. You can get unlimited access with a subscription, or you can download any case study from our eBook store.
Marketing and product strategies for growth
As an organisation develops a strategy, it is not making short-term decisions. Instead, it is creating a pathway that leads to a long term...
Using market research to relaunch a brand
Market research is a systematic process used by a business to find out about its customers and its markets. A company uses market research...
The rebirth of Skoda
This case study looks at the turn-round in the fortunes of Skoda which has come about through investment in new technology, management training, product...
The importance of employee motivation
A successful business understands its market and how best to differentiate its product so as to appeal to its target audience. It also knows...
Building a better business through communication
In a social world, businesses are social organisations. Within any organisation, there is a maze of pathways along which communications travel. Imagine the endless...
Developing a motivated workforce
In 2005 the government brought this work under the control of a new organisation, the Nuclear Decommissioning Authority (NDA). NDA does not directly manage...
Interpreting and understanding accounts
How much is the business worth? Are sales growing or declining? What about cash flow? These and many other vital questions are regularly tackled...
Investing in natural gas drilling down into the risks
Investment decisions involve weighing up the risk and the likely rewards of various options. It is often the riskiest alternatives that yield the highest...
Planning a budget
Davis Service Group is a large public limited company employing around 17,000 people. Its shares are quoted on the London Stock Exchange.
The business is...
Managing a store relocation project
This case study describes the relocation in 1994 of the Marks & Spencer store in Kendal. The situation presented is a relatively unusual example...
Developing a stronger customer focus
Customers are not simply looking for good products. Rather, they seek good products which address their individual needs and buying requirements. The result is...
The importance of quality in creating a competitive advantage
Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organisation must decide for itself how best to...
Stakeholder engagement
The Kellogg Company is the world’s leading producer of cereals. For more than 100 years, Kellogg’s has been a leader in health and nutrition...
Engineering advantage strategy in action
Achieving competitive advantage is not easy, particularly in global markets. Businesses that do well in these markets need to be able to use their...
The role of stakeholders
Amway is one of the world's largest direct sales companies. It is a global enterprise and is privately owned by the families that started...
Use of PEST analysis at UNISON
UNISON is Britain and Europe's biggest public sector trade union, representing more than 1.3 million members working in public services. Job roles they represent...
Partners in international trade
This case study focuses on the HSBC Group, which, as one of the largest banking and financial services organisations in the world, is able...
Using skills to respond to the external environment
Businesses do not operate in isolation. They are constantly faced with internal and external factors that impact on the dynamics of their operations. Monitoring...
We have case studies from over 250 corporate companies like Adidas, Coca Cola, Cadbury Schweppes and many more.
Using global segmentation to grow a business
Today we live in a global community as global citizens where we have become increasingly conscious about sharing the planet with people from other...
The acquisition of Dr Pepper/Seven Up Company Inc
This case study focuses on how Cadbury Schweppes acquired the American-based company Dr Pepper/Seven-Up. Of particular interest is the thinking and purpose behind the...
Decision making across the business cycle
CIMA, the Chartered Institute of Management Accountants, is the world’s leading body for management accountants. Management accountants can provide management information and insights as...
Our business theory pages cover all the topics you need to know in business.
Products that can help you manage your personal finances
Banks provide a number of important financial services to business:
Loans
Provide businesses with expansion capital. A secured loan is one that is guaranteed by some...
Management structure and organisation
Managers are people who steer an organisation towards meeting its' business objectives. Management has been described as: 'the process of planning, organising, leading and...
Market research and development
Market research and development involves collecting, recording and making sense of all the available information which will help a business unit to understand its...
Our business articles cover all aspects of business including, brexit, SEO, business taxation and so much more.
How Mastercard accelerates digital product delivery
Learn how payments giant Mastercard overcame blockers to improve productivity to productivity by improving user acceptance testing and product delivery.
Achieving success in growing digital...
Uralchem plans to build a fertilizers production complex in Angola
Within the Russia – Africa Economic Summit, Dmitry Mazepin’s company URALCHEM signed a Memorandum of Understanding with Opaia Group which will contribute to creation...
How to Modernise Your Office Space
An office is more than just a place to work it's a hub of creativity, collaboration, and productivity. However, with the rapid evolution of...
Creating a Bridge between Existing and Upcoming Businesses to Promote Economic Growth
Without sustainable methods to ensure the gaps that hinder small markets' growth are sealed, it will be too difficult for new businesses to thrive.
One...
What you need to do before you launch a new business
Launching a new business is a huge step towards your future.
It means taking hold of your passion and talent and finally making a name...
How to grow your small business: a guide
When you have your own small business, it
can be tough to figure out creative and cost effective ways to generate growth.
Not having the resources...
What impact will the oil prices have on the UK economy?
The decline in oil prices may come because of different reasons. Oil is one of the most valuable and also traded commodities. It has...
From Theory to Action: Practical Steps Your Business Can Take for a Greener Future
In today's competitive business landscape, sustainability is no longer a buzzword but a critical component of corporate responsibility and long-term success. Companies are expected...
The Art of Trademark Search: An Essential Guide for Businesses
In the intricate world of brand development and protection, conducting a trademark search is a critical first step for any business aiming to secure...
What You Need To Know About Paystub
In the United States, employers and employees need to comply with various rules and regulations. Distinct states in the US govern their affairs differently....
Aspire globals first year in the stock market
One of the biggest stock market launches in the gambling sector was Aspire Global and since its launch, it has gone from strength to...
Reasons Why You Should Use Credit Card Payments in Your Business
If you own a company that allows online cards, such as blackjack, and do not currently take credit cards as a payment method, you...
The Benefits of Taking an Internship Abroad
It’s the old catch 22, isn’t it? You can’t get the job without experience, and you can’t get experience without the job. Taking an...
How To Introduce Clocking In Machines To Your Workplace
Payment disputes are no news in the workplace. In your records, worker X worked for only 25 hours in the first week of May....
Reducing Workplace Stress for Employees: Tips for Employers
In today's fast-paced work environment, stress has become an inevitable aspect of our daily lives. It not only affects employees' physical and mental health...
How to Use Linkedin to Generate Leads
Linkedin is a powerful business website. Once available specifically for finding jobs, it is now a great place to network and generate leads for...
The benefits of good SEO training courses
Website streamlining (SEO) is an aggregate term for an assortment of methods intended to help target site pages rank profoundly with web crawlers. Site...
How to manage email overload the hare and tortoise system
Emails. The albatross around every knowledge worker’s neck. Overwhelming them, and sinking them further into stress. For many workers, email can seem like the...
Great reasons to invest in a high school diploma
Are you looking for a website where you can buy a high school diploma? If yes, it is because you are probably willing to spend...
What is the secret to writing essays?
Although homeschooling is still frowned upon based on outdated misconceptions, the sheer amount of homework students receive has made it possible for both parents...
Benefits of learning technical skills online
It’s impossible to reach a point in your life where you think that you’re done learning and there’s nothing more you can learn that’s...
Top Tips For Gambling When You’re Broke
They say the rich ones are the best equipped to gamble. Yet, I get the strongest urge to gamble whenever I’m low on cash.
How...
Top of the Game: Strategies of Profitable Bingo Companies Explored
Bingo is a game that has been around for centuries and has been enjoyed by millions of people worldwide. It is a chance game...
Ways to Invest in the Future of Online Gambling
The online gambling industry is constantly growing. The pandemic had a major impact on gambling habits. Even as people get back to a land-based...
The Main Reasons to Develop a Game Using 3D Technologies
Game development is one of the most beneficial industries ever. For almost half of a century, it remained on the top. People love games...
Manage smartly your online games
Over the top gaming among youngsters is turning into an undeniably large issue. Consequently, it is significant that youngsters know about the addictive idea...
Relevance of Smooth Integration in Gaming
It is now more than just a hobby; it is a creative form, a business, and a worldwide phenomenon. The idea of seamless integration,...
How to disinfect your home during the Coronavirus outbreak
We are living in dangerous times now. The Coronavirus has already taken many lives and has infected even more. The only way to keep...
Feminized Marijuana Seeds- All You Need to Know
With many countries relaxing their laws regarding cannabis use, there's increased interest in the drug. The cultivation of marijuana grows year after year, and...
3 Ways That CBD Improves Your Skin’s Health
Cannabidiol (CBD) has become very popular over the past few years, and it has been found to benefit the skin in numerous ways. This...
Digitization of Sports Coaching Services As A Response To The Pandemic
The list of industries affected by Covid-19 goes on and on. Many businesses have lost the ability to provide their services due to restrictions...
How is the business world of sports adapting post-COVID-19?
We all know about the impacts that COVID-19 had on sports. Events were cancelled, when they came back stadiums were empty, many athletes could...
How to digitise your art to sell prints on demand
Digitising original artwork to sell giclée prints on demand is a meticulous process that requires attention to detail, precision, and the right equipment. Giclée...
Four reasons to hire a solicitor
Many people are unsure about
hiring a solicitor. The high price tag and, sometimes, a reputation of being
arrogant and out of touch, puts off some...
Where to get a personal loan with bad credit history
In Singapore, bad credit history can be a major barrier to personal and business opportunities. Not only does it greatly reduce the chances of...
Steps on how to borrow money despite bad credit score
Yes! Money borrowers can borrow despite a bad credit score, it will just be a little challenging process. A credit score is a value...
Car leasing business versus personal
When you are thinking of leasing a car it can be difficult deciding whether you want to do this personally or through your business....
Why transmissions are so costly to replace
Why are transmissions so expensive to replace? There are several factors that go into determining how much new transmission costs. Generally, the more expensive...
Leasing Used Electric Cars
Electric vehicles (EVs) are becoming increasingly popular in the UK, driven by growing environmental consciousness among the population and the financial benefits they offer,...
8 Things You Should Never Put in a Storage Unit
Whether you’re a lucky person shifting your home to your dream burrow, or a rather unlucky student who got stuck with a tiny dorm...
What is the mezuzah and why is it important
A doorway mascot used to mark the doorposts of Jewish homes, known as Mezuzah. Jewish people used to hang Mezuzah on the entrance of their homes...
A Beginner’s Guide to Using an Offset Mortgage
Finding the best mortgage is one of the most important decisions you’ll have to make when buying a house, so it pays to do...
3 Ways to Improve Your Chances of Working in Canada
Canada attracts many foreign nationals seeking work because of its booming economy and low unemployment rate. Not only that, but Canada is well known...
Best ways to get around London on a budget
A notoriously expensive city in every aspect of the word, public transport in London is no exception to the rule. Whilst getting around London...
Italy’s green pass ‘will be valid for US and UK visitors’
You must have definitely heard about the Italy Green Pass if you are a traveller or even if you tend to keep yourself updated...
Our technology articles cover all aspects of technology including, cryptocurrency, computing, websites and so much more.
Digital Transformation for Social Housing: Strategies for Reaching Tenants
Social housing is a vital element of property and support for millions of people in the UK, many with diverse needs and backgrounds. However,...
Here’s why tech is so important in the world of business
Technology has a very important impact on business operations. It doesn’t matter how big your enterprise is because technology has benefits which are tangible...
What are a VDR and its uses?
An investor's due diligence is just as crucial as any transaction, and the best online database makes the whole process simpler. Knowing if a...
Security and convenience with portable storage
Shipping containers are often seen on the back of trailer trucks. But if you are exploring a convenient way of accessing additional storage, then...
Topic: How Much Does a Cloud Consulting Service Cost?
Many more companies are discovering the benefits of using cloud services to help run their business. Like many things in life, however, you don’t...
Phishing prevention tips for every IT manager to safeguard valuable information resources of the organization
Phishing attacks are an enduring threat that have been reinforcing themselves technologically over the years. The IT managers are the people in charge of...
Are stablecoins the Cryptocurrencies of the future
A stablecoin is a
cryptocurrency that is designed to have stable price characteristics. The
ultimate goal of stablecoins is to be a stable digital form of...
Some Things You Need to Know About Bitcoin
Bitcoin is only growing drastically in popularity these days, and if you aren’t knowledgeable about it, you are already falling behind. If you’re just...
BEST Crypto Trading Bots
Crypto trading bots are automated program that assist you in trading cryptographic forms of money at the appropriate time. The goal of this product...
Why mobile apps are important for your business
Smart phones are the best thing that
happened to people in the 21st Century. With 99% of customer activity performed
via Smartphone’s, it becomes essential for...
Engaging Mobile Apps – What is our way for users to get enjoyable?
In the middle of today's modern era, businesses still have to try to keep a balance between product quality and consumer emotional care. It...
Genuine photography in a technological age
In a world of constantly developing technology with new devices and applications coming onto the market every day, it’s easy to forget about the...
The top 5 PHP frameworks for 2020
As the software development world continues to expand,
it’s important having the right, modern tools to build a functional and
responsive website or an enterprise web...
What is progressive web app development and how to take initiatives
Web development is important to create a website for some purpose. Many small scale and large scale business owners take steps to create online...
10 Ways to Promote a New Website
So, you've got a shiny new website!! It's lightning-fast, engaging, and user-friendly now what? It's time to share it with the world. After all,...